Average Social Media Strategist Salary in Croatia for 2024

In this article, we will look at the average Social Media Strategist salary for 2024 in Croatia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Croatian kuna. To keep things simple, we are using the HRK currency code instead of the currency symbol kn.

How Much Does a Social Media Strategist Make in Croatia?

A Social Media Strategist working in Croatia will typically earn around 221,500 HRK per year, and this can range from the lowest average salary of about 102,460 HRK to the highest average salary of 348,300 HRK.

Average Annual Salary
221,500 HRK
Average Monthly Salary
18,458 HRK

Lowest Annual Salary
102,460 HRK
Lowest Monthly Salary
8,538 HRK

Highest Annual Salary
348,300 HRK
Highest Monthly Salary
29,025 HRK

These are average salaries for a Social Media Strategist in Croatia and include benefits such as housing and transport. It's also possible for a Social Media Strategist to earn more or less than the average salaries shown above.

Social Media Strategist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Social Media Strategist Salaries in Croatia

So we've looked at the average salaries a Social Media Strategist will earn in Croatia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Social Media Strategist can earn between 102,460 HRK and 348,300 HRK on average in Croatia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Social Media Strategist in Croatia is 239,000 HRK. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 239,000 HRK, and 50% of the population earn more than 239,000 HRK.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Social Media Strategist salary in Croatia, 25% of the population are earning less than 152,000 HRK while 75% of the population earn more than 152,000 HRK.

75% of the population earn less than 315,900 HRK, and 25% of the population earn more than 315,900 HRK.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Social Media Strategist Salary by Experience Level in Croatia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average social media strategist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Social Media Strategist in Croatia that has less than two years of experience can expect to earn somewhere in the region of 113,740 HRK.
  • 2 - 5 Years Experience. With two to five years of experience the average Social Media Strategist salary would increase to 152,300 HRK.
  • 5 - 10 Years Experience. From five to ten years of experience as a Social Media Strategist, the average salary would be 228,500 HRK.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 275,800 HRK.
  • 15 - 20 Years Experience. A Social Media Strategist with 15 to 20 years of experience can earn an average of 301,300 HRK.
  • 20+ Years Experience. For a Social Media Strategist with more than 20 years, the expected average salary increases to 325,900 HRK.

Average Salary by Experience Chart

0-2 Years
113,740 HRK
2-5 Years +34%
152,300 HRK
5-10 Years +48%
228,500 HRK
10-15 Years +22%
275,800 HRK
15-20 Years +9%
301,300 HRK
20+ Years +8%
325,900 HRK

Social Media Strategist Salary by Education Level in Croatia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Social Media Strategist in Croatia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Social Media Strategist in Croatia with a high school education can earn an average salary of 138,800 HRK.

  • Certificate or Diploma. A Social Media Strategist in Croatia with a certificate or diploma education can earn an average salary of 164,200 HRK.

  • Bachelor's Degree. A Social Media Strategist in Croatia with a bachelor's degree education can earn an average salary of 239,000 HRK.

  • Master's Degree. A Social Media Strategist in Croatia with a master's degree education can earn an average salary of 315,700 HRK.

Average Salary by Education Chart

High School
138,800 HRK
Certificate or Diploma +18%
164,200 HRK
Bachelor's Degree +45%
239,000 HRK
Master's Degree +31%
315,700 HRK

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Croatia is around 74,200 to 223,000 HRK and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Social Media Strategist Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Croatia, a male social media strategist will earn an average of 227,600 HRK, while a female social media strategist will earn around 209,500 HRK.

This means that a male social media strategist earns approximately 9% more than a female social media strategist for performing the same job.

Average Salary by Gender Chart in Croatia

Male
227,600 HRK
Female -9%
209,500 HRK

Social Media Strategist Average Pay Raise in Croatia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Social Media Strategist in Croatia is around 12% every 18 months.

The national average pay raise across all professions and industries in Croatia is around 9% every 17 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 18 ) × 12  = 8%

What this means is that a Social Media Strategist in Croatia can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Croatia for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Croatia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
9%
Energy
9%
Information Technology
9%
Healthcare
9%
Travel
9%
Construction
9%
Education
9%

Social Media Strategist Bonus and Incentive Rates in Croatia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Social Media Strategist is a high bonus based job, with 84% of employees reporting at least one bonus in the last 12 months.

16% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
84%
No Bonus
16%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Croatia earn approximately 9% more than private sector employees in the same role.

Public Sector
187,500 HRK
Private Sector -9%
172,200 HRK

Salaries for Jobs Similar to a Social Media Strategist

In the table below, we have salary information for jobs that are similar to a Social Media Strategist in Croatia.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 194,600 HRK
Advertising Account Manager Advertising / Graphic Design / Events 215,100 HRK
Advertising Account Planner Advertising / Graphic Design / Events 111,900 HRK
Advertising and Promotions Manager Advertising / Graphic Design / Events 282,500 HRK
Advertising Coordinator Advertising / Graphic Design / Events 138,800 HRK
Advertising Manager Advertising / Graphic Design / Events 271,300 HRK
Advertising Operations Manager Advertising / Graphic Design / Events 283,700 HRK
Advertising Sales Director Advertising / Graphic Design / Events 308,900 HRK
Advertising Strategic Planner Advertising / Graphic Design / Events 180,500 HRK
Advertising Team Leader Advertising / Graphic Design / Events 172,200 HRK
Animator Advertising / Graphic Design / Events 123,400 HRK
Art Director Advertising / Graphic Design / Events 175,900 HRK
Art Manager Advertising / Graphic Design / Events 180,300 HRK
Artist Advertising / Graphic Design / Events 143,200 HRK
Artworker Advertising / Graphic Design / Events 105,080 HRK
Assistant Art Director Advertising / Graphic Design / Events 134,600 HRK
Audio and Video Equipment Technician Advertising / Graphic Design / Events 106,780 HRK
Audio Engineer Advertising / Graphic Design / Events 123,400 HRK
Audiosual Technician Advertising / Graphic Design / Events 105,440 HRK
Broadcast Administrator Advertising / Graphic Design / Events 183,600 HRK
Catering Sales Advertising / Graphic Design / Events 111,240 HRK
Catering Trainer Advertising / Graphic Design / Events 136,100 HRK
Commercial and Industrial Designer Advertising / Graphic Design / Events 106,820 HRK
Conference Organiser Advertising / Graphic Design / Events 128,900 HRK
Content and Media Production Lead Advertising / Graphic Design / Events 197,600 HRK
CopyWriter Advertising / Graphic Design / Events 125,100 HRK
Creative Designer Advertising / Graphic Design / Events 129,000 HRK
Creative Director Advertising / Graphic Design / Events 172,200 HRK
Designer Advertising / Graphic Design / Events 105,620 HRK
Desktop Publisher Advertising / Graphic Design / Events 87,520 HRK
Digital Campaign Manager Advertising / Graphic Design / Events 176,800 HRK
Digital Media Manager Advertising / Graphic Design / Events 209,700 HRK
Digital Media Strategist Advertising / Graphic Design / Events 228,500 HRK
Director of Events Advertising / Graphic Design / Events 288,100 HRK
Director of Graphic Design Advertising / Graphic Design / Events 159,100 HRK
Director of Social Media Marketing Advertising / Graphic Design / Events 225,700 HRK
Events and Promotions Manager Advertising / Graphic Design / Events 288,100 HRK
Events Director Advertising / Graphic Design / Events 305,600 HRK
Exhibit Designer Advertising / Graphic Design / Events 138,800 HRK
Exhibit Display Coordinator Advertising / Graphic Design / Events 129,000 HRK
Exhibit Display Manager Advertising / Graphic Design / Events 181,600 HRK
Finisher Advertising / Graphic Design / Events 93,220 HRK
Graphic Artist Advertising / Graphic Design / Events 113,700 HRK
Graphic Design Specialist Advertising / Graphic Design / Events 124,400 HRK
Graphic Designer Advertising / Graphic Design / Events 106,360 HRK
Graphics Artist Advertising / Graphic Design / Events 111,460 HRK
Graphics Design Supervisor Advertising / Graphic Design / Events 150,000 HRK
Group Creative Director Advertising / Graphic Design / Events 189,300 HRK
Imagery Analyst Advertising / Graphic Design / Events 104,500 HRK
Imaging Technologist Advertising / Graphic Design / Events 97,300 HRK
Interaction Designer Advertising / Graphic Design / Events 92,880 HRK
Media Analyst Advertising / Graphic Design / Events 146,200 HRK
Media Executive Advertising / Graphic Design / Events 180,500 HRK
Media Planner Advertising / Graphic Design / Events 148,300 HRK
Media Production Coordinator Advertising / Graphic Design / Events 137,400 HRK
Media Production Manager Advertising / Graphic Design / Events 233,900 HRK
Media Project Manager Advertising / Graphic Design / Events 233,900 HRK
Media Relations Representative Advertising / Graphic Design / Events 190,500 HRK
Media Sales Executive Advertising / Graphic Design / Events 225,300 HRK
Meeting and Event Planner Advertising / Graphic Design / Events 136,100 HRK
Multimedia Artist Advertising / Graphic Design / Events 109,460 HRK
Multimedia Specialist Advertising / Graphic Design / Events 97,300 HRK
Photographer Advertising / Graphic Design / Events 96,160 HRK
PPC Campaign Manager Advertising / Graphic Design / Events 183,600 HRK
Print Production Manager Advertising / Graphic Design / Events 197,600 HRK
Product and Brand Manager Advertising / Graphic Design / Events 273,300 HRK
Sales Promotion Manager Advertising / Graphic Design / Events 288,100 HRK
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 127,700 HRK
Sketch Artist Advertising / Graphic Design / Events 119,900 HRK
Social Media Executive Advertising / Graphic Design / Events 227,600 HRK
Social Media Manager Advertising / Graphic Design / Events 217,900 HRK
Social Media Marketing Manager Advertising / Graphic Design / Events 232,400 HRK
Special Events Supervisor Advertising / Graphic Design / Events 167,100 HRK
Technical Typist Advertising / Graphic Design / Events 77,860 HRK
User Experience UX Designer Advertising / Graphic Design / Events 117,520 HRK
UX Designer Advertising / Graphic Design / Events 104,620 HRK

Salary Comparison by City

If you want to compare salaries with different cities in Croatia, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Zadar 233,600 HRK
Zagreb 254,700 HRK

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