Average Social Media Specialist Salary in Bhutan for 2024

In this article, we will look at the average Social Media Specialist salary for 2024 in Bhutan and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Bhutanese ngultrum. To keep things simple, we are using the BTN currency code instead of the currency symbol Nu..

How Much Does a Social Media Specialist Make in Bhutan?

A Social Media Specialist working in Bhutan will typically earn around 420,100 BTN per year, and this can range from the lowest average salary of about 221,500 BTN to the highest average salary of 643,800 BTN.

Average Annual Salary
420,100 BTN
Average Monthly Salary
35,008 BTN

Lowest Annual Salary
221,500 BTN
Lowest Monthly Salary
18,458 BTN

Highest Annual Salary
643,800 BTN
Highest Monthly Salary
53,650 BTN

These are average salaries for a Social Media Specialist in Bhutan and include benefits such as housing and transport. It's also possible for a Social Media Specialist to earn more or less than the average salaries shown above.

Social Media Specialist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Social Media Specialist Salaries in Bhutan

So we've looked at the average salaries a Social Media Specialist will earn in Bhutan. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Social Media Specialist can earn between 221,500 BTN and 643,800 BTN on average in Bhutan. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Social Media Specialist in Bhutan is 406,300 BTN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 406,300 BTN, and 50% of the population earn more than 406,300 BTN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Social Media Specialist salary in Bhutan, 25% of the population are earning less than 281,500 BTN while 75% of the population earn more than 281,500 BTN.

75% of the population earn less than 504,400 BTN, and 25% of the population earn more than 504,400 BTN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Social Media Specialist Salary by Experience Level in Bhutan

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average social media specialist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Social Media Specialist in Bhutan that has less than two years of experience can expect to earn somewhere in the region of 247,800 BTN.
  • 2 - 5 Years Experience. With two to five years of experience the average Social Media Specialist salary would increase to 332,100 BTN.
  • 5 - 10 Years Experience. From five to ten years of experience as a Social Media Specialist, the average salary would be 433,400 BTN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 524,300 BTN.
  • 15 - 20 Years Experience. A Social Media Specialist with 15 to 20 years of experience can earn an average of 575,100 BTN.
  • 20+ Years Experience. For a Social Media Specialist with more than 20 years, the expected average salary increases to 603,400 BTN.

Average Salary by Experience Chart

0-2 Years
247,800 BTN
2-5 Years +34%
332,100 BTN
5-10 Years +30%
433,400 BTN
10-15 Years +21%
524,300 BTN
15-20 Years +9%
575,100 BTN
20+ Years +5%
603,400 BTN

Social Media Specialist Salary by Education Level in Bhutan

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Social Media Specialist in Bhutan based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Social Media Specialist in Bhutan with a high school education can earn an average salary of 301,800 BTN.

  • Certificate or Diploma. A Social Media Specialist in Bhutan with a certificate or diploma education can earn an average salary of 341,400 BTN.

  • Bachelor's Degree. A Social Media Specialist in Bhutan with a bachelor's degree education can earn an average salary of 483,400 BTN.

  • Master's Degree. A Social Media Specialist in Bhutan with a master's degree education can earn an average salary of 583,000 BTN.

Average Salary by Education Chart

High School
301,800 BTN
Certificate or Diploma +14%
341,400 BTN
Bachelor's Degree +41%
483,400 BTN
Master's Degree +21%
583,000 BTN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Bhutan is around 186,000 to 559,000 BTN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Social Media Specialist Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Bhutan, a male social media specialist will earn an average of 448,500 BTN, while a female social media specialist will earn around 406,300 BTN.

This means that a male social media specialist earns approximately 10% more than a female social media specialist for performing the same job.

Average Salary by Gender Chart in Bhutan

Male
448,500 BTN
Female -10%
406,300 BTN

Social Media Specialist Average Pay Raise in Bhutan

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Social Media Specialist in Bhutan is around 7% every 29 months.

The national average pay raise across all professions and industries in Bhutan is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 7 ÷ 29 ) × 12  = 3%

What this means is that a Social Media Specialist in Bhutan can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Bhutan for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Bhutan.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
7%
Energy
5%
Information Technology
3%
Healthcare
1%
Travel
8%
Construction
6%
Education
4%

Social Media Specialist Bonus and Incentive Rates in Bhutan

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Social Media Specialist is a low bonus based job, with 35% of employees reporting at least one bonus in the last 12 months.

65% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 5%.

Received Bonus
35%
No Bonus
65%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Bhutan earn approximately 11% more than private sector employees in the same role.

Public Sector
478,000 BTN
Private Sector -11%
431,300 BTN

Salaries for Jobs Similar to a Social Media Specialist

In the table below, we have salary information for jobs that are similar to a Social Media Specialist in Bhutan.

Job Title Category Salary
Account Handler Marketing 376,800 BTN
Affiliate Manager Marketing 502,200 BTN
Analytics Specialist Marketing 369,300 BTN
Assistant Brand Manager Marketing 518,300 BTN
Assistant Product Manager Marketing 576,500 BTN
Associate Marketing Manager Marketing 581,300 BTN
Associate Product Manager Marketing 592,600 BTN
Brand Ambassador Marketing 698,200 BTN
Brand Director Marketing 810,200 BTN
Brand Executive Marketing 731,700 BTN
Brand Manager Marketing 748,600 BTN
Business Analytics Specialist Marketing 351,200 BTN
Business Channel Manager Marketing 514,300 BTN
Business Intelligence Team Leader Marketing 548,800 BTN
Campaign Specialist Marketing 459,300 BTN
Chief Marketing Officer Marketing 816,900 BTN
Chief Product Officer Marketing 735,200 BTN
Communications Officer Marketing 253,400 BTN
Content Manager Marketing 411,400 BTN
Content Marketing Strategist Marketing 489,600 BTN
Copy Editer Marketing 292,000 BTN
Copy Writer Marketing 297,000 BTN
Creative Marketing Lead Marketing 471,700 BTN
Creative Writer Marketing 297,000 BTN
Digital Marketer Marketing 447,700 BTN
Digital Marketing Manager Marketing 625,000 BTN
Digital Marketing Strategist Marketing 623,700 BTN
Digital Media Specialist Marketing 507,300 BTN
Director of Marketing Marketing 816,900 BTN
Director of Research Marketing 595,300 BTN
eMarketing Manager Marketing 626,800 BTN
Event Marketing Marketing 607,400 BTN
Head of Executive Search Marketing 721,600 BTN
Key Affiliate Manager Marketing 585,900 BTN
Localization Manager Marketing 535,900 BTN
Market Development Executive Marketing 615,700 BTN
Market Development Manager Marketing 664,500 BTN
Market Research Analyst Marketing 501,400 BTN
Market Research Manager Marketing 559,000 BTN
Market Segmentation Director Marketing 597,800 BTN
Marketing Account Supervisor Marketing 496,100 BTN
Marketing Administrator Marketing 392,300 BTN
Marketing Advisor Marketing 459,300 BTN
Marketing Analyst Marketing 483,800 BTN
Marketing and Communications Officer Marketing 294,300 BTN
Marketing and Sales Head Marketing 778,500 BTN
Marketing Assistant Marketing 273,300 BTN
Marketing Associate Marketing 254,800 BTN
Marketing Communications Manager Marketing 514,300 BTN
Marketing Consultant Marketing 581,000 BTN
Marketing Coordinator Marketing 246,200 BTN
Marketing Director Marketing 798,900 BTN
Marketing Distribution Executive Marketing 658,300 BTN
Marketing Executive Marketing 631,200 BTN
Marketing Manager Marketing 778,500 BTN
Marketing Officer Marketing 259,100 BTN
Marketing Segment Manager Marketing 556,000 BTN
Marketing Specialist Marketing 384,500 BTN
Marketing Supervisor Marketing 472,100 BTN
Marketing Vice President Marketing 646,600 BTN
Marketing Writer Marketing 297,000 BTN
Online Marketing Analyst Marketing 430,500 BTN
Online Marketing Manager Marketing 551,200 BTN
Optimization Manager Marketing 529,600 BTN
Outbound Sales Marketing 345,700 BTN
Outreach Coordinator Marketing 325,800 BTN
Outreach Specialist Marketing 430,500 BTN
Product Development Marketing 566,900 BTN
Product Manager Marketing 615,700 BTN
Product Marketing Engineer Marketing 349,300 BTN
Product Marketing Executive Marketing 610,100 BTN
Product Marketing Manager Marketing 627,900 BTN
Product Researcher Marketing 327,800 BTN
Product Strategist Marketing 459,300 BTN
Product Strategy Researcher Marketing 445,100 BTN
Product Training Specialist Marketing 376,800 BTN
Project Manager Marketing 483,800 BTN
Publications Coordinator Marketing 288,100 BTN
Research Executive Marketing 538,600 BTN
Sales and Marketing Assistant Marketing 247,800 BTN
Sales and Marketing Coordinator Marketing 273,300 BTN
Sales and Marketing Director Marketing 838,100 BTN
Sales Director Marketing 790,300 BTN
Sales Management Support Marketing 282,300 BTN
Sales Manager Marketing 731,700 BTN
Search Marketing Strategist Marketing 650,700 BTN
Social Media Administrator Marketing 442,300 BTN
Spaceman Analyst Marketing 240,500 BTN
Sponsorship Consultant Marketing 401,300 BTN
Team Leader Marketing 476,600 BTN
Telemarketer Marketing 238,900 BTN
Trade Marketing Executive Marketing 614,600 BTN
Trade Marketing Manager Marketing 597,800 BTN
Trade Marketing Professional Marketing 471,700 BTN
Trade Marketing Specialist Marketing 365,400 BTN
Web Analytics Manager Marketing 504,500 BTN
Web Content Manager Marketing 513,300 BTN

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