Average Marketing and Sales Head Salary in Kyrgyzstan for 2024

In this article, we will look at the average Marketing and Sales Head salary for 2024 in Kyrgyzstan and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Kyrgyzstani som. To keep things simple, we are using the KGS currency code instead of the currency symbol ั.

How Much Does a Marketing and Sales Head Make in Kyrgyzstan?

A Marketing and Sales Head working in Kyrgyzstan will typically earn around 431,300 KGS per year, and this can range from the lowest average salary of about 228,000 KGS to the highest average salary of 659,400 KGS.

Average Annual Salary
431,300 KGS
Average Monthly Salary
35,941 KGS

Lowest Annual Salary
228,000 KGS
Lowest Monthly Salary
19,000 KGS

Highest Annual Salary
659,400 KGS
Highest Monthly Salary
54,950 KGS

These are average salaries for a Marketing and Sales Head in Kyrgyzstan and include benefits such as housing and transport. It's also possible for a Marketing and Sales Head to earn more or less than the average salaries shown above.

Marketing and Sales Head salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing and Sales Head Salaries in Kyrgyzstan

So we've looked at the average salaries a Marketing and Sales Head will earn in Kyrgyzstan. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing and Sales Head can earn between 228,000 KGS and 659,400 KGS on average in Kyrgyzstan. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing and Sales Head in Kyrgyzstan is 407,100 KGS. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 407,100 KGS, and 50% of the population earn more than 407,100 KGS.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing and Sales Head salary in Kyrgyzstan, 25% of the population are earning less than 288,100 KGS while 75% of the population earn more than 288,100 KGS.

75% of the population earn less than 500,100 KGS, and 25% of the population earn more than 500,100 KGS.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing and Sales Head Salary by Experience Level in Kyrgyzstan

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing and sales head salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing and Sales Head in Kyrgyzstan that has less than two years of experience can expect to earn somewhere in the region of 263,900 KGS.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing and Sales Head salary would increase to 325,800 KGS.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing and Sales Head, the average salary would be 459,700 KGS.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 537,300 KGS.
  • 15 - 20 Years Experience. A Marketing and Sales Head with 15 to 20 years of experience can earn an average of 589,400 KGS.
  • 20+ Years Experience. For a Marketing and Sales Head with more than 20 years, the expected average salary increases to 623,700 KGS.

Average Salary by Experience Chart

0-2 Years
263,900 KGS
2-5 Years +23%
325,800 KGS
5-10 Years +42%
459,700 KGS
10-15 Years +17%
537,300 KGS
15-20 Years +10%
589,400 KGS
20+ Years +6%
623,700 KGS

Marketing and Sales Head Salary by Education Level in Kyrgyzstan

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing and Sales Head in Kyrgyzstan based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing and Sales Head in Kyrgyzstan with a high school education can earn an average salary of 317,700 KGS.

  • Certificate or Diploma. A Marketing and Sales Head in Kyrgyzstan with a certificate or diploma education can earn an average salary of 361,500 KGS.

  • Bachelor's Degree. A Marketing and Sales Head in Kyrgyzstan with a bachelor's degree education can earn an average salary of 472,100 KGS.

  • Master's Degree. A Marketing and Sales Head in Kyrgyzstan with a master's degree education can earn an average salary of 623,700 KGS.

Average Salary by Education Chart

High School
317,700 KGS
Certificate or Diploma +13%
361,500 KGS
Bachelor's Degree +31%
472,100 KGS
Master's Degree +32%
623,700 KGS

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Kyrgyzstan is around 97,400 to 292,000 KGS and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing and Sales Head Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Kyrgyzstan, a male marketing and sales head will earn an average of 451,000 KGS, while a female marketing and sales head will earn around 407,300 KGS.

This means that a male marketing and sales head earns approximately 11% more than a female marketing and sales head for performing the same job.

Average Salary by Gender Chart in Kyrgyzstan

Male
451,000 KGS
Female -11%
407,300 KGS

Marketing and Sales Head Average Pay Raise in Kyrgyzstan

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing and Sales Head in Kyrgyzstan is around 10% every 29 months.

The national average pay raise across all professions and industries in Kyrgyzstan is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 10 ÷ 29 ) × 12  = 4%

What this means is that a Marketing and Sales Head in Kyrgyzstan can expect to receive an average pay raise of around 4% every 12 months.

Annual Pay Raise by Industry in Kyrgyzstan for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Kyrgyzstan.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
8%
Energy
7%
Information Technology
6%
Healthcare
5%
Travel
4%
Construction
3%
Education
2%

Marketing and Sales Head Bonus and Incentive Rates in Kyrgyzstan

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing and Sales Head is a moderate bonus based job, with 61% of employees reporting at least one bonus in the last 12 months.

39% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.

Received Bonus
61%
No Bonus
39%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Kyrgyzstan earn approximately 17% more than private sector employees in the same role.

Public Sector
254,700 KGS
Private Sector -17%
216,800 KGS

Salaries for Jobs Similar to a Marketing and Sales Head

In the table below, we have salary information for jobs that are similar to a Marketing and Sales Head in Kyrgyzstan.

Job Title Category Salary
Account Handler Marketing 204,000 KGS
Affiliate Manager Marketing 251,500 KGS
Analytics Specialist Marketing 191,600 KGS
Assistant Brand Manager Marketing 266,000 KGS
Assistant Product Manager Marketing 290,800 KGS
Associate Marketing Manager Marketing 312,400 KGS
Associate Product Manager Marketing 301,700 KGS
Brand Ambassador Marketing 345,700 KGS
Brand Director Marketing 459,300 KGS
Brand Executive Marketing 412,000 KGS
Brand Manager Marketing 396,300 KGS
Business Analytics Specialist Marketing 192,000 KGS
Business Channel Manager Marketing 272,800 KGS
Business Intelligence Team Leader Marketing 272,800 KGS
Campaign Specialist Marketing 246,200 KGS
Chief Marketing Officer Marketing 447,700 KGS
Chief Product Officer Marketing 375,200 KGS
Communications Officer Marketing 136,200 KGS
Content Manager Marketing 216,800 KGS
Content Marketing Strategist Marketing 246,500 KGS
Copy Editer Marketing 167,100 KGS
Copy Writer Marketing 152,300 KGS
Creative Marketing Lead Marketing 258,400 KGS
Creative Writer Marketing 161,300 KGS
Digital Marketer Marketing 243,000 KGS
Digital Marketing Manager Marketing 314,500 KGS
Digital Marketing Strategist Marketing 307,400 KGS
Digital Media Specialist Marketing 268,900 KGS
Director of Marketing Marketing 436,200 KGS
Director of Research Marketing 317,700 KGS
eMarketing Manager Marketing 340,400 KGS
Event Marketing Marketing 308,300 KGS
Head of Executive Search Marketing 371,100 KGS
Key Affiliate Manager Marketing 315,700 KGS
Localization Manager Marketing 294,700 KGS
Market Development Executive Marketing 354,000 KGS
Market Development Manager Marketing 335,800 KGS
Market Research Analyst Marketing 277,400 KGS
Market Research Manager Marketing 308,900 KGS
Market Segmentation Director Marketing 312,400 KGS
Marketing Account Supervisor Marketing 263,100 KGS
Marketing Administrator Marketing 204,700 KGS
Marketing Advisor Marketing 246,200 KGS
Marketing Analyst Marketing 263,100 KGS
Marketing and Communications Officer Marketing 150,000 KGS
Marketing Assistant Marketing 148,300 KGS
Marketing Associate Marketing 138,200 KGS
Marketing Communications Manager Marketing 275,200 KGS
Marketing Consultant Marketing 325,600 KGS
Marketing Coordinator Marketing 142,300 KGS
Marketing Director Marketing 425,100 KGS
Marketing Distribution Executive Marketing 320,500 KGS
Marketing Executive Marketing 357,300 KGS
Marketing Manager Marketing 415,900 KGS
Marketing Officer Marketing 150,000 KGS
Marketing Segment Manager Marketing 297,000 KGS
Marketing Specialist Marketing 205,700 KGS
Marketing Supervisor Marketing 249,600 KGS
Marketing Vice President Marketing 340,400 KGS
Marketing Writer Marketing 159,500 KGS
Online Marketing Analyst Marketing 239,000 KGS
Online Marketing Manager Marketing 301,700 KGS
Optimization Manager Marketing 266,000 KGS
Outbound Sales Marketing 191,600 KGS
Outreach Coordinator Marketing 172,200 KGS
Outreach Specialist Marketing 228,000 KGS
Product Development Marketing 299,500 KGS
Product Manager Marketing 341,900 KGS
Product Marketing Engineer Marketing 175,900 KGS
Product Marketing Executive Marketing 312,400 KGS
Product Marketing Manager Marketing 327,800 KGS
Product Researcher Marketing 172,200 KGS
Product Strategist Marketing 265,000 KGS
Product Strategy Researcher Marketing 231,000 KGS
Product Training Specialist Marketing 201,100 KGS
Project Manager Marketing 254,800 KGS
Publications Coordinator Marketing 150,000 KGS
Research Executive Marketing 294,300 KGS
Sales and Marketing Assistant Marketing 137,400 KGS
Sales and Marketing Coordinator Marketing 148,300 KGS
Sales and Marketing Director Marketing 419,400 KGS
Sales Director Marketing 417,100 KGS
Sales Management Support Marketing 146,200 KGS
Sales Manager Marketing 419,400 KGS
Search Marketing Strategist Marketing 361,500 KGS
Social Media Administrator Marketing 231,000 KGS
Social Media Specialist Marketing 221,500 KGS
Spaceman Analyst Marketing 124,400 KGS
Sponsorship Consultant Marketing 225,300 KGS
Team Leader Marketing 249,600 KGS
Telemarketer Marketing 125,100 KGS
Trade Marketing Executive Marketing 322,600 KGS
Trade Marketing Manager Marketing 340,000 KGS
Trade Marketing Professional Marketing 268,900 KGS
Trade Marketing Specialist Marketing 190,500 KGS
Web Analytics Manager Marketing 273,000 KGS
Web Content Manager Marketing 275,800 KGS

Salary Comparison by City

If you want to compare salaries with different cities in Kyrgyzstan, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Bishkek 491,000 KGS

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