Average Brand Director Salary in Romania for 2024

In this article, we will look at the average Brand Director salary for 2024 in Romania and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Romanian leu. To keep things simple, we are using the RON currency code instead of the currency symbol lei.

How Much Does a Brand Director Make in Romania?

A Brand Director working in Romania will typically earn around 200,000 RON per year, and this can range from the lowest average salary of about 100,580 RON to the highest average salary of 308,300 RON.

Average Annual Salary
200,000 RON
Average Monthly Salary
16,666 RON

Lowest Annual Salary
100,580 RON
Lowest Monthly Salary
8,381 RON

Highest Annual Salary
308,300 RON
Highest Monthly Salary
25,691 RON

These are average salaries for a Brand Director in Romania and include benefits such as housing and transport. It's also possible for a Brand Director to earn more or less than the average salaries shown above.

Brand Director salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Brand Director Salaries in Romania

So we've looked at the average salaries a Brand Director will earn in Romania. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Brand Director can earn between 100,580 RON and 308,300 RON on average in Romania. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Brand Director in Romania is 200,000 RON. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 200,000 RON, and 50% of the population earn more than 200,000 RON.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Brand Director salary in Romania, 25% of the population are earning less than 136,200 RON while 75% of the population earn more than 136,200 RON.

75% of the population earn less than 254,800 RON, and 25% of the population earn more than 254,800 RON.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Brand Director Salary by Experience Level in Romania

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average brand director salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Brand Director in Romania that has less than two years of experience can expect to earn somewhere in the region of 119,700 RON.
  • 2 - 5 Years Experience. With two to five years of experience the average Brand Director salary would increase to 159,100 RON.
  • 5 - 10 Years Experience. From five to ten years of experience as a Brand Director, the average salary would be 210,500 RON.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 252,300 RON.
  • 15 - 20 Years Experience. A Brand Director with 15 to 20 years of experience can earn an average of 275,200 RON.
  • 20+ Years Experience. For a Brand Director with more than 20 years, the expected average salary increases to 294,700 RON.

Average Salary by Experience Chart

0-2 Years
119,700 RON
2-5 Years +32%
159,100 RON
5-10 Years +34%
210,500 RON
10-15 Years +19%
252,300 RON
15-20 Years +8%
275,200 RON
20+ Years +7%
294,700 RON

Brand Director Salary by Education Level in Romania

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Brand Director in Romania based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Brand Director in Romania with a certificate or diploma education can earn an average salary of 159,100 RON.

  • Bachelor's Degree. A Brand Director in Romania with a bachelor's degree education can earn an average salary of 216,800 RON.

  • Master's Degree. A Brand Director in Romania with a master's degree education can earn an average salary of 281,500 RON.

Average Salary by Education Chart

Certificate or Diploma
159,100 RON
Bachelor's Degree +37%
216,800 RON
Master's Degree +29%
281,500 RON

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Romania is around 44,900 to 135,000 RON and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Brand Director Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Romania, a male brand director will earn an average of 204,000 RON, while a female brand director will earn around 194,600 RON.

This means that a male brand director earns approximately 5% more than a female brand director for performing the same job.

Average Salary by Gender Chart in Romania

Male
204,000 RON
Female -5%
194,600 RON

Brand Director Average Pay Raise in Romania

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Brand Director in Romania is around 13% every 19 months.

The national average pay raise across all professions and industries in Romania is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 19 ) × 12  = 8%

What this means is that a Brand Director in Romania can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Romania for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Romania.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
7%
Energy
5%
Information Technology
3%
Healthcare
1%
Travel
8%
Construction
6%
Education
4%

Brand Director Bonus and Incentive Rates in Romania

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Brand Director is a high bonus based job, with 79% of employees reporting at least one bonus in the last 12 months.

21% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 8%.

Received Bonus
79%
No Bonus
21%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Romania earn approximately 7% more than private sector employees in the same role.

Public Sector
112,660 RON
Private Sector -7%
105,620 RON

Salaries for Jobs Similar to a Brand Director

In the table below, we have salary information for jobs that are similar to a Brand Director in Romania.

Job Title Category Salary
Account Handler Marketing 80,540 RON
Affiliate Manager Marketing 113,560 RON
Analytics Specialist Marketing 84,040 RON
Assistant Brand Manager Marketing 125,100 RON
Assistant Product Manager Marketing 125,700 RON
Associate Marketing Manager Marketing 125,700 RON
Associate Product Manager Marketing 127,700 RON
Brand Ambassador Marketing 154,700 RON
Brand Executive Marketing 172,400 RON
Brand Manager Marketing 164,200 RON
Business Analytics Specialist Marketing 80,760 RON
Business Channel Manager Marketing 118,260 RON
Business Intelligence Team Leader Marketing 119,900 RON
Campaign Specialist Marketing 108,340 RON
Chief Marketing Officer Marketing 180,300 RON
Chief Product Officer Marketing 176,800 RON
Communications Officer Marketing 53,160 RON
Content Manager Marketing 99,920 RON
Content Marketing Strategist Marketing 112,600 RON
Copy Editer Marketing 71,660 RON
Copy Writer Marketing 71,700 RON
Creative Marketing Lead Marketing 115,560 RON
Creative Writer Marketing 67,320 RON
Digital Marketer Marketing 97,300 RON
Digital Marketing Manager Marketing 136,200 RON
Digital Marketing Strategist Marketing 142,300 RON
Digital Media Specialist Marketing 119,700 RON
Director of Marketing Marketing 180,500 RON
Director of Research Marketing 128,900 RON
eMarketing Manager Marketing 150,000 RON
Event Marketing Marketing 136,200 RON
Head of Executive Search Marketing 161,600 RON
Key Affiliate Manager Marketing 134,600 RON
Localization Manager Marketing 125,700 RON
Market Development Executive Marketing 142,300 RON
Market Development Manager Marketing 142,300 RON
Market Research Analyst Marketing 124,400 RON
Market Research Manager Marketing 134,600 RON
Market Segmentation Director Marketing 136,200 RON
Marketing Account Supervisor Marketing 113,560 RON
Marketing Administrator Marketing 96,540 RON
Marketing Advisor Marketing 106,760 RON
Marketing Analyst Marketing 111,240 RON
Marketing and Communications Officer Marketing 64,180 RON
Marketing and Sales Head Marketing 181,600 RON
Marketing Assistant Marketing 58,520 RON
Marketing Associate Marketing 57,360 RON
Marketing Communications Manager Marketing 128,500 RON
Marketing Consultant Marketing 134,600 RON
Marketing Coordinator Marketing 57,320 RON
Marketing Director Marketing 185,100 RON
Marketing Distribution Executive Marketing 148,300 RON
Marketing Executive Marketing 152,300 RON
Marketing Manager Marketing 196,800 RON
Marketing Officer Marketing 60,600 RON
Marketing Segment Manager Marketing 128,900 RON
Marketing Specialist Marketing 93,340 RON
Marketing Supervisor Marketing 105,300 RON
Marketing Vice President Marketing 152,300 RON
Marketing Writer Marketing 73,040 RON
Online Marketing Analyst Marketing 104,040 RON
Online Marketing Manager Marketing 124,400 RON
Optimization Manager Marketing 119,900 RON
Outbound Sales Marketing 84,780 RON
Outreach Coordinator Marketing 77,620 RON
Outreach Specialist Marketing 97,760 RON
Product Development Marketing 128,900 RON
Product Manager Marketing 143,200 RON
Product Marketing Engineer Marketing 80,800 RON
Product Marketing Executive Marketing 136,100 RON
Product Marketing Manager Marketing 139,100 RON
Product Researcher Marketing 78,960 RON
Product Strategist Marketing 107,860 RON
Product Strategy Researcher Marketing 101,920 RON
Product Training Specialist Marketing 87,040 RON
Project Manager Marketing 106,780 RON
Publications Coordinator Marketing 69,240 RON
Research Executive Marketing 128,900 RON
Sales and Marketing Assistant Marketing 53,160 RON
Sales and Marketing Coordinator Marketing 61,400 RON
Sales and Marketing Director Marketing 192,600 RON
Sales Director Marketing 183,700 RON
Sales Management Support Marketing 64,200 RON
Sales Manager Marketing 169,000 RON
Search Marketing Strategist Marketing 152,300 RON
Social Media Administrator Marketing 106,740 RON
Social Media Specialist Marketing 97,900 RON
Spaceman Analyst Marketing 57,900 RON
Sponsorship Consultant Marketing 97,900 RON
Team Leader Marketing 111,240 RON
Telemarketer Marketing 56,060 RON
Trade Marketing Executive Marketing 146,200 RON
Trade Marketing Manager Marketing 136,200 RON
Trade Marketing Professional Marketing 112,560 RON
Trade Marketing Specialist Marketing 80,280 RON
Web Analytics Manager Marketing 113,700 RON
Web Content Manager Marketing 111,860 RON

Salary Comparison by City

If you want to compare salaries with different cities in Romania, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Brasov 172,200 RON
Bucharest 225,700 RON
Cluj-Napoca 204,700 RON
Sibiu 209,500 RON
Timisoara 190,500 RON

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