Average Marketing Specialist Salary in Åland Islands for 2024

In this article, we will look at the average Marketing Specialist salary for 2024 in Åland Islands and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Euro. To keep things simple, we are using the EUR currency code instead of the currency symbol €.

How Much Does a Marketing Specialist Make in Åland Islands?

A Marketing Specialist working in Åland Islands will typically earn around 41,700 EUR per year, and this can range from the lowest average salary of about 21,020 EUR to the highest average salary of 62,420 EUR.

Average Annual Salary
41,700 EUR
Average Monthly Salary
3,475 EUR

Lowest Annual Salary
21,020 EUR
Lowest Monthly Salary
1,751 EUR

Highest Annual Salary
62,420 EUR
Highest Monthly Salary
5,201 EUR

These are average salaries for a Marketing Specialist in Åland Islands and include benefits such as housing and transport. It's also possible for a Marketing Specialist to earn more or less than the average salaries shown above.

Marketing Specialist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Specialist Salaries in Åland Islands

So we've looked at the average salaries a Marketing Specialist will earn in Åland Islands. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Specialist can earn between 21,020 EUR and 62,420 EUR on average in Åland Islands. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Specialist in Åland Islands is 40,560 EUR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 40,560 EUR, and 50% of the population earn more than 40,560 EUR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Specialist salary in Åland Islands, 25% of the population are earning less than 26,500 EUR while 75% of the population earn more than 26,500 EUR.

75% of the population earn less than 50,080 EUR, and 25% of the population earn more than 50,080 EUR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Specialist Salary by Experience Level in Åland Islands

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing specialist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Specialist in Åland Islands that has less than two years of experience can expect to earn somewhere in the region of 24,840 EUR.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Specialist salary would increase to 30,700 EUR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Specialist, the average salary would be 40,600 EUR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 49,020 EUR.
  • 15 - 20 Years Experience. A Marketing Specialist with 15 to 20 years of experience can earn an average of 55,940 EUR.
  • 20+ Years Experience. For a Marketing Specialist with more than 20 years, the expected average salary increases to 58,280 EUR.

Average Salary by Experience Chart

0-2 Years
24,840 EUR
2-5 Years +31%
30,700 EUR
5-10 Years +40%
40,600 EUR
10-15 Years +20%
49,020 EUR
15-20 Years +9%
55,940 EUR
20+ Years +8%
58,280 EUR

Marketing Specialist Salary by Education Level in Åland Islands

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Specialist in Åland Islands based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Specialist in Åland Islands with a high school education can earn an average salary of 26,100 EUR.

  • Certificate or Diploma. A Marketing Specialist in Åland Islands with a certificate or diploma education can earn an average salary of 31,180 EUR.

  • Bachelor's Degree. A Marketing Specialist in Åland Islands with a bachelor's degree education can earn an average salary of 44,720 EUR.

  • Master's Degree. A Marketing Specialist in Åland Islands with a master's degree education can earn an average salary of 56,460 EUR.

Average Salary by Education Chart

High School
26,100 EUR
Certificate or Diploma +15%
31,180 EUR
Bachelor's Degree +41%
44,720 EUR
Master's Degree +29%
56,460 EUR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Åland Islands is around 18,200 to 54,600 EUR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Specialist Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Åland Islands, a male marketing specialist will earn an average of 44,140 EUR, while a female marketing specialist will earn around 35,420 EUR.

This means that a male marketing specialist earns approximately 25% more than a female marketing specialist for performing the same job.

Average Salary by Gender Chart in Åland Islands

Male
44,140 EUR
Female -25%
35,420 EUR

Marketing Specialist Average Pay Raise in Åland Islands

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Specialist in Åland Islands is around 8% every 28 months.

The national average pay raise across all professions and industries in Åland Islands is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 8 ÷ 28 ) × 12  = 3%

What this means is that a Marketing Specialist in Åland Islands can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Åland Islands for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Åland Islands.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
2%
Energy
4%
Information Technology
6%
Healthcare
8%
Travel
1%
Construction
3%
Education
5%

Marketing Specialist Bonus and Incentive Rates in Åland Islands

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Specialist is a moderate bonus based job, with 61% of employees reporting at least one bonus in the last 12 months.

39% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.

Received Bonus
61%
No Bonus
39%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Åland Islands earn approximately 17% more than private sector employees in the same role.

Public Sector
47,120 EUR
Private Sector -17%
40,240 EUR

Salaries for Jobs Similar to a Marketing Specialist

In the table below, we have salary information for jobs that are similar to a Marketing Specialist in Åland Islands.

Job Title Category Salary
Account Handler Marketing 38,260 EUR
Affiliate Manager Marketing 47,760 EUR
Analytics Specialist Marketing 38,180 EUR
Assistant Brand Manager Marketing 50,340 EUR
Assistant Product Manager Marketing 59,240 EUR
Associate Marketing Manager Marketing 57,360 EUR
Associate Product Manager Marketing 54,560 EUR
Brand Ambassador Marketing 67,560 EUR
Brand Director Marketing 89,800 EUR
Brand Executive Marketing 79,360 EUR
Brand Manager Marketing 72,740 EUR
Business Analytics Specialist Marketing 34,960 EUR
Business Channel Manager Marketing 50,660 EUR
Business Intelligence Team Leader Marketing 52,180 EUR
Campaign Specialist Marketing 45,000 EUR
Chief Marketing Officer Marketing 80,060 EUR
Chief Product Officer Marketing 75,260 EUR
Communications Officer Marketing 25,940 EUR
Content Manager Marketing 43,220 EUR
Content Marketing Strategist Marketing 49,560 EUR
Copy Editer Marketing 31,400 EUR
Copy Writer Marketing 30,220 EUR
Creative Marketing Lead Marketing 45,260 EUR
Creative Writer Marketing 30,800 EUR
Digital Marketer Marketing 47,540 EUR
Digital Marketing Manager Marketing 58,000 EUR
Digital Marketing Strategist Marketing 58,720 EUR
Digital Media Specialist Marketing 56,140 EUR
Director of Marketing Marketing 80,180 EUR
Director of Research Marketing 56,640 EUR
eMarketing Manager Marketing 66,680 EUR
Event Marketing Marketing 60,160 EUR
Head of Executive Search Marketing 74,620 EUR
Key Affiliate Manager Marketing 62,100 EUR
Localization Manager Marketing 57,360 EUR
Market Development Executive Marketing 64,640 EUR
Market Development Manager Marketing 65,940 EUR
Market Research Analyst Marketing 53,660 EUR
Market Research Manager Marketing 59,240 EUR
Market Segmentation Director Marketing 61,180 EUR
Marketing Account Supervisor Marketing 48,340 EUR
Marketing Administrator Marketing 38,620 EUR
Marketing Advisor Marketing 48,200 EUR
Marketing Analyst Marketing 48,640 EUR
Marketing and Communications Officer Marketing 29,840 EUR
Marketing and Sales Head Marketing 80,760 EUR
Marketing Assistant Marketing 26,780 EUR
Marketing Associate Marketing 24,200 EUR
Marketing Communications Manager Marketing 53,320 EUR
Marketing Consultant Marketing 61,620 EUR
Marketing Coordinator Marketing 24,860 EUR
Marketing Director Marketing 80,840 EUR
Marketing Distribution Executive Marketing 66,000 EUR
Marketing Executive Marketing 68,060 EUR
Marketing Manager Marketing 83,140 EUR
Marketing Officer Marketing 26,100 EUR
Marketing Segment Manager Marketing 60,480 EUR
Marketing Supervisor Marketing 46,880 EUR
Marketing Vice President Marketing 65,760 EUR
Marketing Writer Marketing 32,020 EUR
Online Marketing Analyst Marketing 41,480 EUR
Online Marketing Manager Marketing 54,460 EUR
Optimization Manager Marketing 53,860 EUR
Outbound Sales Marketing 34,380 EUR
Outreach Coordinator Marketing 35,300 EUR
Outreach Specialist Marketing 44,720 EUR
Product Development Marketing 59,240 EUR
Product Manager Marketing 63,040 EUR
Product Marketing Engineer Marketing 35,340 EUR
Product Marketing Executive Marketing 57,860 EUR
Product Marketing Manager Marketing 64,040 EUR
Product Researcher Marketing 32,200 EUR
Product Strategist Marketing 48,140 EUR
Product Strategy Researcher Marketing 45,600 EUR
Product Training Specialist Marketing 38,700 EUR
Project Manager Marketing 47,400 EUR
Publications Coordinator Marketing 28,680 EUR
Research Executive Marketing 55,140 EUR
Sales and Marketing Assistant Marketing 24,800 EUR
Sales and Marketing Coordinator Marketing 25,160 EUR
Sales and Marketing Director Marketing 79,280 EUR
Sales Director Marketing 72,540 EUR
Sales Management Support Marketing 26,280 EUR
Sales Manager Marketing 78,620 EUR
Search Marketing Strategist Marketing 66,820 EUR
Social Media Administrator Marketing 45,000 EUR
Social Media Specialist Marketing 47,180 EUR
Spaceman Analyst Marketing 25,940 EUR
Sponsorship Consultant Marketing 40,040 EUR
Team Leader Marketing 49,700 EUR
Telemarketer Marketing 21,300 EUR
Trade Marketing Executive Marketing 60,600 EUR
Trade Marketing Manager Marketing 60,460 EUR
Trade Marketing Professional Marketing 50,020 EUR
Trade Marketing Specialist Marketing 36,160 EUR
Web Analytics Manager Marketing 50,520 EUR
Web Content Manager Marketing 50,340 EUR

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