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Average Marketing and Business Development Manager Salary in Mexico for 2026

A marketing and business development manager in Mexico earns about 587,800 MXN a year. That's 48% above the national average of 398,300 MXN.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in Mexico sit around 311,700 MXN a year, while the very top stretches to 895,900 MXN. Everything on this page is in Mexican peso (MXN, symbol $), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in Mexico, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.

How much does a marketing and business development manager make in Mexico?

Average salary
587,800 MXN
48,983 MXN per month
Lowest reported
311,700 MXN
25,975 MXN per month
Highest reported
895,900 MXN
74,658 MXN per month

A typical marketing and business development manager working in Mexico brings home around 48,983 MXN a month before tax. Entry-level pay starts near 311,700 MXN, and the top of the ladder reaches roughly 895,900 MXN for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior marketing and business development manager working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around.

How marketing and business development manager pay ranges in Mexico

A good way to think about salary in Mexico is to look at the distribution rather than the headline average. Half of all marketing and business development managers in Mexico earn less than 553,800 MXN a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 389,200 MXN (the 25th percentile), and a quarter clear 681,900 MXN (the 75th percentile). The middle 50% of marketing and business development managers sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 311,700 MXN. The highest stretch to 895,900 MXN, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

311,700
Low
553,800
Median
895,900
High
389,200
25th
681,900
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in MXN

Marketing and business development manager pay by experience in Mexico

Years of experience is the single biggest lever on pay for a marketing and business development manager in Mexico, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical marketing and business development manager salary changes as you move through the career ladder.

  • 0-2 Years
    359,900 MXN
  • 2-5 Years
    +22% from previous
    437,900 MXN
  • 5-10 Years
    +42% from previous
    623,200 MXN
  • 10-15 Years
    +17% from previous
    727,100 MXN
  • 15-20 Years
    +10% from previous
    799,300 MXN
  • 20+ Years
    +6% from previous
    848,200 MXN

The single largest jump on the ladder is from 2 - 5 Years to 5 - 10 Years, where pay rises by about 42%. That is the point at which a marketing and business development manager typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.

Marketing and business development manager pay by education in Mexico

Education sits alongside experience as one of the biggest factors driving marketing and business development manager pay in Mexico. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average marketing and business development manager salary in Mexico broken down by the highest level of education a worker has completed.

  • High School
    433,400 MXN
  • Certificate or Diploma
    +14% from previous
    492,400 MXN
  • Bachelor's Degree
    +31% from previous
    642,800 MXN
  • Master's Degree
    +32% from previous
    848,200 MXN

Marketing and business development manager gender pay gap in Mexico

The gender pay gap is a stubborn feature of almost every labour market, and Mexico is no exception. Male marketing and business development managers in Mexico earn an average of 614,600 MXN a year, while female marketing and business development managers earn around 548,800 MXN. That works out to a 12% gap in favour of men, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Marketing and Business Development Manager gender pay gap

11%

Men earn this much more than women on average in Mexico.

Men 614,600 MXN
Women 548,800 MXN

Pay raises for a marketing and business development manager in Mexico

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in Mexico sees a raise of about 13% every 18 months, which works out to roughly 9% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in Mexico, the national average raise is around 8% every 18 months.

By industry

Industries with the highest pay raises in Mexico:

  • Banking
  • Energy
  • Information Technology
  • Healthcare
  • Travel
    2%
  • Construction
  • Education
    1%

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Marketing and business development manager bonus rates in Mexico

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

77%

77% of marketing and business development managers in Mexico reported a bonus of some kind in the past twelve months. That makes a marketing and business development manager a high-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 6% to 8% of base salary. The remaining 23% of marketing and business development managers reported no bonus at all over the same period.

Which careers pay bonuses in Mexico

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Marketing and business development manager: public vs private sector pay

Public-sector pay in Mexico is about 8% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

8%

Public-sector workers earn this much more than private-sector workers in Mexico on average.

Public sector 415,900 MXN
Private sector 384,200 MXN

Marketing and business development manager salary by city in Mexico

Marketing and business development manager pay is not even across Mexico. The chart below shows the highest-paying cities in the dataset, followed by the full location table.

  • Zapopan
  • Puebla
  • Mexico City
  • Monterrey
  • Leon
  • Saltillo
  • Aguascalientes
  • Ecatepec de Morelos
  • Tijuana
  • Naucalpan
LocationTypeAverageMedianRange
ZapopanCity790,600 MXN744,600 MXN421,400-1,198,300 MXN
PueblaCity790,300 MXN836,500 MXN369,300-1,249,900 MXN
Mexico CityCity786,600 MXN741,500 MXN419,400-1,196,300 MXN
MonterreyCity783,800 MXN783,800 MXN392,300-1,212,800 MXN
LeonCity767,500 MXN707,600 MXN415,900-1,159,900 MXN
SaltilloCity767,500 MXN798,900 MXN367,200-1,198,300 MXN
AguascalientesCity767,400 MXN706,200 MXN413,900-1,157,300 MXN
Ecatepec de MorelosCity765,100 MXN792,900 MXN367,900-1,198,300 MXN
TijuanaCity759,300 MXN744,600 MXN386,400-1,172,900 MXN
NaucalpanCity757,600 MXN786,600 MXN365,400-1,189,900 MXN
CancunCity743,300 MXN757,300 MXN365,400-1,157,300 MXN
GuadalupeCity741,500 MXN727,400 MXN378,300-1,138,300 MXN
ChihuahuaCity741,500 MXN712,100 MXN384,500-1,133,900 MXN
GuadalajaraCity736,700 MXN706,200 MXN384,200-1,125,500 MXN
NezahualcoyotlCity733,300 MXN746,600 MXN359,900-1,142,900 MXN
AcapulcoCity733,300 MXN705,500 MXN383,300-1,122,900 MXN
MexicaliCity731,700 MXN745,000 MXN359,900-1,141,000 MXN
QueretaroCity727,100 MXN785,400 MXN335,100-1,159,000 MXN
Tuxtla GutierrezCity724,300 MXN695,400 MXN377,200-1,108,500 MXN
San Luis PotosiCity724,000 MXN781,200 MXN332,100-1,152,700 MXN
HermosilloCity718,000 MXN674,100 MXN378,800-1,088,800 MXN
CuliacanCity714,600 MXN699,700 MXN365,400-1,095,900 MXN
ChimalhuacanCity714,300 MXN672,600 MXN378,300-1,085,600 MXN
MeridaCity707,600 MXN747,400 MXN332,500-1,116,700 MXN
TorreonCity701,400 MXN701,400 MXN352,000-1,087,500 MXN
MatamorosCity699,700 MXN658,300 MXN369,900-1,062,500 MXN
Cuautitlan IzcalliCity696,700 MXN739,500 MXN327,800-1,102,900 MXN
TolucaCity696,700 MXN696,700 MXN348,300-1,079,600 MXN
MoreliaCity695,200 MXN736,700 MXN325,900-1,095,900 MXN
TonalaCity693,100 MXN735,500 MXN325,600-1,094,000 MXN
Tlalnepantla de BazCity692,500 MXN692,500 MXN344,600-1,069,800 MXN
DurangoCity689,900 MXN632,400 MXN371,100-1,042,000 MXN
Ciudad ApodacaCity684,900 MXN712,100 MXN327,300-1,075,700 MXN
General EscobedoCity681,900 MXN667,400 MXN345,700-1,047,900 MXN
ReynosaCity681,900 MXN707,700 MXN325,900-1,067,500 MXN
TlaquepaqueCity675,100 MXN620,300 MXN365,400-1,016,300 MXN
VillahermosaCity665,300 MXN615,000 MXN361,600-1,007,400 MXN
MazatlanCity665,300 MXN652,200 MXN340,400-1,025,100 MXN
CelayaCity665,300 MXN695,200 MXN319,600-1,047,900 MXN
San Nicolas de los GarzaCity664,500 MXN650,700 MXN340,000-1,023,000 MXN
Ciudad Lopez MateosCity656,800 MXN707,700 MXN301,300-1,041,900 MXN
Ciudad ObregonCity650,800 MXN660,500 MXN318,800-1,011,500 MXN
XalapaCity650,700 MXN625,000 MXN340,000-996,600 MXN
Nuevo LaredoCity648,200 MXN699,700 MXN299,500-1,028,300 MXN
VeracruzCity645,800 MXN659,400 MXN313,700-1,007,400 MXN
IxtapalucaCity643,400 MXN695,200 MXN294,700-1,021,800 MXN
CuernavacaCity637,500 MXN646,600 MXN311,700-991,000 MXN
Gomez PalacioCity637,500 MXN688,900 MXN294,700-1,011,500 MXN
Ciudad Santa CatarinaCity637,500 MXN612,500 MXN330,900-973,800 MXN
IrapuatoCity631,200 MXN631,200 MXN315,900-978,900 MXN
TampicoCity629,800 MXN605,700 MXN327,800-965,000 MXN
TepicCity623,200 MXN659,200 MXN294,700-985,700 MXN
XicoCity619,800 MXN583,000 MXN330,700-946,800 MXN
Los Reyes la PazCity618,800 MXN580,600 MXN327,800-939,000 MXN
CoacalcoCity610,100 MXN610,100 MXN307,400-948,900 MXN
UruapanCity610,100 MXN610,100 MXN307,400-948,300 MXN
Los MochisCity605,700 MXN629,800 MXN288,700-953,300 MXN
Villa Nicolas RomeroCity598,600 MXN587,800 MXN307,400-922,300 MXN
CampecheCity598,600 MXN637,500 MXN283,400-946,000 MXN
OaxacaCity598,600 MXN637,500 MXN283,400-948,900 MXN
Ciudad VictoriaCity597,800 MXN551,200 MXN322,600-903,500 MXN
EnsenadaCity597,800 MXN623,200 MXN286,400-939,600 MXN
PachucaCity592,600 MXN559,000 MXN315,700-903,500 MXN
TehuacanCity581,000 MXN535,800 MXN315,700-879,700 MXN
Puerto VallartaCity575,100 MXN597,800 MXN275,800-903,500 MXN
ChilpancingoCity575,100 MXN563,000 MXN294,700-887,100 MXN
MonclovaCity574,200 MXN562,600 MXN294,300-885,000 MXN
Cholula de RivadabiaCity573,500 MXN573,500 MXN288,100-889,400 MXN
Ojo de AguaCity568,500 MXN568,500 MXN283,700-884,700 MXN
MetepecCity568,500 MXN615,700 MXN263,100-906,500 MXN
Soledad de Graciano SanchezCity568,500 MXN548,800 MXN296,000-874,300 MXN
TapachulaCity562,600 MXN519,300 MXN305,600-849,200 MXN
Ciudad del CarmenCity562,200 MXN518,300 MXN301,700-847,000 MXN
San Pablo de las SalinasCity559,000 MXN566,900 MXN275,200-869,400 MXN
CoatzacoalcosCity558,300 MXN568,500 MXN275,200-870,700 MXN
NogalesCity553,800 MXN562,600 MXN272,800-862,200 MXN
BuenavistaCity553,800 MXN596,800 MXN254,700-879,700 MXN
La PazCity553,800 MXN518,900 MXN294,700-840,800 MXN
AcunaCity548,800 MXN524,300 MXN282,500-839,500 MXN
ChalcoCity543,200 MXN524,400 MXN282,300-832,000 MXN
Poza RicaCity538,600 MXN519,300 MXN281,500-825,900 MXN
Piedras NegrasCity533,100 MXN573,500 MXN245,300-844,600 MXN
San Luis Rio ColoradoCity528,500 MXN528,500 MXN263,900-816,900 MXN
CordobaCity524,700 MXN535,800 MXN258,400-816,000 MXN
San Cristobal de las CasasCity524,700 MXN514,300 MXN267,100-808,000 MXN
JiutepecCity524,400 MXN492,400 MXN275,500-794,900 MXN
SalamancaCity524,400 MXN553,400 MXN246,200-824,800 MXN
ChicoloapanCity519,300 MXN547,800 MXN243,000-818,100 MXN
Boca del RioCity516,100 MXN485,300 MXN275,200-781,200 MXN
ColimaCity514,300 MXN543,200 MXN239,300-814,100 MXN
San Juan del RioCity513,300 MXN513,300 MXN258,400-794,900 MXN
Playa del CarmenCity510,300 MXN522,700 MXN251,500-794,900 MXN
ChetumalCity504,500 MXN464,900 MXN275,200-765,100 MXN
Ciudad JuarezCity502,200 MXN539,700 MXN231,000-795,700 MXN
ManzanilloCity498,500 MXN518,300 MXN238,900-780,700 MXN
FresnilloCity498,000 MXN467,700 MXN263,900-756,700 MXN
DeliciasCity496,100 MXN485,200 MXN252,300-762,400 MXN
CuautlaCity491,000 MXN510,300 MXN233,900-768,900 MXN
Zamora de HidalgoCity489,600 MXN507,300 MXN233,600-767,400 MXN
ZacatecasCity480,300 MXN472,100 MXN245,300-741,500 MXN
Hidalgo del ParralCity478,100 MXN436,200 MXN258,400-719,100 MXN
Ciudad VallesCity476,600 MXN487,600 MXN233,600-744,700 MXN
OrizabaCity472,100 MXN433,800 MXN254,800-713,900 MXN
IgualaCity471,700 MXN450,300 MXN245,300-721,600 MXN
NavojoaCity457,300 MXN492,700 MXN209,700-725,700 MXN
San Pedro Garza GarciaCity455,400 MXN492,400 MXN208,600-724,300 MXN
GuaymasCity447,700 MXN447,700 MXN225,700-694,700 MXN
MinatitlanCity444,300 MXN472,100 MXN208,600-702,800 MXN

Marketing and Business Development Manager in Mexico: FAQs

  • How much does a marketing and business development manager make per month in Mexico?

    A marketing and business development manager in Mexico earns about 48,983 MXN a month before tax, based on an annual average of 587,800 MXN.

  • What's the salary range for a marketing and business development manager in Mexico?

    Entry-level marketing and business development managers in Mexico start near 311,700 MXN. Top-end pay reaches around 895,900 MXN. The middle 50% of earners sit between 389,200 and 681,900 MXN.

  • Is the median marketing and business development manager salary in Mexico higher or lower than the average?

    The median is 553,800 MXN, lower than the average of 587,800 MXN. Half of marketing and business development managers in Mexico earn below the median, half earn above it.

  • What's the gender pay gap for marketing and business development managers in Mexico?

    Men working as a marketing and business development manager in Mexico earn around 12% more than women on average (614,600 vs 548,800 MXN a year).

  • Do marketing and business development managers in Mexico get bonuses?

    About 77% of marketing and business development managers in Mexico reported a bonus in the past 12 months. Reported bonuses ranged from 6% to 8% of base salary.

  • Do marketing and business development managers earn more in the public or private sector in Mexico?

    In Mexico, the public sector pays a marketing and business development manager about 8% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do marketing and business development managers in Mexico get a pay raise?

    A marketing and business development manager in Mexico sees a raise of around 13% every 18 months, equivalent to roughly 9% a year.