Average Sales and Marketing Director Salary in New Caledonia for 2024

In this article, we will look at the average Sales and Marketing Director salary for 2024 in New Caledonia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the CFP franc. To keep things simple, we are using the XPF currency code instead of the currency symbol โ‚ฃ.

How Much Does a Sales and Marketing Director Make in New Caledonia?

A Sales and Marketing Director working in New Caledonia will typically earn around 1,882,700 XPF per year, and this can range from the lowest average salary of about 882,400 XPF to the highest average salary of 2,964,800 XPF.

Average Annual Salary
1,882,700 XPF
Average Monthly Salary
156,891 XPF

Lowest Annual Salary
882,400 XPF
Lowest Monthly Salary
73,533 XPF

Highest Annual Salary
2,964,800 XPF
Highest Monthly Salary
247,066 XPF

These are average salaries for a Sales and Marketing Director in New Caledonia and include benefits such as housing and transport. It's also possible for a Sales and Marketing Director to earn more or less than the average salaries shown above.

Sales and Marketing Director salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Sales and Marketing Director Salaries in New Caledonia

So we've looked at the average salaries a Sales and Marketing Director will earn in New Caledonia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Sales and Marketing Director can earn between 882,400 XPF and 2,964,800 XPF on average in New Caledonia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Sales and Marketing Director in New Caledonia is 1,990,300 XPF. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 1,990,300 XPF, and 50% of the population earn more than 1,990,300 XPF.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Sales and Marketing Director salary in New Caledonia, 25% of the population are earning less than 1,296,900 XPF while 75% of the population earn more than 1,296,900 XPF.

75% of the population earn less than 2,629,100 XPF, and 25% of the population earn more than 2,629,100 XPF.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Sales and Marketing Director Salary by Experience Level in New Caledonia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average sales and marketing director salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Sales and Marketing Director in New Caledonia that has less than two years of experience can expect to earn somewhere in the region of 1,019,200 XPF.
  • 2 - 5 Years Experience. With two to five years of experience the average Sales and Marketing Director salary would increase to 1,405,700 XPF.
  • 5 - 10 Years Experience. From five to ten years of experience as a Sales and Marketing Director, the average salary would be 2,003,200 XPF.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 2,435,600 XPF.
  • 15 - 20 Years Experience. A Sales and Marketing Director with 15 to 20 years of experience can earn an average of 2,566,100 XPF.
  • 20+ Years Experience. For a Sales and Marketing Director with more than 20 years, the expected average salary increases to 2,794,600 XPF.

Average Salary by Experience Chart

0-2 Years
1,019,200 XPF
2-5 Years +38%
1,405,700 XPF
5-10 Years +42%
2,003,200 XPF
10-15 Years +22%
2,435,600 XPF
15-20 Years +6%
2,566,100 XPF
20+ Years +9%
2,794,600 XPF

Sales and Marketing Director Salary by Education Level in New Caledonia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Sales and Marketing Director in New Caledonia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Sales and Marketing Director in New Caledonia with a high school education can earn an average salary of 1,259,300 XPF.

  • Certificate or Diploma. A Sales and Marketing Director in New Caledonia with a certificate or diploma education can earn an average salary of 1,464,200 XPF.

  • Bachelor's Degree. A Sales and Marketing Director in New Caledonia with a bachelor's degree education can earn an average salary of 2,136,200 XPF.

  • Master's Degree. A Sales and Marketing Director in New Caledonia with a master's degree education can earn an average salary of 2,794,600 XPF.

Average Salary by Education Chart

High School
1,259,300 XPF
Certificate or Diploma +17%
1,464,200 XPF
Bachelor's Degree +45%
2,136,200 XPF
Master's Degree +31%
2,794,600 XPF

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in New Caledonia is around 438,000 to 1,320,000 XPF and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Sales and Marketing Director Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In New Caledonia, a male sales and marketing director will earn an average of 2,015,600 XPF, while a female sales and marketing director will earn around 1,777,700 XPF.

This means that a male sales and marketing director earns approximately 13% more than a female sales and marketing director for performing the same job.

Average Salary by Gender Chart in New Caledonia

Male
2,015,600 XPF
Female -13%
1,777,700 XPF

Sales and Marketing Director Average Pay Raise in New Caledonia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Sales and Marketing Director in New Caledonia is around 10% every 29 months.

The national average pay raise across all professions and industries in New Caledonia is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 10 ÷ 29 ) × 12  = 4%

What this means is that a Sales and Marketing Director in New Caledonia can expect to receive an average pay raise of around 4% every 12 months.

Annual Pay Raise by Industry in New Caledonia for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in New Caledonia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
1%
Energy
2%
Information Technology
3%
Healthcare
4%
Travel
5%
Construction
6%
Education
7%

Sales and Marketing Director Bonus and Incentive Rates in New Caledonia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Sales and Marketing Director is a moderate bonus based job, with 67% of employees reporting at least one bonus in the last 12 months.

33% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
67%
No Bonus
33%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in New Caledonia earn approximately 11% more than private sector employees in the same role.

Public Sector
1,094,000 XPF
Private Sector -11%
987,200 XPF

Salaries for Jobs Similar to a Sales and Marketing Director

In the table below, we have salary information for jobs that are similar to a Sales and Marketing Director in New Caledonia.

Job Title Category Salary
Account Handler Marketing 874,900 XPF
Affiliate Manager Marketing 1,122,900 XPF
Analytics Specialist Marketing 840,800 XPF
Assistant Brand Manager Marketing 1,189,900 XPF
Assistant Product Manager Marketing 1,224,800 XPF
Associate Marketing Manager Marketing 1,283,600 XPF
Associate Product Manager Marketing 1,369,700 XPF
Brand Ambassador Marketing 1,606,100 XPF
Brand Director Marketing 1,980,600 XPF
Brand Executive Marketing 1,668,900 XPF
Brand Manager Marketing 1,777,700 XPF
Business Analytics Specialist Marketing 836,500 XPF
Business Channel Manager Marketing 1,172,800 XPF
Business Intelligence Team Leader Marketing 1,259,300 XPF
Campaign Specialist Marketing 1,037,000 XPF
Chief Marketing Officer Marketing 1,908,800 XPF
Chief Product Officer Marketing 1,645,600 XPF
Communications Officer Marketing 575,100 XPF
Content Manager Marketing 991,100 XPF
Content Marketing Strategist Marketing 1,120,700 XPF
Copy Editer Marketing 735,500 XPF
Copy Writer Marketing 702,800 XPF
Creative Marketing Lead Marketing 1,083,500 XPF
Creative Writer Marketing 710,500 XPF
Digital Marketer Marketing 1,021,800 XPF
Digital Marketing Manager Marketing 1,357,900 XPF
Digital Marketing Strategist Marketing 1,357,900 XPF
Digital Media Specialist Marketing 1,249,900 XPF
Director of Marketing Marketing 1,811,000 XPF
Director of Research Marketing 1,320,500 XPF
eMarketing Manager Marketing 1,450,700 XPF
Event Marketing Marketing 1,333,900 XPF
Head of Executive Search Marketing 1,583,700 XPF
Key Affiliate Manager Marketing 1,391,600 XPF
Localization Manager Marketing 1,283,600 XPF
Market Development Executive Marketing 1,510,400 XPF
Market Development Manager Marketing 1,487,200 XPF
Market Research Analyst Marketing 1,160,900 XPF
Market Research Manager Marketing 1,333,900 XPF
Market Segmentation Director Marketing 1,333,900 XPF
Marketing Account Supervisor Marketing 1,125,300 XPF
Marketing Administrator Marketing 899,100 XPF
Marketing Advisor Marketing 1,059,800 XPF
Marketing Analyst Marketing 1,069,800 XPF
Marketing and Communications Officer Marketing 643,800 XPF
Marketing and Sales Head Marketing 1,942,700 XPF
Marketing Assistant Marketing 623,200 XPF
Marketing Associate Marketing 566,900 XPF
Marketing Communications Manager Marketing 1,212,800 XPF
Marketing Consultant Marketing 1,357,900 XPF
Marketing Coordinator Marketing 605,700 XPF
Marketing Director Marketing 1,835,700 XPF
Marketing Distribution Executive Marketing 1,464,200 XPF
Marketing Executive Marketing 1,547,500 XPF
Marketing Manager Marketing 1,825,000 XPF
Marketing Officer Marketing 605,700 XPF
Marketing Segment Manager Marketing 1,273,300 XPF
Marketing Specialist Marketing 932,000 XPF
Marketing Supervisor Marketing 1,112,300 XPF
Marketing Vice President Marketing 1,428,800 XPF
Marketing Writer Marketing 674,100 XPF
Online Marketing Analyst Marketing 1,058,300 XPF
Online Marketing Manager Marketing 1,259,300 XPF
Optimization Manager Marketing 1,224,800 XPF
Outbound Sales Marketing 846,500 XPF
Outreach Coordinator Marketing 744,700 XPF
Outreach Specialist Marketing 1,021,800 XPF
Product Development Marketing 1,283,600 XPF
Product Manager Marketing 1,537,500 XPF
Product Marketing Engineer Marketing 818,100 XPF
Product Marketing Executive Marketing 1,345,400 XPF
Product Marketing Manager Marketing 1,464,200 XPF
Product Researcher Marketing 741,500 XPF
Product Strategist Marketing 1,102,900 XPF
Product Strategy Researcher Marketing 990,700 XPF
Product Training Specialist Marketing 862,200 XPF
Project Manager Marketing 1,144,400 XPF
Publications Coordinator Marketing 677,100 XPF
Research Executive Marketing 1,249,900 XPF
Sales and Marketing Assistant Marketing 581,000 XPF
Sales and Marketing Coordinator Marketing 602,700 XPF
Sales Director Marketing 1,800,200 XPF
Sales Management Support Marketing 667,400 XPF
Sales Manager Marketing 1,751,700 XPF
Search Marketing Strategist Marketing 1,594,500 XPF
Social Media Administrator Marketing 1,047,900 XPF
Social Media Specialist Marketing 1,042,000 XPF
Spaceman Analyst Marketing 566,900 XPF
Sponsorship Consultant Marketing 955,800 XPF
Team Leader Marketing 1,078,200 XPF
Telemarketer Marketing 524,400 XPF
Trade Marketing Executive Marketing 1,345,400 XPF
Trade Marketing Manager Marketing 1,440,700 XPF
Trade Marketing Professional Marketing 1,095,900 XPF
Trade Marketing Specialist Marketing 821,500 XPF
Web Analytics Manager Marketing 1,122,900 XPF
Web Content Manager Marketing 1,172,900 XPF

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