Average Sales Executive Salary in Portugal for 2024

In this article, we will look at the average Sales Executive salary for 2024 in Portugal and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Euro. To keep things simple, we are using the EUR currency code instead of the currency symbol โ‚ฌ.

How Much Does a Sales Executive Make in Portugal?

A Sales Executive working in Portugal will typically earn around 42,400 EUR per year, and this can range from the lowest average salary of about 18,280 EUR to the highest average salary of 66,480 EUR.

Average Annual Salary
42,400 EUR
Average Monthly Salary
3,533 EUR

Lowest Annual Salary
18,280 EUR
Lowest Monthly Salary
1,523 EUR

Highest Annual Salary
66,480 EUR
Highest Monthly Salary
5,540 EUR

These are average salaries for a Sales Executive in Portugal and include benefits such as housing and transport. It's also possible for a Sales Executive to earn more or less than the average salaries shown above.

Sales Executive salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Sales Executive Salaries in Portugal

So we've looked at the average salaries a Sales Executive will earn in Portugal. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Sales Executive can earn between 18,280 EUR and 66,480 EUR on average in Portugal. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Sales Executive in Portugal is 42,960 EUR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 42,960 EUR, and 50% of the population earn more than 42,960 EUR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Sales Executive salary in Portugal, 25% of the population are earning less than 27,480 EUR while 75% of the population earn more than 27,480 EUR.

75% of the population earn less than 61,460 EUR, and 25% of the population earn more than 61,460 EUR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Sales Executive Salary by Experience Level in Portugal

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average sales executive salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Sales Executive in Portugal that has less than two years of experience can expect to earn somewhere in the region of 20,000 EUR.
  • 2 - 5 Years Experience. With two to five years of experience the average Sales Executive salary would increase to 27,020 EUR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Sales Executive, the average salary would be 43,220 EUR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 50,180 EUR.
  • 15 - 20 Years Experience. A Sales Executive with 15 to 20 years of experience can earn an average of 56,460 EUR.
  • 20+ Years Experience. For a Sales Executive with more than 20 years, the expected average salary increases to 60,840 EUR.

Average Salary by Experience Chart

0-2 Years
20,000 EUR
2-5 Years +34%
27,020 EUR
5-10 Years +48%
43,220 EUR
10-15 Years +22%
50,180 EUR
15-20 Years +9%
56,460 EUR
20+ Years +8%
60,840 EUR

Sales Executive Salary by Education Level in Portugal

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Sales Executive in Portugal based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Sales Executive in Portugal with a high school education can earn an average salary of 25,720 EUR.

  • Certificate or Diploma. A Sales Executive in Portugal with a certificate or diploma education can earn an average salary of 29,600 EUR.

  • Bachelor's Degree. A Sales Executive in Portugal with a bachelor's degree education can earn an average salary of 43,760 EUR.

  • Master's Degree. A Sales Executive in Portugal with a master's degree education can earn an average salary of 58,000 EUR.

Average Salary by Education Chart

High School
25,720 EUR
Certificate or Diploma +18%
29,600 EUR
Bachelor's Degree +45%
43,760 EUR
Master's Degree +31%
58,000 EUR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Portugal is around 13,800 to 41,300 EUR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Sales Executive Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Portugal, a male sales executive will earn an average of 43,220 EUR, while a female sales executive will earn around 41,700 EUR.

This means that a male sales executive earns approximately 4% more than a female sales executive for performing the same job.

Average Salary by Gender Chart in Portugal

Male
43,220 EUR
Female -4%
41,700 EUR

Sales Executive Average Pay Raise in Portugal

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Sales Executive in Portugal is around 12% every 16 months.

The national average pay raise across all professions and industries in Portugal is around 9% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 16 ) × 12  = 9%

What this means is that a Sales Executive in Portugal can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Portugal for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Portugal.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
3%
Energy
6%
Information Technology
9%
Healthcare
3%
Travel
6%
Construction
9%
Education
3%

Sales Executive Bonus and Incentive Rates in Portugal

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Sales Executive is a high bonus based job, with 85% of employees reporting at least one bonus in the last 12 months.

15% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
85%
No Bonus
15%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Portugal earn approximately 5% more than private sector employees in the same role.

Public Sector
34,480 EUR
Private Sector -5%
32,960 EUR

Salaries for Jobs Similar to a Sales Executive

In the table below, we have salary information for jobs that are similar to a Sales Executive in Portugal.

Job Title Category Salary
Account Manager Sales Retail and Wholesale 34,960 EUR
Account Officer Sales Retail and Wholesale 20,940 EUR
Area Manager Sales Retail and Wholesale 38,780 EUR
Area Sales Director Sales Retail and Wholesale 62,460 EUR
Area Sales Manager Sales Retail and Wholesale 55,220 EUR
Assisstant Store Supervisor Sales Retail and Wholesale 22,420 EUR
Assistant Department Manager Sales Retail and Wholesale 25,160 EUR
Assistant Retail Store Manager Sales Retail and Wholesale 30,800 EUR
Branch Manager Sales Retail and Wholesale 40,240 EUR
Branch Supervisor Sales Retail and Wholesale 34,080 EUR
Cashier Sales Retail and Wholesale 12,520 EUR
Cashier Manager Sales Retail and Wholesale 26,780 EUR
Commercial Sales Manager Sales Retail and Wholesale 52,460 EUR
Corporate Sales Manager Sales Retail and Wholesale 48,160 EUR
Depot Manager Sales Retail and Wholesale 35,520 EUR
Depot Supervisor Sales Retail and Wholesale 34,960 EUR
Deputy Sales Manager Sales Retail and Wholesale 37,380 EUR
Director of Sales Sales Retail and Wholesale 64,300 EUR
Distribution Director Sales Retail and Wholesale 40,640 EUR
District Leader Sales Retail and Wholesale 32,960 EUR
District Manager Sales Retail and Wholesale 41,980 EUR
District Sales Manager Sales Retail and Wholesale 38,680 EUR
External Sales Account Manager Sales Retail and Wholesale 35,260 EUR
Field Sales Representative Sales Retail and Wholesale 23,080 EUR
Furniture Sales Associate Sales Retail and Wholesale 19,640 EUR
Global Wholesale Manager Sales Retail and Wholesale 69,040 EUR
Head Cashier Sales Retail and Wholesale 26,020 EUR
Head of Direct Sales Sales Retail and Wholesale 47,580 EUR
Head of Retail Sales Retail and Wholesale 47,400 EUR
Head Teller Sales Retail and Wholesale 25,220 EUR
Inside Sales Sales Retail and Wholesale 21,100 EUR
Inside Sales Account Manager Sales Retail and Wholesale 31,660 EUR
Inside Sales Engineer Sales Retail and Wholesale 24,280 EUR
Inside Sales Executive Sales Retail and Wholesale 34,160 EUR
Inside Sales Representative Sales Retail and Wholesale 20,760 EUR
Internal Sales Manager Sales Retail and Wholesale 36,800 EUR
Inventory Manager Sales Retail and Wholesale 38,140 EUR
Key Account Manager Sales Retail and Wholesale 36,160 EUR
Medical Device Sales Sales Retail and Wholesale 27,480 EUR
Medical Device Sales Representative Sales Retail and Wholesale 28,660 EUR
Merchandiser Sales Retail and Wholesale 23,500 EUR
National Account Manager Sales Retail and Wholesale 49,300 EUR
National Customer Solution Specialist Sales Retail and Wholesale 42,460 EUR
National Sales Manager Sales Retail and Wholesale 70,260 EUR
Outside Sales Representative Sales Retail and Wholesale 25,940 EUR
Parts Salesperson Sales Retail and Wholesale 21,640 EUR
Project Development Manager Sales Retail and Wholesale 38,780 EUR
Project Manager Sales Retail and Wholesale 42,400 EUR
Project Sales Executive Sales Retail and Wholesale 40,560 EUR
Purchasing and Sales Executive Sales Retail and Wholesale 58,860 EUR
Quotation Engineer Sales Retail and Wholesale 21,400 EUR
Regional Sales Director Sales Retail and Wholesale 67,020 EUR
Regional Sales Manager Sales Retail and Wholesale 66,140 EUR
Relationship Manager Sales Retail and Wholesale 42,960 EUR
Retail Merchandiser Sales Retail and Wholesale 14,820 EUR
Retail Operations Manager Sales Retail and Wholesale 40,140 EUR
Retail Sales Associate Sales Retail and Wholesale 27,480 EUR
Retail Sales Representative Sales Retail and Wholesale 20,760 EUR
Retail Salesperson Sales Retail and Wholesale 21,640 EUR
Retail Store Manager Sales Retail and Wholesale 42,320 EUR
Retail Store Sales Person Sales Retail and Wholesale 21,380 EUR
Revenue Manager Sales Retail and Wholesale 36,800 EUR
Sales Account Manager Sales Retail and Wholesale 45,600 EUR
Sales Admin Executive Sales Retail and Wholesale 50,180 EUR
Sales Administration Manager Sales Retail and Wholesale 47,580 EUR
Sales Analyst Sales Retail and Wholesale 36,800 EUR
Sales Assistant Sales Retail and Wholesale 13,100 EUR
Sales Associate Sales Retail and Wholesale 19,380 EUR
Sales Consultant Sales Retail and Wholesale 28,720 EUR
Sales Coordinator Sales Retail and Wholesale 24,840 EUR
Sales Development Representative Sales Retail and Wholesale 25,940 EUR
Sales Director Sales Retail and Wholesale 58,720 EUR
Sales Engineer Sales Retail and Wholesale 24,280 EUR
Sales Manager Sales Retail and Wholesale 58,440 EUR
Sales Officer Sales Retail and Wholesale 22,540 EUR
Sales Planner Sales Retail and Wholesale 32,420 EUR
Sales Planning Analyst Sales Retail and Wholesale 35,340 EUR
Sales Representative Sales Retail and Wholesale 19,060 EUR
Sales Service Associate Sales Retail and Wholesale 20,120 EUR
Sales Specialist Sales Retail and Wholesale 31,040 EUR
Sales Supervisor Sales Retail and Wholesale 33,120 EUR
Sales Support Sales Retail and Wholesale 13,100 EUR
Sales Support Manager Sales Retail and Wholesale 34,160 EUR
Sales Team Leader Sales Retail and Wholesale 34,240 EUR
Sales Trainer Sales Retail and Wholesale 34,380 EUR
Securities Sales Agent Sales Retail and Wholesale 38,180 EUR
Shipper / Receiver Sales Retail and Wholesale 17,620 EUR
Shop Manager Sales Retail and Wholesale 36,800 EUR
Store Development Administrator Sales Retail and Wholesale 26,020 EUR
Store Manager Sales Retail and Wholesale 42,400 EUR
Territory Sales Manager Sales Retail and Wholesale 52,180 EUR
Territory Sales Representative Sales Retail and Wholesale 31,380 EUR
Trade Marketing Officer Sales Retail and Wholesale 35,340 EUR
Treasury Officer Sales Retail and Wholesale 35,300 EUR
Vice President Sales Sales Retail and Wholesale 52,460 EUR
Visual Merchandiser Sales Retail and Wholesale 18,780 EUR

Salary Comparison by City

If you want to compare salaries with different cities in Portugal, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Funchal 37,800 EUR
Lisbon 46,400 EUR
Porto 38,620 EUR

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