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Average Advertising and Promotions Manager Salary in Brazil for 2026

An advertising and promotions manager in Brazil earns about 161,600 BRL a year. That's 60% above the national average of 101,120 BRL.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in Brazil sit around 80,340 BRL a year, while the very top stretches to 254,700 BRL. Everything on this page is in Brazilian real (BRL, symbol R$), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in Brazil, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.


How much does an advertising and promotions manager make in Brazil?

Average salary
161,600 BRL
13,466 BRL per month
Lowest reported
80,340 BRL
6,695 BRL per month
Highest reported
254,700 BRL
21,225 BRL per month

A typical advertising and promotions manager working in Brazil brings home around 13,466 BRL a month before tax. Entry-level pay starts near 80,340 BRL, and the top of the ladder reaches roughly 254,700 BRL for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior advertising and promotions manager working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around.


How advertising and promotions manager pay ranges in Brazil

A good way to think about salary in Brazil is to look at the distribution rather than the headline average. Half of all advertising and promotions managers in Brazil earn less than 168,100 BRL a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 110,380 BRL (the 25th percentile), and a quarter clear 214,000 BRL (the 75th percentile). The middle 50% of advertising and promotions managers sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 80,340 BRL. The highest stretch to 254,700 BRL, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

80,340
Low
168,100
Median
254,700
High
110,380
25th
214,000
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in BRL

Advertising and promotions manager pay by experience in Brazil

Years of experience is the single biggest lever on pay for an advertising and promotions manager in Brazil, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical advertising and promotions manager salary changes as you move through the career ladder.

  • 0-2 Years
    93,600 BRL
  • 2-5 Years
    +32% from previous
    123,400 BRL
  • 5-10 Years
    +35% from previous
    167,100 BRL
  • 10-15 Years
    +25% from previous
    208,600 BRL
  • 15-20 Years
    +6% from previous
    221,500 BRL
  • 20+ Years
    +8% from previous
    239,000 BRL

The single largest jump on the ladder is from 2 - 5 Years to 5 - 10 Years, where pay rises by about 35%. That is the point at which a advertising and promotions manager typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.


Advertising and promotions manager pay by education in Brazil

Education sits alongside experience as one of the biggest factors driving advertising and promotions manager pay in Brazil. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average advertising and promotions manager salary in Brazil broken down by the highest level of education a worker has completed.

  • High School
    116,740 BRL
  • Certificate or Diploma
    +17% from previous
    136,200 BRL
  • Bachelor's Degree
    +35% from previous
    183,700 BRL
  • Master's Degree
    +26% from previous
    231,000 BRL

Advertising and promotions manager gender pay gap in Brazil

The gender pay gap is a stubborn feature of almost every labour market, and Brazil is no exception. Male advertising and promotions managers in Brazil earn an average of 169,000 BRL a year, while female advertising and promotions managers earn around 154,700 BRL. That works out to a 9% gap in favour of men, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Advertising and Promotions Manager gender pay gap

8%

Men earn this much more than women on average in Brazil.

Men 169,000 BRL
Women 154,700 BRL

Pay raises for an advertising and promotions manager in Brazil

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in Brazil sees a raise of about 13% every 18 months, which works out to roughly 9% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in Brazil, the national average raise is around 9% every 16 months.

By industry

Industries with the highest pay raises in Brazil:

  • Banking
  • Energy
  • Information Technology
  • Healthcare
  • Travel
  • Construction
  • Education

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Advertising and promotions manager bonus rates in Brazil

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

83%

83% of advertising and promotions managers in Brazil reported a bonus of some kind in the past twelve months. That makes an advertising and promotions manager a high-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 5% to 9% of base salary. The remaining 17% of advertising and promotions managers reported no bonus at all over the same period.

Which careers pay bonuses in Brazil

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Advertising and promotions manager: public vs private sector pay

Public-sector pay in Brazil is about 7% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

7%

Public-sector workers earn this much more than private-sector workers in Brazil on average.

Public sector 106,500 BRL
Private sector 99,460 BRL

Advertising and promotions manager salary by city in Brazil

Advertising and promotions manager pay is not even across Brazil. The chart below shows the highest-paying cities in the dataset, followed by the full location table.

  • Rio de Janeiro
  • Manaus
  • Curitiba
  • Brasilia
  • Sao Paulo
  • Belem
  • Recife
  • Salvador
  • Fortaleza
  • Belo Horizonte
LocationTypeAverageMedianRange
Rio de JaneiroCity191,600 BRL208,600 BRL87,640-309,800 BRL
ManausCity189,300 BRL172,400 BRL102,240-282,500 BRL
CuritibaCity189,300 BRL200,000 BRL87,760-299,500 BRL
BrasiliaCity189,300 BRL181,600 BRL97,840-286,400 BRL
Sao PauloCity187,500 BRL183,600 BRL96,540-288,100 BRL
BelemCity183,700 BRL197,600 BRL83,100-294,700 BRL
RecifeCity180,500 BRL169,000 BRL96,160-273,300 BRL
SalvadorCity180,300 BRL183,600 BRL86,640-279,400 BRL
FortalezaCity176,800 BRL183,700 BRL85,020-275,500 BRL
Belo HorizonteCity175,900 BRL175,900 BRL87,760-273,000 BRL
Porto AlegreCity174,000 BRL159,500 BRL93,880-265,000 BRL
GoianiaCity172,400 BRL172,400 BRL87,000-267,100 BRL
Sao LuisCity172,200 BRL168,100 BRL89,460-266,000 BRL
CampinasCity172,200 BRL168,100 BRL85,700-263,100 BRL
TeresinaCity167,100 BRL163,800 BRL84,740-257,700 BRL
MaceioCity161,600 BRL172,400 BRL75,980-257,700 BRL
AracajuCity161,300 BRL164,200 BRL79,240-252,300 BRL
CuiabaCity161,300 BRL161,300 BRL80,060-249,600 BRL
NatalCity161,300 BRL169,000 BRL79,600-254,800 BRL
Vale do AcoCity161,300 BRL154,700 BRL82,520-246,500 BRL
SantosCity158,700 BRL148,300 BRL83,200-238,900 BRL
Joao PessoaCity158,700 BRL169,000 BRL73,260-251,500 BRL
MacapaCity154,700 BRL163,800 BRL72,260-245,300 BRL
MaringaCity152,100 BRL158,700 BRL72,380-239,000 BRL
LondrinaCity151,800 BRL142,300 BRL80,580-227,600 BRL
VitoriaCity148,300 BRL151,800 BRL70,880-228,000 BRL
Petrolina and JuazeiroCity142,300 BRL128,900 BRL77,640-212,500 BRL


Advertising and Promotions Manager in Brazil: FAQs

  • How much does an advertising and promotions manager make per month in Brazil?

    An advertising and promotions manager in Brazil earns about 13,466 BRL a month before tax, based on an annual average of 161,600 BRL.

  • What's the salary range for an advertising and promotions manager in Brazil?

    Entry-level advertising and promotions managers in Brazil start near 80,340 BRL. Top-end pay reaches around 254,700 BRL. The middle 50% of earners sit between 110,380 and 214,000 BRL.

  • Is the median advertising and promotions manager salary in Brazil higher or lower than the average?

    The median is 168,100 BRL, higher than the average of 161,600 BRL. Half of advertising and promotions managers in Brazil earn below the median, half earn above it.

  • What's the gender pay gap for advertising and promotions managers in Brazil?

    Men working as an advertising and promotions manager in Brazil earn around 9% more than women on average (169,000 vs 154,700 BRL a year).

  • Do advertising and promotions managers in Brazil get bonuses?

    About 83% of advertising and promotions managers in Brazil reported a bonus in the past 12 months. Reported bonuses ranged from 5% to 9% of base salary.

  • Do advertising and promotions managers earn more in the public or private sector in Brazil?

    In Brazil, the public sector pays an advertising and promotions manager about 7% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do advertising and promotions managers in Brazil get a pay raise?

    An advertising and promotions manager in Brazil sees a raise of around 13% every 18 months, equivalent to roughly 9% a year.