Average Media Planner Salary in Canada for 2024

In this article, we will look at the average Media Planner salary for 2024 in Canada and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Canadian dollar. To keep things simple, we are using the CAD currency code instead of the currency symbol $.

How Much Does a Media Planner Make in Canada?

A Media Planner working in Canada will typically earn around 102,700 CAD per year, and this can range from the lowest average salary of about 54,700 CAD to the highest average salary of 157,600 CAD.

These are average salaries for a Media Planner in Canada and include benefits such as housing and transport. It's also possible for a Media Planner to earn more or less than the average salaries shown above.

Media Planner salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Media Planner Salaries in Canada

So we've looked at the average salaries a Media Planner will earn in Canada. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Media Planner can earn between 54,700 CAD and 157,600 CAD on average in Canada. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Media Planner in Canada is 97,400 CAD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 97,400 CAD, and 50% of the population earn more than 97,400 CAD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Media Planner salary in Canada, 25% of the population are earning less than 67,800 CAD while 75% of the population earn more than 67,800 CAD.

75% of the population earn less than 118,900 CAD, and 25% of the population earn more than 118,900 CAD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

Media Planner Salary by Experience Level in Canada

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average media planner salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

• 0 - 2 Years Experience. A Media Planner in Canada that has less than two years of experience can expect to earn somewhere in the region of 63,900 CAD.
• 2 - 5 Years Experience. With two to five years of experience the average Media Planner salary would increase to 75,800 CAD.
• 5 - 10 Years Experience. From five to ten years of experience as a Media Planner, the average salary would be 109,700 CAD.
• 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 128,200 CAD.
• 15 - 20 Years Experience. A Media Planner with 15 to 20 years of experience can earn an average of 141,000 CAD.
• 20+ Years Experience. For a Media Planner with more than 20 years, the expected average salary increases to 146,900 CAD.

Average Salary by Experience Chart

Media Planner Salary by Education Level in Canada

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Media Planner in Canada based on the education level of the employees in order to find out whether a better education level would increase your salary.

• High School. A Media Planner in Canada with a high school education can earn an average salary of 74,700 CAD.

• Certificate or Diploma. A Media Planner in Canada with a certificate or diploma education can earn an average salary of 84,300 CAD.

• Bachelor's Degree. A Media Planner in Canada with a bachelor's degree education can earn an average salary of 114,600 CAD.

• Master's Degree. A Media Planner in Canada with a master's degree education can earn an average salary of 146,900 CAD.

Average Salary by Education Chart

Media Planner Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Canada, a male media planner will earn an average of 99,700 CAD, while a female media planner will earn around 105,800 CAD.

This means that a male media planner earns approximately 6% less than a female media planner for performing the same job.

Average Salary by Gender Chart in Canada

Media Planner Average Pay Raise in Canada

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Media Planner in Canada is around 12% every 15 months.

The national average pay raise across all professions and industries in Canada is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 15 ) × 12  = 10%

What this means is that a Media Planner in Canada can expect to receive an average pay raise of around 10% every 12 months.

Annual Pay Raise by Industry in Canada for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Canada.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Media Planner Bonus and Incentive Rates in Canada

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Media Planner is a moderate bonus based job, with 54% of employees reporting at least one bonus in the last 12 months.

46% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 5%.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Canada earn approximately 6% more than private sector employees in the same role.

Salaries for Jobs Similar to a Media Planner

In the table below, we have salary information for jobs that are similar to a Media Planner in Canada.

Salary Comparison by City

If you want to compare salaries with different cities in Canada, you can use the links below to explore the data for each specific city we have researched.

Salary Comparison by State

The table below includes links to the average salary for each state in Canada.

Link To or Reference This Page

We spend a lot of time collecting, cleaning, merging, and formatting the data that is shown on the site to be as useful to you as possible.

If you found the data or information on this page useful in your research, please use the tool below to properly cite or reference World Salaries as the source. We appreciate your support!