Average Online Marketing Manager Salary in Sri Lanka for 2024

In this article, we will look at the average Online Marketing Manager salary for 2024 in Sri Lanka and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Sri Lankan rupee. To keep things simple, we are using the LKR currency code instead of the currency symbol Rs රු.

How Much Does an Online Marketing Manager Make in Sri Lanka?

An Online Marketing Manager working in Sri Lanka will typically earn around 1,357,900 LKR per year, and this can range from the lowest average salary of about 663,100 LKR to the highest average salary of 2,110,600 LKR.

Average Annual Salary
1,357,900 LKR
Average Monthly Salary
113,158 LKR

Lowest Annual Salary
663,100 LKR
Lowest Monthly Salary
55,258 LKR

Highest Annual Salary
2,110,600 LKR
Highest Monthly Salary
175,883 LKR

These are average salaries for an Online Marketing Manager in Sri Lanka and include benefits such as housing and transport. It's also possible for an Online Marketing Manager to earn more or less than the average salaries shown above.

Online Marketing Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Online Marketing Manager Salaries in Sri Lanka

So we've looked at the average salaries an Online Marketing Manager will earn in Sri Lanka. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Online Marketing Manager can earn between 663,100 LKR and 2,110,600 LKR on average in Sri Lanka. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Online Marketing Manager in Sri Lanka is 1,380,400 LKR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 1,380,400 LKR, and 50% of the population earn more than 1,380,400 LKR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Online Marketing Manager salary in Sri Lanka, 25% of the population are earning less than 918,600 LKR while 75% of the population earn more than 918,600 LKR.

75% of the population earn less than 1,788,300 LKR, and 25% of the population earn more than 1,788,300 LKR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Online Marketing Manager Salary by Experience Level in Sri Lanka

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average online marketing manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An Online Marketing Manager in Sri Lanka that has less than two years of experience can expect to earn somewhere in the region of 788,000 LKR.
  • 2 - 5 Years Experience. With two to five years of experience the average Online Marketing Manager salary would increase to 1,011,500 LKR.
  • 5 - 10 Years Experience. From five to ten years of experience as an Online Marketing Manager, the average salary would be 1,391,600 LKR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 1,728,900 LKR.
  • 15 - 20 Years Experience. An Online Marketing Manager with 15 to 20 years of experience can earn an average of 1,846,200 LKR.
  • 20+ Years Experience. For an Online Marketing Manager with more than 20 years, the expected average salary increases to 1,980,600 LKR.

Average Salary by Experience Chart

0-2 Years
788,000 LKR
2-5 Years +29%
1,011,500 LKR
5-10 Years +38%
1,391,600 LKR
10-15 Years +24%
1,728,900 LKR
15-20 Years +7%
1,846,200 LKR
20+ Years +7%
1,980,600 LKR

Online Marketing Manager Salary by Education Level in Sri Lanka

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Online Marketing Manager in Sri Lanka based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An Online Marketing Manager in Sri Lanka with a high school education can earn an average salary of 983,700 LKR.

  • Certificate or Diploma. An Online Marketing Manager in Sri Lanka with a certificate or diploma education can earn an average salary of 1,129,700 LKR.

  • Bachelor's Degree. An Online Marketing Manager in Sri Lanka with a bachelor's degree education can earn an average salary of 1,524,300 LKR.

  • Master's Degree. An Online Marketing Manager in Sri Lanka with a master's degree education can earn an average salary of 1,908,800 LKR.

Average Salary by Education Chart

High School
983,700 LKR
Certificate or Diploma +15%
1,129,700 LKR
Bachelor's Degree +35%
1,524,300 LKR
Master's Degree +26%
1,908,800 LKR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Sri Lanka is around 449,000 to 1,350,000 LKR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Online Marketing Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Sri Lanka, a male online marketing manager will earn an average of 1,405,700 LKR, while a female online marketing manager will earn around 1,273,300 LKR.

This means that a male online marketing manager earns approximately 10% more than a female online marketing manager for performing the same job.

Average Salary by Gender Chart in Sri Lanka

Male
1,405,700 LKR
Female -10%
1,273,300 LKR

Online Marketing Manager Average Pay Raise in Sri Lanka

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Online Marketing Manager in Sri Lanka is around 13% every 17 months.

The national average pay raise across all professions and industries in Sri Lanka is around 9% every 17 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 17 ) × 12  = 9%

What this means is that an Online Marketing Manager in Sri Lanka can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Sri Lanka for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Sri Lanka.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
6%
Energy
3%
Information Technology
9%
Healthcare
6%
Travel
3%
Construction
9%
Education
6%

Online Marketing Manager Bonus and Incentive Rates in Sri Lanka

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Online Marketing Manager is a high bonus based job, with 80% of employees reporting at least one bonus in the last 12 months.

20% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
80%
No Bonus
20%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Sri Lanka earn approximately 8% more than private sector employees in the same role.

Public Sector
1,109,200 LKR
Private Sector -8%
1,031,200 LKR

Salaries for Jobs Similar to an Online Marketing Manager

In the table below, we have salary information for jobs that are similar to an Online Marketing Manager in Sri Lanka.

Job Title Category Salary
Account Handler Marketing 945,400 LKR
Affiliate Manager Marketing 1,147,600 LKR
Analytics Specialist Marketing 861,300 LKR
Assistant Brand Manager Marketing 1,283,600 LKR
Assistant Product Manager Marketing 1,391,600 LKR
Associate Marketing Manager Marketing 1,380,400 LKR
Associate Product Manager Marketing 1,405,700 LKR
Brand Ambassador Marketing 1,645,600 LKR
Brand Director Marketing 2,136,200 LKR
Brand Executive Marketing 1,882,700 LKR
Brand Manager Marketing 1,921,500 LKR
Business Analytics Specialist Marketing 858,100 LKR
Business Channel Manager Marketing 1,259,300 LKR
Business Intelligence Team Leader Marketing 1,283,600 LKR
Campaign Specialist Marketing 1,172,800 LKR
Chief Marketing Officer Marketing 2,065,400 LKR
Chief Product Officer Marketing 1,777,700 LKR
Communications Officer Marketing 589,400 LKR
Content Manager Marketing 1,016,300 LKR
Content Marketing Strategist Marketing 1,212,800 LKR
Copy Editer Marketing 791,200 LKR
Copy Writer Marketing 719,100 LKR
Creative Marketing Lead Marketing 1,165,400 LKR
Creative Writer Marketing 725,700 LKR
Digital Marketer Marketing 1,099,800 LKR
Digital Marketing Manager Marketing 1,464,200 LKR
Digital Marketing Strategist Marketing 1,537,500 LKR
Digital Media Specialist Marketing 1,357,900 LKR
Director of Marketing Marketing 1,942,700 LKR
Director of Research Marketing 1,417,600 LKR
eMarketing Manager Marketing 1,645,600 LKR
Event Marketing Marketing 1,428,800 LKR
Head of Executive Search Marketing 1,800,200 LKR
Key Affiliate Manager Marketing 1,500,800 LKR
Localization Manager Marketing 1,306,100 LKR
Market Development Executive Marketing 1,632,100 LKR
Market Development Manager Marketing 1,524,300 LKR
Market Research Analyst Marketing 1,249,900 LKR
Market Research Manager Marketing 1,369,700 LKR
Market Segmentation Director Marketing 1,510,400 LKR
Marketing Account Supervisor Marketing 1,153,300 LKR
Marketing Administrator Marketing 1,014,700 LKR
Marketing Advisor Marketing 1,198,300 LKR
Marketing Analyst Marketing 1,153,300 LKR
Marketing and Communications Officer Marketing 728,500 LKR
Marketing and Sales Head Marketing 2,086,500 LKR
Marketing Assistant Marketing 639,100 LKR
Marketing Associate Marketing 612,500 LKR
Marketing Communications Manager Marketing 1,296,900 LKR
Marketing Consultant Marketing 1,537,500 LKR
Marketing Coordinator Marketing 652,200 LKR
Marketing Director Marketing 2,086,500 LKR
Marketing Distribution Executive Marketing 1,500,800 LKR
Marketing Executive Marketing 1,594,500 LKR
Marketing Manager Marketing 1,967,000 LKR
Marketing Officer Marketing 650,700 LKR
Marketing Segment Manager Marketing 1,380,400 LKR
Marketing Specialist Marketing 957,800 LKR
Marketing Supervisor Marketing 1,138,300 LKR
Marketing Vice President Marketing 1,537,500 LKR
Marketing Writer Marketing 762,400 LKR
Online Marketing Analyst Marketing 1,087,500 LKR
Optimization Manager Marketing 1,249,900 LKR
Outbound Sales Marketing 909,300 LKR
Outreach Coordinator Marketing 800,200 LKR
Outreach Specialist Marketing 1,045,100 LKR
Product Development Marketing 1,380,400 LKR
Product Manager Marketing 1,655,500 LKR
Product Marketing Engineer Marketing 883,500 LKR
Product Marketing Executive Marketing 1,524,300 LKR
Product Marketing Manager Marketing 1,500,800 LKR
Product Researcher Marketing 798,900 LKR
Product Strategist Marketing 1,187,900 LKR
Product Strategy Researcher Marketing 1,122,900 LKR
Product Training Specialist Marketing 931,900 LKR
Project Manager Marketing 1,235,600 LKR
Publications Coordinator Marketing 728,500 LKR
Research Executive Marketing 1,345,400 LKR
Sales and Marketing Assistant Marketing 626,800 LKR
Sales and Marketing Coordinator Marketing 650,800 LKR
Sales and Marketing Director Marketing 1,921,500 LKR
Sales Director Marketing 1,835,700 LKR
Sales Management Support Marketing 717,900 LKR
Sales Manager Marketing 1,882,700 LKR
Search Marketing Strategist Marketing 1,632,100 LKR
Social Media Administrator Marketing 1,130,800 LKR
Social Media Specialist Marketing 1,122,300 LKR
Spaceman Analyst Marketing 581,000 LKR
Sponsorship Consultant Marketing 1,032,400 LKR
Team Leader Marketing 1,159,900 LKR
Telemarketer Marketing 563,000 LKR
Trade Marketing Executive Marketing 1,450,700 LKR
Trade Marketing Manager Marketing 1,476,700 LKR
Trade Marketing Professional Marketing 1,182,800 LKR
Trade Marketing Specialist Marketing 844,100 LKR
Web Analytics Manager Marketing 1,212,800 LKR
Web Content Manager Marketing 1,198,300 LKR

Salary Comparison by City

If you want to compare salaries with different cities in Sri Lanka, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Colombo 1,524,300 LKR

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