Average Regional Sales Manager Salary in Nigeria for 2024

In this article, we will look at the average Regional Sales Manager salary for 2024 in Nigeria and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Nigerian naira. To keep things simple, we are using the NGN currency code instead of the currency symbol โ‚ฆ.

How Much Does a Regional Sales Manager Make in Nigeria?

A Regional Sales Manager working in Nigeria will typically earn around 8,386,300 NGN per year, and this can range from the lowest average salary of about 4,102,700 NGN to the highest average salary of 13,079,500 NGN.

Average Annual Salary
8,386,300 NGN
Average Monthly Salary
698,858 NGN

Lowest Annual Salary
4,102,700 NGN
Lowest Monthly Salary
341,891 NGN

Highest Annual Salary
13,079,500 NGN
Highest Monthly Salary
1,089,958 NGN

These are average salaries for a Regional Sales Manager in Nigeria and include benefits such as housing and transport. It's also possible for a Regional Sales Manager to earn more or less than the average salaries shown above.

Regional Sales Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Regional Sales Manager Salaries in Nigeria

So we've looked at the average salaries a Regional Sales Manager will earn in Nigeria. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Regional Sales Manager can earn between 4,102,700 NGN and 13,079,500 NGN on average in Nigeria. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Regional Sales Manager in Nigeria is 8,554,100 NGN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 8,554,100 NGN, and 50% of the population earn more than 8,554,100 NGN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Regional Sales Manager salary in Nigeria, 25% of the population are earning less than 5,698,400 NGN while 75% of the population earn more than 5,698,400 NGN.

75% of the population earn less than 11,028,500 NGN, and 25% of the population earn more than 11,028,500 NGN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Regional Sales Manager Salary by Experience Level in Nigeria

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average regional sales manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Regional Sales Manager in Nigeria that has less than two years of experience can expect to earn somewhere in the region of 4,870,300 NGN.
  • 2 - 5 Years Experience. With two to five years of experience the average Regional Sales Manager salary would increase to 6,263,400 NGN.
  • 5 - 10 Years Experience. From five to ten years of experience as a Regional Sales Manager, the average salary would be 8,638,900 NGN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 10,704,700 NGN.
  • 15 - 20 Years Experience. A Regional Sales Manager with 15 to 20 years of experience can earn an average of 11,459,800 NGN.
  • 20+ Years Experience. For a Regional Sales Manager with more than 20 years, the expected average salary increases to 12,239,700 NGN.

Average Salary by Experience Chart

0-2 Years
4,870,300 NGN
2-5 Years +29%
6,263,400 NGN
5-10 Years +38%
8,638,900 NGN
10-15 Years +24%
10,704,700 NGN
15-20 Years +7%
11,459,800 NGN
20+ Years +7%
12,239,700 NGN

Regional Sales Manager Salary by Education Level in Nigeria

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Regional Sales Manager in Nigeria based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Regional Sales Manager in Nigeria with a high school education can earn an average salary of 6,084,900 NGN.

  • Certificate or Diploma. A Regional Sales Manager in Nigeria with a certificate or diploma education can earn an average salary of 6,984,300 NGN.

  • Bachelor's Degree. A Regional Sales Manager in Nigeria with a bachelor's degree education can earn an average salary of 9,396,300 NGN.

  • Master's Degree. A Regional Sales Manager in Nigeria with a master's degree education can earn an average salary of 11,818,500 NGN.

Average Salary by Education Chart

High School
6,084,900 NGN
Certificate or Diploma +15%
6,984,300 NGN
Bachelor's Degree +35%
9,396,300 NGN
Master's Degree +26%
11,818,500 NGN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Nigeria is around 1,690,000 to 5,080,000 NGN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Regional Sales Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Nigeria, a male regional sales manager will earn an average of 8,771,100 NGN, while a female regional sales manager will earn around 7,777,400 NGN.

This means that a male regional sales manager earns approximately 13% more than a female regional sales manager for performing the same job.

Average Salary by Gender Chart in Nigeria

Male
8,771,100 NGN
Female -13%
7,777,400 NGN

Regional Sales Manager Average Pay Raise in Nigeria

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Regional Sales Manager in Nigeria is around 13% every 20 months.

The national average pay raise across all professions and industries in Nigeria is around 8% every 19 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 20 ) × 12  = 8%

What this means is that a Regional Sales Manager in Nigeria can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Nigeria for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Nigeria.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
5%
Energy
1%
Information Technology
6%
Healthcare
2%
Travel
7%
Construction
3%
Education
8%

Regional Sales Manager Bonus and Incentive Rates in Nigeria

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Regional Sales Manager is a high bonus based job, with 80% of employees reporting at least one bonus in the last 12 months.

20% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
80%
No Bonus
20%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Nigeria earn approximately 6% more than private sector employees in the same role.

Public Sector
4,162,800 NGN
Private Sector -6%
3,934,900 NGN

Salaries for Jobs Similar to a Regional Sales Manager

In the table below, we have salary information for jobs that are similar to a Regional Sales Manager in Nigeria.

Job Title Category Salary
Account Manager Sales Retail and Wholesale 4,594,300 NGN
Account Officer Sales Retail and Wholesale 2,411,500 NGN
Area Manager Sales Retail and Wholesale 4,810,800 NGN
Area Sales Director Sales Retail and Wholesale 7,741,200 NGN
Area Sales Manager Sales Retail and Wholesale 6,648,800 NGN
Assisstant Store Supervisor Sales Retail and Wholesale 2,759,700 NGN
Assistant Department Manager Sales Retail and Wholesale 3,217,900 NGN
Assistant Retail Store Manager Sales Retail and Wholesale 3,781,400 NGN
Branch Manager Sales Retail and Wholesale 4,966,200 NGN
Branch Supervisor Sales Retail and Wholesale 4,211,600 NGN
Cashier Sales Retail and Wholesale 1,428,800 NGN
Cashier Manager Sales Retail and Wholesale 3,385,800 NGN
Commercial Sales Manager Sales Retail and Wholesale 6,635,400 NGN
Corporate Sales Manager Sales Retail and Wholesale 5,794,900 NGN
Depot Manager Sales Retail and Wholesale 4,345,400 NGN
Depot Supervisor Sales Retail and Wholesale 4,249,700 NGN
Deputy Sales Manager Sales Retail and Wholesale 4,570,300 NGN
Director of Sales Sales Retail and Wholesale 8,111,500 NGN
Distribution Director Sales Retail and Wholesale 5,340,600 NGN
District Leader Sales Retail and Wholesale 4,006,500 NGN
District Manager Sales Retail and Wholesale 4,966,200 NGN
District Sales Manager Sales Retail and Wholesale 4,726,900 NGN
External Sales Account Manager Sales Retail and Wholesale 4,585,100 NGN
Field Sales Representative Sales Retail and Wholesale 3,253,900 NGN
Furniture Sales Associate Sales Retail and Wholesale 2,314,800 NGN
Global Wholesale Manager Sales Retail and Wholesale 8,737,100 NGN
Head Cashier Sales Retail and Wholesale 3,217,900 NGN
Head of Direct Sales Sales Retail and Wholesale 5,794,900 NGN
Head of Retail Sales Retail and Wholesale 6,118,800 NGN
Head Teller Sales Retail and Wholesale 3,085,500 NGN
Inside Sales Sales Retail and Wholesale 2,401,300 NGN
Inside Sales Account Manager Sales Retail and Wholesale 3,996,300 NGN
Inside Sales Engineer Sales Retail and Wholesale 2,987,000 NGN
Inside Sales Executive Sales Retail and Wholesale 4,224,200 NGN
Inside Sales Representative Sales Retail and Wholesale 2,653,700 NGN
Internal Sales Manager Sales Retail and Wholesale 4,537,100 NGN
Inventory Manager Sales Retail and Wholesale 4,537,100 NGN
Key Account Manager Sales Retail and Wholesale 4,762,300 NGN
Medical Device Sales Sales Retail and Wholesale 3,755,300 NGN
Medical Device Sales Representative Sales Retail and Wholesale 3,601,500 NGN
Merchandiser Sales Retail and Wholesale 2,914,600 NGN
National Account Manager Sales Retail and Wholesale 6,251,400 NGN
National Customer Solution Specialist Sales Retail and Wholesale 5,256,700 NGN
National Sales Manager Sales Retail and Wholesale 8,771,100 NGN
Outside Sales Representative Sales Retail and Wholesale 3,277,900 NGN
Parts Salesperson Sales Retail and Wholesale 2,533,800 NGN
Project Development Manager Sales Retail and Wholesale 4,956,800 NGN
Project Manager Sales Retail and Wholesale 4,981,700 NGN
Project Sales Executive Sales Retail and Wholesale 5,209,200 NGN
Purchasing and Sales Executive Sales Retail and Wholesale 6,997,000 NGN
Quotation Engineer Sales Retail and Wholesale 2,593,900 NGN
Regional Sales Director Sales Retail and Wholesale 8,099,800 NGN
Relationship Manager Sales Retail and Wholesale 5,747,700 NGN
Retail Merchandiser Sales Retail and Wholesale 1,896,700 NGN
Retail Operations Manager Sales Retail and Wholesale 5,003,800 NGN
Retail Sales Associate Sales Retail and Wholesale 3,755,300 NGN
Retail Sales Representative Sales Retail and Wholesale 2,902,500 NGN
Retail Salesperson Sales Retail and Wholesale 2,698,900 NGN
Retail Store Manager Sales Retail and Wholesale 5,088,900 NGN
Retail Store Sales Person Sales Retail and Wholesale 2,519,500 NGN
Revenue Manager Sales Retail and Wholesale 4,537,100 NGN
Sales Account Manager Sales Retail and Wholesale 5,531,100 NGN
Sales Admin Executive Sales Retail and Wholesale 6,156,100 NGN
Sales Administration Manager Sales Retail and Wholesale 5,794,900 NGN
Sales Analyst Sales Retail and Wholesale 4,810,800 NGN
Sales Assistant Sales Retail and Wholesale 1,967,000 NGN
Sales Associate Sales Retail and Wholesale 2,543,000 NGN
Sales Consultant Sales Retail and Wholesale 3,659,400 NGN
Sales Coordinator Sales Retail and Wholesale 2,794,600 NGN
Sales Development Representative Sales Retail and Wholesale 3,118,900 NGN
Sales Director Sales Retail and Wholesale 7,703,700 NGN
Sales Engineer Sales Retail and Wholesale 2,893,600 NGN
Sales Executive Sales Retail and Wholesale 4,956,800 NGN
Sales Manager Sales Retail and Wholesale 7,189,800 NGN
Sales Officer Sales Retail and Wholesale 2,653,700 NGN
Sales Planner Sales Retail and Wholesale 4,309,300 NGN
Sales Planning Analyst Sales Retail and Wholesale 4,332,900 NGN
Sales Representative Sales Retail and Wholesale 2,605,500 NGN
Sales Service Associate Sales Retail and Wholesale 2,508,300 NGN
Sales Specialist Sales Retail and Wholesale 3,829,500 NGN
Sales Supervisor Sales Retail and Wholesale 3,959,700 NGN
Sales Support Sales Retail and Wholesale 1,846,200 NGN
Sales Support Manager Sales Retail and Wholesale 4,079,300 NGN
Sales Team Leader Sales Retail and Wholesale 4,187,600 NGN
Sales Trainer Sales Retail and Wholesale 4,618,200 NGN
Securities Sales Agent Sales Retail and Wholesale 4,609,700 NGN
Shipper / Receiver Sales Retail and Wholesale 1,980,600 NGN
Shop Manager Sales Retail and Wholesale 4,524,400 NGN
Store Development Administrator Sales Retail and Wholesale 3,205,100 NGN
Store Manager Sales Retail and Wholesale 5,256,700 NGN
Territory Sales Manager Sales Retail and Wholesale 6,322,500 NGN
Territory Sales Representative Sales Retail and Wholesale 3,755,300 NGN
Trade Marketing Officer Sales Retail and Wholesale 4,548,600 NGN
Treasury Officer Sales Retail and Wholesale 4,152,200 NGN
Vice President Sales Sales Retail and Wholesale 6,529,400 NGN
Visual Merchandiser Sales Retail and Wholesale 2,207,600 NGN

Salary Comparison by City

If you want to compare salaries with different cities in Nigeria, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Benin City 7,369,700 NGN
Ibadan 8,159,800 NGN
Kaduna 8,123,400 NGN
Kano 8,868,100 NGN
Lagos 8,785,800 NGN

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