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Average Media Product Development Manager Salary in China for 2026

A media product development manager in China earns about 565,100 CNY a year. That's 61% above the national average of 351,900 CNY.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in China sit around 290,800 CNY a year, while the very top stretches to 875,000 CNY. Everything on this page is in Chinese yuan (CNY, symbol ¥), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in China, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.

How much does a media product development manager make in China?

Average salary
565,100 CNY
47,091 CNY per month
Lowest reported
290,800 CNY
24,233 CNY per month
Highest reported
875,000 CNY
72,916 CNY per month

A typical media product development manager working in China brings home around 47,091 CNY a month before tax. Entry-level pay starts near 290,800 CNY, and the top of the ladder reaches roughly 875,000 CNY for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior media product development manager working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around.

How media product development manager pay ranges in China

A good way to think about salary in China is to look at the distribution rather than the headline average. Half of all media product development managers in China earn less than 555,800 CNY a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 381,800 CNY (the 25th percentile), and a quarter clear 698,200 CNY (the 75th percentile). The middle 50% of media product development managers sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 290,800 CNY. The highest stretch to 875,000 CNY, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

290,800
Low
555,800
Median
875,000
High
381,800
25th
698,200
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in CNY

Media product development manager pay by experience in China

Years of experience is the single biggest lever on pay for a media product development manager in China, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical media product development manager salary changes as you move through the career ladder.

  • 0-2 Years
    325,800 CNY
  • 2-5 Years
    +30% from previous
    424,300 CNY
  • 5-10 Years
    +40% from previous
    592,200 CNY
  • 10-15 Years
    +21% from previous
    714,600 CNY
  • 15-20 Years
    +8% from previous
    772,900 CNY
  • 20+ Years
    +8% from previous
    836,800 CNY

The single largest jump on the ladder is from 2 - 5 Years to 5 - 10 Years, where pay rises by about 40%. That is the point at which a media product development manager typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.

Media product development manager pay by education in China

Education sits alongside experience as one of the biggest factors driving media product development manager pay in China. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average media product development manager salary in China broken down by the highest level of education a worker has completed.

  • High School
    389,200 CNY
  • Certificate or Diploma
    +15% from previous
    447,300 CNY
  • Bachelor's Degree
    +40% from previous
    628,000 CNY
  • Master's Degree
    +29% from previous
    810,400 CNY

Media product development manager gender pay gap in China

The gender pay gap is a stubborn feature of almost every labour market, and China is no exception. Male media product development managers in China earn an average of 597,800 CNY a year, while female media product development managers earn around 535,900 CNY. That works out to a 12% gap in favour of men, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Media Product Development Manager gender pay gap

10%

Men earn this much more than women on average in China.

Men 597,800 CNY
Women 535,900 CNY

Pay raises for a media product development manager in China

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in China sees a raise of about 13% every 16 months, which works out to roughly 10% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in China, the national average raise is around 9% every 15 months.

By industry

Industries with the highest pay raises in China:

  • Banking
  • Energy
  • Information Technology
  • Healthcare
  • Travel
  • Construction
  • Education
    2%

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Media product development manager bonus rates in China

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

82%

82% of media product development managers in China reported a bonus of some kind in the past twelve months. That makes a media product development manager a high-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 6% to 8% of base salary. The remaining 18% of media product development managers reported no bonus at all over the same period.

Which careers pay bonuses in China

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Media product development manager: public vs private sector pay

Public-sector pay in China is about 6% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

6%

Public-sector workers earn this much more than private-sector workers in China on average.

Public sector 362,200 CNY
Private sector 341,400 CNY

Media product development manager salary by city and region in China

Media product development manager pay is not even across China. The chart below shows the highest-paying cities and regions in the dataset, followed by the full location table.

  • Guangzhou
  • Chongqing (city)
  • Shandong
  • Henan
  • Guangdong
  • Beijing (city)
  • Wuhan
  • Hunan
  • Hebei
  • Zhejiang
LocationTypeAverageMedianRange
GuangzhouCity632,400 CNY619,800 CNY322,600-975,700 CNY
Chongqing (city)City627,900 CNY680,100 CNY290,800-998,400 CNY
ShandongRegion625,000 CNY649,700 CNY301,800-983,100 CNY
HenanRegion623,200 CNY637,500 CNY305,600-971,200 CNY
GuangdongRegion619,000 CNY592,600 CNY320,500-946,000 CNY
Beijing (city)City618,800 CNY656,800 CNY288,700-976,300 CNY
WuhanCity618,800 CNY656,800 CNY288,700-976,300 CNY
HunanRegion605,700 CNY629,800 CNY288,700-953,300 CNY
HebeiRegion600,000 CNY600,000 CNY301,300-932,800 CNY
ZhejiangRegion598,600 CNY562,600 CNY318,800-913,400 CNY
ChengduCity598,600 CNY598,600 CNY301,800-931,900 CNY
AnhuiRegion597,800 CNY597,800 CNY301,800-929,700 CNY
Shanghai (city)City596,800 CNY632,400 CNY281,500-946,800 CNY
JinanCity595,300 CNY571,300 CNY308,300-913,400 CNY
GuangxiRegion595,300 CNY631,200 CNY281,500-943,800 CNY
Tianjin (city)City592,600 CNY603,400 CNY290,800-922,300 CNY
SichuanRegion590,200 CNY578,500 CNY301,300-908,200 CNY
JiangsuRegion589,400 CNY563,300 CNY307,400-902,100 CNY
HangzhouCity588,500 CNY612,500 CNY283,400-922,900 CNY
ShenyangCity583,000 CNY629,800 CNY268,900-929,700 CNY
HarbinCity582,700 CNY558,300 CNY301,700-890,100 CNY
NanjingCity576,500 CNY529,600 CNY311,700-870,700 CNY
JiangxiRegion576,500 CNY610,100 CNY272,800-913,400 CNY
Xi anCity576,500 CNY623,200 CNY265,000-917,700 CNY
LiaoningRegion574,200 CNY619,800 CNY265,000-917,200 CNY
ShaanxiRegion566,900 CNY533,000 CNY301,300-862,200 CNY
HeilongjiangRegion563,300 CNY518,900 CNY305,600-852,600 CNY
HubeiRegion563,000 CNY528,600 CNY297,000-854,300 CNY
YunnanRegion559,000 CNY566,900 CNY275,200-869,400 CNY
WenzhouCity558,300 CNY572,200 CNY275,200-874,300 CNY
SuzhouCity558,300 CNY524,300 CNY296,000-851,200 CNY
ShenzhenCity553,800 CNY541,700 CNY283,400-852,900 CNY
ShantouCity544,800 CNY520,900 CNY282,300-830,500 CNY
FujianRegion539,800 CNY504,500 CNY283,700-818,100 CNY
ShanxiRegion537,300 CNY566,900 CNY253,400-848,200 CNY
Chongqing (region)Region533,100 CNY541,700 CNY261,300-829,000 CNY
QingdaoCity529,600 CNY573,500 CNY243,000-844,100 CNY
GansuRegion524,700 CNY543,200 CNY253,400-821,500 CNY
Shanghai (region)Region524,300 CNY504,300 CNY275,200-803,400 CNY
GuizhouRegion522,700 CNY510,300 CNY265,000-800,200 CNY
KunmingCity514,300 CNY493,000 CNY267,100-788,000 CNY
DongguanCity513,300 CNY492,400 CNY266,000-783,800 CNY
ChangchunCity507,300 CNY535,900 CNY238,900-800,200 CNY
JilinRegion501,400 CNY493,000 CNY258,400-772,900 CNY
WuxiCity500,100 CNY480,300 CNY261,300-767,400 CNY
HainanRegion499,300 CNY535,900 CNY228,000-790,600 CNY
ChangshaCity498,000 CNY467,700 CNY263,900-756,700 CNY
Nei MonggolRegion496,100 CNY496,100 CNY247,800-768,900 CNY
DalianCity493,000 CNY531,700 CNY228,500-783,800 CNY
NingxiaRegion489,500 CNY451,000 CNY263,900-739,500 CNY
Tianjin (region)Region489,500 CNY528,600 CNY225,300-778,900 CNY
FuzhouCity485,300 CNY492,700 CNY239,000-757,300 CNY
QuanzhouCity485,200 CNY524,700 CNY221,500-774,200 CNY
FoshanCity483,800 CNY513,300 CNY227,600-765,100 CNY
Xinjiang UygurRegion478,000 CNY478,000 CNY238,900-743,300 CNY
XiamenCity478,000 CNY442,200 CNY257,700-722,100 CNY
Beijing (region)Region472,100 CNY431,300 CNY254,700-712,100 CNY
Xizang [Tibet]Region472,100 CNY433,400 CNY254,700-712,100 CNY
QinghaiRegion462,300 CNY472,100 CNY228,500-721,600 CNY
ZhengzhouCity454,300 CNY480,600 CNY212,500-718,000 CNY

Media Product Development Manager in China: FAQs

  • How much does a media product development manager make per month in China?

    A media product development manager in China earns about 47,091 CNY a month before tax, based on an annual average of 565,100 CNY.

  • What's the salary range for a media product development manager in China?

    Entry-level media product development managers in China start near 290,800 CNY. Top-end pay reaches around 875,000 CNY. The middle 50% of earners sit between 381,800 and 698,200 CNY.

  • Is the median media product development manager salary in China higher or lower than the average?

    The median is 555,800 CNY, lower than the average of 565,100 CNY. Half of media product development managers in China earn below the median, half earn above it.

  • What's the gender pay gap for media product development managers in China?

    Men working as a media product development manager in China earn around 12% more than women on average (597,800 vs 535,900 CNY a year).

  • Do media product development managers in China get bonuses?

    About 82% of media product development managers in China reported a bonus in the past 12 months. Reported bonuses ranged from 6% to 8% of base salary.

  • Do media product development managers earn more in the public or private sector in China?

    In China, the public sector pays a media product development manager about 6% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do media product development managers in China get a pay raise?

    A media product development manager in China sees a raise of around 13% every 16 months, equivalent to roughly 10% a year.