Average Copy Writer Salary in Portugal for 2024

In this article, we will look at the average Copy Writer salary for 2024 in Portugal and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Euro. To keep things simple, we are using the EUR currency code instead of the currency symbol โ‚ฌ.

How Much Does a Copy Writer Make in Portugal?

A Copy Writer working in Portugal will typically earn around 20,000 EUR per year, and this can range from the lowest average salary of about 9,460 EUR to the highest average salary of 33,520 EUR.

Average Annual Salary
20,000 EUR
Average Monthly Salary
1,666 EUR

Lowest Annual Salary
9,460 EUR
Lowest Monthly Salary
788 EUR

Highest Annual Salary
33,520 EUR
Highest Monthly Salary
2,793 EUR

These are average salaries for a Copy Writer in Portugal and include benefits such as housing and transport. It's also possible for a Copy Writer to earn more or less than the average salaries shown above.

Copy Writer salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Copy Writer Salaries in Portugal

So we've looked at the average salaries a Copy Writer will earn in Portugal. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Copy Writer can earn between 9,460 EUR and 33,520 EUR on average in Portugal. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Copy Writer in Portugal is 24,280 EUR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 24,280 EUR, and 50% of the population earn more than 24,280 EUR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Copy Writer salary in Portugal, 25% of the population are earning less than 13,100 EUR while 75% of the population earn more than 13,100 EUR.

75% of the population earn less than 29,600 EUR, and 25% of the population earn more than 29,600 EUR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Copy Writer Salary by Experience Level in Portugal

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average copy writer salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Copy Writer in Portugal that has less than two years of experience can expect to earn somewhere in the region of 10,080 EUR.
  • 2 - 5 Years Experience. With two to five years of experience the average Copy Writer salary would increase to 17,020 EUR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Copy Writer, the average salary would be 22,420 EUR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 28,820 EUR.
  • 15 - 20 Years Experience. A Copy Writer with 15 to 20 years of experience can earn an average of 31,540 EUR.
  • 20+ Years Experience. For a Copy Writer with more than 20 years, the expected average salary increases to 33,440 EUR.

Average Salary by Experience Chart

0-2 Years
10,080 EUR
2-5 Years +34%
17,020 EUR
5-10 Years +48%
22,420 EUR
10-15 Years +22%
28,820 EUR
15-20 Years +9%
31,540 EUR
20+ Years +8%
33,440 EUR

Copy Writer Salary by Education Level in Portugal

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Copy Writer in Portugal based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Copy Writer in Portugal with a high school education can earn an average salary of 12,000 EUR.

  • Certificate or Diploma. A Copy Writer in Portugal with a certificate or diploma education can earn an average salary of 17,620 EUR.

  • Bachelor's Degree. A Copy Writer in Portugal with a bachelor's degree education can earn an average salary of 22,340 EUR.

  • Master's Degree. A Copy Writer in Portugal with a master's degree education can earn an average salary of 29,160 EUR.

Average Salary by Education Chart

High School
12,000 EUR
Certificate or Diploma +18%
17,620 EUR
Bachelor's Degree +45%
22,340 EUR
Master's Degree +31%
29,160 EUR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Portugal is around 13,800 to 41,300 EUR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Copy Writer Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Portugal, a male copy writer will earn an average of 23,400 EUR, while a female copy writer will earn around 21,400 EUR.

This means that a male copy writer earns approximately 9% more than a female copy writer for performing the same job.

Average Salary by Gender Chart in Portugal

Male
23,400 EUR
Female -9%
21,400 EUR

Copy Writer Average Pay Raise in Portugal

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Copy Writer in Portugal is around 12% every 15 months.

The national average pay raise across all professions and industries in Portugal is around 9% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 15 ) × 12  = 10%

What this means is that a Copy Writer in Portugal can expect to receive an average pay raise of around 10% every 12 months.

Annual Pay Raise by Industry in Portugal for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Portugal.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
3%
Energy
6%
Information Technology
9%
Healthcare
3%
Travel
6%
Construction
9%
Education
3%

Copy Writer Bonus and Incentive Rates in Portugal

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Copy Writer is a low bonus based job, with 33% of employees reporting at least one bonus in the last 12 months.

67% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 0% to 4%.

Received Bonus
33%
No Bonus
67%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Portugal earn approximately 5% more than private sector employees in the same role.

Public Sector
34,480 EUR
Private Sector -5%
32,960 EUR

Salaries for Jobs Similar to a Copy Writer

In the table below, we have salary information for jobs that are similar to a Copy Writer in Portugal.

Job Title Category Salary
Account Handler Marketing 24,720 EUR
Affiliate Manager Marketing 34,280 EUR
Analytics Specialist Marketing 27,020 EUR
Assistant Brand Manager Marketing 34,380 EUR
Assistant Product Manager Marketing 40,040 EUR
Associate Marketing Manager Marketing 43,220 EUR
Associate Product Manager Marketing 42,400 EUR
Brand Ambassador Marketing 48,340 EUR
Brand Director Marketing 59,380 EUR
Brand Executive Marketing 52,880 EUR
Brand Manager Marketing 51,400 EUR
Business Analytics Specialist Marketing 26,020 EUR
Business Channel Manager Marketing 37,620 EUR
Business Intelligence Team Leader Marketing 35,260 EUR
Campaign Specialist Marketing 33,120 EUR
Chief Marketing Officer Marketing 57,320 EUR
Chief Product Officer Marketing 51,800 EUR
Communications Officer Marketing 19,200 EUR
Content Manager Marketing 30,800 EUR
Content Marketing Strategist Marketing 31,520 EUR
Copy Editer Marketing 23,400 EUR
Creative Marketing Lead Marketing 33,980 EUR
Creative Writer Marketing 21,400 EUR
Digital Marketer Marketing 33,440 EUR
Digital Marketing Manager Marketing 41,560 EUR
Digital Marketing Strategist Marketing 42,320 EUR
Digital Media Specialist Marketing 36,700 EUR
Director of Marketing Marketing 58,440 EUR
Director of Research Marketing 43,520 EUR
eMarketing Manager Marketing 48,340 EUR
Event Marketing Marketing 40,640 EUR
Head of Executive Search Marketing 50,980 EUR
Key Affiliate Manager Marketing 41,180 EUR
Localization Manager Marketing 40,140 EUR
Market Development Executive Marketing 42,960 EUR
Market Development Manager Marketing 48,160 EUR
Market Research Analyst Marketing 39,640 EUR
Market Research Manager Marketing 41,700 EUR
Market Segmentation Director Marketing 43,080 EUR
Marketing Account Supervisor Marketing 33,980 EUR
Marketing Administrator Marketing 28,820 EUR
Marketing Advisor Marketing 34,160 EUR
Marketing Analyst Marketing 32,900 EUR
Marketing and Communications Officer Marketing 19,380 EUR
Marketing and Sales Head Marketing 55,580 EUR
Marketing Assistant Marketing 19,860 EUR
Marketing Associate Marketing 15,920 EUR
Marketing Communications Manager Marketing 40,140 EUR
Marketing Consultant Marketing 40,040 EUR
Marketing Coordinator Marketing 18,780 EUR
Marketing Director Marketing 59,240 EUR
Marketing Distribution Executive Marketing 46,840 EUR
Marketing Executive Marketing 46,400 EUR
Marketing Manager Marketing 60,480 EUR
Marketing Officer Marketing 20,300 EUR
Marketing Segment Manager Marketing 41,980 EUR
Marketing Specialist Marketing 26,100 EUR
Marketing Supervisor Marketing 35,340 EUR
Marketing Vice President Marketing 47,760 EUR
Marketing Writer Marketing 19,060 EUR
Online Marketing Analyst Marketing 32,020 EUR
Online Marketing Manager Marketing 39,420 EUR
Optimization Manager Marketing 37,620 EUR
Outbound Sales Marketing 25,720 EUR
Outreach Coordinator Marketing 23,500 EUR
Outreach Specialist Marketing 31,040 EUR
Product Development Marketing 40,140 EUR
Product Manager Marketing 44,540 EUR
Product Marketing Engineer Marketing 23,700 EUR
Product Marketing Executive Marketing 42,320 EUR
Product Marketing Manager Marketing 46,280 EUR
Product Researcher Marketing 21,300 EUR
Product Strategist Marketing 34,280 EUR
Product Strategy Researcher Marketing 30,700 EUR
Product Training Specialist Marketing 28,820 EUR
Project Manager Marketing 34,240 EUR
Publications Coordinator Marketing 18,900 EUR
Research Executive Marketing 39,560 EUR
Sales and Marketing Assistant Marketing 17,560 EUR
Sales and Marketing Coordinator Marketing 21,540 EUR
Sales and Marketing Director Marketing 57,440 EUR
Sales Director Marketing 55,020 EUR
Sales Management Support Marketing 21,020 EUR
Sales Manager Marketing 56,060 EUR
Search Marketing Strategist Marketing 43,760 EUR
Social Media Administrator Marketing 28,860 EUR
Social Media Specialist Marketing 31,340 EUR
Spaceman Analyst Marketing 15,920 EUR
Sponsorship Consultant Marketing 29,320 EUR
Team Leader Marketing 30,700 EUR
Telemarketer Marketing 15,300 EUR
Trade Marketing Executive Marketing 45,560 EUR
Trade Marketing Manager Marketing 46,720 EUR
Trade Marketing Professional Marketing 32,420 EUR
Trade Marketing Specialist Marketing 25,940 EUR
Web Analytics Manager Marketing 34,960 EUR
Web Content Manager Marketing 36,020 EUR

Salary Comparison by City

If you want to compare salaries with different cities in Portugal, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Funchal 19,160 EUR
Lisbon 23,660 EUR
Porto 22,420 EUR

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