Average Sales Representative Salary in Germany for 2024

In this article, we will look at the average Sales Representative salary for 2024 in Germany and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Euro. To keep things simple, we are using the EUR currency code instead of the currency symbol โ‚ฌ.

How Much Does a Sales Representative Make in Germany?

A Sales Representative working in Germany will typically earn around 27,480 EUR per year, and this can range from the lowest average salary of about 14,540 EUR to the highest average salary of 47,760 EUR.

Average Annual Salary
27,480 EUR
Average Monthly Salary
2,290 EUR

Lowest Annual Salary
14,540 EUR
Lowest Monthly Salary
1,211 EUR

Highest Annual Salary
47,760 EUR
Highest Monthly Salary
3,980 EUR

These are average salaries for a Sales Representative in Germany and include benefits such as housing and transport. It's also possible for a Sales Representative to earn more or less than the average salaries shown above.

Sales Representative salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Sales Representative Salaries in Germany

So we've looked at the average salaries a Sales Representative will earn in Germany. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Sales Representative can earn between 14,540 EUR and 47,760 EUR on average in Germany. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Sales Representative in Germany is 31,180 EUR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 31,180 EUR, and 50% of the population earn more than 31,180 EUR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Sales Representative salary in Germany, 25% of the population are earning less than 19,380 EUR while 75% of the population earn more than 19,380 EUR.

75% of the population earn less than 42,040 EUR, and 25% of the population earn more than 42,040 EUR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Sales Representative Salary by Experience Level in Germany

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average sales representative salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Sales Representative in Germany that has less than two years of experience can expect to earn somewhere in the region of 17,260 EUR.
  • 2 - 5 Years Experience. With two to five years of experience the average Sales Representative salary would increase to 21,100 EUR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Sales Representative, the average salary would be 29,640 EUR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 38,140 EUR.
  • 15 - 20 Years Experience. A Sales Representative with 15 to 20 years of experience can earn an average of 41,700 EUR.
  • 20+ Years Experience. For a Sales Representative with more than 20 years, the expected average salary increases to 44,140 EUR.

Average Salary by Experience Chart

0-2 Years
17,260 EUR
2-5 Years +34%
21,100 EUR
5-10 Years +48%
29,640 EUR
10-15 Years +22%
38,140 EUR
15-20 Years +9%
41,700 EUR
20+ Years +8%
44,140 EUR

Sales Representative Salary by Education Level in Germany

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Sales Representative in Germany based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Sales Representative in Germany with a high school education can earn an average salary of 15,920 EUR.

  • Certificate or Diploma. A Sales Representative in Germany with a certificate or diploma education can earn an average salary of 26,660 EUR.

  • Bachelor's Degree. A Sales Representative in Germany with a bachelor's degree education can earn an average salary of 46,160 EUR.

Average Salary by Education Chart

High School
15,920 EUR
Certificate or Diploma +57%
26,660 EUR
Bachelor's Degree +68%
46,160 EUR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Germany is around 19,100 to 57,200 EUR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Sales Representative Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Germany, a male sales representative will earn an average of 29,840 EUR, while a female sales representative will earn around 32,020 EUR.

This means that a male sales representative earns approximately 7% less than a female sales representative for performing the same job.

Average Salary by Gender Chart in Germany

Male
29,840 EUR
Female +7%
32,020 EUR

Sales Representative Average Pay Raise in Germany

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Sales Representative in Germany is around 11% every 15 months.

The national average pay raise across all professions and industries in Germany is around 8% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 15 ) × 12  = 9%

What this means is that a Sales Representative in Germany can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Germany for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Germany.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
9%
Energy
9%
Information Technology
9%
Healthcare
9%
Travel
9%
Construction
9%
Education
9%

Sales Representative Bonus and Incentive Rates in Germany

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Sales Representative is a high bonus based job, with 85% of employees reporting at least one bonus in the last 12 months.

15% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
85%
No Bonus
15%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Germany earn approximately 8% more than private sector employees in the same role.

Public Sector
48,200 EUR
Private Sector -8%
44,540 EUR

Salaries for Jobs Similar to a Sales Representative

In the table below, we have salary information for jobs that are similar to a Sales Representative in Germany.

Job Title Category Salary
Account Manager Sales Retail and Wholesale 51,080 EUR
Account Officer Sales Retail and Wholesale 27,300 EUR
Area Manager Sales Retail and Wholesale 54,180 EUR
Area Sales Director Sales Retail and Wholesale 92,300 EUR
Area Sales Manager Sales Retail and Wholesale 72,780 EUR
Assisstant Store Supervisor Sales Retail and Wholesale 31,660 EUR
Assistant Department Manager Sales Retail and Wholesale 35,560 EUR
Assistant Retail Store Manager Sales Retail and Wholesale 40,240 EUR
Branch Manager Sales Retail and Wholesale 52,380 EUR
Branch Supervisor Sales Retail and Wholesale 47,180 EUR
Cashier Sales Retail and Wholesale 17,560 EUR
Cashier Manager Sales Retail and Wholesale 40,420 EUR
Commercial Sales Manager Sales Retail and Wholesale 72,380 EUR
Corporate Sales Manager Sales Retail and Wholesale 65,940 EUR
Depot Manager Sales Retail and Wholesale 48,760 EUR
Depot Supervisor Sales Retail and Wholesale 42,960 EUR
Deputy Sales Manager Sales Retail and Wholesale 50,660 EUR
Director of Sales Sales Retail and Wholesale 84,580 EUR
Distribution Director Sales Retail and Wholesale 58,520 EUR
District Leader Sales Retail and Wholesale 43,360 EUR
District Manager Sales Retail and Wholesale 51,340 EUR
District Sales Manager Sales Retail and Wholesale 52,380 EUR
External Sales Account Manager Sales Retail and Wholesale 53,840 EUR
Field Sales Representative Sales Retail and Wholesale 33,520 EUR
Furniture Sales Associate Sales Retail and Wholesale 25,940 EUR
Global Wholesale Manager Sales Retail and Wholesale 92,400 EUR
Head Cashier Sales Retail and Wholesale 32,900 EUR
Head of Direct Sales Sales Retail and Wholesale 61,680 EUR
Head of Retail Sales Retail and Wholesale 65,940 EUR
Head Teller Sales Retail and Wholesale 36,160 EUR
Inside Sales Sales Retail and Wholesale 28,720 EUR
Inside Sales Account Manager Sales Retail and Wholesale 44,300 EUR
Inside Sales Engineer Sales Retail and Wholesale 31,520 EUR
Inside Sales Executive Sales Retail and Wholesale 45,260 EUR
Inside Sales Representative Sales Retail and Wholesale 27,020 EUR
Internal Sales Manager Sales Retail and Wholesale 54,460 EUR
Inventory Manager Sales Retail and Wholesale 51,100 EUR
Key Account Manager Sales Retail and Wholesale 51,800 EUR
Medical Device Sales Sales Retail and Wholesale 39,800 EUR
Medical Device Sales Representative Sales Retail and Wholesale 38,680 EUR
Merchandiser Sales Retail and Wholesale 34,240 EUR
National Account Manager Sales Retail and Wholesale 69,260 EUR
National Customer Solution Specialist Sales Retail and Wholesale 56,640 EUR
National Sales Manager Sales Retail and Wholesale 94,400 EUR
Outside Sales Representative Sales Retail and Wholesale 36,020 EUR
Parts Salesperson Sales Retail and Wholesale 27,620 EUR
Project Development Manager Sales Retail and Wholesale 54,500 EUR
Project Manager Sales Retail and Wholesale 54,180 EUR
Project Sales Executive Sales Retail and Wholesale 55,580 EUR
Purchasing and Sales Executive Sales Retail and Wholesale 79,120 EUR
Quotation Engineer Sales Retail and Wholesale 26,400 EUR
Regional Sales Director Sales Retail and Wholesale 90,980 EUR
Regional Sales Manager Sales Retail and Wholesale 91,580 EUR
Relationship Manager Sales Retail and Wholesale 64,040 EUR
Retail Merchandiser Sales Retail and Wholesale 22,420 EUR
Retail Operations Manager Sales Retail and Wholesale 53,380 EUR
Retail Sales Associate Sales Retail and Wholesale 40,040 EUR
Retail Sales Representative Sales Retail and Wholesale 30,700 EUR
Retail Salesperson Sales Retail and Wholesale 28,900 EUR
Retail Store Manager Sales Retail and Wholesale 57,320 EUR
Retail Store Sales Person Sales Retail and Wholesale 27,480 EUR
Revenue Manager Sales Retail and Wholesale 54,460 EUR
Sales Account Manager Sales Retail and Wholesale 58,860 EUR
Sales Admin Executive Sales Retail and Wholesale 72,380 EUR
Sales Administration Manager Sales Retail and Wholesale 61,680 EUR
Sales Analyst Sales Retail and Wholesale 54,180 EUR
Sales Assistant Sales Retail and Wholesale 19,060 EUR
Sales Associate Sales Retail and Wholesale 26,100 EUR
Sales Consultant Sales Retail and Wholesale 40,560 EUR
Sales Coordinator Sales Retail and Wholesale 32,200 EUR
Sales Development Representative Sales Retail and Wholesale 35,420 EUR
Sales Director Sales Retail and Wholesale 84,180 EUR
Sales Engineer Sales Retail and Wholesale 29,640 EUR
Sales Executive Sales Retail and Wholesale 57,320 EUR
Sales Manager Sales Retail and Wholesale 78,400 EUR
Sales Officer Sales Retail and Wholesale 30,220 EUR
Sales Planner Sales Retail and Wholesale 48,340 EUR
Sales Planning Analyst Sales Retail and Wholesale 48,160 EUR
Sales Service Associate Sales Retail and Wholesale 27,620 EUR
Sales Specialist Sales Retail and Wholesale 43,520 EUR
Sales Supervisor Sales Retail and Wholesale 44,540 EUR
Sales Support Sales Retail and Wholesale 23,380 EUR
Sales Support Manager Sales Retail and Wholesale 47,760 EUR
Sales Team Leader Sales Retail and Wholesale 49,360 EUR
Sales Trainer Sales Retail and Wholesale 51,400 EUR
Securities Sales Agent Sales Retail and Wholesale 48,140 EUR
Shipper / Receiver Sales Retail and Wholesale 23,400 EUR
Shop Manager Sales Retail and Wholesale 51,400 EUR
Store Development Administrator Sales Retail and Wholesale 35,340 EUR
Store Manager Sales Retail and Wholesale 59,240 EUR
Territory Sales Manager Sales Retail and Wholesale 70,260 EUR
Territory Sales Representative Sales Retail and Wholesale 42,040 EUR
Trade Marketing Officer Sales Retail and Wholesale 46,980 EUR
Treasury Officer Sales Retail and Wholesale 45,580 EUR
Vice President Sales Sales Retail and Wholesale 72,360 EUR
Visual Merchandiser Sales Retail and Wholesale 24,800 EUR

Salary Comparison by City

If you want to compare salaries with different cities in Germany, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Berlin 29,160 EUR
Bremen 27,480 EUR
Dortmund 28,180 EUR
Dresden 23,360 EUR
Dusseldorf 26,400 EUR
Essen 29,540 EUR
Frankfurt 28,900 EUR
Hamburg 31,980 EUR
Hannover 27,380 EUR
Koln 32,020 EUR
Leipzig 25,160 EUR
Munchen 31,340 EUR
Nurnberg 24,200 EUR
Stuttgart 28,680 EUR

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