Average Sales and Marketing Assistant Salary in Burkina Faso for 2024

In this article, we will look at the average Sales and Marketing Assistant salary for 2024 in Burkina Faso and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the West African CFA franc. To keep things simple, we are using the XOF currency code instead of the currency symbol Fr.

How Much Does a Sales and Marketing Assistant Make in Burkina Faso?

A Sales and Marketing Assistant working in Burkina Faso will typically earn around 2,110,600 XOF per year, and this can range from the lowest average salary of about 1,117,800 XOF to the highest average salary of 3,205,100 XOF.

Average Annual Salary
2,110,600 XOF
Average Monthly Salary
175,883 XOF

Lowest Annual Salary
1,117,800 XOF
Lowest Monthly Salary
93,150 XOF

Highest Annual Salary
3,205,100 XOF
Highest Monthly Salary
267,091 XOF

These are average salaries for a Sales and Marketing Assistant in Burkina Faso and include benefits such as housing and transport. It's also possible for a Sales and Marketing Assistant to earn more or less than the average salaries shown above.

Sales and Marketing Assistant salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Sales and Marketing Assistant Salaries in Burkina Faso

So we've looked at the average salaries a Sales and Marketing Assistant will earn in Burkina Faso. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Sales and Marketing Assistant can earn between 1,117,800 XOF and 3,205,100 XOF on average in Burkina Faso. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Sales and Marketing Assistant in Burkina Faso is 1,980,600 XOF. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 1,980,600 XOF, and 50% of the population earn more than 1,980,600 XOF.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Sales and Marketing Assistant salary in Burkina Faso, 25% of the population are earning less than 1,391,600 XOF while 75% of the population earn more than 1,391,600 XOF.

75% of the population earn less than 2,435,600 XOF, and 25% of the population earn more than 2,435,600 XOF.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Sales and Marketing Assistant Salary by Experience Level in Burkina Faso

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average sales and marketing assistant salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Sales and Marketing Assistant in Burkina Faso that has less than two years of experience can expect to earn somewhere in the region of 1,283,600 XOF.
  • 2 - 5 Years Experience. With two to five years of experience the average Sales and Marketing Assistant salary would increase to 1,583,700 XOF.
  • 5 - 10 Years Experience. From five to ten years of experience as a Sales and Marketing Assistant, the average salary would be 2,230,100 XOF.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 2,617,900 XOF.
  • 15 - 20 Years Experience. A Sales and Marketing Assistant with 15 to 20 years of experience can earn an average of 2,868,600 XOF.
  • 20+ Years Experience. For a Sales and Marketing Assistant with more than 20 years, the expected average salary increases to 3,035,200 XOF.

Average Salary by Experience Chart

0-2 Years
1,283,600 XOF
2-5 Years +23%
1,583,700 XOF
5-10 Years +42%
2,230,100 XOF
10-15 Years +17%
2,617,900 XOF
15-20 Years +10%
2,868,600 XOF
20+ Years +6%
3,035,200 XOF

Sales and Marketing Assistant Salary by Education Level in Burkina Faso

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Sales and Marketing Assistant in Burkina Faso based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Sales and Marketing Assistant in Burkina Faso with a high school education can earn an average salary of 1,583,700 XOF.

  • Certificate or Diploma. A Sales and Marketing Assistant in Burkina Faso with a certificate or diploma education can earn an average salary of 2,207,600 XOF.

  • Bachelor's Degree. A Sales and Marketing Assistant in Burkina Faso with a bachelor's degree education can earn an average salary of 3,118,900 XOF.

Average Salary by Education Chart

High School
1,583,700 XOF
Certificate or Diploma +40%
2,207,600 XOF
Bachelor's Degree +42%
3,118,900 XOF

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Burkina Faso is around 1,660,000 to 4,970,000 XOF and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Sales and Marketing Assistant Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Burkina Faso, a male sales and marketing assistant will earn an average of 1,930,500 XOF, while a female sales and marketing assistant will earn around 2,221,600 XOF.

This means that a male sales and marketing assistant earns approximately 13% less than a female sales and marketing assistant for performing the same job.

Average Salary by Gender Chart in Burkina Faso

Male
1,930,500 XOF
Female +13%
2,221,600 XOF

Sales and Marketing Assistant Average Pay Raise in Burkina Faso

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Sales and Marketing Assistant in Burkina Faso is around 8% every 27 months.

The national average pay raise across all professions and industries in Burkina Faso is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 8 ÷ 27 ) × 12  = 4%

What this means is that a Sales and Marketing Assistant in Burkina Faso can expect to receive an average pay raise of around 4% every 12 months.

Annual Pay Raise by Industry in Burkina Faso for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Burkina Faso.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
7%
Energy
5%
Information Technology
3%
Healthcare
1%
Travel
8%
Construction
6%
Education
4%

Sales and Marketing Assistant Bonus and Incentive Rates in Burkina Faso

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Sales and Marketing Assistant is a low bonus based job, with 33% of employees reporting at least one bonus in the last 12 months.

67% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 5%.

Received Bonus
33%
No Bonus
67%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Burkina Faso earn approximately 10% more than private sector employees in the same role.

Public Sector
4,249,700 XOF
Private Sector -10%
3,850,500 XOF

Salaries for Jobs Similar to a Sales and Marketing Assistant

In the table below, we have salary information for jobs that are similar to a Sales and Marketing Assistant in Burkina Faso.

Job Title Category Salary
Account Handler Marketing 3,178,700 XOF
Affiliate Manager Marketing 4,235,500 XOF
Analytics Specialist Marketing 3,299,800 XOF
Assistant Brand Manager Marketing 4,681,400 XOF
Assistant Product Manager Marketing 4,834,900 XOF
Associate Marketing Manager Marketing 5,038,200 XOF
Associate Product Manager Marketing 4,883,400 XOF
Brand Ambassador Marketing 5,940,300 XOF
Brand Director Marketing 7,342,500 XOF
Brand Executive Marketing 6,696,900 XOF
Brand Manager Marketing 6,600,900 XOF
Business Analytics Specialist Marketing 3,035,200 XOF
Business Channel Manager Marketing 4,524,400 XOF
Business Intelligence Team Leader Marketing 4,654,300 XOF
Campaign Specialist Marketing 3,996,300 XOF
Chief Marketing Officer Marketing 6,934,900 XOF
Chief Product Officer Marketing 6,745,700 XOF
Communications Officer Marketing 2,173,000 XOF
Content Manager Marketing 3,601,500 XOF
Content Marketing Strategist Marketing 4,488,100 XOF
Copy Editer Marketing 2,617,900 XOF
Copy Writer Marketing 2,698,900 XOF
Creative Marketing Lead Marketing 4,439,200 XOF
Creative Writer Marketing 2,579,200 XOF
Digital Marketer Marketing 3,850,500 XOF
Digital Marketing Manager Marketing 5,232,400 XOF
Digital Marketing Strategist Marketing 5,340,600 XOF
Digital Media Specialist Marketing 4,919,600 XOF
Director of Marketing Marketing 7,115,800 XOF
Director of Research Marketing 5,183,700 XOF
eMarketing Manager Marketing 5,926,600 XOF
Event Marketing Marketing 5,545,500 XOF
Head of Executive Search Marketing 6,493,000 XOF
Key Affiliate Manager Marketing 5,063,200 XOF
Localization Manager Marketing 5,029,900 XOF
Market Development Executive Marketing 5,495,200 XOF
Market Development Manager Marketing 5,531,100 XOF
Market Research Analyst Marketing 4,667,500 XOF
Market Research Manager Marketing 5,242,700 XOF
Market Segmentation Director Marketing 5,363,700 XOF
Marketing Account Supervisor Marketing 4,345,400 XOF
Marketing Administrator Marketing 3,529,600 XOF
Marketing Advisor Marketing 4,006,500 XOF
Marketing Analyst Marketing 4,129,300 XOF
Marketing and Communications Officer Marketing 2,435,600 XOF
Marketing and Sales Head Marketing 7,199,500 XOF
Marketing Assistant Marketing 2,352,500 XOF
Marketing Associate Marketing 2,184,900 XOF
Marketing Communications Manager Marketing 4,943,500 XOF
Marketing Consultant Marketing 5,340,600 XOF
Marketing Coordinator Marketing 2,197,700 XOF
Marketing Director Marketing 6,947,800 XOF
Marketing Distribution Executive Marketing 5,663,200 XOF
Marketing Executive Marketing 5,761,400 XOF
Marketing Manager Marketing 7,488,800 XOF
Marketing Officer Marketing 2,327,100 XOF
Marketing Segment Manager Marketing 5,340,600 XOF
Marketing Specialist Marketing 3,385,800 XOF
Marketing Supervisor Marketing 4,116,600 XOF
Marketing Vice President Marketing 5,724,700 XOF
Marketing Writer Marketing 2,593,900 XOF
Online Marketing Analyst Marketing 3,996,300 XOF
Online Marketing Manager Marketing 4,654,300 XOF
Optimization Manager Marketing 4,429,300 XOF
Outbound Sales Marketing 3,192,300 XOF
Outreach Coordinator Marketing 3,108,200 XOF
Outreach Specialist Marketing 3,781,400 XOF
Product Development Marketing 5,038,200 XOF
Product Manager Marketing 5,698,400 XOF
Product Marketing Engineer Marketing 3,156,400 XOF
Product Marketing Executive Marketing 5,063,200 XOF
Product Marketing Manager Marketing 5,628,400 XOF
Product Researcher Marketing 2,854,700 XOF
Product Strategist Marketing 4,079,300 XOF
Product Strategy Researcher Marketing 3,970,700 XOF
Product Training Specialist Marketing 3,601,500 XOF
Project Manager Marketing 4,249,700 XOF
Publications Coordinator Marketing 2,557,100 XOF
Research Executive Marketing 5,099,700 XOF
Sales and Marketing Coordinator Marketing 2,374,400 XOF
Sales and Marketing Director Marketing 7,093,500 XOF
Sales Director Marketing 6,922,100 XOF
Sales Management Support Marketing 2,566,100 XOF
Sales Manager Marketing 6,613,100 XOF
Search Marketing Strategist Marketing 6,035,400 XOF
Social Media Administrator Marketing 3,959,700 XOF
Social Media Specialist Marketing 4,093,700 XOF
Spaceman Analyst Marketing 2,197,700 XOF
Sponsorship Consultant Marketing 3,685,200 XOF
Team Leader Marketing 4,235,500 XOF
Telemarketer Marketing 2,136,200 XOF
Trade Marketing Executive Marketing 5,423,100 XOF
Trade Marketing Manager Marketing 5,434,400 XOF
Trade Marketing Professional Marketing 4,224,200 XOF
Trade Marketing Specialist Marketing 3,239,400 XOF
Web Analytics Manager Marketing 4,320,200 XOF
Web Content Manager Marketing 4,429,300 XOF

Salary Comparison by City

If you want to compare salaries with different cities in Burkina Faso, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Ouagadougou 2,352,500 XOF

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