Average Social Media Executive Salary in Bangladesh for 2024

In this article, we will look at the average Social Media Executive salary for 2024 in Bangladesh and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Bangladeshi taka. To keep things simple, we are using the BDT currency code instead of the currency symbol ৳.

How Much Does a Social Media Executive Make in Bangladesh?

A Social Media Executive working in Bangladesh will typically earn around 411,400 BDT per year, and this can range from the lowest average salary of about 189,300 BDT to the highest average salary of 652,200 BDT.

Average Annual Salary
411,400 BDT
Average Monthly Salary
34,283 BDT

Lowest Annual Salary
189,300 BDT
Lowest Monthly Salary
15,775 BDT

Highest Annual Salary
652,200 BDT
Highest Monthly Salary
54,350 BDT

These are average salaries for a Social Media Executive in Bangladesh and include benefits such as housing and transport. It's also possible for a Social Media Executive to earn more or less than the average salaries shown above.

Social Media Executive salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Social Media Executive Salaries in Bangladesh

So we've looked at the average salaries a Social Media Executive will earn in Bangladesh. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Social Media Executive can earn between 189,300 BDT and 652,200 BDT on average in Bangladesh. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Social Media Executive in Bangladesh is 442,300 BDT. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 442,300 BDT, and 50% of the population earn more than 442,300 BDT.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Social Media Executive salary in Bangladesh, 25% of the population are earning less than 282,500 BDT while 75% of the population earn more than 282,500 BDT.

75% of the population earn less than 592,600 BDT, and 25% of the population earn more than 592,600 BDT.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Social Media Executive Salary by Experience Level in Bangladesh

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average social media executive salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Social Media Executive in Bangladesh that has less than two years of experience can expect to earn somewhere in the region of 214,000 BDT.
  • 2 - 5 Years Experience. With two to five years of experience the average Social Media Executive salary would increase to 288,100 BDT.
  • 5 - 10 Years Experience. From five to ten years of experience as a Social Media Executive, the average salary would be 424,300 BDT.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 514,800 BDT.
  • 15 - 20 Years Experience. A Social Media Executive with 15 to 20 years of experience can earn an average of 562,200 BDT.
  • 20+ Years Experience. For a Social Media Executive with more than 20 years, the expected average salary increases to 607,400 BDT.

Average Salary by Experience Chart

0-2 Years
214,000 BDT
2-5 Years +34%
288,100 BDT
5-10 Years +48%
424,300 BDT
10-15 Years +22%
514,800 BDT
15-20 Years +9%
562,200 BDT
20+ Years +8%
607,400 BDT

Social Media Executive Salary by Education Level in Bangladesh

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Social Media Executive in Bangladesh based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Social Media Executive in Bangladesh with a high school education can earn an average salary of 263,100 BDT.

  • Certificate or Diploma. A Social Media Executive in Bangladesh with a certificate or diploma education can earn an average salary of 308,300 BDT.

  • Bachelor's Degree. A Social Media Executive in Bangladesh with a bachelor's degree education can earn an average salary of 447,700 BDT.

  • Master's Degree. A Social Media Executive in Bangladesh with a master's degree education can earn an average salary of 587,800 BDT.

Average Salary by Education Chart

High School
263,100 BDT
Certificate or Diploma +18%
308,300 BDT
Bachelor's Degree +45%
447,700 BDT
Master's Degree +31%
587,800 BDT

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Bangladesh is around 130,000 to 390,000 BDT and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Social Media Executive Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Bangladesh, a male social media executive will earn an average of 451,000 BDT, while a female social media executive will earn around 369,300 BDT.

This means that a male social media executive earns approximately 22% more than a female social media executive for performing the same job.

Average Salary by Gender Chart in Bangladesh

Male
451,000 BDT
Female -22%
369,300 BDT

Social Media Executive Average Pay Raise in Bangladesh

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Social Media Executive in Bangladesh is around 8% every 29 months.

The national average pay raise across all professions and industries in Bangladesh is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 8 ÷ 29 ) × 12  = 3%

What this means is that a Social Media Executive in Bangladesh can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Bangladesh for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Bangladesh.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
9%
Energy
9%
Information Technology
9%
Healthcare
9%
Travel
9%
Construction
9%
Education
9%

Social Media Executive Bonus and Incentive Rates in Bangladesh

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Social Media Executive is a moderate bonus based job, with 67% of employees reporting at least one bonus in the last 12 months.

33% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
67%
No Bonus
33%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Bangladesh earn approximately 25% more than private sector employees in the same role.

Public Sector
345,700 BDT
Private Sector -25%
277,400 BDT

Salaries for Jobs Similar to a Social Media Executive

In the table below, we have salary information for jobs that are similar to a Social Media Executive in Bangladesh.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 366,200 BDT
Advertising Account Manager Advertising / Graphic Design / Events 394,800 BDT
Advertising Account Planner Advertising / Graphic Design / Events 204,000 BDT
Advertising and Promotions Manager Advertising / Graphic Design / Events 522,700 BDT
Advertising Coordinator Advertising / Graphic Design / Events 263,100 BDT
Advertising Manager Advertising / Graphic Design / Events 489,600 BDT
Advertising Operations Manager Advertising / Graphic Design / Events 541,700 BDT
Advertising Sales Director Advertising / Graphic Design / Events 535,800 BDT
Advertising Strategic Planner Advertising / Graphic Design / Events 325,600 BDT
Advertising Team Leader Advertising / Graphic Design / Events 313,700 BDT
Animator Advertising / Graphic Design / Events 227,600 BDT
Art Director Advertising / Graphic Design / Events 317,700 BDT
Art Manager Advertising / Graphic Design / Events 330,700 BDT
Artist Advertising / Graphic Design / Events 252,300 BDT
Artworker Advertising / Graphic Design / Events 192,000 BDT
Assistant Art Director Advertising / Graphic Design / Events 254,800 BDT
Audio and Video Equipment Technician Advertising / Graphic Design / Events 190,500 BDT
Audio Engineer Advertising / Graphic Design / Events 231,000 BDT
Audiosual Technician Advertising / Graphic Design / Events 183,700 BDT
Broadcast Administrator Advertising / Graphic Design / Events 335,100 BDT
Catering Sales Advertising / Graphic Design / Events 205,700 BDT
Catering Trainer Advertising / Graphic Design / Events 239,300 BDT
Commercial and Industrial Designer Advertising / Graphic Design / Events 194,600 BDT
Conference Organiser Advertising / Graphic Design / Events 239,000 BDT
Content and Media Production Lead Advertising / Graphic Design / Events 365,400 BDT
CopyWriter Advertising / Graphic Design / Events 221,500 BDT
Creative Designer Advertising / Graphic Design / Events 231,000 BDT
Creative Director Advertising / Graphic Design / Events 325,900 BDT
Designer Advertising / Graphic Design / Events 185,100 BDT
Desktop Publisher Advertising / Graphic Design / Events 154,700 BDT
Digital Campaign Manager Advertising / Graphic Design / Events 319,600 BDT
Digital Media Manager Advertising / Graphic Design / Events 403,100 BDT
Digital Media Strategist Advertising / Graphic Design / Events 397,900 BDT
Director of Events Advertising / Graphic Design / Events 531,700 BDT
Director of Graphic Design Advertising / Graphic Design / Events 288,100 BDT
Director of Social Media Marketing Advertising / Graphic Design / Events 420,800 BDT
Events and Promotions Manager Advertising / Graphic Design / Events 502,200 BDT
Events Director Advertising / Graphic Design / Events 541,700 BDT
Exhibit Designer Advertising / Graphic Design / Events 258,400 BDT
Exhibit Display Coordinator Advertising / Graphic Design / Events 239,300 BDT
Exhibit Display Manager Advertising / Graphic Design / Events 327,800 BDT
Finisher Advertising / Graphic Design / Events 167,100 BDT
Graphic Artist Advertising / Graphic Design / Events 195,200 BDT
Graphic Design Specialist Advertising / Graphic Design / Events 225,700 BDT
Graphic Designer Advertising / Graphic Design / Events 207,800 BDT
Graphics Artist Advertising / Graphic Design / Events 200,000 BDT
Graphics Design Supervisor Advertising / Graphic Design / Events 275,800 BDT
Group Creative Director Advertising / Graphic Design / Events 361,600 BDT
Imagery Analyst Advertising / Graphic Design / Events 194,600 BDT
Imaging Technologist Advertising / Graphic Design / Events 180,300 BDT
Interaction Designer Advertising / Graphic Design / Events 159,400 BDT
Media Analyst Advertising / Graphic Design / Events 247,800 BDT
Media Executive Advertising / Graphic Design / Events 330,700 BDT
Media Planner Advertising / Graphic Design / Events 273,000 BDT
Media Production Coordinator Advertising / Graphic Design / Events 240,500 BDT
Media Production Manager Advertising / Graphic Design / Events 444,300 BDT
Media Project Manager Advertising / Graphic Design / Events 417,200 BDT
Media Relations Representative Advertising / Graphic Design / Events 367,900 BDT
Media Sales Executive Advertising / Graphic Design / Events 425,100 BDT
Meeting and Event Planner Advertising / Graphic Design / Events 237,400 BDT
Multimedia Artist Advertising / Graphic Design / Events 205,700 BDT
Multimedia Specialist Advertising / Graphic Design / Events 180,300 BDT
Photographer Advertising / Graphic Design / Events 172,200 BDT
PPC Campaign Manager Advertising / Graphic Design / Events 327,300 BDT
Print Production Manager Advertising / Graphic Design / Events 341,400 BDT
Product and Brand Manager Advertising / Graphic Design / Events 500,100 BDT
Sales Promotion Manager Advertising / Graphic Design / Events 524,400 BDT
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 221,500 BDT
Sketch Artist Advertising / Graphic Design / Events 221,500 BDT
Social Media Manager Advertising / Graphic Design / Events 419,400 BDT
Social Media Marketing Manager Advertising / Graphic Design / Events 428,400 BDT
Social Media Strategist Advertising / Graphic Design / Events 390,000 BDT
Special Events Supervisor Advertising / Graphic Design / Events 308,300 BDT
Technical Typist Advertising / Graphic Design / Events 138,200 BDT
User Experience UX Designer Advertising / Graphic Design / Events 209,500 BDT
UX Designer Advertising / Graphic Design / Events 197,600 BDT

Salary Comparison by City

If you want to compare salaries with different cities in Bangladesh, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Barisal 407,300 BDT
Bogra 431,300 BDT
Chandpur 367,200 BDT
Chittagong 424,300 BDT
Coxs Bazar 399,900 BDT
Dhaka 437,900 BDT
Jamalpur 385,300 BDT
Jessore 396,300 BDT
Khulna 414,000 BDT
Rajshahi 413,900 BDT
St. Martin 354,000 BDT
Sylhet 407,100 BDT

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