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Average Media Executive Salary in Taiwan for 2026

A media executive in Taiwan earns about 1,678,300 TWD a year. That's 8% above the national average of 1,547,500 TWD.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in Taiwan sit around 807,900 TWD a year, while the very top stretches to 2,641,300 TWD. Everything on this page is in New Taiwan dollar (TWD, symbol $), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in Taiwan, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.


How much does a media executive make in Taiwan?

Average salary
1,678,300 TWD
139,858 TWD per month
Lowest reported
807,900 TWD
67,325 TWD per month
Highest reported
2,641,300 TWD
220,108 TWD per month

A typical media executive working in Taiwan brings home around 139,858 TWD a month before tax. Entry-level pay starts near 807,900 TWD, and the top of the ladder reaches roughly 2,641,300 TWD for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior media executive working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around.


How media executive pay ranges in Taiwan

A good way to think about salary in Taiwan is to look at the distribution rather than the headline average. Half of all media executives in Taiwan earn less than 1,751,700 TWD a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 1,147,600 TWD (the 25th percentile), and a quarter clear 2,281,800 TWD (the 75th percentile). The middle 50% of media executives sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 807,900 TWD. The highest stretch to 2,641,300 TWD, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

807,900
Low
1,751,700
Median
2,641,300
High
1,147,600
25th
2,281,800
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in TWD

Media executive pay by experience in Taiwan

Years of experience is the single biggest lever on pay for a media executive in Taiwan, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical media executive salary changes as you move through the career ladder.

  • 0-2 Years
    942,700 TWD
  • 2-5 Years
    +41% from previous
    1,333,900 TWD
  • 5-10 Years
    +31% from previous
    1,751,700 TWD
  • 10-15 Years
    +23% from previous
    2,161,200 TWD
  • 15-20 Years
    +6% from previous
    2,290,300 TWD
  • 20+ Years
    +10% from previous
    2,519,500 TWD

The single largest jump on the ladder is from 0 - 2 Years to 2 - 5 Years, where pay rises by about 41%. That is the point at which a media executive typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.


Media executive pay by education in Taiwan

Education sits alongside experience as one of the biggest factors driving media executive pay in Taiwan. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average media executive salary in Taiwan broken down by the highest level of education a worker has completed.

  • High School
    1,172,800 TWD
  • Certificate or Diploma
    +16% from previous
    1,357,900 TWD
  • Bachelor's Degree
    +46% from previous
    1,980,600 TWD
  • Master's Degree
    +23% from previous
    2,435,600 TWD

Media executive gender pay gap in Taiwan

The gender pay gap is a stubborn feature of almost every labour market, and Taiwan is no exception. Male media executives in Taiwan earn an average of 1,777,700 TWD a year, while female media executives earn around 1,632,100 TWD. That works out to a 9% gap in favour of men, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Media Executive gender pay gap

8%

Men earn this much more than women on average in Taiwan.

Men 1,777,700 TWD
Women 1,632,100 TWD

Pay raises for a media executive in Taiwan

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in Taiwan sees a raise of about 8% every 29 months, which works out to roughly 3% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in Taiwan, the national average raise is around 5% every 28 months.

By industry

Industries with the highest pay raises in Taiwan:

  • Banking
  • Energy
    1%
  • Information Technology
  • Healthcare
    2%
  • Travel
  • Construction
  • Education

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Media executive bonus rates in Taiwan

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

39%

39% of media executives in Taiwan reported a bonus of some kind in the past twelve months. That makes a media executive a low-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 3% to 6% of base salary. The remaining 61% of media executives reported no bonus at all over the same period.

Which careers pay bonuses in Taiwan

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Media executive: public vs private sector pay

Public-sector pay in Taiwan is about 7% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

7%

Public-sector workers earn this much more than private-sector workers in Taiwan on average.

Public sector 1,594,500 TWD
Private sector 1,487,200 TWD

Media executive salary by city in Taiwan

Media executive pay is not even across Taiwan. The chart below shows the highest-paying cities in the dataset, followed by the full location table.

  • Kaohsiung
  • Taichung
  • Taipei
  • Tainan
LocationTypeAverageMedianRange
KaohsiungCity1,908,800 TWD1,788,300 TWD1,009,600-2,893,600 TWD
TaichungCity1,765,300 TWD1,835,700 TWD844,600-2,759,700 TWD
TaipeiCity1,703,200 TWD1,741,800 TWD832,000-2,653,700 TWD
TainanCity1,560,800 TWD1,500,800 TWD812,900-2,401,300 TWD


Media Executive in Taiwan: FAQs

  • How much does a media executive make per month in Taiwan?

    A media executive in Taiwan earns about 139,858 TWD a month before tax, based on an annual average of 1,678,300 TWD.

  • What's the salary range for a media executive in Taiwan?

    Entry-level media executives in Taiwan start near 807,900 TWD. Top-end pay reaches around 2,641,300 TWD. The middle 50% of earners sit between 1,147,600 and 2,281,800 TWD.

  • Is the median media executive salary in Taiwan higher or lower than the average?

    The median is 1,751,700 TWD, higher than the average of 1,678,300 TWD. Half of media executives in Taiwan earn below the median, half earn above it.

  • What's the gender pay gap for media executives in Taiwan?

    Men working as a media executive in Taiwan earn around 9% more than women on average (1,777,700 vs 1,632,100 TWD a year).

  • Do media executives in Taiwan get bonuses?

    About 39% of media executives in Taiwan reported a bonus in the past 12 months. Reported bonuses ranged from 3% to 6% of base salary.

  • Do media executives earn more in the public or private sector in Taiwan?

    In Taiwan, the public sector pays a media executive about 7% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do media executives in Taiwan get a pay raise?

    A media executive in Taiwan sees a raise of around 8% every 29 months, equivalent to roughly 3% a year.