Average Chief Marketing Officer Salary in Peru for 2024

In this article, we will look at the average Chief Marketing Officer salary for 2024 in Peru and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Peruvian sol. To keep things simple, we are using the PEN currency code instead of the currency symbol S/ .

How Much Does a Chief Marketing Officer Make in Peru?

A Chief Marketing Officer working in Peru will typically earn around 159,400 PEN per year, and this can range from the lowest average salary of about 74,060 PEN to the highest average salary of 254,700 PEN.

Average Annual Salary
159,400 PEN
Average Monthly Salary
13,283 PEN

Lowest Annual Salary
74,060 PEN
Lowest Monthly Salary
6,171 PEN

Highest Annual Salary
254,700 PEN
Highest Monthly Salary
21,225 PEN

These are average salaries for a Chief Marketing Officer in Peru and include benefits such as housing and transport. It's also possible for a Chief Marketing Officer to earn more or less than the average salaries shown above.

Chief Marketing Officer salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Chief Marketing Officer Salaries in Peru

So we've looked at the average salaries a Chief Marketing Officer will earn in Peru. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Chief Marketing Officer can earn between 74,060 PEN and 254,700 PEN on average in Peru. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Chief Marketing Officer in Peru is 172,400 PEN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 172,400 PEN, and 50% of the population earn more than 172,400 PEN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Chief Marketing Officer salary in Peru, 25% of the population are earning less than 110,380 PEN while 75% of the population earn more than 110,380 PEN.

75% of the population earn less than 231,000 PEN, and 25% of the population earn more than 231,000 PEN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Chief Marketing Officer Salary by Experience Level in Peru

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average chief marketing officer salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Chief Marketing Officer in Peru that has less than two years of experience can expect to earn somewhere in the region of 82,720 PEN.
  • 2 - 5 Years Experience. With two to five years of experience the average Chief Marketing Officer salary would increase to 110,500 PEN.
  • 5 - 10 Years Experience. From five to ten years of experience as a Chief Marketing Officer , the average salary would be 163,800 PEN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 201,100 PEN.
  • 15 - 20 Years Experience. A Chief Marketing Officer with 15 to 20 years of experience can earn an average of 221,500 PEN.
  • 20+ Years Experience. For a Chief Marketing Officer with more than 20 years, the expected average salary increases to 239,000 PEN.

Average Salary by Experience Chart

0-2 Years
82,720 PEN
2-5 Years +34%
110,500 PEN
5-10 Years +48%
163,800 PEN
10-15 Years +22%
201,100 PEN
15-20 Years +9%
221,500 PEN
20+ Years +8%
239,000 PEN

Chief Marketing Officer Salary by Education Level in Peru

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Chief Marketing Officer in Peru based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Chief Marketing Officer in Peru with a certificate or diploma education can earn an average salary of 96,980 PEN.

  • Bachelor's Degree. A Chief Marketing Officer in Peru with a bachelor's degree education can earn an average salary of 151,800 PEN.

  • Master's Degree. A Chief Marketing Officer in Peru with a master's degree education can earn an average salary of 249,600 PEN.

Average Salary by Education Chart

Certificate or Diploma
96,980 PEN
Bachelor's Degree +57%
151,800 PEN
Master's Degree +68%
249,600 PEN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Peru is around 37,700 to 113,000 PEN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Chief Marketing Officer Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Peru, a male chief marketing officer will earn an average of 169,000 PEN, while a female chief marketing officer will earn around 152,100 PEN.

This means that a male chief marketing officer earns approximately 11% more than a female chief marketing officer for performing the same job.

Average Salary by Gender Chart in Peru

Male
169,000 PEN
Female -11%
152,100 PEN

Chief Marketing Officer Average Pay Raise in Peru

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Chief Marketing Officer in Peru is around 14% every 18 months.

The national average pay raise across all professions and industries in Peru is around 9% every 17 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 14 ÷ 18 ) × 12  = 9%

What this means is that a Chief Marketing Officer in Peru can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Peru for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Peru.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
8%
Energy
7%
Information Technology
6%
Healthcare
5%
Travel
4%
Construction
3%
Education
2%

Chief Marketing Officer Bonus and Incentive Rates in Peru

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Chief Marketing Officer is a high bonus based job, with 84% of employees reporting at least one bonus in the last 12 months.

16% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
84%
No Bonus
16%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Peru earn approximately 10% more than private sector employees in the same role.

Public Sector
93,880 PEN
Private Sector -10%
85,700 PEN

Salaries for Jobs Similar to a Chief Marketing Officer

In the table below, we have salary information for jobs that are similar to a Chief Marketing Officer in Peru.

Job Title Category Salary
Account Handler Marketing 74,620 PEN
Affiliate Manager Marketing 96,680 PEN
Analytics Specialist Marketing 67,120 PEN
Assistant Brand Manager Marketing 101,980 PEN
Assistant Product Manager Marketing 106,780 PEN
Associate Marketing Manager Marketing 116,960 PEN
Associate Product Manager Marketing 109,520 PEN
Brand Ambassador Marketing 137,400 PEN
Brand Director Marketing 161,600 PEN
Brand Executive Marketing 138,200 PEN
Brand Manager Marketing 142,300 PEN
Business Analytics Specialist Marketing 67,900 PEN
Business Channel Manager Marketing 98,540 PEN
Business Intelligence Team Leader Marketing 107,320 PEN
Campaign Specialist Marketing 93,120 PEN
Chief Product Officer Marketing 142,300 PEN
Communications Officer Marketing 46,880 PEN
Content Manager Marketing 77,120 PEN
Content Marketing Strategist Marketing 96,720 PEN
Copy Editer Marketing 62,100 PEN
Copy Writer Marketing 58,000 PEN
Creative Marketing Lead Marketing 93,600 PEN
Creative Writer Marketing 57,900 PEN
Digital Marketer Marketing 85,940 PEN
Digital Marketing Manager Marketing 113,560 PEN
Digital Marketing Strategist Marketing 116,420 PEN
Digital Media Specialist Marketing 105,440 PEN
Director of Marketing Marketing 161,600 PEN
Director of Research Marketing 119,020 PEN
eMarketing Manager Marketing 128,500 PEN
Event Marketing Marketing 113,420 PEN
Head of Executive Search Marketing 142,300 PEN
Key Affiliate Manager Marketing 115,080 PEN
Localization Manager Marketing 104,620 PEN
Market Development Executive Marketing 125,700 PEN
Market Development Manager Marketing 128,900 PEN
Market Research Analyst Marketing 103,820 PEN
Market Research Manager Marketing 110,340 PEN
Market Segmentation Director Marketing 114,900 PEN
Marketing Account Supervisor Marketing 93,780 PEN
Marketing Administrator Marketing 77,620 PEN
Marketing Advisor Marketing 92,720 PEN
Marketing Analyst Marketing 88,600 PEN
Marketing and Communications Officer Marketing 57,320 PEN
Marketing and Sales Head Marketing 158,700 PEN
Marketing Assistant Marketing 53,860 PEN
Marketing Associate Marketing 48,140 PEN
Marketing Communications Manager Marketing 103,840 PEN
Marketing Consultant Marketing 112,760 PEN
Marketing Coordinator Marketing 50,340 PEN
Marketing Director Marketing 161,300 PEN
Marketing Distribution Executive Marketing 124,400 PEN
Marketing Executive Marketing 128,900 PEN
Marketing Manager Marketing 158,700 PEN
Marketing Officer Marketing 49,560 PEN
Marketing Segment Manager Marketing 109,520 PEN
Marketing Specialist Marketing 75,040 PEN
Marketing Supervisor Marketing 95,600 PEN
Marketing Vice President Marketing 125,700 PEN
Marketing Writer Marketing 58,000 PEN
Online Marketing Analyst Marketing 87,880 PEN
Online Marketing Manager Marketing 105,300 PEN
Optimization Manager Marketing 95,420 PEN
Outbound Sales Marketing 67,120 PEN
Outreach Coordinator Marketing 63,480 PEN
Outreach Specialist Marketing 88,480 PEN
Product Development Marketing 114,380 PEN
Product Manager Marketing 125,100 PEN
Product Marketing Engineer Marketing 64,560 PEN
Product Marketing Executive Marketing 115,940 PEN
Product Marketing Manager Marketing 118,200 PEN
Product Researcher Marketing 58,440 PEN
Product Strategist Marketing 91,520 PEN
Product Strategy Researcher Marketing 85,880 PEN
Product Training Specialist Marketing 75,280 PEN
Project Manager Marketing 91,520 PEN
Publications Coordinator Marketing 54,460 PEN
Research Executive Marketing 110,340 PEN
Sales and Marketing Assistant Marketing 48,920 PEN
Sales and Marketing Coordinator Marketing 53,160 PEN
Sales and Marketing Director Marketing 161,300 PEN
Sales Director Marketing 150,000 PEN
Sales Management Support Marketing 50,180 PEN
Sales Manager Marketing 146,200 PEN
Search Marketing Strategist Marketing 130,400 PEN
Social Media Administrator Marketing 84,780 PEN
Social Media Specialist Marketing 89,120 PEN
Spaceman Analyst Marketing 48,740 PEN
Sponsorship Consultant Marketing 79,360 PEN
Team Leader Marketing 96,160 PEN
Telemarketer Marketing 45,620 PEN
Trade Marketing Executive Marketing 119,700 PEN
Trade Marketing Manager Marketing 119,900 PEN
Trade Marketing Professional Marketing 90,660 PEN
Trade Marketing Specialist Marketing 65,920 PEN
Web Analytics Manager Marketing 92,500 PEN
Web Content Manager Marketing 97,260 PEN

Salary Comparison by City

If you want to compare salaries with different cities in Peru, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Arequipa 161,600 PEN
Chiclayo 159,400 PEN
Cusco 142,300 PEN
Huancayo 152,300 PEN
Iquitos 150,000 PEN
Lima 183,600 PEN
Trujillo 161,300 PEN

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