Average Marketing Manager Salary in Bangladesh for 2024

In this article, we will look at the average Marketing Manager salary for 2024 in Bangladesh and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Bangladeshi taka. To keep things simple, we are using the BDT currency code instead of the currency symbol ৳.

How Much Does a Marketing Manager Make in Bangladesh?

A Marketing Manager working in Bangladesh will typically earn around 590,200 BDT per year, and this can range from the lowest average salary of about 273,300 BDT to the highest average salary of 939,000 BDT.

Average Annual Salary
590,200 BDT
Average Monthly Salary
49,183 BDT

Lowest Annual Salary
273,300 BDT
Lowest Monthly Salary
22,775 BDT

Highest Annual Salary
939,000 BDT
Highest Monthly Salary
78,250 BDT

These are average salaries for a Marketing Manager in Bangladesh and include benefits such as housing and transport. It's also possible for a Marketing Manager to earn more or less than the average salaries shown above.

Marketing Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Manager Salaries in Bangladesh

So we've looked at the average salaries a Marketing Manager will earn in Bangladesh. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Manager can earn between 273,300 BDT and 939,000 BDT on average in Bangladesh. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Manager in Bangladesh is 639,100 BDT. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 639,100 BDT, and 50% of the population earn more than 639,100 BDT.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Manager salary in Bangladesh, 25% of the population are earning less than 409,000 BDT while 75% of the population earn more than 409,000 BDT.

75% of the population earn less than 852,900 BDT, and 25% of the population earn more than 852,900 BDT.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Manager Salary by Experience Level in Bangladesh

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Manager in Bangladesh that has less than two years of experience can expect to earn somewhere in the region of 309,800 BDT.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Manager salary would increase to 412,000 BDT.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Manager, the average salary would be 608,500 BDT.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 743,100 BDT.
  • 15 - 20 Years Experience. A Marketing Manager with 15 to 20 years of experience can earn an average of 810,200 BDT.
  • 20+ Years Experience. For a Marketing Manager with more than 20 years, the expected average salary increases to 874,900 BDT.

Average Salary by Experience Chart

0-2 Years
309,800 BDT
2-5 Years +34%
412,000 BDT
5-10 Years +48%
608,500 BDT
10-15 Years +22%
743,100 BDT
15-20 Years +9%
810,200 BDT
20+ Years +8%
874,900 BDT

Marketing Manager Salary by Education Level in Bangladesh

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Manager in Bangladesh based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Marketing Manager in Bangladesh with a certificate or diploma education can earn an average salary of 351,900 BDT.

  • Bachelor's Degree. A Marketing Manager in Bangladesh with a bachelor's degree education can earn an average salary of 552,400 BDT.

  • Master's Degree. A Marketing Manager in Bangladesh with a master's degree education can earn an average salary of 926,000 BDT.

Average Salary by Education Chart

Certificate or Diploma
351,900 BDT
Bachelor's Degree +57%
552,400 BDT
Master's Degree +68%
926,000 BDT

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Bangladesh is around 130,000 to 390,000 BDT and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Bangladesh, a male marketing manager will earn an average of 646,600 BDT, while a female marketing manager will earn around 533,000 BDT.

This means that a male marketing manager earns approximately 21% more than a female marketing manager for performing the same job.

Average Salary by Gender Chart in Bangladesh

Male
646,600 BDT
Female -21%
533,000 BDT

Marketing Manager Average Pay Raise in Bangladesh

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Manager in Bangladesh is around 10% every 29 months.

The national average pay raise across all professions and industries in Bangladesh is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 10 ÷ 29 ) × 12  = 4%

What this means is that a Marketing Manager in Bangladesh can expect to receive an average pay raise of around 4% every 12 months.

Annual Pay Raise by Industry in Bangladesh for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Bangladesh.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
9%
Energy
9%
Information Technology
9%
Healthcare
9%
Travel
9%
Construction
9%
Education
9%

Marketing Manager Bonus and Incentive Rates in Bangladesh

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Manager is a moderate bonus based job, with 68% of employees reporting at least one bonus in the last 12 months.

32% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
68%
No Bonus
32%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Bangladesh earn approximately 25% more than private sector employees in the same role.

Public Sector
345,700 BDT
Private Sector -25%
277,400 BDT

Salaries for Jobs Similar to a Marketing Manager

In the table below, we have salary information for jobs that are similar to a Marketing Manager in Bangladesh.

Job Title Category Salary
Account Handler Marketing 258,400 BDT
Affiliate Manager Marketing 332,100 BDT
Analytics Specialist Marketing 246,500 BDT
Assistant Brand Manager Marketing 363,000 BDT
Assistant Product Manager Marketing 377,200 BDT
Associate Marketing Manager Marketing 417,200 BDT
Associate Product Manager Marketing 414,000 BDT
Brand Ambassador Marketing 467,100 BDT
Brand Director Marketing 603,400 BDT
Brand Executive Marketing 539,700 BDT
Brand Manager Marketing 552,400 BDT
Business Analytics Specialist Marketing 254,800 BDT
Business Channel Manager Marketing 362,200 BDT
Business Intelligence Team Leader Marketing 367,900 BDT
Campaign Specialist Marketing 340,000 BDT
Chief Marketing Officer Marketing 562,200 BDT
Chief Product Officer Marketing 533,100 BDT
Communications Officer Marketing 172,200 BDT
Content Manager Marketing 308,300 BDT
Content Marketing Strategist Marketing 354,000 BDT
Copy Editer Marketing 210,500 BDT
Copy Writer Marketing 215,100 BDT
Creative Marketing Lead Marketing 341,900 BDT
Creative Writer Marketing 216,800 BDT
Digital Marketer Marketing 313,700 BDT
Digital Marketing Manager Marketing 419,400 BDT
Digital Marketing Strategist Marketing 424,900 BDT
Digital Media Specialist Marketing 390,000 BDT
Director of Marketing Marketing 589,400 BDT
Director of Research Marketing 431,100 BDT
eMarketing Manager Marketing 451,000 BDT
Event Marketing Marketing 433,800 BDT
Head of Executive Search Marketing 492,400 BDT
Key Affiliate Manager Marketing 419,400 BDT
Localization Manager Marketing 377,200 BDT
Market Development Executive Marketing 445,100 BDT
Market Development Manager Marketing 472,000 BDT
Market Research Analyst Marketing 354,000 BDT
Market Research Manager Marketing 392,300 BDT
Market Segmentation Director Marketing 424,900 BDT
Marketing Account Supervisor Marketing 353,600 BDT
Marketing Administrator Marketing 281,500 BDT
Marketing Advisor Marketing 340,400 BDT
Marketing Analyst Marketing 335,800 BDT
Marketing and Communications Officer Marketing 207,700 BDT
Marketing and Sales Head Marketing 602,700 BDT
Marketing Assistant Marketing 189,300 BDT
Marketing Associate Marketing 180,300 BDT
Marketing Communications Manager Marketing 388,100 BDT
Marketing Consultant Marketing 431,300 BDT
Marketing Coordinator Marketing 175,900 BDT
Marketing Director Marketing 592,600 BDT
Marketing Distribution Executive Marketing 453,200 BDT
Marketing Executive Marketing 464,400 BDT
Marketing Officer Marketing 190,500 BDT
Marketing Segment Manager Marketing 417,100 BDT
Marketing Specialist Marketing 288,700 BDT
Marketing Supervisor Marketing 351,200 BDT
Marketing Vice President Marketing 433,800 BDT
Marketing Writer Marketing 218,900 BDT
Online Marketing Analyst Marketing 325,900 BDT
Online Marketing Manager Marketing 375,200 BDT
Optimization Manager Marketing 381,800 BDT
Outbound Sales Marketing 266,000 BDT
Outreach Coordinator Marketing 245,300 BDT
Outreach Specialist Marketing 322,600 BDT
Product Development Marketing 384,500 BDT
Product Manager Marketing 478,100 BDT
Product Marketing Engineer Marketing 246,500 BDT
Product Marketing Executive Marketing 430,500 BDT
Product Marketing Manager Marketing 424,300 BDT
Product Researcher Marketing 239,000 BDT
Product Strategist Marketing 327,300 BDT
Product Strategy Researcher Marketing 315,700 BDT
Product Training Specialist Marketing 282,300 BDT
Project Manager Marketing 354,000 BDT
Publications Coordinator Marketing 195,200 BDT
Research Executive Marketing 394,300 BDT
Sales and Marketing Assistant Marketing 172,200 BDT
Sales and Marketing Coordinator Marketing 195,200 BDT
Sales and Marketing Director Marketing 559,000 BDT
Sales Director Marketing 562,600 BDT
Sales Management Support Marketing 201,100 BDT
Sales Manager Marketing 539,700 BDT
Search Marketing Strategist Marketing 493,000 BDT
Social Media Administrator Marketing 305,600 BDT
Social Media Specialist Marketing 325,600 BDT
Spaceman Analyst Marketing 174,000 BDT
Sponsorship Consultant Marketing 307,400 BDT
Team Leader Marketing 322,600 BDT
Telemarketer Marketing 164,200 BDT
Trade Marketing Executive Marketing 412,000 BDT
Trade Marketing Manager Marketing 433,800 BDT
Trade Marketing Professional Marketing 345,100 BDT
Trade Marketing Specialist Marketing 240,500 BDT
Web Analytics Manager Marketing 351,200 BDT
Web Content Manager Marketing 354,000 BDT

Salary Comparison by City

If you want to compare salaries with different cities in Bangladesh, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Barisal 548,800 BDT
Bogra 581,000 BDT
Chandpur 537,300 BDT
Chittagong 623,200 BDT
Coxs Bazar 524,400 BDT
Dhaka 659,400 BDT
Jamalpur 545,300 BDT
Jessore 547,800 BDT
Khulna 574,200 BDT
Rajshahi 626,800 BDT
St. Martin 504,500 BDT
Sylhet 552,400 BDT

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