Average Head of Public Relations Salary in Vietnam for 2026

How much does a head of public relations make in Vietnam?

A typical head of public relations working in Vietnam brings home around 30,600,125 VND a month before tax. Entry-level pay starts near 169,198,600 VND, and the top of the ladder reaches roughly 583,201,400 VND for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior head of public relations working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around.

How head of public relations pay ranges in Vietnam

A good way to think about salary in Vietnam is to look at the distribution rather than the headline average. Half of all head of public relationses in Vietnam earn less than 396,001,400 VND a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 254,401,100 VND (the 25th percentile), and a quarter clear 529,200,100 VND (the 75th percentile). The middle 50% of head of public relationses sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 169,198,600 VND. The highest stretch to 583,201,400 VND, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

Head of public relations pay by experience in Vietnam

Years of experience is the single biggest lever on pay for a head of public relations in Vietnam, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical head of public relations salary changes as you move through the career ladder.

The single largest jump on the ladder is from 2 - 5 Years to 5 - 10 Years, where pay rises by about 48%. That is the point at which a head of public relations typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.

Head of public relations pay by education in Vietnam

Education sits alongside experience as one of the biggest factors driving head of public relations pay in Vietnam. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average head of public relations salary in Vietnam broken down by the highest level of education a worker has completed.

Head of public relations gender pay gap in Vietnam

The gender pay gap is a stubborn feature of almost every labour market, and Vietnam is no exception. Male head of public relationses in Vietnam earn an average of 392,399,500 VND a year, while female head of public relationses earn around 340,800,200 VND. That works out to a 15% gap in favour of men, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Pay raises for a head of public relations in Vietnam

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in Vietnam sees a raise of about 13% every 19 months, which works out to roughly 8% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in Vietnam, the national average raise is around 9% every 17 months.

By industry

Industries with the highest pay raises in Vietnam:

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

Head of public relations bonus rates in Vietnam

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

Which careers pay bonuses in Vietnam

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

Head of public relations: public vs private sector pay

Public-sector pay in Vietnam is about 9% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Head of public relations salary by city in Vietnam

Head of public relations pay is not even across Vietnam. The chart below shows the highest-paying cities in the dataset, followed by the full location table.

Similar jobs to a head of public relations

Other jobs in the same category as a head of public relations in Vietnam.

Head of Public Relations in Vietnam: FAQs