Average Media Analyst Salary in Liberia for 2024

In this article, we will look at the average Media Analyst salary for 2024 in Liberia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Liberian dollar. To keep things simple, we are using the LRD currency code instead of the currency symbol $.

How Much Does a Media Analyst Make in Liberia?

A Media Analyst working in Liberia will typically earn around 675,200 LRD per year, and this can range from the lowest average salary of about 325,800 LRD to the highest average salary of 1,059,800 LRD.

Average Annual Salary
675,200 LRD
Average Monthly Salary
56,266 LRD

Lowest Annual Salary
325,800 LRD
Lowest Monthly Salary
27,150 LRD

Highest Annual Salary
1,059,800 LRD
Highest Monthly Salary
88,316 LRD

These are average salaries for a Media Analyst in Liberia and include benefits such as housing and transport. It's also possible for a Media Analyst to earn more or less than the average salaries shown above.

Media Analyst salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Media Analyst Salaries in Liberia

So we've looked at the average salaries a Media Analyst will earn in Liberia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Media Analyst can earn between 325,800 LRD and 1,059,800 LRD on average in Liberia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Media Analyst in Liberia is 704,300 LRD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 704,300 LRD, and 50% of the population earn more than 704,300 LRD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Media Analyst salary in Liberia, 25% of the population are earning less than 462,300 LRD while 75% of the population earn more than 462,300 LRD.

75% of the population earn less than 917,700 LRD, and 25% of the population earn more than 917,700 LRD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Media Analyst Salary by Experience Level in Liberia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average media analyst salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Media Analyst in Liberia that has less than two years of experience can expect to earn somewhere in the region of 378,800 LRD.
  • 2 - 5 Years Experience. With two to five years of experience the average Media Analyst salary would increase to 535,900 LRD.
  • 5 - 10 Years Experience. From five to ten years of experience as a Media Analyst, the average salary would be 707,700 LRD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 869,400 LRD.
  • 15 - 20 Years Experience. A Media Analyst with 15 to 20 years of experience can earn an average of 925,900 LRD.
  • 20+ Years Experience. For a Media Analyst with more than 20 years, the expected average salary increases to 1,011,300 LRD.

Average Salary by Experience Chart

0-2 Years
378,800 LRD
2-5 Years +42%
535,900 LRD
5-10 Years +31%
707,700 LRD
10-15 Years +23%
869,400 LRD
15-20 Years +6%
925,900 LRD
20+ Years +10%
1,011,300 LRD

Media Analyst Salary by Education Level in Liberia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Media Analyst in Liberia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Media Analyst in Liberia with a high school education can earn an average salary of 472,100 LRD.

  • Certificate or Diploma. A Media Analyst in Liberia with a certificate or diploma education can earn an average salary of 543,200 LRD.

  • Bachelor's Degree. A Media Analyst in Liberia with a bachelor's degree education can earn an average salary of 794,900 LRD.

  • Master's Degree. A Media Analyst in Liberia with a master's degree education can earn an average salary of 978,900 LRD.

Average Salary by Education Chart

High School
472,100 LRD
Certificate or Diploma +16%
543,200 LRD
Bachelor's Degree +46%
794,900 LRD
Master's Degree +23%
978,900 LRD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Liberia is around 359,000 to 1,080,000 LRD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Media Analyst Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Liberia, a male media analyst will earn an average of 719,100 LRD, while a female media analyst will earn around 658,300 LRD.

This means that a male media analyst earns approximately 9% more than a female media analyst for performing the same job.

Average Salary by Gender Chart in Liberia

Male
719,100 LRD
Female -9%
658,300 LRD

Media Analyst Average Pay Raise in Liberia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Media Analyst in Liberia is around 6% every 29 months.

The national average pay raise across all professions and industries in Liberia is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 6 ÷ 29 ) × 12  = 2%

What this means is that a Media Analyst in Liberia can expect to receive an average pay raise of around 2% every 12 months.

Annual Pay Raise by Industry in Liberia for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Liberia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
4%
Energy
8%
Information Technology
3%
Healthcare
7%
Travel
2%
Construction
6%
Education
1%

Media Analyst Bonus and Incentive Rates in Liberia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Media Analyst is a low bonus based job, with 39% of employees reporting at least one bonus in the last 12 months.

61% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 6%.

Received Bonus
39%
No Bonus
61%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Liberia earn approximately 21% more than private sector employees in the same role.

Public Sector
948,900 LRD
Private Sector -21%
782,500 LRD

Salaries for Jobs Similar to a Media Analyst

In the table below, we have salary information for jobs that are similar to a Media Analyst in Liberia.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 957,800 LRD
Advertising Account Manager Advertising / Graphic Design / Events 1,054,900 LRD
Advertising Account Planner Advertising / Graphic Design / Events 518,300 LRD
Advertising and Promotions Manager Advertising / Graphic Design / Events 1,487,200 LRD
Advertising Coordinator Advertising / Graphic Design / Events 733,300 LRD
Advertising Manager Advertising / Graphic Design / Events 1,369,700 LRD
Advertising Operations Manager Advertising / Graphic Design / Events 1,510,400 LRD
Advertising Sales Director Advertising / Graphic Design / Events 1,500,800 LRD
Advertising Strategic Planner Advertising / Graphic Design / Events 926,000 LRD
Advertising Team Leader Advertising / Graphic Design / Events 866,900 LRD
Animator Advertising / Graphic Design / Events 641,900 LRD
Art Director Advertising / Graphic Design / Events 899,200 LRD
Art Manager Advertising / Graphic Design / Events 847,000 LRD
Artist Advertising / Graphic Design / Events 722,100 LRD
Artworker Advertising / Graphic Design / Events 535,900 LRD
Assistant Art Director Advertising / Graphic Design / Events 653,200 LRD
Audio and Video Equipment Technician Advertising / Graphic Design / Events 535,800 LRD
Audio Engineer Advertising / Graphic Design / Events 633,100 LRD
Audiosual Technician Advertising / Graphic Design / Events 524,400 LRD
Broadcast Administrator Advertising / Graphic Design / Events 955,800 LRD
Catering Sales Advertising / Graphic Design / Events 573,500 LRD
Catering Trainer Advertising / Graphic Design / Events 681,500 LRD
Commercial and Industrial Designer Advertising / Graphic Design / Events 513,300 LRD
Conference Organiser Advertising / Graphic Design / Events 650,700 LRD
Content and Media Production Lead Advertising / Graphic Design / Events 1,009,600 LRD
CopyWriter Advertising / Graphic Design / Events 566,900 LRD
Creative Designer Advertising / Graphic Design / Events 643,800 LRD
Creative Director Advertising / Graphic Design / Events 852,600 LRD
Designer Advertising / Graphic Design / Events 489,500 LRD
Desktop Publisher Advertising / Graphic Design / Events 420,800 LRD
Digital Campaign Manager Advertising / Graphic Design / Events 893,500 LRD
Digital Media Manager Advertising / Graphic Design / Events 1,031,200 LRD
Digital Media Strategist Advertising / Graphic Design / Events 1,058,800 LRD
Director of Events Advertising / Graphic Design / Events 1,524,300 LRD
Director of Graphic Design Advertising / Graphic Design / Events 830,500 LRD
Director of Social Media Marketing Advertising / Graphic Design / Events 1,120,700 LRD
Events and Promotions Manager Advertising / Graphic Design / Events 1,450,700 LRD
Events Director Advertising / Graphic Design / Events 1,440,700 LRD
Exhibit Designer Advertising / Graphic Design / Events 710,500 LRD
Exhibit Display Coordinator Advertising / Graphic Design / Events 702,800 LRD
Exhibit Display Manager Advertising / Graphic Design / Events 862,400 LRD
Finisher Advertising / Graphic Design / Events 451,000 LRD
Graphic Artist Advertising / Graphic Design / Events 563,000 LRD
Graphic Design Specialist Advertising / Graphic Design / Events 672,600 LRD
Graphic Designer Advertising / Graphic Design / Events 545,300 LRD
Graphics Artist Advertising / Graphic Design / Events 548,800 LRD
Graphics Design Supervisor Advertising / Graphic Design / Events 748,600 LRD
Group Creative Director Advertising / Graphic Design / Events 986,700 LRD
Imagery Analyst Advertising / Graphic Design / Events 524,400 LRD
Imaging Technologist Advertising / Graphic Design / Events 533,000 LRD
Interaction Designer Advertising / Graphic Design / Events 448,500 LRD
Media Executive Advertising / Graphic Design / Events 899,200 LRD
Media Planner Advertising / Graphic Design / Events 728,500 LRD
Media Production Coordinator Advertising / Graphic Design / Events 652,200 LRD
Media Production Manager Advertising / Graphic Design / Events 1,198,300 LRD
Media Project Manager Advertising / Graphic Design / Events 1,224,800 LRD
Media Relations Representative Advertising / Graphic Design / Events 956,200 LRD
Media Sales Executive Advertising / Graphic Design / Events 1,166,500 LRD
Meeting and Event Planner Advertising / Graphic Design / Events 675,100 LRD
Multimedia Artist Advertising / Graphic Design / Events 556,000 LRD
Multimedia Specialist Advertising / Graphic Design / Events 533,000 LRD
Photographer Advertising / Graphic Design / Events 502,200 LRD
PPC Campaign Manager Advertising / Graphic Design / Events 926,000 LRD
Print Production Manager Advertising / Graphic Design / Events 1,009,600 LRD
Product and Brand Manager Advertising / Graphic Design / Events 1,345,400 LRD
Sales Promotion Manager Advertising / Graphic Design / Events 1,417,600 LRD
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 633,100 LRD
Sketch Artist Advertising / Graphic Design / Events 619,000 LRD
Social Media Executive Advertising / Graphic Design / Events 1,159,000 LRD
Social Media Manager Advertising / Graphic Design / Events 1,067,500 LRD
Social Media Marketing Manager Advertising / Graphic Design / Events 1,080,200 LRD
Social Media Strategist Advertising / Graphic Design / Events 1,114,700 LRD
Special Events Supervisor Advertising / Graphic Design / Events 832,100 LRD
Technical Typist Advertising / Graphic Design / Events 382,600 LRD
User Experience UX Designer Advertising / Graphic Design / Events 592,200 LRD
UX Designer Advertising / Graphic Design / Events 504,500 LRD

Salary Comparison by City

If you want to compare salaries with different cities in Liberia, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Monrovia 732,400 LRD

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