Average Marketing Supervisor Salary in Panama for 2024

In this article, we will look at the average Marketing Supervisor salary for 2024 in Panama and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Panamanian balboa. To keep things simple, we are using the PAB currency code instead of the currency symbol B/..

How Much Does a Marketing Supervisor Make in Panama?

A Marketing Supervisor working in Panama will typically earn around 25,440 PAB per year, and this can range from the lowest average salary of about 13,780 PAB to the highest average salary of 42,320 PAB.

Average Annual Salary
25,440 PAB
Average Monthly Salary
2,120 PAB

Lowest Annual Salary
13,780 PAB
Lowest Monthly Salary
1,148 PAB

Highest Annual Salary
42,320 PAB
Highest Monthly Salary
3,526 PAB

These are average salaries for a Marketing Supervisor in Panama and include benefits such as housing and transport. It's also possible for a Marketing Supervisor to earn more or less than the average salaries shown above.

Marketing Supervisor salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Supervisor Salaries in Panama

So we've looked at the average salaries a Marketing Supervisor will earn in Panama. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Supervisor can earn between 13,780 PAB and 42,320 PAB on average in Panama. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Supervisor in Panama is 28,820 PAB. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 28,820 PAB, and 50% of the population earn more than 28,820 PAB.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Supervisor salary in Panama, 25% of the population are earning less than 19,220 PAB while 75% of the population earn more than 19,220 PAB.

75% of the population earn less than 36,940 PAB, and 25% of the population earn more than 36,940 PAB.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Supervisor Salary by Experience Level in Panama

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing supervisor salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Supervisor in Panama that has less than two years of experience can expect to earn somewhere in the region of 15,580 PAB.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Supervisor salary would increase to 20,520 PAB.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Supervisor, the average salary would be 26,660 PAB.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 35,560 PAB.
  • 15 - 20 Years Experience. A Marketing Supervisor with 15 to 20 years of experience can earn an average of 35,260 PAB.
  • 20+ Years Experience. For a Marketing Supervisor with more than 20 years, the expected average salary increases to 39,960 PAB.

Average Salary by Experience Chart

0-2 Years
15,580 PAB
2-5 Years +29%
20,520 PAB
5-10 Years +38%
26,660 PAB
10-15 Years +24%
35,560 PAB
15-20 Years +7%
35,260 PAB
20+ Years +7%
39,960 PAB

Marketing Supervisor Salary by Education Level in Panama

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Supervisor in Panama based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Supervisor in Panama with a high school education can earn an average salary of 19,020 PAB.

  • Certificate or Diploma. A Marketing Supervisor in Panama with a certificate or diploma education can earn an average salary of 23,380 PAB.

  • Bachelor's Degree. A Marketing Supervisor in Panama with a bachelor's degree education can earn an average salary of 28,860 PAB.

  • Master's Degree. A Marketing Supervisor in Panama with a master's degree education can earn an average salary of 37,740 PAB.

Average Salary by Education Chart

High School
19,020 PAB
Certificate or Diploma +15%
23,380 PAB
Bachelor's Degree +35%
28,860 PAB
Master's Degree +26%
37,740 PAB

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Panama is around 10,600 to 31,800 PAB and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Supervisor Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Panama, a male marketing supervisor will earn an average of 28,180 PAB, while a female marketing supervisor will earn around 25,940 PAB.

This means that a male marketing supervisor earns approximately 9% more than a female marketing supervisor for performing the same job.

Average Salary by Gender Chart in Panama

Male
28,180 PAB
Female -9%
25,940 PAB

Marketing Supervisor Average Pay Raise in Panama

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Supervisor in Panama is around 10% every 19 months.

The national average pay raise across all professions and industries in Panama is around 7% every 19 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 10 ÷ 19 ) × 12  = 6%

What this means is that a Marketing Supervisor in Panama can expect to receive an average pay raise of around 6% every 12 months.

Annual Pay Raise by Industry in Panama for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Panama.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
5%
Energy
1%
Information Technology
6%
Healthcare
2%
Travel
7%
Construction
3%
Education
8%

Marketing Supervisor Bonus and Incentive Rates in Panama

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Supervisor is a high bonus based job, with 79% of employees reporting at least one bonus in the last 12 months.

21% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
79%
No Bonus
21%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Panama earn approximately 4% more than private sector employees in the same role.

Public Sector
27,040 PAB
Private Sector -4%
26,020 PAB

Salaries for Jobs Similar to a Marketing Supervisor

In the table below, we have salary information for jobs that are similar to a Marketing Supervisor in Panama.

Job Title Category Salary
Account Handler Marketing 19,860 PAB
Affiliate Manager Marketing 24,200 PAB
Analytics Specialist Marketing 21,020 PAB
Assistant Brand Manager Marketing 29,540 PAB
Assistant Product Manager Marketing 29,320 PAB
Associate Marketing Manager Marketing 31,400 PAB
Associate Product Manager Marketing 31,180 PAB
Brand Ambassador Marketing 36,020 PAB
Brand Director Marketing 45,260 PAB
Brand Executive Marketing 41,700 PAB
Brand Manager Marketing 43,480 PAB
Business Analytics Specialist Marketing 19,480 PAB
Business Channel Manager Marketing 28,660 PAB
Business Intelligence Team Leader Marketing 31,540 PAB
Campaign Specialist Marketing 24,200 PAB
Chief Marketing Officer Marketing 43,220 PAB
Chief Product Officer Marketing 40,600 PAB
Communications Officer Marketing 12,000 PAB
Content Manager Marketing 23,380 PAB
Content Marketing Strategist Marketing 25,720 PAB
Copy Editer Marketing 16,880 PAB
Copy Writer Marketing 17,560 PAB
Creative Marketing Lead Marketing 29,540 PAB
Creative Writer Marketing 15,300 PAB
Digital Marketer Marketing 25,940 PAB
Digital Marketing Manager Marketing 34,480 PAB
Digital Marketing Strategist Marketing 35,560 PAB
Digital Media Specialist Marketing 30,840 PAB
Director of Marketing Marketing 44,800 PAB
Director of Research Marketing 31,960 PAB
eMarketing Manager Marketing 36,020 PAB
Event Marketing Marketing 31,980 PAB
Head of Executive Search Marketing 38,680 PAB
Key Affiliate Manager Marketing 30,700 PAB
Localization Manager Marketing 28,680 PAB
Market Development Executive Marketing 34,120 PAB
Market Development Manager Marketing 34,540 PAB
Market Research Analyst Marketing 29,320 PAB
Market Research Manager Marketing 31,380 PAB
Market Segmentation Director Marketing 35,300 PAB
Marketing Account Supervisor Marketing 29,040 PAB
Marketing Administrator Marketing 21,560 PAB
Marketing Advisor Marketing 24,800 PAB
Marketing Analyst Marketing 27,020 PAB
Marketing and Communications Officer Marketing 14,820 PAB
Marketing and Sales Head Marketing 44,140 PAB
Marketing Assistant Marketing 15,880 PAB
Marketing Associate Marketing 14,540 PAB
Marketing Communications Manager Marketing 27,480 PAB
Marketing Consultant Marketing 35,500 PAB
Marketing Coordinator Marketing 12,580 PAB
Marketing Director Marketing 43,220 PAB
Marketing Distribution Executive Marketing 35,300 PAB
Marketing Executive Marketing 35,260 PAB
Marketing Manager Marketing 45,600 PAB
Marketing Officer Marketing 13,100 PAB
Marketing Segment Manager Marketing 34,240 PAB
Marketing Specialist Marketing 19,060 PAB
Marketing Vice President Marketing 35,340 PAB
Marketing Writer Marketing 15,300 PAB
Online Marketing Analyst Marketing 25,680 PAB
Online Marketing Manager Marketing 29,640 PAB
Optimization Manager Marketing 26,860 PAB
Outbound Sales Marketing 19,380 PAB
Outreach Coordinator Marketing 18,940 PAB
Outreach Specialist Marketing 23,260 PAB
Product Development Marketing 33,120 PAB
Product Manager Marketing 35,340 PAB
Product Marketing Engineer Marketing 19,480 PAB
Product Marketing Executive Marketing 33,960 PAB
Product Marketing Manager Marketing 34,160 PAB
Product Researcher Marketing 19,640 PAB
Product Strategist Marketing 25,680 PAB
Product Strategy Researcher Marketing 27,020 PAB
Product Training Specialist Marketing 22,540 PAB
Project Manager Marketing 26,500 PAB
Publications Coordinator Marketing 16,880 PAB
Research Executive Marketing 33,440 PAB
Sales and Marketing Assistant Marketing 11,360 PAB
Sales and Marketing Coordinator Marketing 14,200 PAB
Sales and Marketing Director Marketing 44,800 PAB
Sales Director Marketing 45,060 PAB
Sales Management Support Marketing 16,880 PAB
Sales Manager Marketing 42,040 PAB
Search Marketing Strategist Marketing 36,700 PAB
Social Media Administrator Marketing 23,360 PAB
Social Media Specialist Marketing 25,220 PAB
Spaceman Analyst Marketing 12,620 PAB
Sponsorship Consultant Marketing 22,420 PAB
Team Leader Marketing 25,660 PAB
Telemarketer Marketing 13,540 PAB
Trade Marketing Executive Marketing 31,040 PAB
Trade Marketing Manager Marketing 33,960 PAB
Trade Marketing Professional Marketing 29,040 PAB
Trade Marketing Specialist Marketing 19,160 PAB
Web Analytics Manager Marketing 25,720 PAB
Web Content Manager Marketing 28,660 PAB

Link To or Reference This Page

We spend a lot of time collecting, cleaning, merging, and formatting the data that is shown on the site to be as useful to you as possible.

If you found the data or information on this page useful in your research, please use the tool below to properly cite or reference World Salaries as the source. We appreciate your support!

  • "Average Marketing Supervisor Salary in Panama for 2024". World Salaries. Accessed on March 28, 2024. https://worldsalaries.com/average-marketing-supervisor-salary-in-panama/.

  • "Average Marketing Supervisor Salary in Panama for 2024". World Salaries, https://worldsalaries.com/average-marketing-supervisor-salary-in-panama/. Accessed 28 March, 2024

  • Average Marketing Supervisor Salary in Panama for 2024. World Salaries. Retrieved from https://worldsalaries.com/average-marketing-supervisor-salary-in-panama/.