Average Marketing and Business Development Manager Salary in India for 2024

In this article, we will look at the average Marketing and Business Development Manager salary for 2024 in India and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Indian rupee. To keep things simple, we are using the INR currency code instead of the currency symbol โ‚น.

How Much Does a Marketing and Business Development Manager Make in India?

A Marketing and Business Development Manager working in India will typically earn around 568,500 INR per year, and this can range from the lowest average salary of about 283,700 INR to the highest average salary of 882,400 INR.

Average Annual Salary
568,500 INR
Average Monthly Salary
47,375 INR

Lowest Annual Salary
283,700 INR
Lowest Monthly Salary
23,641 INR

Highest Annual Salary
882,400 INR
Highest Monthly Salary
73,533 INR

These are average salaries for a Marketing and Business Development Manager in India and include benefits such as housing and transport. It's also possible for a Marketing and Business Development Manager to earn more or less than the average salaries shown above.

Marketing and Business Development Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing and Business Development Manager Salaries in India

So we've looked at the average salaries a Marketing and Business Development Manager will earn in India. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing and Business Development Manager can earn between 283,700 INR and 882,400 INR on average in India. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing and Business Development Manager in India is 568,500 INR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 568,500 INR, and 50% of the population earn more than 568,500 INR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing and Business Development Manager salary in India, 25% of the population are earning less than 384,500 INR while 75% of the population earn more than 384,500 INR.

75% of the population earn less than 725,700 INR, and 25% of the population earn more than 725,700 INR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing and Business Development Manager Salary by Experience Level in India

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing and business development manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing and Business Development Manager in India that has less than two years of experience can expect to earn somewhere in the region of 341,400 INR.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing and Business Development Manager salary would increase to 453,200 INR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing and Business Development Manager, the average salary would be 605,700 INR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 722,100 INR.
  • 15 - 20 Years Experience. A Marketing and Business Development Manager with 15 to 20 years of experience can earn an average of 778,900 INR.
  • 20+ Years Experience. For a Marketing and Business Development Manager with more than 20 years, the expected average salary increases to 836,800 INR.

Average Salary by Experience Chart

0-2 Years
341,400 INR
2-5 Years +32%
453,200 INR
5-10 Years +34%
605,700 INR
10-15 Years +19%
722,100 INR
15-20 Years +8%
778,900 INR
20+ Years +7%
836,800 INR

Marketing and Business Development Manager Salary by Education Level in India

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing and Business Development Manager in India based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing and Business Development Manager in India with a high school education can earn an average salary of 426,700 INR.

  • Certificate or Diploma. A Marketing and Business Development Manager in India with a certificate or diploma education can earn an average salary of 489,600 INR.

  • Bachelor's Degree. A Marketing and Business Development Manager in India with a bachelor's degree education can earn an average salary of 663,200 INR.

  • Master's Degree. A Marketing and Business Development Manager in India with a master's degree education can earn an average salary of 836,800 INR.

Average Salary by Education Chart

High School
426,700 INR
Certificate or Diploma +14%
489,600 INR
Bachelor's Degree +36%
663,200 INR
Master's Degree +26%
836,800 INR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in India is around 160,000 to 479,000 INR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing and Business Development Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In India, a male marketing and business development manager will earn an average of 585,900 INR, while a female marketing and business development manager will earn around 547,800 INR.

This means that a male marketing and business development manager earns approximately 7% more than a female marketing and business development manager for performing the same job.

Average Salary by Gender Chart in India

Male
585,900 INR
Female -7%
547,800 INR

Marketing and Business Development Manager Average Pay Raise in India

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing and Business Development Manager in India is around 14% every 16 months.

The national average pay raise across all professions and industries in India is around 9% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 14 ÷ 16 ) × 12  = 11%

What this means is that a Marketing and Business Development Manager in India can expect to receive an average pay raise of around 11% every 12 months.

Annual Pay Raise by Industry in India for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in India.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
1%
Energy
2%
Information Technology
3%
Healthcare
4%
Travel
5%
Construction
6%
Education
7%

Marketing and Business Development Manager Bonus and Incentive Rates in India

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing and Business Development Manager is a high bonus based job, with 81% of employees reporting at least one bonus in the last 12 months.

19% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 8%.

Received Bonus
81%
No Bonus
19%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in India earn approximately 6% more than private sector employees in the same role.

Public Sector
392,300 INR
Private Sector -6%
371,100 INR

Salaries for Jobs Similar to a Marketing and Business Development Manager

In the table below, we have salary information for jobs that are similar to a Marketing and Business Development Manager in India.

Job Title Category Salary
Assistant Business Development Manager Business Planning 507,300 INR
Assistant Merchandise Planner Business Planning 296,000 INR
Business Advisor Business Planning 478,000 INR
Business Analyst Business Planning 472,000 INR
Business Consultant Business Planning 460,500 INR
Business Continuity Associate Business Planning 283,700 INR
Business Developer Business Planning 301,600 INR
Business Development Analyst Business Planning 341,400 INR
Business Development Associate Business Planning 245,300 INR
Business Development Coordinator Business Planning 263,100 INR
Business Development Director Business Planning 664,500 INR
Business Development Engineer Business Planning 369,300 INR
Business Development Executive Business Planning 485,300 INR
Business Development Manager Business Planning 597,800 INR
Business Development Specialist Business Planning 447,300 INR
Business Manager Business Planning 545,300 INR
Business Operations Specialist Business Planning 447,300 INR
Business Process Writer Business Planning 267,100 INR
Business Systems Analyst Business Planning 472,000 INR
Capacity Planner Business Planning 330,900 INR
Capacity Planning Supervisor Business Planning 440,200 INR
Change Communications Analyst Business Planning 430,500 INR
Change Control Analyst Business Planning 440,200 INR
Change Impact Analyst Business Planning 447,300 INR
Contracts Executive Business Planning 454,900 INR
Corporate Strategy Analyst Business Planning 475,700 INR
Cost Control Engineer Business Planning 301,600 INR
Cost Controller Business Planning 341,400 INR
Cost Estimator Business Planning 309,800 INR
Data Executive Business Planning 245,300 INR
Data Manager Business Planning 369,300 INR
Data Processing Manager Business Planning 420,800 INR
Development Researcher Business Planning 357,300 INR
Director of Business Development Business Planning 664,500 INR
Director of Production Planning Business Planning 568,500 INR
Due Diligence Analyst Business Planning 498,000 INR
Estimating Manager Business Planning 510,000 INR
General Manager Business Planning 568,500 INR
Incident Handler Business Planning 325,600 INR
Incident Specialist Business Planning 397,900 INR
Lean Consultant Business Planning 353,600 INR
Manager Business Planning 628,000 INR
Materials Planner Business Planning 204,000 INR
Merchandise Assistant Business Planning 197,600 INR
Merchandise Controller Business Planning 197,600 INR
Merchandise Planner Business Planning 204,000 INR
Operations Analyst Business Planning 428,400 INR
Operations Manager Business Planning 491,000 INR
Operations Research Analyst Business Planning 283,700 INR
Planning and Reporting Manager Business Planning 514,300 INR
Planning Director Business Planning 615,000 INR
Project Administrator Business Planning 301,600 INR
Project Manager Business Planning 485,300 INR
Project Planner Business Planning 296,000 INR
Research Assistant Business Planning 258,400 INR
Research Engineer Business Planning 296,000 INR
Research Officer Business Planning 233,600 INR
Risk Management Specialist Business Planning 447,300 INR
Scholarship Coordinator Business Planning 233,600 INR
Store Planner Business Planning 227,600 INR
Strategy Director Business Planning 641,900 INR
Top Research and Development Executive Business Planning 689,900 INR

Salary Comparison by City

If you want to compare salaries with different cities in India, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
agra 544,800 INR
Ahmadabad 605,700 INR
Bangalore 643,400 INR
Bhopal 562,600 INR
Chennai 656,800 INR
Coimbatore 562,600 INR
Delhi 653,200 INR
Ghaziabad 559,000 INR
Hyderabad 627,900 INR
Indore 587,800 INR
Jaipur 623,700 INR
Kanpur 587,800 INR
Kolkata 637,500 INR
Lucknow 574,200 INR
Ludhiana 524,700 INR
Madurai 510,200 INR
Mumbai 628,000 INR
Nagpur 581,000 INR
Patna 551,200 INR
Pimpri-Chinchwad 553,800 INR
Pune 623,700 INR
Surat 629,800 INR
Vadodara 528,600 INR
Visakhapatnam 539,700 INR

Salary Comparison by State

The table below includes links to the average salary for each state in India.

City Average Salary
Andaman & Nicobar Islands 493,000 INR
Andhra Pradesh 615,300 INR
Arunachal Pradesh 556,000 INR
Assam 618,800 INR
Bihar 670,600 INR
Chandigarh 537,300 INR
Chhatisgarh 610,100 INR
Dadra & Nagar Haveli 492,700 INR
Daman & Diu 467,100 INR
Delhi 598,600 INR
Goa 528,600 INR
Gujarat 619,800 INR
Haryana 610,100 INR
Himachal Pradesh 568,500 INR
Jammu & Kashmir 562,600 INR
Jharkhand 656,800 INR
Karnataka 659,200 INR
Kerala 610,100 INR
Lakshadweep 462,300 INR
Madhya Pradesh 683,800 INR
Maharashtra 677,100 INR
Manipur 535,800 INR
Meghalaya 566,900 INR
Mizoram 520,900 INR
Nagaland 528,600 INR
Orissa 660,500 INR
Pondicherry 531,700 INR
Punjab 598,600 INR
Rajasthan 631,200 INR
Sikkim 522,700 INR
Tamil Nadu 653,200 INR
Tripura 539,700 INR
Uttar Pradesh 694,700 INR
Uttaranchal 592,200 INR
West Bengal 659,400 INR

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