Average Marketing Executive Salary in Sweden for 2024

In this article, we will look at the average Marketing Executive salary for 2024 in Sweden and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Swedish krona. To keep things simple, we are using the SEK currency code instead of the currency symbol kr.

How Much Does a Marketing Executive Make in Sweden?

A Marketing Executive working in Sweden will typically earn around 783,800 SEK per year, and this can range from the lowest average salary of about 407,300 SEK to the highest average salary of 1,198,300 SEK.

Average Annual Salary
783,800 SEK
Average Monthly Salary
65,316 SEK

Lowest Annual Salary
407,300 SEK
Lowest Monthly Salary
33,941 SEK

Highest Annual Salary
1,198,300 SEK
Highest Monthly Salary
99,858 SEK

These are average salaries for a Marketing Executive in Sweden and include benefits such as housing and transport. It's also possible for a Marketing Executive to earn more or less than the average salaries shown above.

Marketing Executive salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Executive Salaries in Sweden

So we've looked at the average salaries a Marketing Executive will earn in Sweden. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Executive can earn between 407,300 SEK and 1,198,300 SEK on average in Sweden. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Executive in Sweden is 752,600 SEK. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 752,600 SEK, and 50% of the population earn more than 752,600 SEK.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Executive salary in Sweden, 25% of the population are earning less than 520,900 SEK while 75% of the population earn more than 520,900 SEK.

75% of the population earn less than 938,100 SEK, and 25% of the population earn more than 938,100 SEK.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Executive Salary by Experience Level in Sweden

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing executive salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Executive in Sweden that has less than two years of experience can expect to earn somewhere in the region of 464,400 SEK.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Executive salary would increase to 619,800 SEK.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Executive, the average salary would be 808,000 SEK.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 979,600 SEK.
  • 15 - 20 Years Experience. A Marketing Executive with 15 to 20 years of experience can earn an average of 1,067,500 SEK.
  • 20+ Years Experience. For a Marketing Executive with more than 20 years, the expected average salary increases to 1,122,500 SEK.

Average Salary by Experience Chart

0-2 Years
464,400 SEK
2-5 Years +34%
619,800 SEK
5-10 Years +30%
808,000 SEK
10-15 Years +21%
979,600 SEK
15-20 Years +9%
1,067,500 SEK
20+ Years +5%
1,122,500 SEK

Marketing Executive Salary by Education Level in Sweden

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Executive in Sweden based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Executive in Sweden with a high school education can earn an average salary of 559,000 SEK.

  • Certificate or Diploma. A Marketing Executive in Sweden with a certificate or diploma education can earn an average salary of 638,700 SEK.

  • Bachelor's Degree. A Marketing Executive in Sweden with a bachelor's degree education can earn an average salary of 899,200 SEK.

  • Master's Degree. A Marketing Executive in Sweden with a master's degree education can earn an average salary of 1,088,600 SEK.

Average Salary by Education Chart

High School
559,000 SEK
Certificate or Diploma +14%
638,700 SEK
Bachelor's Degree +41%
899,200 SEK
Master's Degree +21%
1,088,600 SEK

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Sweden is around 226,000 to 677,000 SEK and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Executive Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Sweden, a male marketing executive will earn an average of 802,400 SEK, while a female marketing executive will earn around 767,500 SEK.

This means that a male marketing executive earns approximately 5% more than a female marketing executive for performing the same job.

Average Salary by Gender Chart in Sweden

Male
802,400 SEK
Female -5%
767,500 SEK

Marketing Executive Average Pay Raise in Sweden

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Executive in Sweden is around 12% every 17 months.

The national average pay raise across all professions and industries in Sweden is around 8% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 17 ) × 12  = 8%

What this means is that a Marketing Executive in Sweden can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Sweden for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Sweden.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
2%
Energy
4%
Information Technology
6%
Healthcare
8%
Travel
1%
Construction
3%
Education
5%

Marketing Executive Bonus and Incentive Rates in Sweden

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Executive is a high bonus based job, with 81% of employees reporting at least one bonus in the last 12 months.

19% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.

Received Bonus
81%
No Bonus
19%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Sweden earn approximately 5% more than private sector employees in the same role.

Public Sector
553,800 SEK
Private Sector -5%
528,500 SEK

Salaries for Jobs Similar to a Marketing Executive

In the table below, we have salary information for jobs that are similar to a Marketing Executive in Sweden.

Job Title Category Salary
Account Handler Marketing 467,100 SEK
Affiliate Manager Marketing 606,400 SEK
Analytics Specialist Marketing 426,700 SEK
Assistant Brand Manager Marketing 619,800 SEK
Assistant Product Manager Marketing 695,200 SEK
Associate Marketing Manager Marketing 739,500 SEK
Associate Product Manager Marketing 701,400 SEK
Brand Ambassador Marketing 849,200 SEK
Brand Director Marketing 1,027,600 SEK
Brand Executive Marketing 913,400 SEK
Brand Manager Marketing 970,200 SEK
Business Analytics Specialist Marketing 457,300 SEK
Business Channel Manager Marketing 633,100 SEK
Business Intelligence Team Leader Marketing 667,400 SEK
Campaign Specialist Marketing 600,000 SEK
Chief Marketing Officer Marketing 1,021,800 SEK
Chief Product Officer Marketing 896,700 SEK
Communications Officer Marketing 312,400 SEK
Content Manager Marketing 541,700 SEK
Content Marketing Strategist Marketing 596,800 SEK
Copy Editer Marketing 363,000 SEK
Copy Writer Marketing 367,200 SEK
Creative Marketing Lead Marketing 620,300 SEK
Creative Writer Marketing 389,200 SEK
Digital Marketer Marketing 565,100 SEK
Digital Marketing Manager Marketing 769,500 SEK
Digital Marketing Strategist Marketing 765,100 SEK
Digital Media Specialist Marketing 689,900 SEK
Director of Marketing Marketing 1,043,700 SEK
Director of Research Marketing 761,400 SEK
eMarketing Manager Marketing 810,400 SEK
Event Marketing Marketing 735,200 SEK
Head of Executive Search Marketing 843,600 SEK
Key Affiliate Manager Marketing 744,700 SEK
Localization Manager Marketing 687,100 SEK
Market Development Executive Marketing 767,500 SEK
Market Development Manager Marketing 790,600 SEK
Market Research Analyst Marketing 652,200 SEK
Market Research Manager Marketing 713,900 SEK
Market Segmentation Director Marketing 732,400 SEK
Marketing Account Supervisor Marketing 619,800 SEK
Marketing Administrator Marketing 480,300 SEK
Marketing Advisor Marketing 603,400 SEK
Marketing Analyst Marketing 606,400 SEK
Marketing and Communications Officer Marketing 348,300 SEK
Marketing and Sales Head Marketing 1,004,500 SEK
Marketing Assistant Marketing 339,100 SEK
Marketing Associate Marketing 320,500 SEK
Marketing Communications Manager Marketing 691,200 SEK
Marketing Consultant Marketing 727,100 SEK
Marketing Coordinator Marketing 308,900 SEK
Marketing Director Marketing 1,047,900 SEK
Marketing Distribution Executive Marketing 810,500 SEK
Marketing Manager Marketing 1,045,100 SEK
Marketing Officer Marketing 325,900 SEK
Marketing Segment Manager Marketing 744,600 SEK
Marketing Specialist Marketing 510,300 SEK
Marketing Supervisor Marketing 620,300 SEK
Marketing Vice President Marketing 758,700 SEK
Marketing Writer Marketing 390,000 SEK
Online Marketing Analyst Marketing 545,300 SEK
Online Marketing Manager Marketing 684,900 SEK
Optimization Manager Marketing 633,300 SEK
Outbound Sales Marketing 447,300 SEK
Outreach Coordinator Marketing 433,400 SEK
Outreach Specialist Marketing 568,500 SEK
Product Development Marketing 670,600 SEK
Product Manager Marketing 795,700 SEK
Product Marketing Engineer Marketing 421,400 SEK
Product Marketing Executive Marketing 725,700 SEK
Product Marketing Manager Marketing 728,500 SEK
Product Researcher Marketing 417,100 SEK
Product Strategist Marketing 568,500 SEK
Product Strategy Researcher Marketing 539,700 SEK
Product Training Specialist Marketing 504,400 SEK
Project Manager Marketing 623,700 SEK
Publications Coordinator Marketing 340,400 SEK
Research Executive Marketing 714,600 SEK
Sales and Marketing Assistant Marketing 312,400 SEK
Sales and Marketing Coordinator Marketing 349,300 SEK
Sales and Marketing Director Marketing 1,016,300 SEK
Sales Director Marketing 991,100 SEK
Sales Management Support Marketing 341,400 SEK
Sales Manager Marketing 923,000 SEK
Search Marketing Strategist Marketing 823,900 SEK
Social Media Administrator Marketing 525,700 SEK
Social Media Specialist Marketing 572,200 SEK
Spaceman Analyst Marketing 297,000 SEK
Sponsorship Consultant Marketing 514,800 SEK
Team Leader Marketing 562,200 SEK
Telemarketer Marketing 282,500 SEK
Trade Marketing Executive Marketing 721,600 SEK
Trade Marketing Manager Marketing 741,500 SEK
Trade Marketing Professional Marketing 590,200 SEK
Trade Marketing Specialist Marketing 421,400 SEK
Web Analytics Manager Marketing 637,500 SEK
Web Content Manager Marketing 632,400 SEK

Salary Comparison by City

If you want to compare salaries with different cities in Sweden, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Goteborg 824,800 SEK
Malmo 699,700 SEK
Stockholm 864,700 SEK

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