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Average Advertising Sales Director Salary in Peru for 2026

An advertising sales director in Peru earns about 142,300 PEN a year. That's 56% above the national average of 91,380 PEN.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in Peru sit around 72,420 PEN a year, while the very top stretches to 221,500 PEN. Everything on this page is in Peruvian sol (PEN, symbol S/ ), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in Peru, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.


How much does an advertising sales director make in Peru?

Average salary
142,300 PEN
11,858 PEN per month
Lowest reported
72,420 PEN
6,035 PEN per month
Highest reported
221,500 PEN
18,458 PEN per month

A typical advertising sales director working in Peru brings home around 11,858 PEN a month before tax. Entry-level pay starts near 72,420 PEN, and the top of the ladder reaches roughly 221,500 PEN for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior advertising sales director working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around.


How advertising sales director pay ranges in Peru

A good way to think about salary in Peru is to look at the distribution rather than the headline average. Half of all advertising sales directors in Peru earn less than 142,300 PEN a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 96,520 PEN (the 25th percentile), and a quarter clear 183,700 PEN (the 75th percentile). The middle 50% of advertising sales directors sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 72,420 PEN. The highest stretch to 221,500 PEN, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

72,420
Low
142,300
Median
221,500
High
96,520
25th
183,700
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in PEN

Advertising sales director pay by experience in Peru

Years of experience is the single biggest lever on pay for an advertising sales director in Peru, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical advertising sales director salary changes as you move through the career ladder.

  • 0-2 Years
    87,520 PEN
  • 2-5 Years
    +31% from previous
    115,080 PEN
  • 5-10 Years
    +32% from previous
    152,300 PEN
  • 10-15 Years
    +21% from previous
    183,600 PEN
  • 15-20 Years
    +6% from previous
    195,200 PEN
  • 20+ Years
    +7% from previous
    209,500 PEN

The single largest jump on the ladder is from 2 - 5 Years to 5 - 10 Years, where pay rises by about 32%. That is the point at which a advertising sales director typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.


Advertising sales director pay by education in Peru

Education sits alongside experience as one of the biggest factors driving advertising sales director pay in Peru. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average advertising sales director salary in Peru broken down by the highest level of education a worker has completed.

  • High School
    106,980 PEN
  • Certificate or Diploma
    +17% from previous
    125,100 PEN
  • Bachelor's Degree
    +34% from previous
    167,100 PEN
  • Master's Degree
    +25% from previous
    209,500 PEN

Advertising sales director gender pay gap in Peru

The gender pay gap is a stubborn feature of almost every labour market, and Peru is no exception. Male advertising sales directors in Peru earn an average of 148,300 PEN a year, while female advertising sales directors earn around 138,800 PEN. That works out to a 7% gap in favour of men, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Advertising Sales Director gender pay gap

6%

Men earn this much more than women on average in Peru.

Men 148,300 PEN
Women 138,800 PEN

Pay raises for an advertising sales director in Peru

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in Peru sees a raise of about 13% every 19 months, which works out to roughly 8% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in Peru, the national average raise is around 9% every 17 months.

By industry

Industries with the highest pay raises in Peru:

  • Banking
  • Energy
  • Information Technology
  • Healthcare
  • Travel
  • Construction
  • Education
    2%

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Advertising sales director bonus rates in Peru

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

80%

80% of advertising sales directors in Peru reported a bonus of some kind in the past twelve months. That makes an advertising sales director a high-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 5% to 8% of base salary. The remaining 20% of advertising sales directors reported no bonus at all over the same period.

Which careers pay bonuses in Peru

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Advertising sales director: public vs private sector pay

Public-sector pay in Peru is about 10% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

9%

Public-sector workers earn this much more than private-sector workers in Peru on average.

Public sector 93,880 PEN
Private sector 85,700 PEN

Advertising sales director salary by city in Peru

Advertising sales director pay is not even across Peru. The chart below shows the highest-paying cities in the dataset, followed by the full location table.

  • Lima
  • Trujillo
  • Arequipa
  • Chiclayo
  • Iquitos
  • Huancayo
  • Cusco
LocationTypeAverageMedianRange
LimaCity172,200 PEN167,100 PEN88,620-265,000 PEN
TrujilloCity159,400 PEN152,300 PEN83,420-243,000 PEN
ArequipaCity158,700 PEN168,100 PEN72,540-247,800 PEN
ChiclayoCity146,200 PEN152,100 PEN69,060-228,000 PEN
IquitosCity143,200 PEN146,200 PEN68,320-222,300 PEN
HuancayoCity142,300 PEN152,000 PEN65,940-225,700 PEN
CuscoCity138,800 PEN129,000 PEN77,400-209,500 PEN


Advertising Sales Director in Peru: FAQs

  • How much does an advertising sales director make per month in Peru?

    An advertising sales director in Peru earns about 11,858 PEN a month before tax, based on an annual average of 142,300 PEN.

  • What's the salary range for an advertising sales director in Peru?

    Entry-level advertising sales directors in Peru start near 72,420 PEN. Top-end pay reaches around 221,500 PEN. The middle 50% of earners sit between 96,520 and 183,700 PEN.

  • Is the median advertising sales director salary in Peru higher or lower than the average?

    The median is 142,300 PEN, higher than the average of 142,300 PEN. Half of advertising sales directors in Peru earn below the median, half earn above it.

  • What's the gender pay gap for advertising sales directors in Peru?

    Men working as an advertising sales director in Peru earn around 7% more than women on average (148,300 vs 138,800 PEN a year).

  • Do advertising sales directors in Peru get bonuses?

    About 80% of advertising sales directors in Peru reported a bonus in the past 12 months. Reported bonuses ranged from 5% to 8% of base salary.

  • Do advertising sales directors earn more in the public or private sector in Peru?

    In Peru, the public sector pays an advertising sales director about 10% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do advertising sales directors in Peru get a pay raise?

    An advertising sales director in Peru sees a raise of around 13% every 19 months, equivalent to roughly 8% a year.