Average Trade Marketing Manager Salary in Georgia for 2026
A trade marketing manager in Georgia earns about 107,960 GEL a year. That's 36% above the national average of 79,500 GEL.
Pay ranges widely from country to country and from role to role. The lowest reported salaries in Georgia sit around 50,020 GEL a year, while the very top stretches to 172,400 GEL. Everything on this page is in lari (GEL, symbol ₾), which lets you compare numbers like-for-like without worrying about exchange rates.
The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in Georgia, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.
How much does a trade marketing manager make in Georgia?
A typical trade marketing manager working in Georgia brings home around 8,996 GEL a month before tax. Entry-level pay starts near 50,020 GEL, and the top of the ladder reaches roughly 172,400 GEL for the most experienced and specialised people in the role.
The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior trade marketing manager working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around.
How trade marketing manager pay ranges in Georgia
A good way to think about salary in Georgia is to look at the distribution rather than the headline average. Half of all trade marketing managers in Georgia earn less than 115,220 GEL a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".
Looking at the quartiles fills in the picture. A quarter of earners take home less than 75,220 GEL (the 25th percentile), and a quarter clear 157,600 GEL (the 75th percentile). The middle 50% of trade marketing managers sit somewhere inside that band, which is where the typical reader of this page probably lives.
The very lowest reported salaries sit around 50,020 GEL. The highest stretch to 172,400 GEL, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.
Trade marketing manager pay by experience in Georgia
Years of experience is the single biggest lever on pay for a trade marketing manager in Georgia, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical trade marketing manager salary changes as you move through the career ladder.
- 0-2 Years58,440 GEL
- 2-5 Years+32% from previous77,400 GEL
- 5-10 Years+45% from previous112,420 GEL
- 10-15 Years+22% from previous137,400 GEL
- 15-20 Years+9% from previous150,000 GEL
- 20+ Years+6% from previous159,500 GEL
The single largest jump on the ladder is from 2 - 5 Years to 5 - 10 Years, where pay rises by about 45%. That is the point at which a trade marketing manager typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.
Trade marketing manager pay by education in Georgia
Education sits alongside experience as one of the biggest factors driving trade marketing manager pay in Georgia. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.
Below is the average trade marketing manager salary in Georgia broken down by the highest level of education a worker has completed.
- High School69,780 GEL
- Certificate or Diploma+15% from previous80,520 GEL
- Bachelor's Degree+45% from previous116,740 GEL
- Master's Degree+33% from previous154,700 GEL
Trade marketing manager gender pay gap in Georgia
The gender pay gap is a stubborn feature of almost every labour market, and Georgia is no exception. Male trade marketing managers in Georgia earn an average of 114,380 GEL a year, while female trade marketing managers earn around 101,960 GEL. That works out to a 12% gap in favour of men, even when comparing people doing the same work.
A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.
Trade Marketing Manager gender pay gap
11%
Men earn this much more than women on average in Georgia.
Pay raises for a trade marketing manager in Georgia
Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.
A typical worker doing this role in Georgia sees a raise of about 9% every 28 months, which works out to roughly 4% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.
Across all jobs in Georgia, the national average raise is around 5% every 28 months.
By industry
Industries with the highest pay raises in Georgia:
- Banking
- Energy
- Information Technology
- Healthcare
- Travel
- Construction
- Education2%
By experience level
Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.
- Junior Level3% - 5%
- Mid-Career
- Senior Level
- Top Management
Trade marketing manager bonus rates in Georgia
Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.
67% of trade marketing managers in Georgia reported a bonus of some kind in the past twelve months. That makes a trade marketing manager a moderate-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.
Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 5% to 9% of base salary. The remaining 33% of trade marketing managers reported no bonus at all over the same period.
Which careers pay bonuses in Georgia
Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.
- Finance
- Architecture
- Sales
- Business Development
- Marketing / Advertising
- Information Technology
- Healthcare
- Insurance
- Customer Service
- Human Resources
- Construction
- Transport
- Hospitality
Trade marketing manager: public vs private sector pay
Public-sector pay in Georgia is about 20% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.
Public vs private pay gap
17%
Public-sector workers earn this much more than private-sector workers in Georgia on average.
Trade marketing manager salary by city in Georgia
Trade marketing manager pay is not even across Georgia. The chart below shows the highest-paying cities in the dataset, followed by the full location table.
- Tbilisi
- Batumi
| Location | Type | Average | Median | Range |
|---|---|---|---|---|
| Tbilisi | City | 119,900 GEL | 128,900 GEL | 57,360-192,600 GEL |
| Batumi | City | 109,000 GEL | 115,740 GEL | 50,080-172,200 GEL |
Trade Marketing Manager in Georgia: FAQs
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How much does a trade marketing manager make per month in Georgia?
A trade marketing manager in Georgia earns about 8,996 GEL a month before tax, based on an annual average of 107,960 GEL.
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What's the salary range for a trade marketing manager in Georgia?
Entry-level trade marketing managers in Georgia start near 50,020 GEL. Top-end pay reaches around 172,400 GEL. The middle 50% of earners sit between 75,220 and 157,600 GEL.
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Is the median trade marketing manager salary in Georgia higher or lower than the average?
The median is 115,220 GEL, higher than the average of 107,960 GEL. Half of trade marketing managers in Georgia earn below the median, half earn above it.
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What's the gender pay gap for trade marketing managers in Georgia?
Men working as a trade marketing manager in Georgia earn around 12% more than women on average (114,380 vs 101,960 GEL a year).
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Do trade marketing managers in Georgia get bonuses?
About 67% of trade marketing managers in Georgia reported a bonus in the past 12 months. Reported bonuses ranged from 5% to 9% of base salary.
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Do trade marketing managers earn more in the public or private sector in Georgia?
In Georgia, the public sector pays a trade marketing manager about 20% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.
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How often do trade marketing managers in Georgia get a pay raise?
A trade marketing manager in Georgia sees a raise of around 9% every 28 months, equivalent to roughly 4% a year.