Average Director of Marketing Salary in Bulgaria for 2024

In this article, we will look at the average Director of Marketing salary for 2024 in Bulgaria and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Bulgarian lev. To keep things simple, we are using the BGN currency code instead of the currency symbol лв.

How Much Does a Director of Marketing Make in Bulgaria?

A Director of Marketing working in Bulgaria will typically earn around 75,280 BGN per year, and this can range from the lowest average salary of about 35,300 BGN to the highest average salary of 118,800 BGN.

Average Annual Salary
75,280 BGN
Average Monthly Salary
6,273 BGN

Lowest Annual Salary
35,300 BGN
Lowest Monthly Salary
2,941 BGN

Highest Annual Salary
118,800 BGN
Highest Monthly Salary
9,900 BGN

These are average salaries for a Director of Marketing in Bulgaria and include benefits such as housing and transport. It's also possible for a Director of Marketing to earn more or less than the average salaries shown above.

Director of Marketing salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Director of Marketing Salaries in Bulgaria

So we've looked at the average salaries a Director of Marketing will earn in Bulgaria. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Director of Marketing can earn between 35,300 BGN and 118,800 BGN on average in Bulgaria. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Director of Marketing in Bulgaria is 80,480 BGN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 80,480 BGN, and 50% of the population earn more than 80,480 BGN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Director of Marketing salary in Bulgaria, 25% of the population are earning less than 52,180 BGN while 75% of the population earn more than 52,180 BGN.

75% of the population earn less than 106,360 BGN, and 25% of the population earn more than 106,360 BGN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Director of Marketing Salary by Experience Level in Bulgaria

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average director of marketing salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Director of Marketing in Bulgaria that has less than two years of experience can expect to earn somewhere in the region of 39,960 BGN.
  • 2 - 5 Years Experience. With two to five years of experience the average Director of Marketing salary would increase to 51,340 BGN.
  • 5 - 10 Years Experience. From five to ten years of experience as a Director of Marketing, the average salary would be 78,160 BGN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 91,660 BGN.
  • 15 - 20 Years Experience. A Director of Marketing with 15 to 20 years of experience can earn an average of 102,460 BGN.
  • 20+ Years Experience. For a Director of Marketing with more than 20 years, the expected average salary increases to 109,460 BGN.

Average Salary by Experience Chart

0-2 Years
39,960 BGN
2-5 Years +34%
51,340 BGN
5-10 Years +48%
78,160 BGN
10-15 Years +22%
91,660 BGN
15-20 Years +9%
102,460 BGN
20+ Years +8%
109,460 BGN

Director of Marketing Salary by Education Level in Bulgaria

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Director of Marketing in Bulgaria based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Director of Marketing in Bulgaria with a certificate or diploma education can earn an average salary of 45,580 BGN.

  • Bachelor's Degree. A Director of Marketing in Bulgaria with a bachelor's degree education can earn an average salary of 69,780 BGN.

  • Master's Degree. A Director of Marketing in Bulgaria with a master's degree education can earn an average salary of 115,620 BGN.

Average Salary by Education Chart

Certificate or Diploma
45,580 BGN
Bachelor's Degree +57%
69,780 BGN
Master's Degree +68%
115,620 BGN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Bulgaria is around 16,500 to 49,500 BGN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Director of Marketing Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Bulgaria, a male director of marketing will earn an average of 78,500 BGN, while a female director of marketing will earn around 72,780 BGN.

This means that a male director of marketing earns approximately 8% more than a female director of marketing for performing the same job.

Average Salary by Gender Chart in Bulgaria

Male
78,500 BGN
Female -8%
72,780 BGN

Director of Marketing Average Pay Raise in Bulgaria

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Director of Marketing in Bulgaria is around 12% every 21 months.

The national average pay raise across all professions and industries in Bulgaria is around 7% every 20 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 21 ) × 12  = 7%

What this means is that a Director of Marketing in Bulgaria can expect to receive an average pay raise of around 7% every 12 months.

Annual Pay Raise by Industry in Bulgaria for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Bulgaria.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
6%
Energy
3%
Information Technology
9%
Healthcare
6%
Travel
3%
Construction
9%
Education
6%

Director of Marketing Bonus and Incentive Rates in Bulgaria

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Director of Marketing is a high bonus based job, with 83% of employees reporting at least one bonus in the last 12 months.

17% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
83%
No Bonus
17%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Bulgaria earn approximately 2% more than private sector employees in the same role.

Public Sector
40,040 BGN
Private Sector -2%
39,160 BGN

Salaries for Jobs Similar to a Director of Marketing

In the table below, we have salary information for jobs that are similar to a Director of Marketing in Bulgaria.

Job Title Category Salary
Account Handler Marketing 35,340 BGN
Affiliate Manager Marketing 45,600 BGN
Analytics Specialist Marketing 31,080 BGN
Assistant Brand Manager Marketing 47,180 BGN
Assistant Product Manager Marketing 50,660 BGN
Associate Marketing Manager Marketing 52,380 BGN
Associate Product Manager Marketing 50,980 BGN
Brand Ambassador Marketing 58,520 BGN
Brand Director Marketing 73,120 BGN
Brand Executive Marketing 67,900 BGN
Brand Manager Marketing 63,040 BGN
Business Analytics Specialist Marketing 32,200 BGN
Business Channel Manager Marketing 46,720 BGN
Business Intelligence Team Leader Marketing 47,180 BGN
Campaign Specialist Marketing 41,180 BGN
Chief Marketing Officer Marketing 75,220 BGN
Chief Product Officer Marketing 62,420 BGN
Communications Officer Marketing 21,400 BGN
Content Manager Marketing 37,800 BGN
Content Marketing Strategist Marketing 44,800 BGN
Copy Editer Marketing 26,280 BGN
Copy Writer Marketing 26,080 BGN
Creative Marketing Lead Marketing 40,600 BGN
Creative Writer Marketing 26,500 BGN
Digital Marketer Marketing 39,800 BGN
Digital Marketing Manager Marketing 56,060 BGN
Digital Marketing Strategist Marketing 50,620 BGN
Digital Media Specialist Marketing 48,140 BGN
Director of Research Marketing 55,140 BGN
eMarketing Manager Marketing 54,460 BGN
Event Marketing Marketing 54,180 BGN
Head of Executive Search Marketing 62,420 BGN
Key Affiliate Manager Marketing 50,340 BGN
Localization Manager Marketing 48,640 BGN
Market Development Executive Marketing 58,440 BGN
Market Development Manager Marketing 58,280 BGN
Market Research Analyst Marketing 46,840 BGN
Market Research Manager Marketing 50,980 BGN
Market Segmentation Director Marketing 51,120 BGN
Marketing Account Supervisor Marketing 40,040 BGN
Marketing Administrator Marketing 35,260 BGN
Marketing Advisor Marketing 41,820 BGN
Marketing Analyst Marketing 45,560 BGN
Marketing and Communications Officer Marketing 25,680 BGN
Marketing and Sales Head Marketing 73,120 BGN
Marketing Assistant Marketing 21,300 BGN
Marketing Associate Marketing 23,500 BGN
Marketing Communications Manager Marketing 48,160 BGN
Marketing Consultant Marketing 52,460 BGN
Marketing Coordinator Marketing 21,980 BGN
Marketing Director Marketing 75,220 BGN
Marketing Distribution Executive Marketing 57,360 BGN
Marketing Executive Marketing 55,020 BGN
Marketing Manager Marketing 72,380 BGN
Marketing Officer Marketing 23,660 BGN
Marketing Segment Manager Marketing 49,820 BGN
Marketing Specialist Marketing 37,620 BGN
Marketing Supervisor Marketing 42,320 BGN
Marketing Vice President Marketing 57,620 BGN
Marketing Writer Marketing 26,780 BGN
Online Marketing Analyst Marketing 39,160 BGN
Online Marketing Manager Marketing 49,360 BGN
Optimization Manager Marketing 46,400 BGN
Outbound Sales Marketing 31,340 BGN
Outreach Coordinator Marketing 28,900 BGN
Outreach Specialist Marketing 40,140 BGN
Product Development Marketing 49,700 BGN
Product Manager Marketing 58,240 BGN
Product Marketing Engineer Marketing 30,800 BGN
Product Marketing Executive Marketing 50,180 BGN
Product Marketing Manager Marketing 55,140 BGN
Product Researcher Marketing 26,400 BGN
Product Strategist Marketing 45,600 BGN
Product Strategy Researcher Marketing 40,420 BGN
Product Training Specialist Marketing 34,160 BGN
Project Manager Marketing 42,320 BGN
Publications Coordinator Marketing 23,260 BGN
Research Executive Marketing 48,740 BGN
Sales and Marketing Assistant Marketing 22,420 BGN
Sales and Marketing Coordinator Marketing 26,020 BGN
Sales and Marketing Director Marketing 73,800 BGN
Sales Director Marketing 64,200 BGN
Sales Management Support Marketing 23,480 BGN
Sales Manager Marketing 71,020 BGN
Search Marketing Strategist Marketing 58,440 BGN
Social Media Administrator Marketing 36,700 BGN
Social Media Specialist Marketing 40,420 BGN
Spaceman Analyst Marketing 21,560 BGN
Sponsorship Consultant Marketing 38,680 BGN
Team Leader Marketing 41,900 BGN
Telemarketer Marketing 21,560 BGN
Trade Marketing Executive Marketing 55,020 BGN
Trade Marketing Manager Marketing 56,100 BGN
Trade Marketing Professional Marketing 41,480 BGN
Trade Marketing Specialist Marketing 28,680 BGN
Web Analytics Manager Marketing 47,120 BGN
Web Content Manager Marketing 43,340 BGN

Salary Comparison by City

If you want to compare salaries with different cities in Bulgaria, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Burgas 72,260 BGN
Plovdiv 78,160 BGN
Rousse 68,580 BGN
Sofia 78,940 BGN
Stara Zagora 68,400 BGN
Varna 70,600 BGN

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