Average Web Analytics Manager Salary in Switzerland for 2024

In this article, we will look at the average Web Analytics Manager salary for 2024 in Switzerland and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Swiss franc. To keep things simple, we are using the CHF currency code instead of the currency symbol Fr..

How Much Does a Web Analytics Manager Make in Switzerland?

A Web Analytics Manager working in Switzerland will typically earn around 134,700 CHF per year, and this can range from the lowest average salary of about 61,800 CHF to the highest average salary of 216,300 CHF.

Average Annual Salary
134,700 CHF
Average Monthly Salary
11,225 CHF

Lowest Annual Salary
61,800 CHF
Lowest Monthly Salary
5,150 CHF

Highest Annual Salary
216,300 CHF
Highest Monthly Salary
18,025 CHF

These are average salaries for a Web Analytics Manager in Switzerland and include benefits such as housing and transport. It's also possible for a Web Analytics Manager to earn more or less than the average salaries shown above.

Web Analytics Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Web Analytics Manager Salaries in Switzerland

So we've looked at the average salaries a Web Analytics Manager will earn in Switzerland. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Web Analytics Manager can earn between 61,800 CHF and 216,300 CHF on average in Switzerland. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Web Analytics Manager in Switzerland is 147,900 CHF. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 147,900 CHF, and 50% of the population earn more than 147,900 CHF.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Web Analytics Manager salary in Switzerland, 25% of the population are earning less than 95,300 CHF while 75% of the population earn more than 95,300 CHF.

75% of the population earn less than 193,200 CHF, and 25% of the population earn more than 193,200 CHF.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Web Analytics Manager Salary by Experience Level in Switzerland

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average web analytics manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Web Analytics Manager in Switzerland that has less than two years of experience can expect to earn somewhere in the region of 69,700 CHF.
  • 2 - 5 Years Experience. With two to five years of experience the average Web Analytics Manager salary would increase to 95,300 CHF.
  • 5 - 10 Years Experience. From five to ten years of experience as a Web Analytics Manager, the average salary would be 140,700 CHF.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 169,700 CHF.
  • 15 - 20 Years Experience. A Web Analytics Manager with 15 to 20 years of experience can earn an average of 184,700 CHF.
  • 20+ Years Experience. For a Web Analytics Manager with more than 20 years, the expected average salary increases to 199,700 CHF.

Average Salary by Experience Chart

0-2 Years
69,700 CHF
2-5 Years +34%
95,300 CHF
5-10 Years +48%
140,700 CHF
10-15 Years +22%
169,700 CHF
15-20 Years +9%
184,700 CHF
20+ Years +8%
199,700 CHF

Web Analytics Manager Salary by Education Level in Switzerland

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Web Analytics Manager in Switzerland based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Web Analytics Manager in Switzerland with a high school education can earn an average salary of 87,700 CHF.

  • Certificate or Diploma. A Web Analytics Manager in Switzerland with a certificate or diploma education can earn an average salary of 103,600 CHF.

  • Bachelor's Degree. A Web Analytics Manager in Switzerland with a bachelor's degree education can earn an average salary of 146,900 CHF.

  • Master's Degree. A Web Analytics Manager in Switzerland with a master's degree education can earn an average salary of 193,400 CHF.

Average Salary by Education Chart

High School
87,700 CHF
Certificate or Diploma +18%
103,600 CHF
Bachelor's Degree +45%
146,900 CHF
Master's Degree +31%
193,400 CHF

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Switzerland is around 51,600 to 155,000 CHF and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Web Analytics Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Switzerland, a male web analytics manager will earn an average of 139,100 CHF, while a female web analytics manager will earn around 130,400 CHF.

This means that a male web analytics manager earns approximately 7% more than a female web analytics manager for performing the same job.

Average Salary by Gender Chart in Switzerland

Male
139,100 CHF
Female -7%
130,400 CHF

Web Analytics Manager Average Pay Raise in Switzerland

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Web Analytics Manager in Switzerland is around 12% every 15 months.

The national average pay raise across all professions and industries in Switzerland is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 15 ) × 12  = 10%

What this means is that a Web Analytics Manager in Switzerland can expect to receive an average pay raise of around 10% every 12 months.

Annual Pay Raise by Industry in Switzerland for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Switzerland.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
3%
Energy
6%
Information Technology
9%
Healthcare
3%
Travel
6%
Construction
9%
Education
3%

Web Analytics Manager Bonus and Incentive Rates in Switzerland

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Web Analytics Manager is a high bonus based job, with 86% of employees reporting at least one bonus in the last 12 months.

14% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
86%
No Bonus
14%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Switzerland earn approximately 5% more than private sector employees in the same role.

Public Sector
127,700 CHF
Private Sector -5%
121,800 CHF

Salaries for Jobs Similar to a Web Analytics Manager

In the table below, we have salary information for jobs that are similar to a Web Analytics Manager in Switzerland.

Job Title Category Salary
Account Handler Marketing 109,700 CHF
Affiliate Manager Marketing 130,400 CHF
Analytics Specialist Marketing 107,300 CHF
Assistant Brand Manager Marketing 142,300 CHF
Assistant Product Manager Marketing 163,800 CHF
Associate Marketing Manager Marketing 161,300 CHF
Associate Product Manager Marketing 169,700 CHF
Brand Ambassador Marketing 195,200 CHF
Brand Director Marketing 232,500 CHF
Brand Executive Marketing 206,700 CHF
Brand Manager Marketing 205,400 CHF
Business Analytics Specialist Marketing 101,100 CHF
Business Channel Manager Marketing 142,300 CHF
Business Intelligence Team Leader Marketing 152,900 CHF
Campaign Specialist Marketing 132,000 CHF
Chief Marketing Officer Marketing 235,300 CHF
Chief Product Officer Marketing 199,700 CHF
Communications Officer Marketing 66,900 CHF
Content Manager Marketing 114,300 CHF
Content Marketing Strategist Marketing 140,200 CHF
Copy Editer Marketing 84,600 CHF
Copy Writer Marketing 87,000 CHF
Creative Marketing Lead Marketing 134,700 CHF
Creative Writer Marketing 83,000 CHF
Digital Marketer Marketing 127,600 CHF
Digital Marketing Manager Marketing 166,600 CHF
Digital Marketing Strategist Marketing 177,100 CHF
Digital Media Specialist Marketing 150,100 CHF
Director of Marketing Marketing 227,600 CHF
Director of Research Marketing 165,900 CHF
eMarketing Manager Marketing 183,600 CHF
Event Marketing Marketing 172,100 CHF
Head of Executive Search Marketing 201,000 CHF
Key Affiliate Manager Marketing 169,700 CHF
Localization Manager Marketing 160,600 CHF
Market Development Executive Marketing 189,800 CHF
Market Development Manager Marketing 187,500 CHF
Market Research Analyst Marketing 152,900 CHF
Market Research Manager Marketing 167,100 CHF
Market Segmentation Director Marketing 168,700 CHF
Marketing Account Supervisor Marketing 137,100 CHF
Marketing Administrator Marketing 117,100 CHF
Marketing Advisor Marketing 128,200 CHF
Marketing Analyst Marketing 130,500 CHF
Marketing and Communications Officer Marketing 78,500 CHF
Marketing and Sales Head Marketing 222,700 CHF
Marketing Assistant Marketing 73,100 CHF
Marketing Associate Marketing 68,900 CHF
Marketing Communications Manager Marketing 148,300 CHF
Marketing Consultant Marketing 176,300 CHF
Marketing Coordinator Marketing 73,800 CHF
Marketing Director Marketing 219,500 CHF
Marketing Distribution Executive Marketing 182,400 CHF
Marketing Executive Marketing 187,500 CHF
Marketing Manager Marketing 222,700 CHF
Marketing Officer Marketing 74,100 CHF
Marketing Segment Manager Marketing 165,900 CHF
Marketing Specialist Marketing 109,700 CHF
Marketing Supervisor Marketing 140,700 CHF
Marketing Vice President Marketing 189,800 CHF
Marketing Writer Marketing 87,000 CHF
Online Marketing Analyst Marketing 119,700 CHF
Online Marketing Manager Marketing 151,800 CHF
Optimization Manager Marketing 142,300 CHF
Outbound Sales Marketing 105,200 CHF
Outreach Coordinator Marketing 95,400 CHF
Outreach Specialist Marketing 128,200 CHF
Product Development Marketing 158,900 CHF
Product Manager Marketing 175,100 CHF
Product Marketing Engineer Marketing 92,500 CHF
Product Marketing Executive Marketing 160,600 CHF
Product Marketing Manager Marketing 172,100 CHF
Product Researcher Marketing 86,800 CHF
Product Strategist Marketing 130,400 CHF
Product Strategy Researcher Marketing 123,800 CHF
Product Training Specialist Marketing 112,700 CHF
Project Manager Marketing 130,400 CHF
Publications Coordinator Marketing 82,300 CHF
Research Executive Marketing 153,700 CHF
Sales and Marketing Assistant Marketing 71,400 CHF
Sales and Marketing Coordinator Marketing 74,700 CHF
Sales and Marketing Director Marketing 219,500 CHF
Sales Director Marketing 218,500 CHF
Sales Management Support Marketing 75,400 CHF
Sales Manager Marketing 218,700 CHF
Search Marketing Strategist Marketing 182,400 CHF
Social Media Administrator Marketing 127,700 CHF
Social Media Specialist Marketing 125,400 CHF
Spaceman Analyst Marketing 71,100 CHF
Sponsorship Consultant Marketing 114,600 CHF
Team Leader Marketing 132,000 CHF
Telemarketer Marketing 67,000 CHF
Trade Marketing Executive Marketing 177,100 CHF
Trade Marketing Manager Marketing 165,900 CHF
Trade Marketing Professional Marketing 130,400 CHF
Trade Marketing Specialist Marketing 105,200 CHF
Web Content Manager Marketing 134,700 CHF

Salary Comparison by City

If you want to compare salaries with different cities in Switzerland, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Basel 156,200 CHF
Bern 142,100 CHF
Biel 125,400 CHF
Geneve 153,700 CHF
Lausanne 146,900 CHF
Lugano 138,700 CHF
Luzern 139,100 CHF
St. Gallen 130,500 CHF
Winterthur 148,300 CHF
Zurich 152,700 CHF

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