Average Public Relations Specialist Salary in Samoa for 2024

In this article, we will look at the average Public Relations Specialist salary for 2024 in Samoa and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Samoan tālā. To keep things simple, we are using the WST currency code instead of the currency symbol T.

How Much Does a Public Relations Specialist Make in Samoa?

A Public Relations Specialist working in Samoa will typically earn around 19,200 WST per year, and this can range from the lowest average salary of about 8,560 WST to the highest average salary of 28,180 WST.

Average Annual Salary
19,200 WST
Average Monthly Salary
1,600 WST

Lowest Annual Salary
8,560 WST
Lowest Monthly Salary
713 WST

Highest Annual Salary
28,180 WST
Highest Monthly Salary
2,348 WST

These are average salaries for a Public Relations Specialist in Samoa and include benefits such as housing and transport. It's also possible for a Public Relations Specialist to earn more or less than the average salaries shown above.

Public Relations Specialist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Public Relations Specialist Salaries in Samoa

So we've looked at the average salaries a Public Relations Specialist will earn in Samoa. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Public Relations Specialist can earn between 8,560 WST and 28,180 WST on average in Samoa. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Public Relations Specialist in Samoa is 18,780 WST. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 18,780 WST, and 50% of the population earn more than 18,780 WST.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Public Relations Specialist salary in Samoa, 25% of the population are earning less than 12,200 WST while 75% of the population earn more than 12,200 WST.

75% of the population earn less than 19,980 WST, and 25% of the population earn more than 19,980 WST.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Public Relations Specialist Salary by Experience Level in Samoa

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average public relations specialist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Public Relations Specialist in Samoa that has less than two years of experience can expect to earn somewhere in the region of 9,960 WST.
  • 2 - 5 Years Experience. With two to five years of experience the average Public Relations Specialist salary would increase to 12,580 WST.
  • 5 - 10 Years Experience. From five to ten years of experience as a Public Relations Specialist, the average salary would be 16,980 WST.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 22,540 WST.
  • 15 - 20 Years Experience. A Public Relations Specialist with 15 to 20 years of experience can earn an average of 23,080 WST.
  • 20+ Years Experience. For a Public Relations Specialist with more than 20 years, the expected average salary increases to 24,200 WST.

Average Salary by Experience Chart

0-2 Years
9,960 WST
2-5 Years +34%
12,580 WST
5-10 Years +30%
16,980 WST
10-15 Years +21%
22,540 WST
15-20 Years +9%
23,080 WST
20+ Years +5%
24,200 WST

Public Relations Specialist Salary by Education Level in Samoa

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Public Relations Specialist in Samoa based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Public Relations Specialist in Samoa with a high school education can earn an average salary of 13,540 WST.

  • Certificate or Diploma. A Public Relations Specialist in Samoa with a certificate or diploma education can earn an average salary of 14,840 WST.

  • Bachelor's Degree. A Public Relations Specialist in Samoa with a bachelor's degree education can earn an average salary of 20,940 WST.

  • Master's Degree. A Public Relations Specialist in Samoa with a master's degree education can earn an average salary of 23,360 WST.

Average Salary by Education Chart

High School
13,540 WST
Certificate or Diploma +14%
14,840 WST
Bachelor's Degree +41%
20,940 WST
Master's Degree +21%
23,360 WST

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Samoa is around 12,200 to 36,600 WST and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Public Relations Specialist Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Samoa, a male public relations specialist will earn an average of 18,280 WST, while a female public relations specialist will earn around 17,560 WST.

This means that a male public relations specialist earns approximately 4% more than a female public relations specialist for performing the same job.

Average Salary by Gender Chart in Samoa

Male
18,280 WST
Female -4%
17,560 WST

Public Relations Specialist Average Pay Raise in Samoa

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Public Relations Specialist in Samoa is around 7% every 28 months.

The national average pay raise across all professions and industries in Samoa is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 7 ÷ 28 ) × 12  = 3%

What this means is that a Public Relations Specialist in Samoa can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Samoa for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Samoa.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
8%
Energy
7%
Information Technology
6%
Healthcare
5%
Travel
4%
Construction
3%
Education
2%

Public Relations Specialist Bonus and Incentive Rates in Samoa

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Public Relations Specialist is a low bonus based job, with 34% of employees reporting at least one bonus in the last 12 months.

66% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 5%.

Received Bonus
34%
No Bonus
66%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Samoa earn approximately 14% more than private sector employees in the same role.

Public Sector
33,120 WST
Private Sector -14%
29,040 WST

Salaries for Jobs Similar to a Public Relations Specialist

In the table below, we have salary information for jobs that are similar to a Public Relations Specialist in Samoa.

Job Title Category Salary
Communications Associate Public Relations 15,880 WST
Communications Project Manager Public Relations 35,340 WST
Communications Specialist Public Relations 17,560 WST
Director of Communications Public Relations 43,480 WST
Government Relations Officer Public Relations 28,820 WST
Head of Communications Public Relations 37,380 WST
Head of Public Relations Public Relations 47,720 WST
Investor Relations Officer Public Relations 31,080 WST
Marketing Communications Executive Public Relations 36,700 WST
Media Relations Specialist Public Relations 33,520 WST
Meetings Coordinator Public Relations 11,040 WST
Public Relations Executive Public Relations 36,700 WST
Public Relations Manager Public Relations 42,040 WST
Public Relations Officer Public Relations 17,560 WST
Public Relations Practitioner Public Relations 21,640 WST
Relationship Management Officer Public Relations 13,780 WST

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