Average Social Media Marketing Manager Salary in Czech Republic for 2024

In this article, we will look at the average Social Media Marketing Manager salary for 2024 in Czech Republic and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Czech koruna. To keep things simple, we are using the CZK currency code instead of the currency symbol Kฤ.

How Much Does a Social Media Marketing Manager Make in Czech Republic?

A Social Media Marketing Manager working in Czech Republic will typically earn around 874,900 CZK per year, and this can range from the lowest average salary of about 403,100 CZK to the highest average salary of 1,391,600 CZK.

Average Annual Salary
874,900 CZK
Average Monthly Salary
72,908 CZK

Lowest Annual Salary
403,100 CZK
Lowest Monthly Salary
33,591 CZK

Highest Annual Salary
1,391,600 CZK
Highest Monthly Salary
115,966 CZK

These are average salaries for a Social Media Marketing Manager in Czech Republic and include benefits such as housing and transport. It's also possible for a Social Media Marketing Manager to earn more or less than the average salaries shown above.

Social Media Marketing Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Social Media Marketing Manager Salaries in Czech Republic

So we've looked at the average salaries a Social Media Marketing Manager will earn in Czech Republic. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Social Media Marketing Manager can earn between 403,100 CZK and 1,391,600 CZK on average in Czech Republic. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Social Media Marketing Manager in Czech Republic is 946,800 CZK. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 946,800 CZK, and 50% of the population earn more than 946,800 CZK.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Social Media Marketing Manager salary in Czech Republic, 25% of the population are earning less than 606,400 CZK while 75% of the population earn more than 606,400 CZK.

75% of the population earn less than 1,259,300 CZK, and 25% of the population earn more than 1,259,300 CZK.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Social Media Marketing Manager Salary by Experience Level in Czech Republic

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average social media marketing manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Social Media Marketing Manager in Czech Republic that has less than two years of experience can expect to earn somewhere in the region of 457,300 CZK.
  • 2 - 5 Years Experience. With two to five years of experience the average Social Media Marketing Manager salary would increase to 612,500 CZK.
  • 5 - 10 Years Experience. From five to ten years of experience as a Social Media Marketing Manager, the average salary would be 903,500 CZK.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 1,099,200 CZK.
  • 15 - 20 Years Experience. A Social Media Marketing Manager with 15 to 20 years of experience can earn an average of 1,198,300 CZK.
  • 20+ Years Experience. For a Social Media Marketing Manager with more than 20 years, the expected average salary increases to 1,296,900 CZK.

Average Salary by Experience Chart

0-2 Years
457,300 CZK
2-5 Years +34%
612,500 CZK
5-10 Years +48%
903,500 CZK
10-15 Years +22%
1,099,200 CZK
15-20 Years +9%
1,198,300 CZK
20+ Years +8%
1,296,900 CZK

Social Media Marketing Manager Salary by Education Level in Czech Republic

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Social Media Marketing Manager in Czech Republic based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Social Media Marketing Manager in Czech Republic with a high school education can earn an average salary of 562,200 CZK.

  • Certificate or Diploma. A Social Media Marketing Manager in Czech Republic with a certificate or diploma education can earn an average salary of 659,200 CZK.

  • Bachelor's Degree. A Social Media Marketing Manager in Czech Republic with a bachelor's degree education can earn an average salary of 955,800 CZK.

  • Master's Degree. A Social Media Marketing Manager in Czech Republic with a master's degree education can earn an average salary of 1,249,900 CZK.

Average Salary by Education Chart

High School
562,200 CZK
Certificate or Diploma +18%
659,200 CZK
Bachelor's Degree +45%
955,800 CZK
Master's Degree +31%
1,249,900 CZK

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Czech Republic is around 305,000 to 914,000 CZK and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Social Media Marketing Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Czech Republic, a male social media marketing manager will earn an average of 906,000 CZK, while a female social media marketing manager will earn around 844,100 CZK.

This means that a male social media marketing manager earns approximately 7% more than a female social media marketing manager for performing the same job.

Average Salary by Gender Chart in Czech Republic

Male
906,000 CZK
Female -7%
844,100 CZK

Social Media Marketing Manager Average Pay Raise in Czech Republic

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Social Media Marketing Manager in Czech Republic is around 11% every 19 months.

The national average pay raise across all professions and industries in Czech Republic is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 19 ) × 12  = 7%

What this means is that a Social Media Marketing Manager in Czech Republic can expect to receive an average pay raise of around 7% every 12 months.

Annual Pay Raise by Industry in Czech Republic for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Czech Republic.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
3%
Energy
6%
Information Technology
9%
Healthcare
3%
Travel
6%
Construction
9%
Education
3%

Social Media Marketing Manager Bonus and Incentive Rates in Czech Republic

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Social Media Marketing Manager is a high bonus based job, with 84% of employees reporting at least one bonus in the last 12 months.

16% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
84%
No Bonus
16%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Czech Republic earn approximately 7% more than private sector employees in the same role.

Public Sector
758,700 CZK
Private Sector -7%
709,600 CZK

Salaries for Jobs Similar to a Social Media Marketing Manager

In the table below, we have salary information for jobs that are similar to a Social Media Marketing Manager in Czech Republic.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 832,300 CZK
Advertising Account Manager Advertising / Graphic Design / Events 862,400 CZK
Advertising Account Planner Advertising / Graphic Design / Events 459,700 CZK
Advertising and Promotions Manager Advertising / Graphic Design / Events 1,212,800 CZK
Advertising Coordinator Advertising / Graphic Design / Events 581,000 CZK
Advertising Manager Advertising / Graphic Design / Events 1,122,500 CZK
Advertising Operations Manager Advertising / Graphic Design / Events 1,184,700 CZK
Advertising Sales Director Advertising / Graphic Design / Events 1,283,600 CZK
Advertising Strategic Planner Advertising / Graphic Design / Events 762,400 CZK
Advertising Team Leader Advertising / Graphic Design / Events 702,800 CZK
Animator Advertising / Graphic Design / Events 510,200 CZK
Art Director Advertising / Graphic Design / Events 744,700 CZK
Art Manager Advertising / Graphic Design / Events 683,400 CZK
Artist Advertising / Graphic Design / Events 602,700 CZK
Artworker Advertising / Graphic Design / Events 433,400 CZK
Assistant Art Director Advertising / Graphic Design / Events 562,200 CZK
Audio and Video Equipment Technician Advertising / Graphic Design / Events 404,600 CZK
Audio Engineer Advertising / Graphic Design / Events 498,000 CZK
Audiosual Technician Advertising / Graphic Design / Events 409,000 CZK
Broadcast Administrator Advertising / Graphic Design / Events 778,500 CZK
Catering Sales Advertising / Graphic Design / Events 459,700 CZK
Catering Trainer Advertising / Graphic Design / Events 562,600 CZK
Commercial and Industrial Designer Advertising / Graphic Design / Events 428,400 CZK
Conference Organiser Advertising / Graphic Design / Events 533,000 CZK
Content and Media Production Lead Advertising / Graphic Design / Events 823,900 CZK
CopyWriter Advertising / Graphic Design / Events 478,000 CZK
Creative Designer Advertising / Graphic Design / Events 535,800 CZK
Creative Director Advertising / Graphic Design / Events 744,700 CZK
Designer Advertising / Graphic Design / Events 413,900 CZK
Desktop Publisher Advertising / Graphic Design / Events 351,900 CZK
Digital Campaign Manager Advertising / Graphic Design / Events 736,700 CZK
Digital Media Manager Advertising / Graphic Design / Events 885,000 CZK
Digital Media Strategist Advertising / Graphic Design / Events 895,900 CZK
Director of Events Advertising / Graphic Design / Events 1,224,800 CZK
Director of Graphic Design Advertising / Graphic Design / Events 681,900 CZK
Director of Social Media Marketing Advertising / Graphic Design / Events 885,000 CZK
Events and Promotions Manager Advertising / Graphic Design / Events 1,114,700 CZK
Events Director Advertising / Graphic Design / Events 1,196,300 CZK
Exhibit Designer Advertising / Graphic Design / Events 578,500 CZK
Exhibit Display Coordinator Advertising / Graphic Design / Events 559,000 CZK
Exhibit Display Manager Advertising / Graphic Design / Events 714,600 CZK
Finisher Advertising / Graphic Design / Events 378,300 CZK
Graphic Artist Advertising / Graphic Design / Events 442,200 CZK
Graphic Design Specialist Advertising / Graphic Design / Events 553,800 CZK
Graphic Designer Advertising / Graphic Design / Events 466,900 CZK
Graphics Artist Advertising / Graphic Design / Events 445,100 CZK
Graphics Design Supervisor Advertising / Graphic Design / Events 600,000 CZK
Group Creative Director Advertising / Graphic Design / Events 767,500 CZK
Imagery Analyst Advertising / Graphic Design / Events 417,200 CZK
Imaging Technologist Advertising / Graphic Design / Events 442,200 CZK
Interaction Designer Advertising / Graphic Design / Events 384,500 CZK
Media Analyst Advertising / Graphic Design / Events 583,000 CZK
Media Executive Advertising / Graphic Design / Events 728,500 CZK
Media Planner Advertising / Graphic Design / Events 585,900 CZK
Media Production Coordinator Advertising / Graphic Design / Events 548,800 CZK
Media Production Manager Advertising / Graphic Design / Events 942,700 CZK
Media Project Manager Advertising / Graphic Design / Events 932,000 CZK
Media Relations Representative Advertising / Graphic Design / Events 812,900 CZK
Media Sales Executive Advertising / Graphic Design / Events 922,300 CZK
Meeting and Event Planner Advertising / Graphic Design / Events 568,500 CZK
Multimedia Artist Advertising / Graphic Design / Events 447,300 CZK
Multimedia Specialist Advertising / Graphic Design / Events 442,200 CZK
Photographer Advertising / Graphic Design / Events 417,200 CZK
PPC Campaign Manager Advertising / Graphic Design / Events 767,400 CZK
Print Production Manager Advertising / Graphic Design / Events 788,000 CZK
Product and Brand Manager Advertising / Graphic Design / Events 1,084,200 CZK
Sales Promotion Manager Advertising / Graphic Design / Events 1,154,300 CZK
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 478,000 CZK
Sketch Artist Advertising / Graphic Design / Events 498,000 CZK
Social Media Executive Advertising / Graphic Design / Events 958,700 CZK
Social Media Manager Advertising / Graphic Design / Events 918,500 CZK
Social Media Strategist Advertising / Graphic Design / Events 931,700 CZK
Special Events Supervisor Advertising / Graphic Design / Events 672,600 CZK
Technical Typist Advertising / Graphic Design / Events 325,900 CZK
User Experience UX Designer Advertising / Graphic Design / Events 493,000 CZK
UX Designer Advertising / Graphic Design / Events 442,200 CZK

Salary Comparison by City

If you want to compare salaries with different cities in Czech Republic, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Prague 991,000 CZK

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