Average Advertising Team Leader Salary in South Korea for 2024

In this article, we will look at the average Advertising Team Leader salary for 2024 in South Korea and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the South Korean won. To keep things simple, we are using the KRW currency code instead of the currency symbol โ‚ฉ.

How Much Does an Advertising Team Leader Make in South Korea?

An Advertising Team Leader working in South Korea will typically earn around 45,961,300 KRW per year, and this can range from the lowest average salary of about 23,878,400 KRW to the highest average salary of 70,199,400 KRW.

Average Annual Salary
45,961,300 KRW
Average Monthly Salary
3,830,108 KRW

Lowest Annual Salary
23,878,400 KRW
Lowest Monthly Salary
1,989,866 KRW

Highest Annual Salary
70,199,400 KRW
Highest Monthly Salary
5,849,950 KRW

These are average salaries for an Advertising Team Leader in South Korea and include benefits such as housing and transport. It's also possible for an Advertising Team Leader to earn more or less than the average salaries shown above.

Advertising Team Leader salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Advertising Team Leader Salaries in South Korea

So we've looked at the average salaries an Advertising Team Leader will earn in South Korea. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Advertising Team Leader can earn between 23,878,400 KRW and 70,199,400 KRW on average in South Korea. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Advertising Team Leader in South Korea is 44,040,700 KRW. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 44,040,700 KRW, and 50% of the population earn more than 44,040,700 KRW.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Advertising Team Leader salary in South Korea, 25% of the population are earning less than 30,600,900 KRW while 75% of the population earn more than 30,600,900 KRW.

75% of the population earn less than 54,840,400 KRW, and 25% of the population earn more than 54,840,400 KRW.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Advertising Team Leader Salary by Experience Level in South Korea

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average advertising team leader salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An Advertising Team Leader in South Korea that has less than two years of experience can expect to earn somewhere in the region of 27,118,300 KRW.
  • 2 - 5 Years Experience. With two to five years of experience the average Advertising Team Leader salary would increase to 36,358,600 KRW.
  • 5 - 10 Years Experience. From five to ten years of experience as an Advertising Team Leader, the average salary would be 47,280,300 KRW.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 57,239,200 KRW.
  • 15 - 20 Years Experience. An Advertising Team Leader with 15 to 20 years of experience can earn an average of 62,638,300 KRW.
  • 20+ Years Experience. For an Advertising Team Leader with more than 20 years, the expected average salary increases to 65,878,200 KRW.

Average Salary by Experience Chart

0-2 Years
27,118,300 KRW
2-5 Years +34%
36,358,600 KRW
5-10 Years +30%
47,280,300 KRW
10-15 Years +21%
57,239,200 KRW
15-20 Years +9%
62,638,300 KRW
20+ Years +5%
65,878,200 KRW

Advertising Team Leader Salary by Education Level in South Korea

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Advertising Team Leader in South Korea based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An Advertising Team Leader in South Korea with a high school education can earn an average salary of 32,639,300 KRW.

  • Certificate or Diploma. An Advertising Team Leader in South Korea with a certificate or diploma education can earn an average salary of 37,318,700 KRW.

  • Bachelor's Degree. An Advertising Team Leader in South Korea with a bachelor's degree education can earn an average salary of 52,558,300 KRW.

  • Master's Degree. An Advertising Team Leader in South Korea with a master's degree education can earn an average salary of 63,719,600 KRW.

Average Salary by Education Chart

High School
32,639,300 KRW
Certificate or Diploma +14%
37,318,700 KRW
Bachelor's Degree +41%
52,558,300 KRW
Master's Degree +21%
63,719,600 KRW

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in South Korea is around 19,400,000 to 58,300,000 KRW and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Advertising Team Leader Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In South Korea, a male advertising team leader will earn an average of 47,401,700 KRW, while a female advertising team leader will earn around 44,760,700 KRW.

This means that a male advertising team leader earns approximately 6% more than a female advertising team leader for performing the same job.

Average Salary by Gender Chart in South Korea

Male
47,401,700 KRW
Female -6%
44,760,700 KRW

Advertising Team Leader Average Pay Raise in South Korea

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Advertising Team Leader in South Korea is around 12% every 17 months.

The national average pay raise across all professions and industries in South Korea is around 9% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 17 ) × 12  = 8%

What this means is that an Advertising Team Leader in South Korea can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in South Korea for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in South Korea.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
6%
Energy
3%
Information Technology
9%
Healthcare
6%
Travel
3%
Construction
9%
Education
6%

Advertising Team Leader Bonus and Incentive Rates in South Korea

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Advertising Team Leader is a moderate bonus based job, with 53% of employees reporting at least one bonus in the last 12 months.

47% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 5%.

Received Bonus
53%
No Bonus
47%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in South Korea earn approximately 6% more than private sector employees in the same role.

Public Sector
47,880,300 KRW
Private Sector -6%
45,239,100 KRW

Salaries for Jobs Similar to an Advertising Team Leader

In the table below, we have salary information for jobs that are similar to an Advertising Team Leader in South Korea.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 55,201,700 KRW
Advertising Account Manager Advertising / Graphic Design / Events 59,040,700 KRW
Advertising Account Planner Advertising / Graphic Design / Events 30,119,100 KRW
Advertising and Promotions Manager Advertising / Graphic Design / Events 79,079,700 KRW
Advertising Coordinator Advertising / Graphic Design / Events 37,441,100 KRW
Advertising Manager Advertising / Graphic Design / Events 76,678,200 KRW
Advertising Operations Manager Advertising / Graphic Design / Events 82,678,400 KRW
Advertising Sales Director Advertising / Graphic Design / Events 83,641,100 KRW
Advertising Strategic Planner Advertising / Graphic Design / Events 53,278,500 KRW
Animator Advertising / Graphic Design / Events 35,398,900 KRW
Art Director Advertising / Graphic Design / Events 49,318,100 KRW
Art Manager Advertising / Graphic Design / Events 45,961,300 KRW
Artist Advertising / Graphic Design / Events 38,760,100 KRW
Artworker Advertising / Graphic Design / Events 27,721,300 KRW
Assistant Art Director Advertising / Graphic Design / Events 35,640,500 KRW
Audio and Video Equipment Technician Advertising / Graphic Design / Events 27,361,200 KRW
Audio Engineer Advertising / Graphic Design / Events 34,679,400 KRW
Audiosual Technician Advertising / Graphic Design / Events 27,960,400 KRW
Broadcast Administrator Advertising / Graphic Design / Events 50,759,100 KRW
Catering Sales Advertising / Graphic Design / Events 31,678,800 KRW
Catering Trainer Advertising / Graphic Design / Events 37,318,700 KRW
Commercial and Industrial Designer Advertising / Graphic Design / Events 29,641,500 KRW
Conference Organiser Advertising / Graphic Design / Events 35,521,100 KRW
Content and Media Production Lead Advertising / Graphic Design / Events 52,201,800 KRW
CopyWriter Advertising / Graphic Design / Events 33,119,100 KRW
Creative Designer Advertising / Graphic Design / Events 37,201,700 KRW
Creative Director Advertising / Graphic Design / Events 49,198,300 KRW
Designer Advertising / Graphic Design / Events 26,520,600 KRW
Desktop Publisher Advertising / Graphic Design / Events 22,681,800 KRW
Digital Campaign Manager Advertising / Graphic Design / Events 50,158,700 KRW
Digital Media Manager Advertising / Graphic Design / Events 56,158,300 KRW
Digital Media Strategist Advertising / Graphic Design / Events 57,118,900 KRW
Director of Events Advertising / Graphic Design / Events 78,241,300 KRW
Director of Graphic Design Advertising / Graphic Design / Events 43,081,400 KRW
Director of Social Media Marketing Advertising / Graphic Design / Events 60,119,800 KRW
Events and Promotions Manager Advertising / Graphic Design / Events 75,000,300 KRW
Events Director Advertising / Graphic Design / Events 83,040,600 KRW
Exhibit Designer Advertising / Graphic Design / Events 36,718,100 KRW
Exhibit Display Coordinator Advertising / Graphic Design / Events 35,878,200 KRW
Exhibit Display Manager Advertising / Graphic Design / Events 48,601,200 KRW
Finisher Advertising / Graphic Design / Events 24,239,000 KRW
Graphic Artist Advertising / Graphic Design / Events 30,001,600 KRW
Graphic Design Specialist Advertising / Graphic Design / Events 36,718,100 KRW
Graphic Designer Advertising / Graphic Design / Events 30,479,000 KRW
Graphics Artist Advertising / Graphic Design / Events 30,479,000 KRW
Graphics Design Supervisor Advertising / Graphic Design / Events 40,559,300 KRW
Group Creative Director Advertising / Graphic Design / Events 52,438,500 KRW
Imagery Analyst Advertising / Graphic Design / Events 28,919,800 KRW
Imaging Technologist Advertising / Graphic Design / Events 29,278,200 KRW
Interaction Designer Advertising / Graphic Design / Events 25,679,100 KRW
Media Analyst Advertising / Graphic Design / Events 37,919,200 KRW
Media Executive Advertising / Graphic Design / Events 50,039,800 KRW
Media Planner Advertising / Graphic Design / Events 40,439,700 KRW
Media Production Coordinator Advertising / Graphic Design / Events 35,159,900 KRW
Media Production Manager Advertising / Graphic Design / Events 64,198,300 KRW
Media Project Manager Advertising / Graphic Design / Events 63,000,700 KRW
Media Relations Representative Advertising / Graphic Design / Events 51,841,000 KRW
Media Sales Executive Advertising / Graphic Design / Events 64,198,300 KRW
Meeting and Event Planner Advertising / Graphic Design / Events 37,441,100 KRW
Multimedia Artist Advertising / Graphic Design / Events 30,001,600 KRW
Multimedia Specialist Advertising / Graphic Design / Events 29,278,200 KRW
Photographer Advertising / Graphic Design / Events 27,601,100 KRW
PPC Campaign Manager Advertising / Graphic Design / Events 50,878,500 KRW
Print Production Manager Advertising / Graphic Design / Events 55,081,300 KRW
Product and Brand Manager Advertising / Graphic Design / Events 72,718,100 KRW
Sales Promotion Manager Advertising / Graphic Design / Events 75,121,900 KRW
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 32,280,500 KRW
Sketch Artist Advertising / Graphic Design / Events 34,441,600 KRW
Social Media Executive Advertising / Graphic Design / Events 63,481,200 KRW
Social Media Manager Advertising / Graphic Design / Events 58,319,900 KRW
Social Media Marketing Manager Advertising / Graphic Design / Events 58,680,100 KRW
Social Media Strategist Advertising / Graphic Design / Events 59,999,100 KRW
Special Events Supervisor Advertising / Graphic Design / Events 44,998,200 KRW
Technical Typist Advertising / Graphic Design / Events 20,878,800 KRW
User Experience UX Designer Advertising / Graphic Design / Events 34,198,600 KRW
UX Designer Advertising / Graphic Design / Events 28,560,900 KRW

Salary Comparison by City

If you want to compare salaries with different cities in South Korea, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Bucheon 39,600,100 KRW
Busan 47,640,400 KRW
Daegu 48,961,500 KRW
Daejeon 44,878,500 KRW
Goyang 44,161,600 KRW
Gwangju 45,599,600 KRW
Incheon 48,360,600 KRW
Seongnam 40,439,700 KRW
Seoul 51,841,000 KRW
Suweon 46,080,100 KRW
Ulsan 43,680,700 KRW

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