Average Media Executive Salary in Thailand for 2024

In this article, we will look at the average Media Executive salary for 2024 in Thailand and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Thai baht. To keep things simple, we are using the THB currency code instead of the currency symbol ฿.

How Much Does a Media Executive Make in Thailand?

A Media Executive working in Thailand will typically earn around 1,249,900 THB per year, and this can range from the lowest average salary of about 632,400 THB to the highest average salary of 1,921,500 THB.

Average Annual Salary
1,249,900 THB
Average Monthly Salary
104,158 THB

Lowest Annual Salary
632,400 THB
Lowest Monthly Salary
52,700 THB

Highest Annual Salary
1,921,500 THB
Highest Monthly Salary
160,125 THB

These are average salaries for a Media Executive in Thailand and include benefits such as housing and transport. It's also possible for a Media Executive to earn more or less than the average salaries shown above.

Media Executive salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Media Executive Salaries in Thailand

So we've looked at the average salaries a Media Executive will earn in Thailand. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Media Executive can earn between 632,400 THB and 1,921,500 THB on average in Thailand. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Media Executive in Thailand is 1,224,800 THB. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 1,224,800 THB, and 50% of the population earn more than 1,224,800 THB.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Media Executive salary in Thailand, 25% of the population are earning less than 832,300 THB while 75% of the population earn more than 832,300 THB.

75% of the population earn less than 1,537,500 THB, and 25% of the population earn more than 1,537,500 THB.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Media Executive Salary by Experience Level in Thailand

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average media executive salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Media Executive in Thailand that has less than two years of experience can expect to earn somewhere in the region of 710,500 THB.
  • 2 - 5 Years Experience. With two to five years of experience the average Media Executive salary would increase to 929,700 THB.
  • 5 - 10 Years Experience. From five to ten years of experience as a Media Executive, the average salary would be 1,296,900 THB.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 1,560,800 THB.
  • 15 - 20 Years Experience. A Media Executive with 15 to 20 years of experience can earn an average of 1,693,600 THB.
  • 20+ Years Experience. For a Media Executive with more than 20 years, the expected average salary increases to 1,835,700 THB.

Average Salary by Experience Chart

0-2 Years
710,500 THB
2-5 Years +31%
929,700 THB
5-10 Years +40%
1,296,900 THB
10-15 Years +20%
1,560,800 THB
15-20 Years +9%
1,693,600 THB
20+ Years +8%
1,835,700 THB

Media Executive Salary by Education Level in Thailand

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Media Executive in Thailand based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Media Executive in Thailand with a high school education can earn an average salary of 852,900 THB.

  • Certificate or Diploma. A Media Executive in Thailand with a certificate or diploma education can earn an average salary of 978,900 THB.

  • Bachelor's Degree. A Media Executive in Thailand with a bachelor's degree education can earn an average salary of 1,380,400 THB.

  • Master's Degree. A Media Executive in Thailand with a master's degree education can earn an average salary of 1,777,700 THB.

Average Salary by Education Chart

High School
852,900 THB
Certificate or Diploma +15%
978,900 THB
Bachelor's Degree +41%
1,380,400 THB
Master's Degree +29%
1,777,700 THB

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Thailand is around 485,000 to 1,450,000 THB and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Media Executive Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Thailand, a male media executive will earn an average of 1,320,500 THB, while a female media executive will earn around 1,168,300 THB.

This means that a male media executive earns approximately 13% more than a female media executive for performing the same job.

Average Salary by Gender Chart in Thailand

Male
1,320,500 THB
Female -13%
1,168,300 THB

Media Executive Average Pay Raise in Thailand

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Media Executive in Thailand is around 11% every 18 months.

The national average pay raise across all professions and industries in Thailand is around 8% every 17 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 18 ) × 12  = 7%

What this means is that a Media Executive in Thailand can expect to receive an average pay raise of around 7% every 12 months.

Annual Pay Raise by Industry in Thailand for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Thailand.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
8%
Energy
7%
Information Technology
6%
Healthcare
5%
Travel
4%
Construction
3%
Education
2%

Media Executive Bonus and Incentive Rates in Thailand

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Media Executive is a moderate bonus based job, with 54% of employees reporting at least one bonus in the last 12 months.

46% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 6%.

Received Bonus
54%
No Bonus
46%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Thailand earn approximately 6% more than private sector employees in the same role.

Public Sector
1,198,300 THB
Private Sector -6%
1,129,700 THB

Salaries for Jobs Similar to a Media Executive

In the table below, we have salary information for jobs that are similar to a Media Executive in Thailand.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 1,306,100 THB
Advertising Account Manager Advertising / Graphic Design / Events 1,510,400 THB
Advertising Account Planner Advertising / Graphic Design / Events 752,600 THB
Advertising and Promotions Manager Advertising / Graphic Design / Events 1,870,400 THB
Advertising Coordinator Advertising / Graphic Design / Events 970,600 THB
Advertising Manager Advertising / Graphic Design / Events 1,980,600 THB
Advertising Operations Manager Advertising / Graphic Design / Events 2,003,200 THB
Advertising Sales Director Advertising / Graphic Design / Events 1,955,300 THB
Advertising Strategic Planner Advertising / Graphic Design / Events 1,296,900 THB
Advertising Team Leader Advertising / Graphic Design / Events 1,180,700 THB
Animator Advertising / Graphic Design / Events 832,100 THB
Art Director Advertising / Graphic Design / Events 1,159,900 THB
Art Manager Advertising / Graphic Design / Events 1,196,800 THB
Artist Advertising / Graphic Design / Events 1,009,200 THB
Artworker Advertising / Graphic Design / Events 694,700 THB
Assistant Art Director Advertising / Graphic Design / Events 927,000 THB
Audio and Video Equipment Technician Advertising / Graphic Design / Events 689,900 THB
Audio Engineer Advertising / Graphic Design / Events 862,200 THB
Audiosual Technician Advertising / Graphic Design / Events 725,700 THB
Broadcast Administrator Advertising / Graphic Design / Events 1,198,200 THB
Catering Sales Advertising / Graphic Design / Events 744,700 THB
Catering Trainer Advertising / Graphic Design / Events 878,900 THB
Commercial and Industrial Designer Advertising / Graphic Design / Events 681,500 THB
Conference Organiser Advertising / Graphic Design / Events 887,100 THB
Content and Media Production Lead Advertising / Graphic Design / Events 1,345,400 THB
CopyWriter Advertising / Graphic Design / Events 781,200 THB
Creative Designer Advertising / Graphic Design / Events 932,800 THB
Creative Director Advertising / Graphic Design / Events 1,165,300 THB
Designer Advertising / Graphic Design / Events 649,700 THB
Desktop Publisher Advertising / Graphic Design / Events 581,000 THB
Digital Campaign Manager Advertising / Graphic Design / Events 1,296,900 THB
Digital Media Manager Advertising / Graphic Design / Events 1,464,200 THB
Digital Media Strategist Advertising / Graphic Design / Events 1,405,700 THB
Director of Events Advertising / Graphic Design / Events 1,908,800 THB
Director of Graphic Design Advertising / Graphic Design / Events 1,130,800 THB
Director of Social Media Marketing Advertising / Graphic Design / Events 1,476,700 THB
Events and Promotions Manager Advertising / Graphic Design / Events 1,967,000 THB
Events Director Advertising / Graphic Design / Events 1,908,800 THB
Exhibit Designer Advertising / Graphic Design / Events 948,300 THB
Exhibit Display Coordinator Advertising / Graphic Design / Events 943,800 THB
Exhibit Display Manager Advertising / Graphic Design / Events 1,273,300 THB
Finisher Advertising / Graphic Design / Events 641,900 THB
Graphic Artist Advertising / Graphic Design / Events 782,500 THB
Graphic Design Specialist Advertising / Graphic Design / Events 852,900 THB
Graphic Designer Advertising / Graphic Design / Events 722,100 THB
Graphics Artist Advertising / Graphic Design / Events 757,600 THB
Graphics Design Supervisor Advertising / Graphic Design / Events 1,042,000 THB
Group Creative Director Advertising / Graphic Design / Events 1,345,400 THB
Imagery Analyst Advertising / Graphic Design / Events 669,100 THB
Imaging Technologist Advertising / Graphic Design / Events 679,200 THB
Interaction Designer Advertising / Graphic Design / Events 581,000 THB
Media Analyst Advertising / Graphic Design / Events 939,600 THB
Media Planner Advertising / Graphic Design / Events 962,300 THB
Media Production Coordinator Advertising / Graphic Design / Events 927,000 THB
Media Production Manager Advertising / Graphic Design / Events 1,537,500 THB
Media Project Manager Advertising / Graphic Design / Events 1,606,100 THB
Media Relations Representative Advertising / Graphic Design / Events 1,306,100 THB
Media Sales Executive Advertising / Graphic Design / Events 1,594,500 THB
Meeting and Event Planner Advertising / Graphic Design / Events 943,800 THB
Multimedia Artist Advertising / Graphic Design / Events 772,700 THB
Multimedia Specialist Advertising / Graphic Design / Events 679,200 THB
Photographer Advertising / Graphic Design / Events 658,300 THB
PPC Campaign Manager Advertising / Graphic Design / Events 1,196,800 THB
Print Production Manager Advertising / Graphic Design / Events 1,320,500 THB
Product and Brand Manager Advertising / Graphic Design / Events 1,921,500 THB
Sales Promotion Manager Advertising / Graphic Design / Events 1,800,200 THB
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 814,100 THB
Sketch Artist Advertising / Graphic Design / Events 832,100 THB
Social Media Executive Advertising / Graphic Design / Events 1,487,200 THB
Social Media Manager Advertising / Graphic Design / Events 1,510,400 THB
Social Media Marketing Manager Advertising / Graphic Design / Events 1,570,900 THB
Social Media Strategist Advertising / Graphic Design / Events 1,560,800 THB
Special Events Supervisor Advertising / Graphic Design / Events 1,189,900 THB
Technical Typist Advertising / Graphic Design / Events 518,900 THB
User Experience UX Designer Advertising / Graphic Design / Events 858,400 THB
UX Designer Advertising / Graphic Design / Events 717,900 THB

Salary Comparison by City

If you want to compare salaries with different cities in Thailand, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Bangkok (Krung Thep) 1,306,100 THB
Chiang Mai 1,357,900 THB

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