Average Director of Social Media Marketing Salary in Brazil for 2024

In this article, we will look at the average Director of Social Media Marketing salary for 2024 in Brazil and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Brazilian real. To keep things simple, we are using the BRL currency code instead of the currency symbol R$.

How Much Does a Director of Social Media Marketing Make in Brazil?

A Director of Social Media Marketing working in Brazil will typically earn around 128,900 BRL per year, and this can range from the lowest average salary of about 59,660 BRL to the highest average salary of 208,600 BRL.

Average Annual Salary
128,900 BRL
Average Monthly Salary
10,741 BRL

Lowest Annual Salary
59,660 BRL
Lowest Monthly Salary
4,971 BRL

Highest Annual Salary
208,600 BRL
Highest Monthly Salary
17,383 BRL

These are average salaries for a Director of Social Media Marketing in Brazil and include benefits such as housing and transport. It's also possible for a Director of Social Media Marketing to earn more or less than the average salaries shown above.

Director of Social Media Marketing salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Director of Social Media Marketing Salaries in Brazil

So we've looked at the average salaries a Director of Social Media Marketing will earn in Brazil. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Director of Social Media Marketing can earn between 59,660 BRL and 208,600 BRL on average in Brazil. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Director of Social Media Marketing in Brazil is 142,300 BRL. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 142,300 BRL, and 50% of the population earn more than 142,300 BRL.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Director of Social Media Marketing salary in Brazil, 25% of the population are earning less than 90,660 BRL while 75% of the population earn more than 90,660 BRL.

75% of the population earn less than 190,500 BRL, and 25% of the population earn more than 190,500 BRL.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Director of Social Media Marketing Salary by Experience Level in Brazil

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average director of social media marketing salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Director of Social Media Marketing in Brazil that has less than two years of experience can expect to earn somewhere in the region of 67,120 BRL.
  • 2 - 5 Years Experience. With two to five years of experience the average Director of Social Media Marketing salary would increase to 89,960 BRL.
  • 5 - 10 Years Experience. From five to ten years of experience as a Director of Social Media Marketing, the average salary would be 136,200 BRL.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 163,800 BRL.
  • 15 - 20 Years Experience. A Director of Social Media Marketing with 15 to 20 years of experience can earn an average of 180,500 BRL.
  • 20+ Years Experience. For a Director of Social Media Marketing with more than 20 years, the expected average salary increases to 194,600 BRL.

Average Salary by Experience Chart

0-2 Years
67,120 BRL
2-5 Years +34%
89,960 BRL
5-10 Years +48%
136,200 BRL
10-15 Years +22%
163,800 BRL
15-20 Years +9%
180,500 BRL
20+ Years +8%
194,600 BRL

Director of Social Media Marketing Salary by Education Level in Brazil

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Director of Social Media Marketing in Brazil based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Director of Social Media Marketing in Brazil with a high school education can earn an average salary of 82,520 BRL.

  • Certificate or Diploma. A Director of Social Media Marketing in Brazil with a certificate or diploma education can earn an average salary of 97,300 BRL.

  • Bachelor's Degree. A Director of Social Media Marketing in Brazil with a bachelor's degree education can earn an average salary of 142,300 BRL.

  • Master's Degree. A Director of Social Media Marketing in Brazil with a master's degree education can earn an average salary of 189,300 BRL.

Average Salary by Education Chart

High School
82,520 BRL
Certificate or Diploma +18%
97,300 BRL
Bachelor's Degree +45%
142,300 BRL
Master's Degree +31%
189,300 BRL

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Brazil is around 42,800 to 128,000 BRL and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Director of Social Media Marketing Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Brazil, a male director of social media marketing will earn an average of 138,800 BRL, while a female director of social media marketing will earn around 119,900 BRL.

This means that a male director of social media marketing earns approximately 16% more than a female director of social media marketing for performing the same job.

Average Salary by Gender Chart in Brazil

Male
138,800 BRL
Female -16%
119,900 BRL

Director of Social Media Marketing Average Pay Raise in Brazil

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Director of Social Media Marketing in Brazil is around 12% every 17 months.

The national average pay raise across all professions and industries in Brazil is around 9% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 17 ) × 12  = 8%

What this means is that a Director of Social Media Marketing in Brazil can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Brazil for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Brazil.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
3%
Energy
6%
Information Technology
9%
Healthcare
3%
Travel
6%
Construction
9%
Education
3%

Director of Social Media Marketing Bonus and Incentive Rates in Brazil

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Director of Social Media Marketing is a high bonus based job, with 85% of employees reporting at least one bonus in the last 12 months.

15% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
85%
No Bonus
15%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Brazil earn approximately 7% more than private sector employees in the same role.

Public Sector
106,500 BRL
Private Sector -7%
99,460 BRL

Salaries for Jobs Similar to a Director of Social Media Marketing

In the table below, we have salary information for jobs that are similar to a Director of Social Media Marketing in Brazil.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 119,320 BRL
Advertising Account Manager Advertising / Graphic Design / Events 129,000 BRL
Advertising Account Planner Advertising / Graphic Design / Events 64,560 BRL
Advertising and Promotions Manager Advertising / Graphic Design / Events 161,600 BRL
Advertising Coordinator Advertising / Graphic Design / Events 80,540 BRL
Advertising Manager Advertising / Graphic Design / Events 172,200 BRL
Advertising Operations Manager Advertising / Graphic Design / Events 167,100 BRL
Advertising Sales Director Advertising / Graphic Design / Events 172,200 BRL
Advertising Strategic Planner Advertising / Graphic Design / Events 107,880 BRL
Advertising Team Leader Advertising / Graphic Design / Events 104,040 BRL
Animator Advertising / Graphic Design / Events 75,040 BRL
Art Director Advertising / Graphic Design / Events 103,440 BRL
Art Manager Advertising / Graphic Design / Events 99,340 BRL
Artist Advertising / Graphic Design / Events 83,900 BRL
Artworker Advertising / Graphic Design / Events 60,600 BRL
Assistant Art Director Advertising / Graphic Design / Events 83,060 BRL
Audio and Video Equipment Technician Advertising / Graphic Design / Events 61,840 BRL
Audio Engineer Advertising / Graphic Design / Events 72,540 BRL
Audiosual Technician Advertising / Graphic Design / Events 64,040 BRL
Broadcast Administrator Advertising / Graphic Design / Events 105,880 BRL
Catering Sales Advertising / Graphic Design / Events 67,560 BRL
Catering Trainer Advertising / Graphic Design / Events 78,940 BRL
Commercial and Industrial Designer Advertising / Graphic Design / Events 58,280 BRL
Conference Organiser Advertising / Graphic Design / Events 78,940 BRL
Content and Media Production Lead Advertising / Graphic Design / Events 123,400 BRL
CopyWriter Advertising / Graphic Design / Events 69,780 BRL
Creative Designer Advertising / Graphic Design / Events 80,800 BRL
Creative Director Advertising / Graphic Design / Events 105,800 BRL
Designer Advertising / Graphic Design / Events 57,080 BRL
Desktop Publisher Advertising / Graphic Design / Events 48,560 BRL
Digital Campaign Manager Advertising / Graphic Design / Events 112,460 BRL
Digital Media Manager Advertising / Graphic Design / Events 134,600 BRL
Digital Media Strategist Advertising / Graphic Design / Events 123,400 BRL
Director of Events Advertising / Graphic Design / Events 164,200 BRL
Director of Graphic Design Advertising / Graphic Design / Events 91,660 BRL
Events and Promotions Manager Advertising / Graphic Design / Events 164,200 BRL
Events Director Advertising / Graphic Design / Events 164,200 BRL
Exhibit Designer Advertising / Graphic Design / Events 86,520 BRL
Exhibit Display Coordinator Advertising / Graphic Design / Events 80,800 BRL
Exhibit Display Manager Advertising / Graphic Design / Events 110,380 BRL
Finisher Advertising / Graphic Design / Events 55,940 BRL
Graphic Artist Advertising / Graphic Design / Events 69,240 BRL
Graphic Design Specialist Advertising / Graphic Design / Events 73,820 BRL
Graphic Designer Advertising / Graphic Design / Events 64,300 BRL
Graphics Artist Advertising / Graphic Design / Events 61,580 BRL
Graphics Design Supervisor Advertising / Graphic Design / Events 86,520 BRL
Group Creative Director Advertising / Graphic Design / Events 113,560 BRL
Imagery Analyst Advertising / Graphic Design / Events 58,240 BRL
Imaging Technologist Advertising / Graphic Design / Events 58,440 BRL
Interaction Designer Advertising / Graphic Design / Events 50,980 BRL
Media Analyst Advertising / Graphic Design / Events 84,800 BRL
Media Executive Advertising / Graphic Design / Events 103,820 BRL
Media Planner Advertising / Graphic Design / Events 83,900 BRL
Media Production Coordinator Advertising / Graphic Design / Events 77,860 BRL
Media Production Manager Advertising / Graphic Design / Events 134,600 BRL
Media Project Manager Advertising / Graphic Design / Events 148,300 BRL
Media Relations Representative Advertising / Graphic Design / Events 115,600 BRL
Media Sales Executive Advertising / Graphic Design / Events 137,400 BRL
Meeting and Event Planner Advertising / Graphic Design / Events 80,800 BRL
Multimedia Artist Advertising / Graphic Design / Events 64,720 BRL
Multimedia Specialist Advertising / Graphic Design / Events 58,440 BRL
Photographer Advertising / Graphic Design / Events 58,000 BRL
PPC Campaign Manager Advertising / Graphic Design / Events 106,360 BRL
Print Production Manager Advertising / Graphic Design / Events 110,120 BRL
Product and Brand Manager Advertising / Graphic Design / Events 161,300 BRL
Sales Promotion Manager Advertising / Graphic Design / Events 159,100 BRL
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 71,400 BRL
Sketch Artist Advertising / Graphic Design / Events 75,260 BRL
Social Media Executive Advertising / Graphic Design / Events 136,100 BRL
Social Media Manager Advertising / Graphic Design / Events 139,100 BRL
Social Media Marketing Manager Advertising / Graphic Design / Events 136,100 BRL
Social Media Strategist Advertising / Graphic Design / Events 134,600 BRL
Special Events Supervisor Advertising / Graphic Design / Events 101,840 BRL
Technical Typist Advertising / Graphic Design / Events 47,540 BRL
User Experience UX Designer Advertising / Graphic Design / Events 73,120 BRL
UX Designer Advertising / Graphic Design / Events 58,280 BRL

Salary Comparison by City

If you want to compare salaries with different cities in Brazil, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Aracaju 119,900 BRL
Belem 138,200 BRL
Belo Horizonte 142,300 BRL
Brasilia 152,300 BRL
Campinas 137,400 BRL
Cuiaba 125,100 BRL
Curitiba 146,200 BRL
Fortaleza 139,100 BRL
Goiania 137,400 BRL
Joao Pessoa 125,700 BRL
Londrina 119,500 BRL
Macapa 125,100 BRL
Maceio 136,100 BRL
Manaus 138,800 BRL
Maringa 123,400 BRL
Natal 125,100 BRL
Petrolina and Juazeiro 112,000 BRL
Porto Alegre 136,100 BRL
Recife 136,200 BRL
Rio de Janeiro 152,100 BRL
Salvador 143,200 BRL
Santos 113,740 BRL
Sao Luis 139,100 BRL
Sao Paulo 154,700 BRL
Teresina 128,900 BRL
Vale do Aco 124,400 BRL
Vitoria 112,440 BRL

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