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Average Vice President Sales Salary in Sweden for 2026

A vice president sales in Sweden earns about 884,700 SEK a year. That's 64% above the national average of 539,700 SEK.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in Sweden sit around 476,600 SEK a year, while the very top stretches to 1,333,900 SEK. Everything on this page is in Swedish krona (SEK, symbol kr), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in Sweden, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.


How much does a vice president sales make in Sweden?

Average salary
884,700 SEK
73,725 SEK per month
Lowest reported
476,600 SEK
39,716 SEK per month
Highest reported
1,333,900 SEK
111,158 SEK per month

A typical vice president sales working in Sweden brings home around 73,725 SEK a month before tax. Entry-level pay starts near 476,600 SEK, and the top of the ladder reaches roughly 1,333,900 SEK for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior vice president sales working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around.


How vice president sales pay ranges in Sweden

A good way to think about salary in Sweden is to look at the distribution rather than the headline average. Half of all vice president saleses in Sweden earn less than 812,900 SEK a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 580,600 SEK (the 25th percentile), and a quarter clear 987,200 SEK (the 75th percentile). The middle 50% of vice president saleses sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 476,600 SEK. The highest stretch to 1,333,900 SEK, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

476,600
Low
812,900
Median
1,333,900
High
580,600
25th
987,200
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in SEK

Vice president sales pay by experience in Sweden

Years of experience is the single biggest lever on pay for a vice president sales in Sweden, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical vice president sales salary changes as you move through the career ladder.

  • 0-2 Years
    553,400 SEK
  • 2-5 Years
    +27% from previous
    701,400 SEK
  • 5-10 Years
    +32% from previous
    923,000 SEK
  • 10-15 Years
    +18% from previous
    1,088,100 SEK
  • 15-20 Years
    +10% from previous
    1,198,300 SEK
  • 20+ Years
    +7% from previous
    1,283,600 SEK

The single largest jump on the ladder is from 2 - 5 Years to 5 - 10 Years, where pay rises by about 32%. That is the point at which a vice president sales typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.


Vice president sales pay by education in Sweden

Education sits alongside experience as one of the biggest factors driving vice president sales pay in Sweden. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average vice president sales salary in Sweden broken down by the highest level of education a worker has completed.

  • High School
    675,200 SEK
  • Certificate or Diploma
    +12% from previous
    759,300 SEK
  • Bachelor's Degree
    +32% from previous
    1,000,700 SEK
  • Master's Degree
    +23% from previous
    1,235,600 SEK

Vice president sales gender pay gap in Sweden

The gender pay gap is a stubborn feature of almost every labour market, and Sweden is no exception. Male vice president saleses in Sweden earn an average of 903,500 SEK a year, while female vice president saleses earn around 864,900 SEK. That works out to a 4% gap in favour of men, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Vice President Sales gender pay gap

4%

Men earn this much more than women on average in Sweden.

Men 903,500 SEK
Women 864,900 SEK

Pay raises for a vice president sales in Sweden

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in Sweden sees a raise of about 12% every 17 months, which works out to roughly 8% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in Sweden, the national average raise is around 8% every 16 months.

By industry

Industries with the highest pay raises in Sweden:

  • Banking
    2%
  • Energy
  • Information Technology
  • Healthcare
  • Travel
    1%
  • Construction
  • Education

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Vice president sales bonus rates in Sweden

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

80%

80% of vice president saleses in Sweden reported a bonus of some kind in the past twelve months. That makes a vice president sales a high-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 6% to 7% of base salary. The remaining 20% of vice president saleses reported no bonus at all over the same period.

Which careers pay bonuses in Sweden

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Vice president sales: public vs private sector pay

Public-sector pay in Sweden is about 5% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

5%

Public-sector workers earn this much more than private-sector workers in Sweden on average.

Public sector 553,800 SEK
Private sector 528,500 SEK

Vice president sales salary by city in Sweden

Vice president sales pay is not even across Sweden. The chart below shows the highest-paying cities in the dataset, followed by the full location table.

  • Stockholm
  • Goteborg
  • Malmo
LocationTypeAverageMedianRange
StockholmCity938,700 SEK902,100 SEK489,600-1,440,700 SEK
GoteborgCity874,900 SEK929,700 SEK412,000-1,380,400 SEK
MalmoCity805,900 SEK788,000 SEK409,000-1,235,600 SEK


Vice President Sales in Sweden: FAQs

  • How much does a vice president sales make per month in Sweden?

    A vice president sales in Sweden earns about 73,725 SEK a month before tax, based on an annual average of 884,700 SEK.

  • What's the salary range for a vice president sales in Sweden?

    Entry-level vice president saleses in Sweden start near 476,600 SEK. Top-end pay reaches around 1,333,900 SEK. The middle 50% of earners sit between 580,600 and 987,200 SEK.

  • Is the median vice president sales salary in Sweden higher or lower than the average?

    The median is 812,900 SEK, lower than the average of 884,700 SEK. Half of vice president saleses in Sweden earn below the median, half earn above it.

  • What's the gender pay gap for vice president saleses in Sweden?

    Men working as a vice president sales in Sweden earn around 4% more than women on average (903,500 vs 864,900 SEK a year).

  • Do vice president saleses in Sweden get bonuses?

    About 80% of vice president saleses in Sweden reported a bonus in the past 12 months. Reported bonuses ranged from 6% to 7% of base salary.

  • Do vice president saleses earn more in the public or private sector in Sweden?

    In Sweden, the public sector pays a vice president sales about 5% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do vice president saleses in Sweden get a pay raise?

    A vice president sales in Sweden sees a raise of around 12% every 17 months, equivalent to roughly 8% a year.