Average Marketing Segment Manager Salary in Brazil for 2024

In this article, we will look at the average Marketing Segment Manager salary for 2024 in Brazil and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Brazilian real. To keep things simple, we are using the BRL currency code instead of the currency symbol R$.

How Much Does a Marketing Segment Manager Make in Brazil?

A Marketing Segment Manager working in Brazil will typically earn around 139,100 BRL per year, and this can range from the lowest average salary of about 67,360 BRL to the highest average salary of 214,000 BRL.

Average Annual Salary
139,100 BRL
Average Monthly Salary
11,591 BRL

Lowest Annual Salary
67,360 BRL
Lowest Monthly Salary
5,613 BRL

Highest Annual Salary
214,000 BRL
Highest Monthly Salary
17,833 BRL

These are average salaries for a Marketing Segment Manager in Brazil and include benefits such as housing and transport. It's also possible for a Marketing Segment Manager to earn more or less than the average salaries shown above.

Marketing Segment Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Segment Manager Salaries in Brazil

So we've looked at the average salaries a Marketing Segment Manager will earn in Brazil. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Segment Manager can earn between 67,360 BRL and 214,000 BRL on average in Brazil. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Segment Manager in Brazil is 138,800 BRL. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 138,800 BRL, and 50% of the population earn more than 138,800 BRL.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Segment Manager salary in Brazil, 25% of the population are earning less than 95,620 BRL while 75% of the population earn more than 95,620 BRL.

75% of the population earn less than 181,600 BRL, and 25% of the population earn more than 181,600 BRL.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Segment Manager Salary by Experience Level in Brazil

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing segment manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Segment Manager in Brazil that has less than two years of experience can expect to earn somewhere in the region of 78,260 BRL.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Segment Manager salary would increase to 102,160 BRL.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Segment Manager, the average salary would be 142,300 BRL.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 176,800 BRL.
  • 15 - 20 Years Experience. A Marketing Segment Manager with 15 to 20 years of experience can earn an average of 189,300 BRL.
  • 20+ Years Experience. For a Marketing Segment Manager with more than 20 years, the expected average salary increases to 201,100 BRL.

Average Salary by Experience Chart

0-2 Years
78,260 BRL
2-5 Years +29%
102,160 BRL
5-10 Years +38%
142,300 BRL
10-15 Years +24%
176,800 BRL
15-20 Years +7%
189,300 BRL
20+ Years +7%
201,100 BRL

Marketing Segment Manager Salary by Education Level in Brazil

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Segment Manager in Brazil based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Segment Manager in Brazil with a high school education can earn an average salary of 100,580 BRL.

  • Certificate or Diploma. A Marketing Segment Manager in Brazil with a certificate or diploma education can earn an average salary of 113,740 BRL.

  • Bachelor's Degree. A Marketing Segment Manager in Brazil with a bachelor's degree education can earn an average salary of 154,700 BRL.

  • Master's Degree. A Marketing Segment Manager in Brazil with a master's degree education can earn an average salary of 194,600 BRL.

Average Salary by Education Chart

High School
100,580 BRL
Certificate or Diploma +15%
113,740 BRL
Bachelor's Degree +35%
154,700 BRL
Master's Degree +26%
194,600 BRL

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Brazil is around 42,800 to 128,000 BRL and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Segment Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Brazil, a male marketing segment manager will earn an average of 143,200 BRL, while a female marketing segment manager will earn around 128,900 BRL.

This means that a male marketing segment manager earns approximately 11% more than a female marketing segment manager for performing the same job.

Average Salary by Gender Chart in Brazil

Male
143,200 BRL
Female -11%
128,900 BRL

Marketing Segment Manager Average Pay Raise in Brazil

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Segment Manager in Brazil is around 13% every 16 months.

The national average pay raise across all professions and industries in Brazil is around 9% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 16 ) × 12  = 10%

What this means is that a Marketing Segment Manager in Brazil can expect to receive an average pay raise of around 10% every 12 months.

Annual Pay Raise by Industry in Brazil for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Brazil.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
3%
Energy
6%
Information Technology
9%
Healthcare
3%
Travel
6%
Construction
9%
Education
3%

Marketing Segment Manager Bonus and Incentive Rates in Brazil

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Segment Manager is a high bonus based job, with 82% of employees reporting at least one bonus in the last 12 months.

18% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
82%
No Bonus
18%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Brazil earn approximately 7% more than private sector employees in the same role.

Public Sector
106,500 BRL
Private Sector -7%
99,460 BRL

Salaries for Jobs Similar to a Marketing Segment Manager

In the table below, we have salary information for jobs that are similar to a Marketing Segment Manager in Brazil.

Job Title Category Salary
Account Handler Marketing 86,460 BRL
Affiliate Manager Marketing 111,460 BRL
Analytics Specialist Marketing 83,060 BRL
Assistant Brand Manager Marketing 115,520 BRL
Assistant Product Manager Marketing 128,900 BRL
Associate Marketing Manager Marketing 129,000 BRL
Associate Product Manager Marketing 136,200 BRL
Brand Ambassador Marketing 151,800 BRL
Brand Director Marketing 195,200 BRL
Brand Executive Marketing 180,300 BRL
Brand Manager Marketing 172,400 BRL
Business Analytics Specialist Marketing 85,440 BRL
Business Channel Manager Marketing 118,260 BRL
Business Intelligence Team Leader Marketing 118,260 BRL
Campaign Specialist Marketing 107,580 BRL
Chief Marketing Officer Marketing 185,100 BRL
Chief Product Officer Marketing 172,200 BRL
Communications Officer Marketing 56,880 BRL
Content Manager Marketing 100,580 BRL
Content Marketing Strategist Marketing 111,240 BRL
Copy Editer Marketing 69,240 BRL
Copy Writer Marketing 71,700 BRL
Creative Marketing Lead Marketing 113,840 BRL
Creative Writer Marketing 72,260 BRL
Digital Marketer Marketing 104,920 BRL
Digital Marketing Manager Marketing 136,200 BRL
Digital Marketing Strategist Marketing 142,300 BRL
Digital Media Specialist Marketing 118,060 BRL
Director of Marketing Marketing 181,600 BRL
Director of Research Marketing 130,400 BRL
eMarketing Manager Marketing 142,300 BRL
Event Marketing Marketing 143,200 BRL
Head of Executive Search Marketing 154,700 BRL
Key Affiliate Manager Marketing 130,400 BRL
Localization Manager Marketing 129,000 BRL
Market Development Executive Marketing 148,300 BRL
Market Development Manager Marketing 143,200 BRL
Market Research Analyst Marketing 120,040 BRL
Market Research Manager Marketing 136,100 BRL
Market Segmentation Director Marketing 148,300 BRL
Marketing Account Supervisor Marketing 109,720 BRL
Marketing Administrator Marketing 93,340 BRL
Marketing Advisor Marketing 104,920 BRL
Marketing Analyst Marketing 105,800 BRL
Marketing and Communications Officer Marketing 66,000 BRL
Marketing and Sales Head Marketing 190,500 BRL
Marketing Assistant Marketing 59,940 BRL
Marketing Associate Marketing 57,360 BRL
Marketing Communications Manager Marketing 124,400 BRL
Marketing Consultant Marketing 138,200 BRL
Marketing Coordinator Marketing 60,480 BRL
Marketing Director Marketing 183,700 BRL
Marketing Distribution Executive Marketing 148,300 BRL
Marketing Executive Marketing 143,200 BRL
Marketing Manager Marketing 190,500 BRL
Marketing Officer Marketing 58,280 BRL
Marketing Specialist Marketing 92,680 BRL
Marketing Supervisor Marketing 107,680 BRL
Marketing Vice President Marketing 148,300 BRL
Marketing Writer Marketing 71,700 BRL
Online Marketing Analyst Marketing 97,460 BRL
Online Marketing Manager Marketing 125,700 BRL
Optimization Manager Marketing 125,100 BRL
Outbound Sales Marketing 86,520 BRL
Outreach Coordinator Marketing 80,800 BRL
Outreach Specialist Marketing 96,520 BRL
Product Development Marketing 127,700 BRL
Product Manager Marketing 151,800 BRL
Product Marketing Engineer Marketing 77,400 BRL
Product Marketing Executive Marketing 134,600 BRL
Product Marketing Manager Marketing 138,800 BRL
Product Researcher Marketing 72,360 BRL
Product Strategist Marketing 110,500 BRL
Product Strategy Researcher Marketing 108,320 BRL
Product Training Specialist Marketing 91,840 BRL
Project Manager Marketing 110,500 BRL
Publications Coordinator Marketing 69,240 BRL
Research Executive Marketing 128,900 BRL
Sales and Marketing Assistant Marketing 58,200 BRL
Sales and Marketing Coordinator Marketing 60,180 BRL
Sales and Marketing Director Marketing 183,700 BRL
Sales Director Marketing 176,800 BRL
Sales Management Support Marketing 62,060 BRL
Sales Manager Marketing 181,600 BRL
Search Marketing Strategist Marketing 151,800 BRL
Social Media Administrator Marketing 104,900 BRL
Social Media Specialist Marketing 97,300 BRL
Spaceman Analyst Marketing 57,900 BRL
Sponsorship Consultant Marketing 90,620 BRL
Team Leader Marketing 106,160 BRL
Telemarketer Marketing 56,100 BRL
Trade Marketing Executive Marketing 138,200 BRL
Trade Marketing Manager Marketing 139,100 BRL
Trade Marketing Professional Marketing 109,000 BRL
Trade Marketing Specialist Marketing 83,400 BRL
Web Analytics Manager Marketing 109,520 BRL
Web Content Manager Marketing 113,780 BRL

Salary Comparison by City

If you want to compare salaries with different cities in Brazil, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Aracaju 124,400 BRL
Belem 136,200 BRL
Belo Horizonte 138,200 BRL
Brasilia 154,700 BRL
Campinas 136,100 BRL
Cuiaba 128,500 BRL
Curitiba 142,300 BRL
Fortaleza 138,800 BRL
Goiania 142,300 BRL
Joao Pessoa 123,400 BRL
Londrina 119,080 BRL
Macapa 119,900 BRL
Maceio 134,600 BRL
Manaus 148,300 BRL
Maringa 125,100 BRL
Natal 124,400 BRL
Petrolina and Juazeiro 117,440 BRL
Porto Alegre 142,300 BRL
Recife 138,200 BRL
Rio de Janeiro 148,300 BRL
Salvador 150,000 BRL
Santos 118,260 BRL
Sao Luis 137,400 BRL
Sao Paulo 152,000 BRL
Teresina 125,700 BRL
Vale do Aco 125,100 BRL
Vitoria 119,500 BRL

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