Average Social Media Specialist Salary in Ireland for 2024

In this article, we will look at the average Social Media Specialist salary for 2024 in Ireland and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Euro. To keep things simple, we are using the EUR currency code instead of the currency symbol โ‚ฌ.

How Much Does a Social Media Specialist Make in Ireland?

A Social Media Specialist working in Ireland will typically earn around 41,300 EUR per year, and this can range from the lowest average salary of about 19,100 EUR to the highest average salary of 63,700 EUR.

Average Annual Salary
41,300 EUR
Average Monthly Salary
3,441 EUR

Lowest Annual Salary
19,100 EUR
Lowest Monthly Salary
1,591 EUR

Highest Annual Salary
63,700 EUR
Highest Monthly Salary
5,308 EUR

These are average salaries for a Social Media Specialist in Ireland and include benefits such as housing and transport. It's also possible for a Social Media Specialist to earn more or less than the average salaries shown above.

Social Media Specialist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Social Media Specialist Salaries in Ireland

So we've looked at the average salaries a Social Media Specialist will earn in Ireland. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Social Media Specialist can earn between 19,100 EUR and 63,700 EUR on average in Ireland. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Social Media Specialist in Ireland is 41,900 EUR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 41,900 EUR, and 50% of the population earn more than 41,900 EUR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Social Media Specialist salary in Ireland, 25% of the population are earning less than 26,200 EUR while 75% of the population earn more than 26,200 EUR.

75% of the population earn less than 51,300 EUR, and 25% of the population earn more than 51,300 EUR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Social Media Specialist Salary by Experience Level in Ireland

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average social media specialist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Social Media Specialist in Ireland that has less than two years of experience can expect to earn somewhere in the region of 22,200 EUR.
  • 2 - 5 Years Experience. With two to five years of experience the average Social Media Specialist salary would increase to 30,800 EUR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Social Media Specialist, the average salary would be 42,600 EUR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 49,300 EUR.
  • 15 - 20 Years Experience. A Social Media Specialist with 15 to 20 years of experience can earn an average of 55,100 EUR.
  • 20+ Years Experience. For a Social Media Specialist with more than 20 years, the expected average salary increases to 59,700 EUR.

Average Salary by Experience Chart

0-2 Years
22,200 EUR
2-5 Years +29%
30,800 EUR
5-10 Years +38%
42,600 EUR
10-15 Years +24%
49,300 EUR
15-20 Years +7%
55,100 EUR
20+ Years +7%
59,700 EUR

Social Media Specialist Salary by Education Level in Ireland

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Social Media Specialist in Ireland based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Social Media Specialist in Ireland with a high school education can earn an average salary of 27,400 EUR.

  • Certificate or Diploma. A Social Media Specialist in Ireland with a certificate or diploma education can earn an average salary of 32,600 EUR.

  • Bachelor's Degree. A Social Media Specialist in Ireland with a bachelor's degree education can earn an average salary of 43,100 EUR.

  • Master's Degree. A Social Media Specialist in Ireland with a master's degree education can earn an average salary of 58,200 EUR.

Average Salary by Education Chart

High School
27,400 EUR
Certificate or Diploma +15%
32,600 EUR
Bachelor's Degree +35%
43,100 EUR
Master's Degree +26%
58,200 EUR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Ireland is around 16,000 to 48,100 EUR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Social Media Specialist Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Ireland, a male social media specialist will earn an average of 39,700 EUR, while a female social media specialist will earn around 39,800 EUR.

This means that a male social media specialist earns approximately 0% less than a female social media specialist for performing the same job.

Average Salary by Gender Chart in Ireland

Male
39,700 EUR
Female +0%
39,800 EUR

Social Media Specialist Average Pay Raise in Ireland

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Social Media Specialist in Ireland is around 12% every 16 months.

The national average pay raise across all professions and industries in Ireland is around 9% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 16 ) × 12  = 9%

What this means is that a Social Media Specialist in Ireland can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Ireland for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Ireland.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
5%
Energy
1%
Information Technology
6%
Healthcare
2%
Travel
7%
Construction
3%
Education
8%

Social Media Specialist Bonus and Incentive Rates in Ireland

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Social Media Specialist is a moderate bonus based job, with 56% of employees reporting at least one bonus in the last 12 months.

44% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 6%.

Received Bonus
56%
No Bonus
44%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Ireland earn approximately 12% more than private sector employees in the same role.

Public Sector
40,900 EUR
Private Sector -12%
36,400 EUR

Salaries for Jobs Similar to a Social Media Specialist

In the table below, we have salary information for jobs that are similar to a Social Media Specialist in Ireland.

Job Title Category Salary
Account Handler Marketing 33,500 EUR
Affiliate Manager Marketing 39,800 EUR
Analytics Specialist Marketing 29,100 EUR
Assistant Brand Manager Marketing 45,600 EUR
Assistant Product Manager Marketing 48,300 EUR
Associate Marketing Manager Marketing 50,800 EUR
Associate Product Manager Marketing 49,100 EUR
Brand Ambassador Marketing 58,400 EUR
Brand Director Marketing 76,800 EUR
Brand Executive Marketing 65,700 EUR
Brand Manager Marketing 70,000 EUR
Business Analytics Specialist Marketing 31,400 EUR
Business Channel Manager Marketing 46,200 EUR
Business Intelligence Team Leader Marketing 44,500 EUR
Campaign Specialist Marketing 43,200 EUR
Chief Marketing Officer Marketing 72,700 EUR
Chief Product Officer Marketing 63,900 EUR
Communications Officer Marketing 21,400 EUR
Content Manager Marketing 36,400 EUR
Content Marketing Strategist Marketing 45,000 EUR
Copy Editer Marketing 26,400 EUR
Copy Writer Marketing 27,600 EUR
Creative Marketing Lead Marketing 42,500 EUR
Creative Writer Marketing 26,600 EUR
Digital Marketer Marketing 40,900 EUR
Digital Marketing Manager Marketing 51,500 EUR
Digital Marketing Strategist Marketing 56,100 EUR
Digital Media Specialist Marketing 46,700 EUR
Director of Marketing Marketing 67,800 EUR
Director of Research Marketing 52,300 EUR
eMarketing Manager Marketing 58,200 EUR
Event Marketing Marketing 51,100 EUR
Head of Executive Search Marketing 63,800 EUR
Key Affiliate Manager Marketing 52,800 EUR
Localization Manager Marketing 48,200 EUR
Market Development Executive Marketing 58,200 EUR
Market Development Manager Marketing 54,700 EUR
Market Research Analyst Marketing 45,600 EUR
Market Research Manager Marketing 48,000 EUR
Market Segmentation Director Marketing 55,400 EUR
Marketing Account Supervisor Marketing 42,600 EUR
Marketing Administrator Marketing 36,400 EUR
Marketing Advisor Marketing 42,300 EUR
Marketing Analyst Marketing 42,600 EUR
Marketing and Communications Officer Marketing 27,800 EUR
Marketing and Sales Head Marketing 76,000 EUR
Marketing Assistant Marketing 21,300 EUR
Marketing Associate Marketing 20,100 EUR
Marketing Communications Manager Marketing 47,500 EUR
Marketing Consultant Marketing 56,100 EUR
Marketing Coordinator Marketing 22,200 EUR
Marketing Director Marketing 73,800 EUR
Marketing Distribution Executive Marketing 52,800 EUR
Marketing Executive Marketing 56,800 EUR
Marketing Manager Marketing 68,500 EUR
Marketing Officer Marketing 22,200 EUR
Marketing Segment Manager Marketing 47,400 EUR
Marketing Specialist Marketing 35,300 EUR
Marketing Supervisor Marketing 38,900 EUR
Marketing Vice President Marketing 55,700 EUR
Marketing Writer Marketing 28,800 EUR
Online Marketing Analyst Marketing 39,100 EUR
Online Marketing Manager Marketing 47,200 EUR
Optimization Manager Marketing 45,600 EUR
Outbound Sales Marketing 34,100 EUR
Outreach Coordinator Marketing 29,900 EUR
Outreach Specialist Marketing 38,700 EUR
Product Development Marketing 50,800 EUR
Product Manager Marketing 60,900 EUR
Product Marketing Engineer Marketing 30,600 EUR
Product Marketing Executive Marketing 52,800 EUR
Product Marketing Manager Marketing 53,600 EUR
Product Researcher Marketing 29,600 EUR
Product Strategist Marketing 43,500 EUR
Product Strategy Researcher Marketing 41,100 EUR
Product Training Specialist Marketing 35,100 EUR
Project Manager Marketing 45,000 EUR
Publications Coordinator Marketing 27,800 EUR
Research Executive Marketing 47,100 EUR
Sales and Marketing Assistant Marketing 22,100 EUR
Sales and Marketing Coordinator Marketing 22,200 EUR
Sales and Marketing Director Marketing 69,100 EUR
Sales Director Marketing 64,400 EUR
Sales Management Support Marketing 27,400 EUR
Sales Manager Marketing 66,200 EUR
Search Marketing Strategist Marketing 59,700 EUR
Social Media Administrator Marketing 39,000 EUR
Spaceman Analyst Marketing 20,200 EUR
Sponsorship Consultant Marketing 37,300 EUR
Team Leader Marketing 42,400 EUR
Telemarketer Marketing 20,000 EUR
Trade Marketing Executive Marketing 51,300 EUR
Trade Marketing Manager Marketing 51,900 EUR
Trade Marketing Professional Marketing 42,700 EUR
Trade Marketing Specialist Marketing 29,100 EUR
Web Analytics Manager Marketing 44,800 EUR
Web Content Manager Marketing 42,300 EUR

Salary Comparison by City

If you want to compare salaries with different cities in Ireland, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Cork 40,300 EUR
Dublin 45,600 EUR
Galway 36,500 EUR
Limerick 37,800 EUR
Waterford 36,000 EUR

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