Average Public Relations Practitioner Salary in Hong Kong for 2024

In this article, we will look at the average Public Relations Practitioner salary for 2024 in Hong Kong and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Hong Kong dollar. To keep things simple, we are using the HKD currency code instead of the currency symbol $.

How Much Does a Public Relations Practitioner Make in Hong Kong?

A Public Relations Practitioner working in Hong Kong will typically earn around 315,900 HKD per year, and this can range from the lowest average salary of about 152,000 HKD to the highest average salary of 498,500 HKD.

Average Annual Salary
315,900 HKD
Average Monthly Salary
26,325 HKD

Lowest Annual Salary
152,000 HKD
Lowest Monthly Salary
12,666 HKD

Highest Annual Salary
498,500 HKD
Highest Monthly Salary
41,541 HKD

These are average salaries for a Public Relations Practitioner in Hong Kong and include benefits such as housing and transport. It's also possible for a Public Relations Practitioner to earn more or less than the average salaries shown above.

Public Relations Practitioner salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Public Relations Practitioner Salaries in Hong Kong

So we've looked at the average salaries a Public Relations Practitioner will earn in Hong Kong. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Public Relations Practitioner can earn between 152,000 HKD and 498,500 HKD on average in Hong Kong. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Public Relations Practitioner in Hong Kong is 327,300 HKD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 327,300 HKD, and 50% of the population earn more than 327,300 HKD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Public Relations Practitioner salary in Hong Kong, 25% of the population are earning less than 216,800 HKD while 75% of the population earn more than 216,800 HKD.

75% of the population earn less than 431,100 HKD, and 25% of the population earn more than 431,100 HKD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Public Relations Practitioner Salary by Experience Level in Hong Kong

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average public relations practitioner salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Public Relations Practitioner in Hong Kong that has less than two years of experience can expect to earn somewhere in the region of 175,900 HKD.
  • 2 - 5 Years Experience. With two to five years of experience the average Public Relations Practitioner salary would increase to 253,400 HKD.
  • 5 - 10 Years Experience. From five to ten years of experience as a Public Relations Practitioner, the average salary would be 330,900 HKD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 407,300 HKD.
  • 15 - 20 Years Experience. A Public Relations Practitioner with 15 to 20 years of experience can earn an average of 431,300 HKD.
  • 20+ Years Experience. For a Public Relations Practitioner with more than 20 years, the expected average salary increases to 475,700 HKD.

Average Salary by Experience Chart

0-2 Years
175,900 HKD
2-5 Years +42%
253,400 HKD
5-10 Years +31%
330,900 HKD
10-15 Years +23%
407,300 HKD
15-20 Years +6%
431,300 HKD
20+ Years +10%
475,700 HKD

Public Relations Practitioner Salary by Education Level in Hong Kong

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Public Relations Practitioner in Hong Kong based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Public Relations Practitioner in Hong Kong with a high school education can earn an average salary of 218,900 HKD.

  • Certificate or Diploma. A Public Relations Practitioner in Hong Kong with a certificate or diploma education can earn an average salary of 254,800 HKD.

  • Bachelor's Degree. A Public Relations Practitioner in Hong Kong with a bachelor's degree education can earn an average salary of 372,600 HKD.

  • Master's Degree. A Public Relations Practitioner in Hong Kong with a master's degree education can earn an average salary of 459,300 HKD.

Average Salary by Education Chart

High School
218,900 HKD
Certificate or Diploma +16%
254,800 HKD
Bachelor's Degree +46%
372,600 HKD
Master's Degree +23%
459,300 HKD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Hong Kong is around 183,000 to 549,000 HKD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Public Relations Practitioner Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Hong Kong, a male public relations practitioner will earn an average of 330,700 HKD, while a female public relations practitioner will earn around 308,300 HKD.

This means that a male public relations practitioner earns approximately 7% more than a female public relations practitioner for performing the same job.

Average Salary by Gender Chart in Hong Kong

Male
330,700 HKD
Female -7%
308,300 HKD

Public Relations Practitioner Average Pay Raise in Hong Kong

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Public Relations Practitioner in Hong Kong is around 6% every 29 months.

The national average pay raise across all professions and industries in Hong Kong is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 6 ÷ 29 ) × 12  = 2%

What this means is that a Public Relations Practitioner in Hong Kong can expect to receive an average pay raise of around 2% every 12 months.

Annual Pay Raise by Industry in Hong Kong for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Hong Kong.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
7%
Energy
5%
Information Technology
3%
Healthcare
1%
Travel
8%
Construction
6%
Education
4%

Public Relations Practitioner Bonus and Incentive Rates in Hong Kong

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Public Relations Practitioner is a low bonus based job, with 39% of employees reporting at least one bonus in the last 12 months.

61% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 6%.

Received Bonus
39%
No Bonus
61%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Hong Kong earn approximately 11% more than private sector employees in the same role.

Public Sector
471,700 HKD
Private Sector -11%
425,100 HKD

Salaries for Jobs Similar to a Public Relations Practitioner

In the table below, we have salary information for jobs that are similar to a Public Relations Practitioner in Hong Kong.

Job Title Category Salary
Communications Associate Public Relations 209,500 HKD
Communications Project Manager Public Relations 522,700 HKD
Communications Specialist Public Relations 246,200 HKD
Director of Communications Public Relations 610,100 HKD
Government Relations Officer Public Relations 407,300 HKD
Head of Communications Public Relations 583,000 HKD
Head of Public Relations Public Relations 680,100 HKD
Investor Relations Officer Public Relations 433,800 HKD
Marketing Communications Executive Public Relations 583,000 HKD
Media Relations Specialist Public Relations 498,500 HKD
Meetings Coordinator Public Relations 180,300 HKD
Public Relations Executive Public Relations 558,300 HKD
Public Relations Manager Public Relations 596,100 HKD
Public Relations Officer Public Relations 254,700 HKD
Public Relations Specialist Public Relations 266,000 HKD
Relationship Management Officer Public Relations 207,700 HKD

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