Average Media Analyst Salary in Kenya for 2024

In this article, we will look at the average Media Analyst salary for 2024 in Kenya and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Kenyan shilling. To keep things simple, we are using the KES currency code instead of the currency symbol Sh.

How Much Does a Media Analyst Make in Kenya?

A Media Analyst working in Kenya will typically earn around 1,450,700 KES per year, and this can range from the lowest average salary of about 757,300 KES to the highest average salary of 2,221,600 KES.

Average Annual Salary
1,450,700 KES
Average Monthly Salary
120,891 KES

Lowest Annual Salary
757,300 KES
Lowest Monthly Salary
63,108 KES

Highest Annual Salary
2,221,600 KES
Highest Monthly Salary
185,133 KES

These are average salaries for a Media Analyst in Kenya and include benefits such as housing and transport. It's also possible for a Media Analyst to earn more or less than the average salaries shown above.

Media Analyst salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Media Analyst Salaries in Kenya

So we've looked at the average salaries a Media Analyst will earn in Kenya. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Media Analyst can earn between 757,300 KES and 2,221,600 KES on average in Kenya. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Media Analyst in Kenya is 1,391,600 KES. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 1,391,600 KES, and 50% of the population earn more than 1,391,600 KES.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Media Analyst salary in Kenya, 25% of the population are earning less than 970,200 KES while 75% of the population earn more than 970,200 KES.

75% of the population earn less than 1,741,800 KES, and 25% of the population earn more than 1,741,800 KES.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Media Analyst Salary by Experience Level in Kenya

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average media analyst salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Media Analyst in Kenya that has less than two years of experience can expect to earn somewhere in the region of 860,300 KES.
  • 2 - 5 Years Experience. With two to five years of experience the average Media Analyst salary would increase to 1,154,300 KES.
  • 5 - 10 Years Experience. From five to ten years of experience as a Media Analyst, the average salary would be 1,500,800 KES.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 1,811,000 KES.
  • 15 - 20 Years Experience. A Media Analyst with 15 to 20 years of experience can earn an average of 1,980,600 KES.
  • 20+ Years Experience. For a Media Analyst with more than 20 years, the expected average salary increases to 2,086,500 KES.

Average Salary by Experience Chart

0-2 Years
860,300 KES
2-5 Years +34%
1,154,300 KES
5-10 Years +30%
1,500,800 KES
10-15 Years +21%
1,811,000 KES
15-20 Years +9%
1,980,600 KES
20+ Years +5%
2,086,500 KES

Media Analyst Salary by Education Level in Kenya

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Media Analyst in Kenya based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Media Analyst in Kenya with a high school education can earn an average salary of 1,037,000 KES.

  • Certificate or Diploma. A Media Analyst in Kenya with a certificate or diploma education can earn an average salary of 1,182,400 KES.

  • Bachelor's Degree. A Media Analyst in Kenya with a bachelor's degree education can earn an average salary of 1,668,900 KES.

  • Master's Degree. A Media Analyst in Kenya with a master's degree education can earn an average salary of 2,015,600 KES.

Average Salary by Education Chart

High School
1,037,000 KES
Certificate or Diploma +14%
1,182,400 KES
Bachelor's Degree +41%
1,668,900 KES
Master's Degree +21%
2,015,600 KES

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Kenya is around 734,000 to 2,200,000 KES and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Media Analyst Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Kenya, a male media analyst will earn an average of 1,537,500 KES, while a female media analyst will earn around 1,405,700 KES.

This means that a male media analyst earns approximately 9% more than a female media analyst for performing the same job.

Average Salary by Gender Chart in Kenya

Male
1,537,500 KES
Female -9%
1,405,700 KES

Media Analyst Average Pay Raise in Kenya

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Media Analyst in Kenya is around 7% every 29 months.

The national average pay raise across all professions and industries in Kenya is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 7 ÷ 29 ) × 12  = 3%

What this means is that a Media Analyst in Kenya can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Kenya for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Kenya.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
3%
Energy
6%
Information Technology
9%
Healthcare
3%
Travel
6%
Construction
9%
Education
3%

Media Analyst Bonus and Incentive Rates in Kenya

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Media Analyst is a low bonus based job, with 35% of employees reporting at least one bonus in the last 12 months.

65% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 5%.

Received Bonus
35%
No Bonus
65%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Kenya earn approximately 14% more than private sector employees in the same role.

Public Sector
1,908,800 KES
Private Sector -14%
1,678,300 KES

Salaries for Jobs Similar to a Media Analyst

In the table below, we have salary information for jobs that are similar to a Media Analyst in Kenya.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 1,990,300 KES
Advertising Account Manager Advertising / Graphic Design / Events 2,290,300 KES
Advertising Account Planner Advertising / Graphic Design / Events 1,122,500 KES
Advertising and Promotions Manager Advertising / Graphic Design / Events 2,878,300 KES
Advertising Coordinator Advertising / Graphic Design / Events 1,405,700 KES
Advertising Manager Advertising / Graphic Design / Events 2,854,700 KES
Advertising Operations Manager Advertising / Graphic Design / Events 3,094,100 KES
Advertising Sales Director Advertising / Graphic Design / Events 3,108,200 KES
Advertising Strategic Planner Advertising / Graphic Design / Events 1,955,300 KES
Advertising Team Leader Advertising / Graphic Design / Events 1,741,800 KES
Animator Advertising / Graphic Design / Events 1,306,100 KES
Art Director Advertising / Graphic Design / Events 1,825,000 KES
Art Manager Advertising / Graphic Design / Events 1,858,200 KES
Artist Advertising / Graphic Design / Events 1,570,900 KES
Artworker Advertising / Graphic Design / Events 1,134,500 KES
Assistant Art Director Advertising / Graphic Design / Events 1,450,700 KES
Audio and Video Equipment Technician Advertising / Graphic Design / Events 1,114,700 KES
Audio Engineer Advertising / Graphic Design / Events 1,320,500 KES
Audiosual Technician Advertising / Graphic Design / Events 1,016,300 KES
Broadcast Administrator Advertising / Graphic Design / Events 1,846,200 KES
Catering Sales Advertising / Graphic Design / Events 1,175,700 KES
Catering Trainer Advertising / Graphic Design / Events 1,380,400 KES
Commercial and Industrial Designer Advertising / Graphic Design / Events 1,058,300 KES
Conference Organiser Advertising / Graphic Design / Events 1,345,400 KES
Content and Media Production Lead Advertising / Graphic Design / Events 2,173,000 KES
CopyWriter Advertising / Graphic Design / Events 1,198,300 KES
Creative Designer Advertising / Graphic Design / Events 1,391,600 KES
Creative Director Advertising / Graphic Design / Events 1,777,700 KES
Designer Advertising / Graphic Design / Events 1,043,700 KES
Desktop Publisher Advertising / Graphic Design / Events 864,900 KES
Digital Campaign Manager Advertising / Graphic Design / Events 1,870,400 KES
Digital Media Manager Advertising / Graphic Design / Events 2,290,300 KES
Digital Media Strategist Advertising / Graphic Design / Events 2,254,400 KES
Director of Events Advertising / Graphic Design / Events 3,144,700 KES
Director of Graphic Design Advertising / Graphic Design / Events 1,716,600 KES
Director of Social Media Marketing Advertising / Graphic Design / Events 2,362,300 KES
Events and Promotions Manager Advertising / Graphic Design / Events 2,976,900 KES
Events Director Advertising / Graphic Design / Events 2,964,800 KES
Exhibit Designer Advertising / Graphic Design / Events 1,524,300 KES
Exhibit Display Coordinator Advertising / Graphic Design / Events 1,428,800 KES
Exhibit Display Manager Advertising / Graphic Design / Events 1,921,500 KES
Finisher Advertising / Graphic Design / Events 939,600 KES
Graphic Artist Advertising / Graphic Design / Events 1,097,500 KES
Graphic Design Specialist Advertising / Graphic Design / Events 1,283,600 KES
Graphic Designer Advertising / Graphic Design / Events 1,196,900 KES
Graphics Artist Advertising / Graphic Design / Events 1,165,300 KES
Graphics Design Supervisor Advertising / Graphic Design / Events 1,547,500 KES
Group Creative Director Advertising / Graphic Design / Events 1,990,300 KES
Imagery Analyst Advertising / Graphic Design / Events 1,112,300 KES
Imaging Technologist Advertising / Graphic Design / Events 1,021,800 KES
Interaction Designer Advertising / Graphic Design / Events 953,200 KES
Media Executive Advertising / Graphic Design / Events 1,921,500 KES
Media Planner Advertising / Graphic Design / Events 1,428,800 KES
Media Production Coordinator Advertising / Graphic Design / Events 1,369,700 KES
Media Production Manager Advertising / Graphic Design / Events 2,485,800 KES
Media Project Manager Advertising / Graphic Design / Events 2,460,900 KES
Media Relations Representative Advertising / Graphic Design / Events 2,076,600 KES
Media Sales Executive Advertising / Graphic Design / Events 2,435,600 KES
Meeting and Event Planner Advertising / Graphic Design / Events 1,369,700 KES
Multimedia Artist Advertising / Graphic Design / Events 1,148,200 KES
Multimedia Specialist Advertising / Graphic Design / Events 1,021,800 KES
Photographer Advertising / Graphic Design / Events 975,700 KES
PPC Campaign Manager Advertising / Graphic Design / Events 1,870,400 KES
Print Production Manager Advertising / Graphic Design / Events 1,942,700 KES
Product and Brand Manager Advertising / Graphic Design / Events 2,831,100 KES
Sales Promotion Manager Advertising / Graphic Design / Events 2,893,600 KES
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 1,320,500 KES
Sketch Artist Advertising / Graphic Design / Events 1,296,900 KES
Social Media Executive Advertising / Graphic Design / Events 2,352,500 KES
Social Media Manager Advertising / Graphic Design / Events 2,374,400 KES
Social Media Marketing Manager Advertising / Graphic Design / Events 2,411,500 KES
Social Media Strategist Advertising / Graphic Design / Events 2,423,000 KES
Special Events Supervisor Advertising / Graphic Design / Events 1,751,700 KES
Technical Typist Advertising / Graphic Design / Events 788,000 KES
User Experience UX Designer Advertising / Graphic Design / Events 1,273,300 KES
UX Designer Advertising / Graphic Design / Events 1,047,900 KES

Salary Comparison by City

If you want to compare salaries with different cities in Kenya, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Kisumu 1,259,300 KES
Mombasa 1,464,200 KES
Nairobi 1,570,900 KES

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