Average Media Relations Manager Salary in Sweden for 2024

In this article, we will look at the average Media Relations Manager salary for 2024 in Sweden and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Swedish krona. To keep things simple, we are using the SEK currency code instead of the currency symbol kr.

How Much Does a Media Relations Manager Make in Sweden?

A Media Relations Manager working in Sweden will typically earn around 877,300 SEK per year, and this can range from the lowest average salary of about 420,100 SEK to the highest average salary of 1,380,400 SEK.

Average Annual Salary
877,300 SEK
Average Monthly Salary
73,108 SEK

Lowest Annual Salary
420,100 SEK
Lowest Monthly Salary
35,008 SEK

Highest Annual Salary
1,380,400 SEK
Highest Monthly Salary
115,033 SEK

These are average salaries for a Media Relations Manager in Sweden and include benefits such as housing and transport. It's also possible for a Media Relations Manager to earn more or less than the average salaries shown above.

Media Relations Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Media Relations Manager Salaries in Sweden

So we've looked at the average salaries a Media Relations Manager will earn in Sweden. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Media Relations Manager can earn between 420,100 SEK and 1,380,400 SEK on average in Sweden. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Media Relations Manager in Sweden is 915,100 SEK. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 915,100 SEK, and 50% of the population earn more than 915,100 SEK.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Media Relations Manager salary in Sweden, 25% of the population are earning less than 598,600 SEK while 75% of the population earn more than 598,600 SEK.

75% of the population earn less than 1,192,400 SEK, and 25% of the population earn more than 1,192,400 SEK.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Media Relations Manager Salary by Experience Level in Sweden

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average media relations manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Media Relations Manager in Sweden that has less than two years of experience can expect to earn somewhere in the region of 493,000 SEK.
  • 2 - 5 Years Experience. With two to five years of experience the average Media Relations Manager salary would increase to 699,700 SEK.
  • 5 - 10 Years Experience. From five to ten years of experience as a Media Relations Manager, the average salary would be 918,500 SEK.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 1,130,800 SEK.
  • 15 - 20 Years Experience. A Media Relations Manager with 15 to 20 years of experience can earn an average of 1,198,300 SEK.
  • 20+ Years Experience. For a Media Relations Manager with more than 20 years, the expected average salary increases to 1,320,500 SEK.

Average Salary by Experience Chart

0-2 Years
493,000 SEK
2-5 Years +42%
699,700 SEK
5-10 Years +31%
918,500 SEK
10-15 Years +23%
1,130,800 SEK
15-20 Years +6%
1,198,300 SEK
20+ Years +10%
1,320,500 SEK

Media Relations Manager Salary by Education Level in Sweden

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Media Relations Manager in Sweden based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Media Relations Manager in Sweden with a high school education can earn an average salary of 615,000 SEK.

  • Certificate or Diploma. A Media Relations Manager in Sweden with a certificate or diploma education can earn an average salary of 707,700 SEK.

  • Bachelor's Degree. A Media Relations Manager in Sweden with a bachelor's degree education can earn an average salary of 1,032,800 SEK.

  • Master's Degree. A Media Relations Manager in Sweden with a master's degree education can earn an average salary of 1,273,300 SEK.

Average Salary by Education Chart

High School
615,000 SEK
Certificate or Diploma +16%
707,700 SEK
Bachelor's Degree +46%
1,032,800 SEK
Master's Degree +23%
1,273,300 SEK

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Sweden is around 226,000 to 677,000 SEK and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Media Relations Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Sweden, a male media relations manager will earn an average of 899,100 SEK, while a female media relations manager will earn around 860,300 SEK.

This means that a male media relations manager earns approximately 5% more than a female media relations manager for performing the same job.

Average Salary by Gender Chart in Sweden

Male
899,100 SEK
Female -5%
860,300 SEK

Media Relations Manager Average Pay Raise in Sweden

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Media Relations Manager in Sweden is around 12% every 17 months.

The national average pay raise across all professions and industries in Sweden is around 8% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 17 ) × 12  = 8%

What this means is that a Media Relations Manager in Sweden can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Sweden for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Sweden.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
2%
Energy
4%
Information Technology
6%
Healthcare
8%
Travel
1%
Construction
3%
Education
5%

Media Relations Manager Bonus and Incentive Rates in Sweden

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Media Relations Manager is a high bonus based job, with 86% of employees reporting at least one bonus in the last 12 months.

14% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
86%
No Bonus
14%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Sweden earn approximately 5% more than private sector employees in the same role.

Public Sector
553,800 SEK
Private Sector -5%
528,500 SEK

Salaries for Jobs Similar to a Media Relations Manager

In the table below, we have salary information for jobs that are similar to a Media Relations Manager in Sweden.

Job Title Category Salary
3D Artist Media / Broadcasting / Arts / Entertainment 510,200 SEK
3D Designer Media / Broadcasting / Arts / Entertainment 475,700 SEK
3D Generalist Media / Broadcasting / Arts / Entertainment 424,900 SEK
3D Visualization Specialist Media / Broadcasting / Arts / Entertainment 518,900 SEK
Acrobatic Rigger Media / Broadcasting / Arts / Entertainment 332,500 SEK
Actor Media / Broadcasting / Arts / Entertainment 696,700 SEK
Art Administrator Media / Broadcasting / Arts / Entertainment 537,300 SEK
Art Director Media / Broadcasting / Arts / Entertainment 694,700 SEK
Art Lead Media / Broadcasting / Arts / Entertainment 652,200 SEK
Associate Media Director Media / Broadcasting / Arts / Entertainment 592,200 SEK
Associate Producer Media / Broadcasting / Arts / Entertainment 735,200 SEK
Broadcast and Sound Engineer Media / Broadcasting / Arts / Entertainment 440,200 SEK
Broadcast Associate Media / Broadcasting / Arts / Entertainment 369,900 SEK
Broadcast News Analyst Media / Broadcasting / Arts / Entertainment 524,300 SEK
Broadcast Technician Media / Broadcasting / Arts / Entertainment 296,000 SEK
Broadcasting Journalist Media / Broadcasting / Arts / Entertainment 623,700 SEK
Broadcasting Presenter Media / Broadcasting / Arts / Entertainment 639,100 SEK
Camera Equipment Repairer Media / Broadcasting / Arts / Entertainment 348,300 SEK
Camera Operator Media / Broadcasting / Arts / Entertainment 335,100 SEK
Cartoonist / Animator Media / Broadcasting / Arts / Entertainment 464,900 SEK
CAS Engineer Media / Broadcasting / Arts / Entertainment 552,400 SEK
Censorship Executive Media / Broadcasting / Arts / Entertainment 608,500 SEK
Choreographer Media / Broadcasting / Arts / Entertainment 437,300 SEK
Colorist Media / Broadcasting / Arts / Entertainment 263,100 SEK
Communications Manager Media / Broadcasting / Arts / Entertainment 772,700 SEK
Correspondent Media / Broadcasting / Arts / Entertainment 596,800 SEK
Dance Director Media / Broadcasting / Arts / Entertainment 487,600 SEK
Dancer Media / Broadcasting / Arts / Entertainment 437,300 SEK
Director of Photography Media / Broadcasting / Arts / Entertainment 553,400 SEK
Disc Jockey Media / Broadcasting / Arts / Entertainment 325,900 SEK
Editorial Assistant Media / Broadcasting / Arts / Entertainment 282,500 SEK
Events Manager Media / Broadcasting / Arts / Entertainment 510,000 SEK
Graphic Designer Media / Broadcasting / Arts / Entertainment 340,400 SEK
Illustrator Media / Broadcasting / Arts / Entertainment 394,500 SEK
Industrial Designer Media / Broadcasting / Arts / Entertainment 340,400 SEK
Instructional Designer Media / Broadcasting / Arts / Entertainment 325,900 SEK
Journalist Media / Broadcasting / Arts / Entertainment 658,300 SEK
Makeup Artist Media / Broadcasting / Arts / Entertainment 344,600 SEK
Media Design Manager Media / Broadcasting / Arts / Entertainment 889,400 SEK
Media Equipment Operator Media / Broadcasting / Arts / Entertainment 294,300 SEK
Media Operations Manager Media / Broadcasting / Arts / Entertainment 707,600 SEK
Media Planner Media / Broadcasting / Arts / Entertainment 487,600 SEK
Media Producer Media / Broadcasting / Arts / Entertainment 669,100 SEK
Media Product Development Manager Media / Broadcasting / Arts / Entertainment 915,100 SEK
Media Production Manager Media / Broadcasting / Arts / Entertainment 899,900 SEK
Media Program Director Media / Broadcasting / Arts / Entertainment 922,900 SEK
Media Relation Executive Media / Broadcasting / Arts / Entertainment 979,300 SEK
Media Sales Manager Media / Broadcasting / Arts / Entertainment 945,400 SEK
Movement and Dance Coordinator Media / Broadcasting / Arts / Entertainment 518,300 SEK
Multimedia Coordinator Media / Broadcasting / Arts / Entertainment 341,900 SEK
Multimedia Designer Media / Broadcasting / Arts / Entertainment 344,600 SEK
Music Consultant Media / Broadcasting / Arts / Entertainment 475,700 SEK
Musician Media / Broadcasting / Arts / Entertainment 390,000 SEK
News Associate Media / Broadcasting / Arts / Entertainment 483,800 SEK
News Reporter Media / Broadcasting / Arts / Entertainment 645,800 SEK
Post Production Assistant Media / Broadcasting / Arts / Entertainment 312,400 SEK
Producer Media / Broadcasting / Arts / Entertainment 821,500 SEK
Product Designer Media / Broadcasting / Arts / Entertainment 341,900 SEK
Product Planner Media / Broadcasting / Arts / Entertainment 457,300 SEK
Production Artist Media / Broadcasting / Arts / Entertainment 464,900 SEK
Production Assistant Media / Broadcasting / Arts / Entertainment 313,700 SEK
Production Director Media / Broadcasting / Arts / Entertainment 735,500 SEK
Production Technician Media / Broadcasting / Arts / Entertainment 305,600 SEK
Program Researcher Media / Broadcasting / Arts / Entertainment 559,000 SEK
Promotion Coordinator Media / Broadcasting / Arts / Entertainment 433,800 SEK
Sound Engineer Media / Broadcasting / Arts / Entertainment 424,900 SEK
Sound Engineering Technician Media / Broadcasting / Arts / Entertainment 258,400 SEK
Stage Technician Media / Broadcasting / Arts / Entertainment 281,500 SEK
Sub Editor Media / Broadcasting / Arts / Entertainment 330,700 SEK
Television Executive Producer Media / Broadcasting / Arts / Entertainment 962,300 SEK
Transmission Engineer Media / Broadcasting / Arts / Entertainment 489,600 SEK
Video Editor Media / Broadcasting / Arts / Entertainment 397,900 SEK
Video Producer Media / Broadcasting / Arts / Entertainment 500,100 SEK
Videographer Media / Broadcasting / Arts / Entertainment 472,100 SEK
Visual Designer Media / Broadcasting / Arts / Entertainment 478,100 SEK

Salary Comparison by City

If you want to compare salaries with different cities in Sweden, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Goteborg 885,000 SEK
Malmo 848,200 SEK
Stockholm 1,009,600 SEK

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