Average Director of Social Media Marketing Salary in Peru for 2024

In this article, we will look at the average Director of Social Media Marketing salary for 2024 in Peru and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Peruvian sol. To keep things simple, we are using the PEN currency code instead of the currency symbol S/ .

How Much Does a Director of Social Media Marketing Make in Peru?

A Director of Social Media Marketing working in Peru will typically earn around 114,380 PEN per year, and this can range from the lowest average salary of about 57,360 PEN to the highest average salary of 176,800 PEN.

Average Annual Salary
114,380 PEN
Average Monthly Salary
9,531 PEN

Lowest Annual Salary
57,360 PEN
Lowest Monthly Salary
4,780 PEN

Highest Annual Salary
176,800 PEN
Highest Monthly Salary
14,733 PEN

These are average salaries for a Director of Social Media Marketing in Peru and include benefits such as housing and transport. It's also possible for a Director of Social Media Marketing to earn more or less than the average salaries shown above.

Director of Social Media Marketing salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Director of Social Media Marketing Salaries in Peru

So we've looked at the average salaries a Director of Social Media Marketing will earn in Peru. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Director of Social Media Marketing can earn between 57,360 PEN and 176,800 PEN on average in Peru. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Director of Social Media Marketing in Peru is 116,960 PEN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 116,960 PEN, and 50% of the population earn more than 116,960 PEN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Director of Social Media Marketing salary in Peru, 25% of the population are earning less than 78,940 PEN while 75% of the population earn more than 78,940 PEN.

75% of the population earn less than 150,000 PEN, and 25% of the population earn more than 150,000 PEN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Director of Social Media Marketing Salary by Experience Level in Peru

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average director of social media marketing salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Director of Social Media Marketing in Peru that has less than two years of experience can expect to earn somewhere in the region of 66,480 PEN.
  • 2 - 5 Years Experience. With two to five years of experience the average Director of Social Media Marketing salary would increase to 83,100 PEN.
  • 5 - 10 Years Experience. From five to ten years of experience as a Director of Social Media Marketing, the average salary would be 117,660 PEN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 146,200 PEN.
  • 15 - 20 Years Experience. A Director of Social Media Marketing with 15 to 20 years of experience can earn an average of 154,700 PEN.
  • 20+ Years Experience. For a Director of Social Media Marketing with more than 20 years, the expected average salary increases to 164,200 PEN.

Average Salary by Experience Chart

0-2 Years
66,480 PEN
2-5 Years +29%
83,100 PEN
5-10 Years +38%
117,660 PEN
10-15 Years +24%
146,200 PEN
15-20 Years +7%
154,700 PEN
20+ Years +7%
164,200 PEN

Director of Social Media Marketing Salary by Education Level in Peru

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Director of Social Media Marketing in Peru based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Director of Social Media Marketing in Peru with a high school education can earn an average salary of 80,500 PEN.

  • Certificate or Diploma. A Director of Social Media Marketing in Peru with a certificate or diploma education can earn an average salary of 93,220 PEN.

  • Bachelor's Degree. A Director of Social Media Marketing in Peru with a bachelor's degree education can earn an average salary of 125,700 PEN.

  • Master's Degree. A Director of Social Media Marketing in Peru with a master's degree education can earn an average salary of 159,400 PEN.

Average Salary by Education Chart

High School
80,500 PEN
Certificate or Diploma +15%
93,220 PEN
Bachelor's Degree +35%
125,700 PEN
Master's Degree +26%
159,400 PEN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Peru is around 37,700 to 113,000 PEN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Director of Social Media Marketing Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Peru, a male director of social media marketing will earn an average of 115,600 PEN, while a female director of social media marketing will earn around 109,740 PEN.

This means that a male director of social media marketing earns approximately 5% more than a female director of social media marketing for performing the same job.

Average Salary by Gender Chart in Peru

Male
115,600 PEN
Female -5%
109,740 PEN

Director of Social Media Marketing Average Pay Raise in Peru

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Director of Social Media Marketing in Peru is around 12% every 18 months.

The national average pay raise across all professions and industries in Peru is around 9% every 17 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 18 ) × 12  = 8%

What this means is that a Director of Social Media Marketing in Peru can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Peru for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Peru.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
8%
Energy
7%
Information Technology
6%
Healthcare
5%
Travel
4%
Construction
3%
Education
2%

Director of Social Media Marketing Bonus and Incentive Rates in Peru

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Director of Social Media Marketing is a high bonus based job, with 80% of employees reporting at least one bonus in the last 12 months.

20% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
80%
No Bonus
20%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Peru earn approximately 10% more than private sector employees in the same role.

Public Sector
93,880 PEN
Private Sector -10%
85,700 PEN

Salaries for Jobs Similar to a Director of Social Media Marketing

In the table below, we have salary information for jobs that are similar to a Director of Social Media Marketing in Peru.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 96,960 PEN
Advertising Account Manager Advertising / Graphic Design / Events 109,740 PEN
Advertising Account Planner Advertising / Graphic Design / Events 55,220 PEN
Advertising and Promotions Manager Advertising / Graphic Design / Events 151,800 PEN
Advertising Coordinator Advertising / Graphic Design / Events 72,180 PEN
Advertising Manager Advertising / Graphic Design / Events 139,100 PEN
Advertising Operations Manager Advertising / Graphic Design / Events 148,300 PEN
Advertising Sales Director Advertising / Graphic Design / Events 142,300 PEN
Advertising Strategic Planner Advertising / Graphic Design / Events 93,880 PEN
Advertising Team Leader Advertising / Graphic Design / Events 79,000 PEN
Animator Advertising / Graphic Design / Events 64,180 PEN
Art Director Advertising / Graphic Design / Events 84,580 PEN
Art Manager Advertising / Graphic Design / Events 91,560 PEN
Artist Advertising / Graphic Design / Events 72,700 PEN
Artworker Advertising / Graphic Design / Events 53,380 PEN
Assistant Art Director Advertising / Graphic Design / Events 66,480 PEN
Audio and Video Equipment Technician Advertising / Graphic Design / Events 49,200 PEN
Audio Engineer Advertising / Graphic Design / Events 58,720 PEN
Audiosual Technician Advertising / Graphic Design / Events 50,020 PEN
Broadcast Administrator Advertising / Graphic Design / Events 95,420 PEN
Catering Sales Advertising / Graphic Design / Events 59,240 PEN
Catering Trainer Advertising / Graphic Design / Events 64,200 PEN
Commercial and Industrial Designer Advertising / Graphic Design / Events 49,560 PEN
Conference Organiser Advertising / Graphic Design / Events 65,760 PEN
Content and Media Production Lead Advertising / Graphic Design / Events 96,520 PEN
CopyWriter Advertising / Graphic Design / Events 61,400 PEN
Creative Designer Advertising / Graphic Design / Events 63,480 PEN
Creative Director Advertising / Graphic Design / Events 87,020 PEN
Designer Advertising / Graphic Design / Events 53,600 PEN
Desktop Publisher Advertising / Graphic Design / Events 41,480 PEN
Digital Campaign Manager Advertising / Graphic Design / Events 92,300 PEN
Digital Media Manager Advertising / Graphic Design / Events 102,620 PEN
Digital Media Strategist Advertising / Graphic Design / Events 112,660 PEN
Director of Events Advertising / Graphic Design / Events 138,800 PEN
Director of Graphic Design Advertising / Graphic Design / Events 79,260 PEN
Events and Promotions Manager Advertising / Graphic Design / Events 146,200 PEN
Events Director Advertising / Graphic Design / Events 138,800 PEN
Exhibit Designer Advertising / Graphic Design / Events 67,120 PEN
Exhibit Display Coordinator Advertising / Graphic Design / Events 66,100 PEN
Exhibit Display Manager Advertising / Graphic Design / Events 84,560 PEN
Finisher Advertising / Graphic Design / Events 44,540 PEN
Graphic Artist Advertising / Graphic Design / Events 54,460 PEN
Graphic Design Specialist Advertising / Graphic Design / Events 66,580 PEN
Graphic Designer Advertising / Graphic Design / Events 55,820 PEN
Graphics Artist Advertising / Graphic Design / Events 57,800 PEN
Graphics Design Supervisor Advertising / Graphic Design / Events 73,820 PEN
Group Creative Director Advertising / Graphic Design / Events 94,400 PEN
Imagery Analyst Advertising / Graphic Design / Events 52,820 PEN
Imaging Technologist Advertising / Graphic Design / Events 50,560 PEN
Interaction Designer Advertising / Graphic Design / Events 46,980 PEN
Media Analyst Advertising / Graphic Design / Events 66,120 PEN
Media Executive Advertising / Graphic Design / Events 93,880 PEN
Media Planner Advertising / Graphic Design / Events 72,700 PEN
Media Production Coordinator Advertising / Graphic Design / Events 64,180 PEN
Media Production Manager Advertising / Graphic Design / Events 113,220 PEN
Media Project Manager Advertising / Graphic Design / Events 114,900 PEN
Media Relations Representative Advertising / Graphic Design / Events 97,300 PEN
Media Sales Executive Advertising / Graphic Design / Events 109,340 PEN
Meeting and Event Planner Advertising / Graphic Design / Events 66,100 PEN
Multimedia Artist Advertising / Graphic Design / Events 54,180 PEN
Multimedia Specialist Advertising / Graphic Design / Events 50,560 PEN
Photographer Advertising / Graphic Design / Events 45,600 PEN
PPC Campaign Manager Advertising / Graphic Design / Events 88,020 PEN
Print Production Manager Advertising / Graphic Design / Events 99,100 PEN
Product and Brand Manager Advertising / Graphic Design / Events 138,800 PEN
Sales Promotion Manager Advertising / Graphic Design / Events 138,800 PEN
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 57,820 PEN
Sketch Artist Advertising / Graphic Design / Events 60,340 PEN
Social Media Executive Advertising / Graphic Design / Events 111,920 PEN
Social Media Manager Advertising / Graphic Design / Events 106,960 PEN
Social Media Marketing Manager Advertising / Graphic Design / Events 111,920 PEN
Social Media Strategist Advertising / Graphic Design / Events 111,000 PEN
Special Events Supervisor Advertising / Graphic Design / Events 86,740 PEN
Technical Typist Advertising / Graphic Design / Events 42,040 PEN
User Experience UX Designer Advertising / Graphic Design / Events 58,520 PEN
UX Designer Advertising / Graphic Design / Events 49,560 PEN

Salary Comparison by City

If you want to compare salaries with different cities in Peru, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Arequipa 116,380 PEN
Chiclayo 106,440 PEN
Cusco 108,320 PEN
Huancayo 110,340 PEN
Iquitos 102,960 PEN
Lima 119,900 PEN
Trujillo 111,000 PEN

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