Average Social Media Marketing Manager Salary in Guatemala for 2024

In this article, we will look at the average Social Media Marketing Manager salary for 2024 in Guatemala and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Guatemalan quetzal. To keep things simple, we are using the GTQ currency code instead of the currency symbol Q.

How Much Does a Social Media Marketing Manager Make in Guatemala?

A Social Media Marketing Manager working in Guatemala will typically earn around 148,300 GTQ per year, and this can range from the lowest average salary of about 69,240 GTQ to the highest average salary of 232,400 GTQ.

Average Annual Salary
148,300 GTQ
Average Monthly Salary
12,358 GTQ

Lowest Annual Salary
69,240 GTQ
Lowest Monthly Salary
5,770 GTQ

Highest Annual Salary
232,400 GTQ
Highest Monthly Salary
19,366 GTQ

These are average salaries for a Social Media Marketing Manager in Guatemala and include benefits such as housing and transport. It's also possible for a Social Media Marketing Manager to earn more or less than the average salaries shown above.

Social Media Marketing Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Social Media Marketing Manager Salaries in Guatemala

So we've looked at the average salaries a Social Media Marketing Manager will earn in Guatemala. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Social Media Marketing Manager can earn between 69,240 GTQ and 232,400 GTQ on average in Guatemala. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Social Media Marketing Manager in Guatemala is 159,100 GTQ. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 159,100 GTQ, and 50% of the population earn more than 159,100 GTQ.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Social Media Marketing Manager salary in Guatemala, 25% of the population are earning less than 102,240 GTQ while 75% of the population earn more than 102,240 GTQ.

75% of the population earn less than 209,500 GTQ, and 25% of the population earn more than 209,500 GTQ.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Social Media Marketing Manager Salary by Experience Level in Guatemala

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average social media marketing manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Social Media Marketing Manager in Guatemala that has less than two years of experience can expect to earn somewhere in the region of 78,160 GTQ.
  • 2 - 5 Years Experience. With two to five years of experience the average Social Media Marketing Manager salary would increase to 104,040 GTQ.
  • 5 - 10 Years Experience. From five to ten years of experience as a Social Media Marketing Manager, the average salary would be 152,100 GTQ.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 183,700 GTQ.
  • 15 - 20 Years Experience. A Social Media Marketing Manager with 15 to 20 years of experience can earn an average of 200,000 GTQ.
  • 20+ Years Experience. For a Social Media Marketing Manager with more than 20 years, the expected average salary increases to 216,800 GTQ.

Average Salary by Experience Chart

0-2 Years
78,160 GTQ
2-5 Years +34%
104,040 GTQ
5-10 Years +48%
152,100 GTQ
10-15 Years +22%
183,700 GTQ
15-20 Years +9%
200,000 GTQ
20+ Years +8%
216,800 GTQ

Social Media Marketing Manager Salary by Education Level in Guatemala

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Social Media Marketing Manager in Guatemala based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Social Media Marketing Manager in Guatemala with a high school education can earn an average salary of 95,760 GTQ.

  • Certificate or Diploma. A Social Media Marketing Manager in Guatemala with a certificate or diploma education can earn an average salary of 109,720 GTQ.

  • Bachelor's Degree. A Social Media Marketing Manager in Guatemala with a bachelor's degree education can earn an average salary of 159,400 GTQ.

  • Master's Degree. A Social Media Marketing Manager in Guatemala with a master's degree education can earn an average salary of 209,700 GTQ.

Average Salary by Education Chart

High School
95,760 GTQ
Certificate or Diploma +18%
109,720 GTQ
Bachelor's Degree +45%
159,400 GTQ
Master's Degree +31%
209,700 GTQ

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Guatemala is around 52,400 to 157,000 GTQ and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Social Media Marketing Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Guatemala, a male social media marketing manager will earn an average of 159,100 GTQ, while a female social media marketing manager will earn around 136,200 GTQ.

This means that a male social media marketing manager earns approximately 17% more than a female social media marketing manager for performing the same job.

Average Salary by Gender Chart in Guatemala

Male
159,100 GTQ
Female -17%
136,200 GTQ

Social Media Marketing Manager Average Pay Raise in Guatemala

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Social Media Marketing Manager in Guatemala is around 10% every 20 months.

The national average pay raise across all professions and industries in Guatemala is around 7% every 19 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 10 ÷ 20 ) × 12  = 6%

What this means is that a Social Media Marketing Manager in Guatemala can expect to receive an average pay raise of around 6% every 12 months.

Annual Pay Raise by Industry in Guatemala for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Guatemala.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
8%
Energy
7%
Information Technology
6%
Healthcare
5%
Travel
4%
Construction
3%
Education
2%

Social Media Marketing Manager Bonus and Incentive Rates in Guatemala

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Social Media Marketing Manager is a high bonus based job, with 82% of employees reporting at least one bonus in the last 12 months.

18% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
82%
No Bonus
18%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Guatemala earn approximately 12% more than private sector employees in the same role.

Public Sector
134,600 GTQ
Private Sector -12%
119,700 GTQ

Salaries for Jobs Similar to a Social Media Marketing Manager

In the table below, we have salary information for jobs that are similar to a Social Media Marketing Manager in Guatemala.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 136,100 GTQ
Advertising Account Manager Advertising / Graphic Design / Events 142,300 GTQ
Advertising Account Planner Advertising / Graphic Design / Events 75,040 GTQ
Advertising and Promotions Manager Advertising / Graphic Design / Events 204,700 GTQ
Advertising Coordinator Advertising / Graphic Design / Events 97,300 GTQ
Advertising Manager Advertising / Graphic Design / Events 195,200 GTQ
Advertising Operations Manager Advertising / Graphic Design / Events 192,600 GTQ
Advertising Sales Director Advertising / Graphic Design / Events 208,600 GTQ
Advertising Strategic Planner Advertising / Graphic Design / Events 125,700 GTQ
Advertising Team Leader Advertising / Graphic Design / Events 112,560 GTQ
Animator Advertising / Graphic Design / Events 84,580 GTQ
Art Director Advertising / Graphic Design / Events 118,260 GTQ
Art Manager Advertising / Graphic Design / Events 115,520 GTQ
Artist Advertising / Graphic Design / Events 95,860 GTQ
Artworker Advertising / Graphic Design / Events 70,940 GTQ
Assistant Art Director Advertising / Graphic Design / Events 92,240 GTQ
Audio and Video Equipment Technician Advertising / Graphic Design / Events 67,020 GTQ
Audio Engineer Advertising / Graphic Design / Events 80,800 GTQ
Audiosual Technician Advertising / Graphic Design / Events 74,620 GTQ
Broadcast Administrator Advertising / Graphic Design / Events 128,500 GTQ
Catering Sales Advertising / Graphic Design / Events 76,280 GTQ
Catering Trainer Advertising / Graphic Design / Events 88,020 GTQ
Commercial and Industrial Designer Advertising / Graphic Design / Events 73,760 GTQ
Conference Organiser Advertising / Graphic Design / Events 88,020 GTQ
Content and Media Production Lead Advertising / Graphic Design / Events 128,900 GTQ
CopyWriter Advertising / Graphic Design / Events 83,400 GTQ
Creative Designer Advertising / Graphic Design / Events 87,760 GTQ
Creative Director Advertising / Graphic Design / Events 119,700 GTQ
Designer Advertising / Graphic Design / Events 66,120 GTQ
Desktop Publisher Advertising / Graphic Design / Events 59,480 GTQ
Digital Campaign Manager Advertising / Graphic Design / Events 129,000 GTQ
Digital Media Manager Advertising / Graphic Design / Events 142,300 GTQ
Digital Media Strategist Advertising / Graphic Design / Events 148,300 GTQ
Director of Events Advertising / Graphic Design / Events 196,800 GTQ
Director of Graphic Design Advertising / Graphic Design / Events 112,600 GTQ
Director of Social Media Marketing Advertising / Graphic Design / Events 151,800 GTQ
Events and Promotions Manager Advertising / Graphic Design / Events 192,600 GTQ
Events Director Advertising / Graphic Design / Events 207,700 GTQ
Exhibit Designer Advertising / Graphic Design / Events 90,620 GTQ
Exhibit Display Coordinator Advertising / Graphic Design / Events 91,560 GTQ
Exhibit Display Manager Advertising / Graphic Design / Events 117,520 GTQ
Finisher Advertising / Graphic Design / Events 60,460 GTQ
Graphic Artist Advertising / Graphic Design / Events 79,260 GTQ
Graphic Design Specialist Advertising / Graphic Design / Events 90,620 GTQ
Graphic Designer Advertising / Graphic Design / Events 70,840 GTQ
Graphics Artist Advertising / Graphic Design / Events 75,280 GTQ
Graphics Design Supervisor Advertising / Graphic Design / Events 105,440 GTQ
Group Creative Director Advertising / Graphic Design / Events 128,900 GTQ
Imagery Analyst Advertising / Graphic Design / Events 66,260 GTQ
Imaging Technologist Advertising / Graphic Design / Events 71,400 GTQ
Interaction Designer Advertising / Graphic Design / Events 57,820 GTQ
Media Analyst Advertising / Graphic Design / Events 93,600 GTQ
Media Executive Advertising / Graphic Design / Events 123,400 GTQ
Media Planner Advertising / Graphic Design / Events 103,840 GTQ
Media Production Coordinator Advertising / Graphic Design / Events 89,120 GTQ
Media Production Manager Advertising / Graphic Design / Events 159,500 GTQ
Media Project Manager Advertising / Graphic Design / Events 161,300 GTQ
Media Relations Representative Advertising / Graphic Design / Events 134,600 GTQ
Media Sales Executive Advertising / Graphic Design / Events 150,000 GTQ
Meeting and Event Planner Advertising / Graphic Design / Events 93,780 GTQ
Multimedia Artist Advertising / Graphic Design / Events 79,260 GTQ
Multimedia Specialist Advertising / Graphic Design / Events 71,400 GTQ
Photographer Advertising / Graphic Design / Events 69,580 GTQ
PPC Campaign Manager Advertising / Graphic Design / Events 119,900 GTQ
Print Production Manager Advertising / Graphic Design / Events 136,100 GTQ
Product and Brand Manager Advertising / Graphic Design / Events 192,000 GTQ
Sales Promotion Manager Advertising / Graphic Design / Events 183,700 GTQ
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 78,620 GTQ
Sketch Artist Advertising / Graphic Design / Events 85,080 GTQ
Social Media Executive Advertising / Graphic Design / Events 152,100 GTQ
Social Media Manager Advertising / Graphic Design / Events 151,800 GTQ
Social Media Strategist Advertising / Graphic Design / Events 148,300 GTQ
Special Events Supervisor Advertising / Graphic Design / Events 116,740 GTQ
Technical Typist Advertising / Graphic Design / Events 54,560 GTQ
User Experience UX Designer Advertising / Graphic Design / Events 81,880 GTQ
UX Designer Advertising / Graphic Design / Events 73,980 GTQ

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