Average Public Relations Manager Salary in Germany for 2024

In this article, we will look at the average Public Relations Manager salary for 2024 in Germany and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Euro. To keep things simple, we are using the EUR currency code instead of the currency symbol โ‚ฌ.

How Much Does a Public Relations Manager Make in Germany?

A Public Relations Manager working in Germany will typically earn around 64,560 EUR per year, and this can range from the lowest average salary of about 30,800 EUR to the highest average salary of 102,240 EUR.

Average Annual Salary
64,560 EUR
Average Monthly Salary
5,380 EUR

Lowest Annual Salary
30,800 EUR
Lowest Monthly Salary
2,566 EUR

Highest Annual Salary
102,240 EUR
Highest Monthly Salary
8,520 EUR

These are average salaries for a Public Relations Manager in Germany and include benefits such as housing and transport. It's also possible for a Public Relations Manager to earn more or less than the average salaries shown above.

Public Relations Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Public Relations Manager Salaries in Germany

So we've looked at the average salaries a Public Relations Manager will earn in Germany. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Public Relations Manager can earn between 30,800 EUR and 102,240 EUR on average in Germany. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Public Relations Manager in Germany is 67,320 EUR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 67,320 EUR, and 50% of the population earn more than 67,320 EUR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Public Relations Manager salary in Germany, 25% of the population are earning less than 45,580 EUR while 75% of the population earn more than 45,580 EUR.

75% of the population earn less than 93,660 EUR, and 25% of the population earn more than 93,660 EUR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Public Relations Manager Salary by Experience Level in Germany

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average public relations manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Public Relations Manager in Germany that has less than two years of experience can expect to earn somewhere in the region of 34,160 EUR.
  • 2 - 5 Years Experience. With two to five years of experience the average Public Relations Manager salary would increase to 44,540 EUR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Public Relations Manager, the average salary would be 66,480 EUR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 80,800 EUR.
  • 15 - 20 Years Experience. A Public Relations Manager with 15 to 20 years of experience can earn an average of 86,800 EUR.
  • 20+ Years Experience. For a Public Relations Manager with more than 20 years, the expected average salary increases to 93,600 EUR.

Average Salary by Experience Chart

0-2 Years
34,160 EUR
2-5 Years +34%
44,540 EUR
5-10 Years +48%
66,480 EUR
10-15 Years +22%
80,800 EUR
15-20 Years +9%
86,800 EUR
20+ Years +8%
93,600 EUR

Public Relations Manager Salary by Education Level in Germany

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Public Relations Manager in Germany based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Public Relations Manager in Germany with a high school education can earn an average salary of 40,040 EUR.

  • Certificate or Diploma. A Public Relations Manager in Germany with a certificate or diploma education can earn an average salary of 48,740 EUR.

  • Bachelor's Degree. A Public Relations Manager in Germany with a bachelor's degree education can earn an average salary of 69,540 EUR.

  • Master's Degree. A Public Relations Manager in Germany with a master's degree education can earn an average salary of 89,960 EUR.

Average Salary by Education Chart

High School
40,040 EUR
Certificate or Diploma +18%
48,740 EUR
Bachelor's Degree +45%
69,540 EUR
Master's Degree +31%
89,960 EUR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Germany is around 19,100 to 57,200 EUR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Public Relations Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Germany, a male public relations manager will earn an average of 66,480 EUR, while a female public relations manager will earn around 61,840 EUR.

This means that a male public relations manager earns approximately 8% more than a female public relations manager for performing the same job.

Average Salary by Gender Chart in Germany

Male
66,480 EUR
Female -8%
61,840 EUR

Public Relations Manager Average Pay Raise in Germany

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Public Relations Manager in Germany is around 12% every 17 months.

The national average pay raise across all professions and industries in Germany is around 8% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 17 ) × 12  = 8%

What this means is that a Public Relations Manager in Germany can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Germany for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Germany.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
9%
Energy
9%
Information Technology
9%
Healthcare
9%
Travel
9%
Construction
9%
Education
9%

Public Relations Manager Bonus and Incentive Rates in Germany

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Public Relations Manager is a high bonus based job, with 87% of employees reporting at least one bonus in the last 12 months.

13% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
87%
No Bonus
13%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Germany earn approximately 8% more than private sector employees in the same role.

Public Sector
48,200 EUR
Private Sector -8%
44,540 EUR

Salaries for Jobs Similar to a Public Relations Manager

In the table below, we have salary information for jobs that are similar to a Public Relations Manager in Germany.

Job Title Category Salary
Communications Associate Public Relations 25,220 EUR
Communications Project Manager Public Relations 51,900 EUR
Communications Specialist Public Relations 27,620 EUR
Director of Communications Public Relations 62,420 EUR
Government Relations Officer Public Relations 37,880 EUR
Head of Communications Public Relations 62,460 EUR
Head of Public Relations Public Relations 74,060 EUR
Investor Relations Officer Public Relations 43,760 EUR
Marketing Communications Executive Public Relations 57,320 EUR
Media Relations Specialist Public Relations 56,100 EUR
Meetings Coordinator Public Relations 19,860 EUR
Public Relations Executive Public Relations 58,520 EUR
Public Relations Officer Public Relations 28,180 EUR
Public Relations Practitioner Public Relations 31,980 EUR
Public Relations Specialist Public Relations 26,400 EUR
Relationship Management Officer Public Relations 21,560 EUR

Salary Comparison by City

If you want to compare salaries with different cities in Germany, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Berlin 72,260 EUR
Bremen 60,460 EUR
Dortmund 60,880 EUR
Dresden 59,000 EUR
Dusseldorf 65,800 EUR
Essen 64,300 EUR
Frankfurt 67,360 EUR
Hamburg 73,040 EUR
Hannover 57,900 EUR
Koln 69,580 EUR
Leipzig 57,820 EUR
Munchen 71,020 EUR
Nurnberg 57,360 EUR
Stuttgart 66,820 EUR

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