Average Sales Director Salary in Singapore for 2024

In this article, we will look at the average Sales Director salary for 2024 in Singapore and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Singapore dollar. To keep things simple, we are using the SGD currency code instead of the currency symbol $.

How Much Does a Sales Director Make in Singapore?

A Sales Director working in Singapore will typically earn around 167,100 SGD per year, and this can range from the lowest average salary of about 92,300 SGD to the highest average salary of 252,300 SGD.

Average Annual Salary
167,100 SGD
Average Monthly Salary
13,925 SGD

Lowest Annual Salary
92,300 SGD
Lowest Monthly Salary
7,691 SGD

Highest Annual Salary
252,300 SGD
Highest Monthly Salary
21,025 SGD

These are average salaries for a Sales Director in Singapore and include benefits such as housing and transport. It's also possible for a Sales Director to earn more or less than the average salaries shown above.

Sales Director salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Sales Director Salaries in Singapore

So we've looked at the average salaries a Sales Director will earn in Singapore. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Sales Director can earn between 92,300 SGD and 252,300 SGD on average in Singapore. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Sales Director in Singapore is 154,700 SGD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 154,700 SGD, and 50% of the population earn more than 154,700 SGD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Sales Director salary in Singapore, 25% of the population are earning less than 110,380 SGD while 75% of the population earn more than 110,380 SGD.

75% of the population earn less than 187,300 SGD, and 25% of the population earn more than 187,300 SGD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Sales Director Salary by Experience Level in Singapore

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average sales director salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Sales Director in Singapore that has less than two years of experience can expect to earn somewhere in the region of 104,060 SGD.
  • 2 - 5 Years Experience. With two to five years of experience the average Sales Director salary would increase to 134,600 SGD.
  • 5 - 10 Years Experience. From five to ten years of experience as a Sales Director, the average salary would be 174,000 SGD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 207,800 SGD.
  • 15 - 20 Years Experience. A Sales Director with 15 to 20 years of experience can earn an average of 227,600 SGD.
  • 20+ Years Experience. For a Sales Director with more than 20 years, the expected average salary increases to 240,500 SGD.

Average Salary by Experience Chart

0-2 Years
104,060 SGD
2-5 Years +26%
134,600 SGD
5-10 Years +32%
174,000 SGD
10-15 Years +18%
207,800 SGD
15-20 Years +11%
227,600 SGD
20+ Years +6%
240,500 SGD

Sales Director Salary by Education Level in Singapore

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Sales Director in Singapore based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Sales Director in Singapore with a certificate or diploma education can earn an average salary of 134,600 SGD.

  • Bachelor's Degree. A Sales Director in Singapore with a bachelor's degree education can earn an average salary of 174,000 SGD.

  • Master's Degree. A Sales Director in Singapore with a master's degree education can earn an average salary of 239,000 SGD.

Average Salary by Education Chart

Certificate or Diploma
134,600 SGD
Bachelor's Degree +32%
174,000 SGD
Master's Degree +37%
239,000 SGD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Singapore is around 42,200 to 127,000 SGD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Sales Director Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Singapore, a male sales director will earn an average of 172,200 SGD, while a female sales director will earn around 161,600 SGD.

This means that a male sales director earns approximately 7% more than a female sales director for performing the same job.

Average Salary by Gender Chart in Singapore

Male
172,200 SGD
Female -7%
161,600 SGD

Sales Director Average Pay Raise in Singapore

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Sales Director in Singapore is around 13% every 16 months.

The national average pay raise across all professions and industries in Singapore is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 16 ) × 12  = 10%

What this means is that a Sales Director in Singapore can expect to receive an average pay raise of around 10% every 12 months.

Annual Pay Raise by Industry in Singapore for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Singapore.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
7%
Energy
5%
Information Technology
3%
Healthcare
1%
Travel
8%
Construction
6%
Education
4%

Sales Director Bonus and Incentive Rates in Singapore

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Sales Director is a high bonus based job, with 79% of employees reporting at least one bonus in the last 12 months.

21% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 7%.

Received Bonus
79%
No Bonus
21%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Singapore earn approximately 5% more than private sector employees in the same role.

Public Sector
103,440 SGD
Private Sector -5%
98,540 SGD

Salaries for Jobs Similar to a Sales Director

In the table below, we have salary information for jobs that are similar to a Sales Director in Singapore.

Job Title Category Salary
Account Handler Marketing 79,120 SGD
Affiliate Manager Marketing 108,320 SGD
Analytics Specialist Marketing 78,480 SGD
Assistant Brand Manager Marketing 106,820 SGD
Assistant Product Manager Marketing 117,520 SGD
Associate Marketing Manager Marketing 125,700 SGD
Associate Product Manager Marketing 124,400 SGD
Brand Ambassador Marketing 148,300 SGD
Brand Director Marketing 175,900 SGD
Brand Executive Marketing 154,700 SGD
Brand Manager Marketing 152,000 SGD
Business Analytics Specialist Marketing 80,920 SGD
Business Channel Manager Marketing 106,980 SGD
Business Intelligence Team Leader Marketing 116,540 SGD
Campaign Specialist Marketing 97,260 SGD
Chief Marketing Officer Marketing 169,000 SGD
Chief Product Officer Marketing 159,400 SGD
Communications Officer Marketing 53,380 SGD
Content Manager Marketing 92,300 SGD
Content Marketing Strategist Marketing 104,600 SGD
Copy Editer Marketing 62,420 SGD
Copy Writer Marketing 63,380 SGD
Creative Marketing Lead Marketing 107,860 SGD
Creative Writer Marketing 65,920 SGD
Digital Marketer Marketing 96,720 SGD
Digital Marketing Manager Marketing 127,700 SGD
Digital Marketing Strategist Marketing 124,400 SGD
Digital Media Specialist Marketing 108,340 SGD
Director of Marketing Marketing 180,300 SGD
Director of Research Marketing 128,900 SGD
eMarketing Manager Marketing 128,900 SGD
Event Marketing Marketing 136,100 SGD
Head of Executive Search Marketing 143,200 SGD
Key Affiliate Manager Marketing 118,060 SGD
Localization Manager Marketing 119,700 SGD
Market Development Executive Marketing 136,100 SGD
Market Development Manager Marketing 143,200 SGD
Market Research Analyst Marketing 115,640 SGD
Market Research Manager Marketing 127,700 SGD
Market Segmentation Director Marketing 128,500 SGD
Marketing Account Supervisor Marketing 106,740 SGD
Marketing Administrator Marketing 83,420 SGD
Marketing Advisor Marketing 97,060 SGD
Marketing Analyst Marketing 106,740 SGD
Marketing and Communications Officer Marketing 58,860 SGD
Marketing and Sales Head Marketing 168,100 SGD
Marketing Assistant Marketing 57,320 SGD
Marketing Associate Marketing 54,280 SGD
Marketing Communications Manager Marketing 115,740 SGD
Marketing Consultant Marketing 119,700 SGD
Marketing Coordinator Marketing 54,140 SGD
Marketing Director Marketing 168,100 SGD
Marketing Distribution Executive Marketing 128,500 SGD
Marketing Executive Marketing 137,400 SGD
Marketing Manager Marketing 176,800 SGD
Marketing Officer Marketing 58,000 SGD
Marketing Segment Manager Marketing 128,500 SGD
Marketing Specialist Marketing 84,800 SGD
Marketing Supervisor Marketing 105,440 SGD
Marketing Vice President Marketing 143,200 SGD
Marketing Writer Marketing 66,000 SGD
Online Marketing Analyst Marketing 93,220 SGD
Online Marketing Manager Marketing 117,660 SGD
Optimization Manager Marketing 112,460 SGD
Outbound Sales Marketing 77,380 SGD
Outreach Coordinator Marketing 74,380 SGD
Outreach Specialist Marketing 95,980 SGD
Product Development Marketing 123,400 SGD
Product Manager Marketing 130,400 SGD
Product Marketing Engineer Marketing 70,700 SGD
Product Marketing Executive Marketing 123,400 SGD
Product Marketing Manager Marketing 128,900 SGD
Product Researcher Marketing 69,060 SGD
Product Strategist Marketing 101,860 SGD
Product Strategy Researcher Marketing 96,600 SGD
Product Training Specialist Marketing 87,880 SGD
Project Manager Marketing 99,080 SGD
Publications Coordinator Marketing 58,860 SGD
Research Executive Marketing 124,400 SGD
Sales and Marketing Assistant Marketing 52,180 SGD
Sales and Marketing Coordinator Marketing 59,940 SGD
Sales and Marketing Director Marketing 181,600 SGD
Sales Management Support Marketing 59,480 SGD
Sales Manager Marketing 163,800 SGD
Search Marketing Strategist Marketing 142,300 SGD
Social Media Administrator Marketing 92,300 SGD
Social Media Specialist Marketing 93,120 SGD
Spaceman Analyst Marketing 50,240 SGD
Sponsorship Consultant Marketing 89,460 SGD
Team Leader Marketing 101,860 SGD
Telemarketer Marketing 53,860 SGD
Trade Marketing Executive Marketing 136,100 SGD
Trade Marketing Manager Marketing 134,600 SGD
Trade Marketing Professional Marketing 106,960 SGD
Trade Marketing Specialist Marketing 79,120 SGD
Web Analytics Manager Marketing 109,460 SGD
Web Content Manager Marketing 106,980 SGD

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