Average Trade Marketing Manager Salary in Kenya for 2024

In this article, we will look at the average Trade Marketing Manager salary for 2024 in Kenya and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Kenyan shilling. To keep things simple, we are using the KES currency code instead of the currency symbol Sh.

How Much Does a Trade Marketing Manager Make in Kenya?

A Trade Marketing Manager working in Kenya will typically earn around 2,557,100 KES per year, and this can range from the lowest average salary of about 1,174,600 KES to the highest average salary of 4,067,600 KES.

Average Annual Salary
2,557,100 KES
Average Monthly Salary
213,091 KES

Lowest Annual Salary
1,174,600 KES
Lowest Monthly Salary
97,883 KES

Highest Annual Salary
4,067,600 KES
Highest Monthly Salary
338,966 KES

These are average salaries for a Trade Marketing Manager in Kenya and include benefits such as housing and transport. It's also possible for a Trade Marketing Manager to earn more or less than the average salaries shown above.

Trade Marketing Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Trade Marketing Manager Salaries in Kenya

So we've looked at the average salaries a Trade Marketing Manager will earn in Kenya. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Trade Marketing Manager can earn between 1,174,600 KES and 4,067,600 KES on average in Kenya. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Trade Marketing Manager in Kenya is 2,759,700 KES. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 2,759,700 KES, and 50% of the population earn more than 2,759,700 KES.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Trade Marketing Manager salary in Kenya, 25% of the population are earning less than 1,777,700 KES while 75% of the population earn more than 1,777,700 KES.

75% of the population earn less than 3,685,200 KES, and 25% of the population earn more than 3,685,200 KES.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Trade Marketing Manager Salary by Experience Level in Kenya

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average trade marketing manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Trade Marketing Manager in Kenya that has less than two years of experience can expect to earn somewhere in the region of 1,333,900 KES.
  • 2 - 5 Years Experience. With two to five years of experience the average Trade Marketing Manager salary would increase to 1,788,300 KES.
  • 5 - 10 Years Experience. From five to ten years of experience as a Trade Marketing Manager, the average salary would be 2,641,300 KES.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 3,217,900 KES.
  • 15 - 20 Years Experience. A Trade Marketing Manager with 15 to 20 years of experience can earn an average of 3,503,800 KES.
  • 20+ Years Experience. For a Trade Marketing Manager with more than 20 years, the expected average salary increases to 3,792,300 KES.

Average Salary by Experience Chart

0-2 Years
1,333,900 KES
2-5 Years +34%
1,788,300 KES
5-10 Years +48%
2,641,300 KES
10-15 Years +22%
3,217,900 KES
15-20 Years +9%
3,503,800 KES
20+ Years +8%
3,792,300 KES

Trade Marketing Manager Salary by Education Level in Kenya

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Trade Marketing Manager in Kenya based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Trade Marketing Manager in Kenya with a high school education can earn an average salary of 1,645,600 KES.

  • Certificate or Diploma. A Trade Marketing Manager in Kenya with a certificate or diploma education can earn an average salary of 1,930,500 KES.

  • Bachelor's Degree. A Trade Marketing Manager in Kenya with a bachelor's degree education can earn an average salary of 2,794,600 KES.

  • Master's Degree. A Trade Marketing Manager in Kenya with a master's degree education can earn an average salary of 3,659,400 KES.

Average Salary by Education Chart

High School
1,645,600 KES
Certificate or Diploma +18%
1,930,500 KES
Bachelor's Degree +45%
2,794,600 KES
Master's Degree +31%
3,659,400 KES

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Kenya is around 734,000 to 2,200,000 KES and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Trade Marketing Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Kenya, a male trade marketing manager will earn an average of 2,748,900 KES, while a female trade marketing manager will earn around 2,374,400 KES.

This means that a male trade marketing manager earns approximately 16% more than a female trade marketing manager for performing the same job.

Average Salary by Gender Chart in Kenya

Male
2,748,900 KES
Female -16%
2,374,400 KES

Trade Marketing Manager Average Pay Raise in Kenya

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Trade Marketing Manager in Kenya is around 8% every 30 months.

The national average pay raise across all professions and industries in Kenya is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 8 ÷ 30 ) × 12  = 3%

What this means is that a Trade Marketing Manager in Kenya can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Kenya for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Kenya.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
3%
Energy
6%
Information Technology
9%
Healthcare
3%
Travel
6%
Construction
9%
Education
3%

Trade Marketing Manager Bonus and Incentive Rates in Kenya

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Trade Marketing Manager is a moderate bonus based job, with 67% of employees reporting at least one bonus in the last 12 months.

33% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
67%
No Bonus
33%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Kenya earn approximately 14% more than private sector employees in the same role.

Public Sector
1,908,800 KES
Private Sector -14%
1,678,300 KES

Salaries for Jobs Similar to a Trade Marketing Manager

In the table below, we have salary information for jobs that are similar to a Trade Marketing Manager in Kenya.

Job Title Category Salary
Account Handler Marketing 1,570,900 KES
Affiliate Manager Marketing 1,980,600 KES
Analytics Specialist Marketing 1,476,700 KES
Assistant Brand Manager Marketing 2,076,600 KES
Assistant Product Manager Marketing 2,207,600 KES
Associate Marketing Manager Marketing 2,423,000 KES
Associate Product Manager Marketing 2,314,800 KES
Brand Ambassador Marketing 2,807,200 KES
Brand Director Marketing 3,277,900 KES
Brand Executive Marketing 2,914,600 KES
Brand Manager Marketing 2,976,900 KES
Business Analytics Specialist Marketing 1,487,200 KES
Business Channel Manager Marketing 2,052,200 KES
Business Intelligence Team Leader Marketing 2,197,700 KES
Campaign Specialist Marketing 1,825,000 KES
Chief Marketing Officer Marketing 3,432,600 KES
Chief Product Officer Marketing 2,807,200 KES
Communications Officer Marketing 974,600 KES
Content Manager Marketing 1,703,200 KES
Content Marketing Strategist Marketing 1,896,700 KES
Copy Editer Marketing 1,249,900 KES
Copy Writer Marketing 1,259,300 KES
Creative Marketing Lead Marketing 2,015,600 KES
Creative Writer Marketing 1,273,300 KES
Digital Marketer Marketing 1,788,300 KES
Digital Marketing Manager Marketing 2,495,600 KES
Digital Marketing Strategist Marketing 2,327,100 KES
Digital Media Specialist Marketing 2,207,600 KES
Director of Marketing Marketing 3,421,600 KES
Director of Research Marketing 2,495,600 KES
eMarketing Manager Marketing 2,617,900 KES
Event Marketing Marketing 2,519,500 KES
Head of Executive Search Marketing 2,711,900 KES
Key Affiliate Manager Marketing 2,411,500 KES
Localization Manager Marketing 2,136,200 KES
Market Development Executive Marketing 2,593,900 KES
Market Development Manager Marketing 2,711,900 KES
Market Research Analyst Marketing 2,026,800 KES
Market Research Manager Marketing 2,221,600 KES
Market Segmentation Director Marketing 2,435,600 KES
Marketing Account Supervisor Marketing 1,846,200 KES
Marketing Administrator Marketing 1,621,400 KES
Marketing Advisor Marketing 1,846,200 KES
Marketing Analyst Marketing 1,896,700 KES
Marketing and Communications Officer Marketing 1,182,800 KES
Marketing and Sales Head Marketing 3,406,900 KES
Marketing Assistant Marketing 1,054,900 KES
Marketing Associate Marketing 1,004,400 KES
Marketing Communications Manager Marketing 2,161,200 KES
Marketing Consultant Marketing 2,362,300 KES
Marketing Coordinator Marketing 1,035,500 KES
Marketing Director Marketing 3,217,900 KES
Marketing Distribution Executive Marketing 2,508,300 KES
Marketing Executive Marketing 2,485,800 KES
Marketing Manager Marketing 3,277,900 KES
Marketing Officer Marketing 1,122,500 KES
Marketing Segment Manager Marketing 2,304,300 KES
Marketing Specialist Marketing 1,606,100 KES
Marketing Supervisor Marketing 1,930,500 KES
Marketing Vice President Marketing 2,617,900 KES
Marketing Writer Marketing 1,184,700 KES
Online Marketing Analyst Marketing 1,811,000 KES
Online Marketing Manager Marketing 2,281,800 KES
Optimization Manager Marketing 1,990,300 KES
Outbound Sales Marketing 1,500,800 KES
Outreach Coordinator Marketing 1,345,400 KES
Outreach Specialist Marketing 1,765,300 KES
Product Development Marketing 2,327,100 KES
Product Manager Marketing 2,698,900 KES
Product Marketing Engineer Marketing 1,417,600 KES
Product Marketing Executive Marketing 2,460,900 KES
Product Marketing Manager Marketing 2,543,000 KES
Product Researcher Marketing 1,259,300 KES
Product Strategist Marketing 1,896,700 KES
Product Strategy Researcher Marketing 1,811,000 KES
Product Training Specialist Marketing 1,560,800 KES
Project Manager Marketing 1,921,500 KES
Publications Coordinator Marketing 1,097,500 KES
Research Executive Marketing 2,327,100 KES
Sales and Marketing Assistant Marketing 1,043,700 KES
Sales and Marketing Coordinator Marketing 1,138,300 KES
Sales and Marketing Director Marketing 3,312,100 KES
Sales Director Marketing 2,941,000 KES
Sales Management Support Marketing 1,155,400 KES
Sales Manager Marketing 3,229,900 KES
Search Marketing Strategist Marketing 2,734,500 KES
Social Media Administrator Marketing 1,693,600 KES
Social Media Specialist Marketing 1,835,700 KES
Spaceman Analyst Marketing 1,021,800 KES
Sponsorship Consultant Marketing 1,703,200 KES
Team Leader Marketing 1,955,300 KES
Telemarketer Marketing 929,700 KES
Trade Marketing Executive Marketing 2,471,700 KES
Trade Marketing Professional Marketing 2,038,500 KES
Trade Marketing Specialist Marketing 1,440,700 KES
Web Analytics Manager Marketing 1,980,600 KES
Web Content Manager Marketing 1,980,600 KES

Salary Comparison by City

If you want to compare salaries with different cities in Kenya, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Kisumu 2,327,100 KES
Mombasa 2,471,700 KES
Nairobi 2,759,700 KES

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