Average Marketing Manager Salary in Guernsey for 2024

In this article, we will look at the average Marketing Manager salary for 2024 in Guernsey and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the British pound. To keep things simple, we are using the GBP currency code instead of the currency symbol £.

How Much Does a Marketing Manager Make in Guernsey?

A Marketing Manager working in Guernsey will typically earn around 164,100 GBP per year, and this can range from the lowest average salary of about 73,800 GBP to the highest average salary of 257,500 GBP.

Average Annual Salary
164,100 GBP
Average Monthly Salary
13,675 GBP

Lowest Annual Salary
73,800 GBP
Lowest Monthly Salary
6,150 GBP

Highest Annual Salary
257,500 GBP
Highest Monthly Salary
21,458 GBP

These are average salaries for a Marketing Manager in Guernsey and include benefits such as housing and transport. It's also possible for a Marketing Manager to earn more or less than the average salaries shown above.

Marketing Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Manager Salaries in Guernsey

So we've looked at the average salaries a Marketing Manager will earn in Guernsey. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Manager can earn between 73,800 GBP and 257,500 GBP on average in Guernsey. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Manager in Guernsey is 175,200 GBP. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 175,200 GBP, and 50% of the population earn more than 175,200 GBP.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Manager salary in Guernsey, 25% of the population are earning less than 114,600 GBP while 75% of the population earn more than 114,600 GBP.

75% of the population earn less than 233,800 GBP, and 25% of the population earn more than 233,800 GBP.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Manager Salary by Experience Level in Guernsey

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Manager in Guernsey that has less than two years of experience can expect to earn somewhere in the region of 84,800 GBP.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Manager salary would increase to 114,900 GBP.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Manager, the average salary would be 167,100 GBP.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 205,400 GBP.
  • 15 - 20 Years Experience. A Marketing Manager with 15 to 20 years of experience can earn an average of 222,700 GBP.
  • 20+ Years Experience. For a Marketing Manager with more than 20 years, the expected average salary increases to 241,000 GBP.

Average Salary by Experience Chart

0-2 Years
84,800 GBP
2-5 Years +34%
114,900 GBP
5-10 Years +48%
167,100 GBP
10-15 Years +22%
205,400 GBP
15-20 Years +9%
222,700 GBP
20+ Years +8%
241,000 GBP

Marketing Manager Salary by Education Level in Guernsey

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Manager in Guernsey based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Marketing Manager in Guernsey with a certificate or diploma education can earn an average salary of 95,600 GBP.

  • Bachelor's Degree. A Marketing Manager in Guernsey with a bachelor's degree education can earn an average salary of 153,800 GBP.

  • Master's Degree. A Marketing Manager in Guernsey with a master's degree education can earn an average salary of 255,000 GBP.

Average Salary by Education Chart

Certificate or Diploma
95,600 GBP
Bachelor's Degree +57%
153,800 GBP
Master's Degree +68%
255,000 GBP

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Guernsey is around 38,400 to 115,000 GBP and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Guernsey, a male marketing manager will earn an average of 175,100 GBP, while a female marketing manager will earn around 150,100 GBP.

This means that a male marketing manager earns approximately 17% more than a female marketing manager for performing the same job.

Average Salary by Gender Chart in Guernsey

Male
175,100 GBP
Female -17%
150,100 GBP

Marketing Manager Average Pay Raise in Guernsey

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Manager in Guernsey is around 10% every 29 months.

The national average pay raise across all professions and industries in Guernsey is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 10 ÷ 29 ) × 12  = 4%

What this means is that a Marketing Manager in Guernsey can expect to receive an average pay raise of around 4% every 12 months.

Annual Pay Raise by Industry in Guernsey for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Guernsey.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
9%
Energy
9%
Information Technology
9%
Healthcare
9%
Travel
9%
Construction
9%
Education
9%

Marketing Manager Bonus and Incentive Rates in Guernsey

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Manager is a moderate bonus based job, with 68% of employees reporting at least one bonus in the last 12 months.

32% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
68%
No Bonus
32%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Guernsey earn approximately 27% more than private sector employees in the same role.

Public Sector
103,600 GBP
Private Sector -27%
81,400 GBP

Salaries for Jobs Similar to a Marketing Manager

In the table below, we have salary information for jobs that are similar to a Marketing Manager in Guernsey.

Job Title Category Salary
Account Handler Marketing 68,500 GBP
Affiliate Manager Marketing 97,300 GBP
Analytics Specialist Marketing 67,900 GBP
Assistant Brand Manager Marketing 100,700 GBP
Assistant Product Manager Marketing 105,800 GBP
Associate Marketing Manager Marketing 114,600 GBP
Associate Product Manager Marketing 109,000 GBP
Brand Ambassador Marketing 130,500 GBP
Brand Director Marketing 169,700 GBP
Brand Executive Marketing 146,900 GBP
Brand Manager Marketing 151,800 GBP
Business Analytics Specialist Marketing 70,700 GBP
Business Channel Manager Marketing 98,900 GBP
Business Intelligence Team Leader Marketing 100,700 GBP
Campaign Specialist Marketing 93,100 GBP
Chief Marketing Officer Marketing 152,700 GBP
Chief Product Officer Marketing 148,300 GBP
Communications Officer Marketing 50,500 GBP
Content Manager Marketing 81,300 GBP
Content Marketing Strategist Marketing 92,900 GBP
Copy Editer Marketing 61,400 GBP
Copy Writer Marketing 58,000 GBP
Creative Marketing Lead Marketing 100,200 GBP
Creative Writer Marketing 58,800 GBP
Digital Marketer Marketing 87,500 GBP
Digital Marketing Manager Marketing 116,400 GBP
Digital Marketing Strategist Marketing 114,600 GBP
Digital Media Specialist Marketing 105,200 GBP
Director of Marketing Marketing 160,700 GBP
Director of Research Marketing 115,600 GBP
eMarketing Manager Marketing 123,000 GBP
Event Marketing Marketing 115,600 GBP
Head of Executive Search Marketing 132,000 GBP
Key Affiliate Manager Marketing 108,200 GBP
Localization Manager Marketing 103,600 GBP
Market Development Executive Marketing 123,000 GBP
Market Development Manager Marketing 124,500 GBP
Market Research Analyst Marketing 100,100 GBP
Market Research Manager Marketing 107,700 GBP
Market Segmentation Director Marketing 121,800 GBP
Marketing Account Supervisor Marketing 93,800 GBP
Marketing Administrator Marketing 73,300 GBP
Marketing Advisor Marketing 95,500 GBP
Marketing Analyst Marketing 88,600 GBP
Marketing and Communications Officer Marketing 58,700 GBP
Marketing and Sales Head Marketing 164,100 GBP
Marketing Assistant Marketing 53,600 GBP
Marketing Associate Marketing 47,800 GBP
Marketing Communications Manager Marketing 109,000 GBP
Marketing Consultant Marketing 111,700 GBP
Marketing Coordinator Marketing 46,900 GBP
Marketing Director Marketing 163,800 GBP
Marketing Distribution Executive Marketing 125,400 GBP
Marketing Executive Marketing 124,500 GBP
Marketing Officer Marketing 50,700 GBP
Marketing Segment Manager Marketing 112,700 GBP
Marketing Specialist Marketing 78,900 GBP
Marketing Supervisor Marketing 92,100 GBP
Marketing Vice President Marketing 123,000 GBP
Marketing Writer Marketing 58,000 GBP
Online Marketing Analyst Marketing 90,000 GBP
Online Marketing Manager Marketing 108,200 GBP
Optimization Manager Marketing 103,600 GBP
Outbound Sales Marketing 70,900 GBP
Outreach Coordinator Marketing 64,800 GBP
Outreach Specialist Marketing 84,800 GBP
Product Development Marketing 111,700 GBP
Product Manager Marketing 130,500 GBP
Product Marketing Engineer Marketing 65,200 GBP
Product Marketing Executive Marketing 119,700 GBP
Product Marketing Manager Marketing 118,900 GBP
Product Researcher Marketing 60,000 GBP
Product Strategist Marketing 94,800 GBP
Product Strategy Researcher Marketing 89,200 GBP
Product Training Specialist Marketing 74,200 GBP
Project Manager Marketing 94,800 GBP
Publications Coordinator Marketing 56,100 GBP
Research Executive Marketing 114,600 GBP
Sales and Marketing Assistant Marketing 48,600 GBP
Sales and Marketing Coordinator Marketing 52,300 GBP
Sales and Marketing Director Marketing 163,800 GBP
Sales Director Marketing 150,100 GBP
Sales Management Support Marketing 51,400 GBP
Sales Manager Marketing 146,900 GBP
Search Marketing Strategist Marketing 134,700 GBP
Social Media Administrator Marketing 83,700 GBP
Social Media Specialist Marketing 87,700 GBP
Spaceman Analyst Marketing 46,700 GBP
Sponsorship Consultant Marketing 78,100 GBP
Team Leader Marketing 95,100 GBP
Telemarketer Marketing 49,000 GBP
Trade Marketing Executive Marketing 116,400 GBP
Trade Marketing Manager Marketing 125,400 GBP
Trade Marketing Professional Marketing 91,700 GBP
Trade Marketing Specialist Marketing 67,600 GBP
Web Analytics Manager Marketing 92,500 GBP
Web Content Manager Marketing 100,700 GBP

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