Average Social Media Specialist Salary in Guatemala for 2024

In this article, we will look at the average Social Media Specialist salary for 2024 in Guatemala and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Guatemalan quetzal. To keep things simple, we are using the GTQ currency code instead of the currency symbol Q.

How Much Does a Social Media Specialist Make in Guatemala?

A Social Media Specialist working in Guatemala will typically earn around 114,940 GTQ per year, and this can range from the lowest average salary of about 56,140 GTQ to the highest average salary of 176,800 GTQ.

Average Annual Salary
114,940 GTQ
Average Monthly Salary
9,578 GTQ

Lowest Annual Salary
56,140 GTQ
Lowest Monthly Salary
4,678 GTQ

Highest Annual Salary
176,800 GTQ
Highest Monthly Salary
14,733 GTQ

These are average salaries for a Social Media Specialist in Guatemala and include benefits such as housing and transport. It's also possible for a Social Media Specialist to earn more or less than the average salaries shown above.

Social Media Specialist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Social Media Specialist Salaries in Guatemala

So we've looked at the average salaries a Social Media Specialist will earn in Guatemala. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Social Media Specialist can earn between 56,140 GTQ and 176,800 GTQ on average in Guatemala. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Social Media Specialist in Guatemala is 116,420 GTQ. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 116,420 GTQ, and 50% of the population earn more than 116,420 GTQ.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Social Media Specialist salary in Guatemala, 25% of the population are earning less than 75,100 GTQ while 75% of the population earn more than 75,100 GTQ.

75% of the population earn less than 150,000 GTQ, and 25% of the population earn more than 150,000 GTQ.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Social Media Specialist Salary by Experience Level in Guatemala

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average social media specialist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Social Media Specialist in Guatemala that has less than two years of experience can expect to earn somewhere in the region of 66,940 GTQ.
  • 2 - 5 Years Experience. With two to five years of experience the average Social Media Specialist salary would increase to 83,060 GTQ.
  • 5 - 10 Years Experience. From five to ten years of experience as a Social Media Specialist, the average salary would be 115,400 GTQ.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 142,300 GTQ.
  • 15 - 20 Years Experience. A Social Media Specialist with 15 to 20 years of experience can earn an average of 154,700 GTQ.
  • 20+ Years Experience. For a Social Media Specialist with more than 20 years, the expected average salary increases to 163,800 GTQ.

Average Salary by Experience Chart

0-2 Years
66,940 GTQ
2-5 Years +29%
83,060 GTQ
5-10 Years +38%
115,400 GTQ
10-15 Years +24%
142,300 GTQ
15-20 Years +7%
154,700 GTQ
20+ Years +7%
163,800 GTQ

Social Media Specialist Salary by Education Level in Guatemala

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Social Media Specialist in Guatemala based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Social Media Specialist in Guatemala with a high school education can earn an average salary of 82,160 GTQ.

  • Certificate or Diploma. A Social Media Specialist in Guatemala with a certificate or diploma education can earn an average salary of 92,680 GTQ.

  • Bachelor's Degree. A Social Media Specialist in Guatemala with a bachelor's degree education can earn an average salary of 125,700 GTQ.

  • Master's Degree. A Social Media Specialist in Guatemala with a master's degree education can earn an average salary of 159,400 GTQ.

Average Salary by Education Chart

High School
82,160 GTQ
Certificate or Diploma +15%
92,680 GTQ
Bachelor's Degree +35%
125,700 GTQ
Master's Degree +26%
159,400 GTQ

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Guatemala is around 52,400 to 157,000 GTQ and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Social Media Specialist Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Guatemala, a male social media specialist will earn an average of 117,380 GTQ, while a female social media specialist will earn around 105,440 GTQ.

This means that a male social media specialist earns approximately 11% more than a female social media specialist for performing the same job.

Average Salary by Gender Chart in Guatemala

Male
117,380 GTQ
Female -11%
105,440 GTQ

Social Media Specialist Average Pay Raise in Guatemala

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Social Media Specialist in Guatemala is around 10% every 19 months.

The national average pay raise across all professions and industries in Guatemala is around 7% every 19 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 10 ÷ 19 ) × 12  = 6%

What this means is that a Social Media Specialist in Guatemala can expect to receive an average pay raise of around 6% every 12 months.

Annual Pay Raise by Industry in Guatemala for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Guatemala.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
8%
Energy
7%
Information Technology
6%
Healthcare
5%
Travel
4%
Construction
3%
Education
2%

Social Media Specialist Bonus and Incentive Rates in Guatemala

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Social Media Specialist is a moderate bonus based job, with 53% of employees reporting at least one bonus in the last 12 months.

47% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 6%.

Received Bonus
53%
No Bonus
47%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Guatemala earn approximately 12% more than private sector employees in the same role.

Public Sector
134,600 GTQ
Private Sector -12%
119,700 GTQ

Salaries for Jobs Similar to a Social Media Specialist

In the table below, we have salary information for jobs that are similar to a Social Media Specialist in Guatemala.

Job Title Category Salary
Account Handler Marketing 94,900 GTQ
Affiliate Manager Marketing 125,700 GTQ
Analytics Specialist Marketing 94,800 GTQ
Assistant Brand Manager Marketing 136,200 GTQ
Assistant Product Manager Marketing 152,100 GTQ
Associate Marketing Manager Marketing 148,300 GTQ
Associate Product Manager Marketing 152,300 GTQ
Brand Ambassador Marketing 174,000 GTQ
Brand Director Marketing 233,600 GTQ
Brand Executive Marketing 204,700 GTQ
Brand Manager Marketing 197,600 GTQ
Business Analytics Specialist Marketing 92,880 GTQ
Business Channel Manager Marketing 136,200 GTQ
Business Intelligence Team Leader Marketing 137,400 GTQ
Campaign Specialist Marketing 129,000 GTQ
Chief Marketing Officer Marketing 204,000 GTQ
Chief Product Officer Marketing 205,700 GTQ
Communications Officer Marketing 64,200 GTQ
Content Manager Marketing 111,460 GTQ
Content Marketing Strategist Marketing 134,600 GTQ
Copy Editer Marketing 78,120 GTQ
Copy Writer Marketing 79,260 GTQ
Creative Marketing Lead Marketing 125,700 GTQ
Creative Writer Marketing 78,160 GTQ
Digital Marketer Marketing 119,020 GTQ
Digital Marketing Manager Marketing 164,200 GTQ
Digital Marketing Strategist Marketing 168,100 GTQ
Digital Media Specialist Marketing 137,400 GTQ
Director of Marketing Marketing 207,800 GTQ
Director of Research Marketing 151,800 GTQ
eMarketing Manager Marketing 168,100 GTQ
Event Marketing Marketing 154,700 GTQ
Head of Executive Search Marketing 192,600 GTQ
Key Affiliate Manager Marketing 151,800 GTQ
Localization Manager Marketing 151,800 GTQ
Market Development Executive Marketing 172,200 GTQ
Market Development Manager Marketing 161,600 GTQ
Market Research Analyst Marketing 146,200 GTQ
Market Research Manager Marketing 157,600 GTQ
Market Segmentation Director Marketing 161,600 GTQ
Marketing Account Supervisor Marketing 134,600 GTQ
Marketing Administrator Marketing 106,740 GTQ
Marketing Advisor Marketing 125,700 GTQ
Marketing Analyst Marketing 128,500 GTQ
Marketing and Communications Officer Marketing 71,400 GTQ
Marketing and Sales Head Marketing 207,800 GTQ
Marketing Assistant Marketing 69,400 GTQ
Marketing Associate Marketing 69,580 GTQ
Marketing Communications Manager Marketing 143,200 GTQ
Marketing Consultant Marketing 159,400 GTQ
Marketing Coordinator Marketing 67,120 GTQ
Marketing Director Marketing 221,500 GTQ
Marketing Distribution Executive Marketing 172,200 GTQ
Marketing Executive Marketing 180,300 GTQ
Marketing Manager Marketing 215,100 GTQ
Marketing Officer Marketing 69,540 GTQ
Marketing Segment Manager Marketing 158,700 GTQ
Marketing Specialist Marketing 101,980 GTQ
Marketing Supervisor Marketing 129,000 GTQ
Marketing Vice President Marketing 169,000 GTQ
Marketing Writer Marketing 85,080 GTQ
Online Marketing Analyst Marketing 113,700 GTQ
Online Marketing Manager Marketing 138,800 GTQ
Optimization Manager Marketing 142,300 GTQ
Outbound Sales Marketing 93,340 GTQ
Outreach Coordinator Marketing 93,120 GTQ
Outreach Specialist Marketing 118,260 GTQ
Product Development Marketing 148,300 GTQ
Product Manager Marketing 163,800 GTQ
Product Marketing Engineer Marketing 90,900 GTQ
Product Marketing Executive Marketing 152,000 GTQ
Product Marketing Manager Marketing 157,600 GTQ
Product Researcher Marketing 90,980 GTQ
Product Strategist Marketing 128,500 GTQ
Product Strategy Researcher Marketing 119,900 GTQ
Product Training Specialist Marketing 104,140 GTQ
Project Manager Marketing 129,000 GTQ
Publications Coordinator Marketing 79,260 GTQ
Research Executive Marketing 148,300 GTQ
Sales and Marketing Assistant Marketing 61,620 GTQ
Sales and Marketing Coordinator Marketing 69,580 GTQ
Sales and Marketing Director Marketing 212,500 GTQ
Sales Director Marketing 210,500 GTQ
Sales Management Support Marketing 71,400 GTQ
Sales Manager Marketing 194,600 GTQ
Search Marketing Strategist Marketing 172,400 GTQ
Social Media Administrator Marketing 123,400 GTQ
Spaceman Analyst Marketing 63,480 GTQ
Sponsorship Consultant Marketing 109,720 GTQ
Team Leader Marketing 123,400 GTQ
Telemarketer Marketing 63,400 GTQ
Trade Marketing Executive Marketing 159,500 GTQ
Trade Marketing Manager Marketing 154,700 GTQ
Trade Marketing Professional Marketing 127,700 GTQ
Trade Marketing Specialist Marketing 92,900 GTQ
Web Analytics Manager Marketing 136,200 GTQ
Web Content Manager Marketing 134,600 GTQ

Link To or Reference This Page

We spend a lot of time collecting, cleaning, merging, and formatting the data that is shown on the site to be as useful to you as possible.

If you found the data or information on this page useful in your research, please use the tool below to properly cite or reference World Salaries as the source. We appreciate your support!

  • "Average Social Media Specialist Salary in Guatemala for 2024". World Salaries. Accessed on March 28, 2024. https://worldsalaries.com/average-social-media-specialist-salary-in-guatemala/.

  • "Average Social Media Specialist Salary in Guatemala for 2024". World Salaries, https://worldsalaries.com/average-social-media-specialist-salary-in-guatemala/. Accessed 28 March, 2024

  • Average Social Media Specialist Salary in Guatemala for 2024. World Salaries. Retrieved from https://worldsalaries.com/average-social-media-specialist-salary-in-guatemala/.