Average Media Planner Salary in Saint Lucia for 2024

In this article, we will look at the average Media Planner salary for 2024 in Saint Lucia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Eastern Caribbean dollar. To keep things simple, we are using the XCD currency code instead of the currency symbol $.

How Much Does a Media Planner Make in Saint Lucia?

A Media Planner working in Saint Lucia will typically earn around 27,040 XCD per year, and this can range from the lowest average salary of about 14,620 XCD to the highest average salary of 41,980 XCD.

Average Annual Salary
27,040 XCD
Average Monthly Salary
2,253 XCD

Lowest Annual Salary
14,620 XCD
Lowest Monthly Salary
1,218 XCD

Highest Annual Salary
41,980 XCD
Highest Monthly Salary
3,498 XCD

These are average salaries for a Media Planner in Saint Lucia and include benefits such as housing and transport. It's also possible for a Media Planner to earn more or less than the average salaries shown above.

Media Planner salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Media Planner Salaries in Saint Lucia

So we've looked at the average salaries a Media Planner will earn in Saint Lucia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Media Planner can earn between 14,620 XCD and 41,980 XCD on average in Saint Lucia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Media Planner in Saint Lucia is 25,940 XCD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 25,940 XCD, and 50% of the population earn more than 25,940 XCD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Media Planner salary in Saint Lucia, 25% of the population are earning less than 15,700 XCD while 75% of the population earn more than 15,700 XCD.

75% of the population earn less than 32,960 XCD, and 25% of the population earn more than 32,960 XCD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Media Planner Salary by Experience Level in Saint Lucia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average media planner salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Media Planner in Saint Lucia that has less than two years of experience can expect to earn somewhere in the region of 15,880 XCD.
  • 2 - 5 Years Experience. With two to five years of experience the average Media Planner salary would increase to 18,940 XCD.
  • 5 - 10 Years Experience. From five to ten years of experience as a Media Planner, the average salary would be 29,040 XCD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 31,040 XCD.
  • 15 - 20 Years Experience. A Media Planner with 15 to 20 years of experience can earn an average of 34,120 XCD.
  • 20+ Years Experience. For a Media Planner with more than 20 years, the expected average salary increases to 38,680 XCD.

Average Salary by Experience Chart

0-2 Years
15,880 XCD
2-5 Years +31%
18,940 XCD
5-10 Years +40%
29,040 XCD
10-15 Years +20%
31,040 XCD
15-20 Years +9%
34,120 XCD
20+ Years +8%
38,680 XCD

Media Planner Salary by Education Level in Saint Lucia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Media Planner in Saint Lucia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Media Planner in Saint Lucia with a high school education can earn an average salary of 17,860 XCD.

  • Certificate or Diploma. A Media Planner in Saint Lucia with a certificate or diploma education can earn an average salary of 21,020 XCD.

  • Bachelor's Degree. A Media Planner in Saint Lucia with a bachelor's degree education can earn an average salary of 28,900 XCD.

  • Master's Degree. A Media Planner in Saint Lucia with a master's degree education can earn an average salary of 36,580 XCD.

Average Salary by Education Chart

High School
17,860 XCD
Certificate or Diploma +15%
21,020 XCD
Bachelor's Degree +41%
28,900 XCD
Master's Degree +29%
36,580 XCD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Saint Lucia is around 14,100 to 42,300 XCD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Media Planner Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Saint Lucia, a male media planner will earn an average of 25,220 XCD, while a female media planner will earn around 26,280 XCD.

This means that a male media planner earns approximately 4% less than a female media planner for performing the same job.

Average Salary by Gender Chart in Saint Lucia

Male
25,220 XCD
Female +4%
26,280 XCD

Media Planner Average Pay Raise in Saint Lucia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Media Planner in Saint Lucia is around 7% every 28 months.

The national average pay raise across all professions and industries in Saint Lucia is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 7 ÷ 28 ) × 12  = 3%

What this means is that a Media Planner in Saint Lucia can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Saint Lucia for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Saint Lucia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
4%
Energy
8%
Information Technology
3%
Healthcare
7%
Travel
2%
Construction
6%
Education
1%

Media Planner Bonus and Incentive Rates in Saint Lucia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Media Planner is a low bonus based job, with 36% of employees reporting at least one bonus in the last 12 months.

64% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 6%.

Received Bonus
36%
No Bonus
64%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Saint Lucia earn approximately 15% more than private sector employees in the same role.

Public Sector
36,700 XCD
Private Sector -15%
31,940 XCD

Salaries for Jobs Similar to a Media Planner

In the table below, we have salary information for jobs that are similar to a Media Planner in Saint Lucia.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 35,300 XCD
Advertising Account Manager Advertising / Graphic Design / Events 36,020 XCD
Advertising Account Planner Advertising / Graphic Design / Events 19,020 XCD
Advertising and Promotions Manager Advertising / Graphic Design / Events 53,840 XCD
Advertising Coordinator Advertising / Graphic Design / Events 26,780 XCD
Advertising Manager Advertising / Graphic Design / Events 52,820 XCD
Advertising Operations Manager Advertising / Graphic Design / Events 53,160 XCD
Advertising Sales Director Advertising / Graphic Design / Events 58,440 XCD
Advertising Strategic Planner Advertising / Graphic Design / Events 33,980 XCD
Advertising Team Leader Advertising / Graphic Design / Events 32,620 XCD
Animator Advertising / Graphic Design / Events 24,280 XCD
Art Director Advertising / Graphic Design / Events 31,340 XCD
Art Manager Advertising / Graphic Design / Events 35,500 XCD
Artist Advertising / Graphic Design / Events 26,100 XCD
Artworker Advertising / Graphic Design / Events 20,520 XCD
Assistant Art Director Advertising / Graphic Design / Events 23,260 XCD
Audio and Video Equipment Technician Advertising / Graphic Design / Events 18,280 XCD
Audio Engineer Advertising / Graphic Design / Events 19,940 XCD
Audiosual Technician Advertising / Graphic Design / Events 19,020 XCD
Broadcast Administrator Advertising / Graphic Design / Events 34,480 XCD
Catering Sales Advertising / Graphic Design / Events 21,380 XCD
Catering Trainer Advertising / Graphic Design / Events 23,480 XCD
Commercial and Industrial Designer Advertising / Graphic Design / Events 21,540 XCD
Conference Organiser Advertising / Graphic Design / Events 25,220 XCD
Content and Media Production Lead Advertising / Graphic Design / Events 37,620 XCD
CopyWriter Advertising / Graphic Design / Events 19,980 XCD
Creative Designer Advertising / Graphic Design / Events 24,280 XCD
Creative Director Advertising / Graphic Design / Events 31,380 XCD
Designer Advertising / Graphic Design / Events 17,860 XCD
Desktop Publisher Advertising / Graphic Design / Events 15,880 XCD
Digital Campaign Manager Advertising / Graphic Design / Events 36,940 XCD
Digital Media Manager Advertising / Graphic Design / Events 37,800 XCD
Digital Media Strategist Advertising / Graphic Design / Events 38,680 XCD
Director of Events Advertising / Graphic Design / Events 51,120 XCD
Director of Graphic Design Advertising / Graphic Design / Events 27,560 XCD
Director of Social Media Marketing Advertising / Graphic Design / Events 44,800 XCD
Events and Promotions Manager Advertising / Graphic Design / Events 53,160 XCD
Events Director Advertising / Graphic Design / Events 54,560 XCD
Exhibit Designer Advertising / Graphic Design / Events 25,940 XCD
Exhibit Display Coordinator Advertising / Graphic Design / Events 27,020 XCD
Exhibit Display Manager Advertising / Graphic Design / Events 34,240 XCD
Finisher Advertising / Graphic Design / Events 16,720 XCD
Graphic Artist Advertising / Graphic Design / Events 19,060 XCD
Graphic Design Specialist Advertising / Graphic Design / Events 23,480 XCD
Graphic Designer Advertising / Graphic Design / Events 19,160 XCD
Graphics Artist Advertising / Graphic Design / Events 21,100 XCD
Graphics Design Supervisor Advertising / Graphic Design / Events 26,660 XCD
Group Creative Director Advertising / Graphic Design / Events 38,260 XCD
Imagery Analyst Advertising / Graphic Design / Events 19,020 XCD
Imaging Technologist Advertising / Graphic Design / Events 18,280 XCD
Interaction Designer Advertising / Graphic Design / Events 17,560 XCD
Media Analyst Advertising / Graphic Design / Events 25,160 XCD
Media Executive Advertising / Graphic Design / Events 35,500 XCD
Media Production Coordinator Advertising / Graphic Design / Events 23,080 XCD
Media Production Manager Advertising / Graphic Design / Events 44,140 XCD
Media Project Manager Advertising / Graphic Design / Events 41,480 XCD
Media Relations Representative Advertising / Graphic Design / Events 38,260 XCD
Media Sales Executive Advertising / Graphic Design / Events 42,040 XCD
Meeting and Event Planner Advertising / Graphic Design / Events 23,660 XCD
Multimedia Artist Advertising / Graphic Design / Events 19,380 XCD
Multimedia Specialist Advertising / Graphic Design / Events 18,280 XCD
Photographer Advertising / Graphic Design / Events 17,560 XCD
PPC Campaign Manager Advertising / Graphic Design / Events 30,700 XCD
Print Production Manager Advertising / Graphic Design / Events 38,260 XCD
Product and Brand Manager Advertising / Graphic Design / Events 50,620 XCD
Sales Promotion Manager Advertising / Graphic Design / Events 49,820 XCD
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 20,760 XCD
Sketch Artist Advertising / Graphic Design / Events 22,400 XCD
Social Media Executive Advertising / Graphic Design / Events 41,660 XCD
Social Media Manager Advertising / Graphic Design / Events 38,340 XCD
Social Media Marketing Manager Advertising / Graphic Design / Events 41,180 XCD
Social Media Strategist Advertising / Graphic Design / Events 44,300 XCD
Special Events Supervisor Advertising / Graphic Design / Events 30,700 XCD
Technical Typist Advertising / Graphic Design / Events 17,020 XCD
User Experience UX Designer Advertising / Graphic Design / Events 21,560 XCD
UX Designer Advertising / Graphic Design / Events 19,020 XCD

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