Average Social Media Executive Salary in Russia for 2024

In this article, we will look at the average Social Media Executive salary for 2024 in Russia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Russian ruble. To keep things simple, we are using the RUB currency code instead of the currency symbol โ‚ฝ.

How Much Does a Social Media Executive Make in Russia?

A Social Media Executive working in Russia will typically earn around 1,476,700 RUB per year, and this can range from the lowest average salary of about 694,700 RUB to the highest average salary of 2,339,200 RUB.

Average Annual Salary
1,476,700 RUB
Average Monthly Salary
123,058 RUB

Lowest Annual Salary
694,700 RUB
Lowest Monthly Salary
57,891 RUB

Highest Annual Salary
2,339,200 RUB
Highest Monthly Salary
194,933 RUB

These are average salaries for a Social Media Executive in Russia and include benefits such as housing and transport. It's also possible for a Social Media Executive to earn more or less than the average salaries shown above.

Social Media Executive salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Social Media Executive Salaries in Russia

So we've looked at the average salaries a Social Media Executive will earn in Russia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Social Media Executive can earn between 694,700 RUB and 2,339,200 RUB on average in Russia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Social Media Executive in Russia is 1,570,900 RUB. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 1,570,900 RUB, and 50% of the population earn more than 1,570,900 RUB.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Social Media Executive salary in Russia, 25% of the population are earning less than 1,021,800 RUB while 75% of the population earn more than 1,021,800 RUB.

75% of the population earn less than 2,076,600 RUB, and 25% of the population earn more than 2,076,600 RUB.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Social Media Executive Salary by Experience Level in Russia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average social media executive salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Social Media Executive in Russia that has less than two years of experience can expect to earn somewhere in the region of 802,400 RUB.
  • 2 - 5 Years Experience. With two to five years of experience the average Social Media Executive salary would increase to 1,108,500 RUB.
  • 5 - 10 Years Experience. From five to ten years of experience as a Social Media Executive, the average salary would be 1,570,900 RUB.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 1,921,500 RUB.
  • 15 - 20 Years Experience. A Social Media Executive with 15 to 20 years of experience can earn an average of 2,026,800 RUB.
  • 20+ Years Experience. For a Social Media Executive with more than 20 years, the expected average salary increases to 2,207,600 RUB.

Average Salary by Experience Chart

0-2 Years
802,400 RUB
2-5 Years +38%
1,108,500 RUB
5-10 Years +42%
1,570,900 RUB
10-15 Years +22%
1,921,500 RUB
15-20 Years +6%
2,026,800 RUB
20+ Years +9%
2,207,600 RUB

Social Media Executive Salary by Education Level in Russia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Social Media Executive in Russia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Social Media Executive in Russia with a high school education can earn an average salary of 991,100 RUB.

  • Certificate or Diploma. A Social Media Executive in Russia with a certificate or diploma education can earn an average salary of 1,157,300 RUB.

  • Bachelor's Degree. A Social Media Executive in Russia with a bachelor's degree education can earn an average salary of 1,678,300 RUB.

  • Master's Degree. A Social Media Executive in Russia with a master's degree education can earn an average salary of 2,207,600 RUB.

Average Salary by Education Chart

High School
991,100 RUB
Certificate or Diploma +17%
1,157,300 RUB
Bachelor's Degree +45%
1,678,300 RUB
Master's Degree +31%
2,207,600 RUB

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Russia is around 519,000 to 1,560,000 RUB and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Social Media Executive Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Russia, a male social media executive will earn an average of 1,547,500 RUB, while a female social media executive will earn around 1,428,800 RUB.

This means that a male social media executive earns approximately 8% more than a female social media executive for performing the same job.

Average Salary by Gender Chart in Russia

Male
1,547,500 RUB
Female -8%
1,428,800 RUB

Social Media Executive Average Pay Raise in Russia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Social Media Executive in Russia is around 11% every 18 months.

The national average pay raise across all professions and industries in Russia is around 8% every 17 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 18 ) × 12  = 7%

What this means is that a Social Media Executive in Russia can expect to receive an average pay raise of around 7% every 12 months.

Annual Pay Raise by Industry in Russia for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Russia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
8%
Energy
7%
Information Technology
6%
Healthcare
5%
Travel
4%
Construction
3%
Education
2%

Social Media Executive Bonus and Incentive Rates in Russia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Social Media Executive is a high bonus based job, with 84% of employees reporting at least one bonus in the last 12 months.

16% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
84%
No Bonus
16%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Russia earn approximately 6% more than private sector employees in the same role.

Public Sector
1,283,600 RUB
Private Sector -6%
1,212,800 RUB

Salaries for Jobs Similar to a Social Media Executive

In the table below, we have salary information for jobs that are similar to a Social Media Executive in Russia.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 1,357,900 RUB
Advertising Account Manager Advertising / Graphic Design / Events 1,510,400 RUB
Advertising Account Planner Advertising / Graphic Design / Events 772,700 RUB
Advertising and Promotions Manager Advertising / Graphic Design / Events 1,882,700 RUB
Advertising Coordinator Advertising / Graphic Design / Events 907,100 RUB
Advertising Manager Advertising / Graphic Design / Events 1,980,600 RUB
Advertising Operations Manager Advertising / Graphic Design / Events 1,896,700 RUB
Advertising Sales Director Advertising / Graphic Design / Events 2,086,500 RUB
Advertising Strategic Planner Advertising / Graphic Design / Events 1,296,900 RUB
Advertising Team Leader Advertising / Graphic Design / Events 1,085,600 RUB
Animator Advertising / Graphic Design / Events 855,200 RUB
Art Director Advertising / Graphic Design / Events 1,148,200 RUB
Art Manager Advertising / Graphic Design / Events 1,224,800 RUB
Artist Advertising / Graphic Design / Events 993,600 RUB
Artworker Advertising / Graphic Design / Events 707,600 RUB
Assistant Art Director Advertising / Graphic Design / Events 978,900 RUB
Audio and Video Equipment Technician Advertising / Graphic Design / Events 675,100 RUB
Audio Engineer Advertising / Graphic Design / Events 814,100 RUB
Audiosual Technician Advertising / Graphic Design / Events 692,500 RUB
Broadcast Administrator Advertising / Graphic Design / Events 1,212,800 RUB
Catering Sales Advertising / Graphic Design / Events 767,000 RUB
Catering Trainer Advertising / Graphic Design / Events 870,700 RUB
Commercial and Industrial Designer Advertising / Graphic Design / Events 743,300 RUB
Conference Organiser Advertising / Graphic Design / Events 890,700 RUB
Content and Media Production Lead Advertising / Graphic Design / Events 1,357,900 RUB
CopyWriter Advertising / Graphic Design / Events 844,100 RUB
Creative Designer Advertising / Graphic Design / Events 922,900 RUB
Creative Director Advertising / Graphic Design / Events 1,212,800 RUB
Designer Advertising / Graphic Design / Events 698,200 RUB
Desktop Publisher Advertising / Graphic Design / Events 574,200 RUB
Digital Campaign Manager Advertising / Graphic Design / Events 1,296,900 RUB
Digital Media Manager Advertising / Graphic Design / Events 1,547,500 RUB
Digital Media Strategist Advertising / Graphic Design / Events 1,510,400 RUB
Director of Events Advertising / Graphic Design / Events 1,955,300 RUB
Director of Graphic Design Advertising / Graphic Design / Events 1,133,900 RUB
Director of Social Media Marketing Advertising / Graphic Design / Events 1,537,500 RUB
Events and Promotions Manager Advertising / Graphic Design / Events 1,908,800 RUB
Events Director Advertising / Graphic Design / Events 2,076,600 RUB
Exhibit Designer Advertising / Graphic Design / Events 955,800 RUB
Exhibit Display Coordinator Advertising / Graphic Design / Events 879,700 RUB
Exhibit Display Manager Advertising / Graphic Design / Events 1,273,300 RUB
Finisher Advertising / Graphic Design / Events 628,000 RUB
Graphic Artist Advertising / Graphic Design / Events 744,700 RUB
Graphic Design Specialist Advertising / Graphic Design / Events 847,000 RUB
Graphic Designer Advertising / Graphic Design / Events 767,500 RUB
Graphics Artist Advertising / Graphic Design / Events 767,000 RUB
Graphics Design Supervisor Advertising / Graphic Design / Events 1,065,400 RUB
Group Creative Director Advertising / Graphic Design / Events 1,283,600 RUB
Imagery Analyst Advertising / Graphic Design / Events 691,200 RUB
Imaging Technologist Advertising / Graphic Design / Events 675,200 RUB
Interaction Designer Advertising / Graphic Design / Events 614,600 RUB
Media Analyst Advertising / Graphic Design / Events 986,700 RUB
Media Executive Advertising / Graphic Design / Events 1,259,300 RUB
Media Planner Advertising / Graphic Design / Events 986,700 RUB
Media Production Coordinator Advertising / Graphic Design / Events 908,200 RUB
Media Production Manager Advertising / Graphic Design / Events 1,606,100 RUB
Media Project Manager Advertising / Graphic Design / Events 1,570,900 RUB
Media Relations Representative Advertising / Graphic Design / Events 1,391,600 RUB
Media Sales Executive Advertising / Graphic Design / Events 1,500,800 RUB
Meeting and Event Planner Advertising / Graphic Design / Events 917,200 RUB
Multimedia Artist Advertising / Graphic Design / Events 790,300 RUB
Multimedia Specialist Advertising / Graphic Design / Events 675,200 RUB
Photographer Advertising / Graphic Design / Events 650,800 RUB
PPC Campaign Manager Advertising / Graphic Design / Events 1,184,700 RUB
Print Production Manager Advertising / Graphic Design / Events 1,249,900 RUB
Product and Brand Manager Advertising / Graphic Design / Events 1,955,300 RUB
Sales Promotion Manager Advertising / Graphic Design / Events 1,811,000 RUB
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 794,900 RUB
Sketch Artist Advertising / Graphic Design / Events 848,200 RUB
Social Media Manager Advertising / Graphic Design / Events 1,594,500 RUB
Social Media Marketing Manager Advertising / Graphic Design / Events 1,583,700 RUB
Social Media Strategist Advertising / Graphic Design / Events 1,537,500 RUB
Special Events Supervisor Advertising / Graphic Design / Events 1,212,800 RUB
Technical Typist Advertising / Graphic Design / Events 555,800 RUB
User Experience UX Designer Advertising / Graphic Design / Events 847,000 RUB
UX Designer Advertising / Graphic Design / Events 747,400 RUB

Salary Comparison by City

If you want to compare salaries with different cities in Russia, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Chelyabinsk 1,693,600 RUB
Izhevsk 1,391,600 RUB
Kazan 1,655,500 RUB
Krasnodar 1,476,700 RUB
Krasnoyarsk 1,583,700 RUB
Moscow 1,788,300 RUB
Nizhny Novgorod 1,741,800 RUB
Omsk 1,693,600 RUB
Rostov-on-Don 1,537,500 RUB
Saint Petersburg 1,825,000 RUB
Samara 1,560,800 RUB
Saratov 1,405,700 RUB
Volgograd 1,428,800 RUB
Yekaterinburg 1,668,900 RUB

Link To or Reference This Page

We spend a lot of time collecting, cleaning, merging, and formatting the data that is shown on the site to be as useful to you as possible.

If you found the data or information on this page useful in your research, please use the tool below to properly cite or reference World Salaries as the source. We appreciate your support!

  • "Average Social Media Executive Salary in Russia for 2024". World Salaries. Accessed on March 28, 2024. https://worldsalaries.com/average-social-media-executive-salary-in-russia/.

  • "Average Social Media Executive Salary in Russia for 2024". World Salaries, https://worldsalaries.com/average-social-media-executive-salary-in-russia/. Accessed 28 March, 2024

  • Average Social Media Executive Salary in Russia for 2024. World Salaries. Retrieved from https://worldsalaries.com/average-social-media-executive-salary-in-russia/.