Average Marketing Director Salary in Samoa for 2024

In this article, we will look at the average Marketing Director salary for 2024 in Samoa and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Samoan tālā. To keep things simple, we are using the WST currency code instead of the currency symbol T.

How Much Does a Marketing Director Make in Samoa?

A Marketing Director working in Samoa will typically earn around 51,080 WST per year, and this can range from the lowest average salary of about 23,700 WST to the highest average salary of 79,600 WST.

Average Annual Salary
51,080 WST
Average Monthly Salary
4,256 WST

Lowest Annual Salary
23,700 WST
Lowest Monthly Salary
1,975 WST

Highest Annual Salary
79,600 WST
Highest Monthly Salary
6,633 WST

These are average salaries for a Marketing Director in Samoa and include benefits such as housing and transport. It's also possible for a Marketing Director to earn more or less than the average salaries shown above.

Marketing Director salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Director Salaries in Samoa

So we've looked at the average salaries a Marketing Director will earn in Samoa. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Director can earn between 23,700 WST and 79,600 WST on average in Samoa. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Director in Samoa is 51,080 WST. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 51,080 WST, and 50% of the population earn more than 51,080 WST.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Director salary in Samoa, 25% of the population are earning less than 35,560 WST while 75% of the population earn more than 35,560 WST.

75% of the population earn less than 66,000 WST, and 25% of the population earn more than 66,000 WST.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Director Salary by Experience Level in Samoa

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing director salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Director in Samoa that has less than two years of experience can expect to earn somewhere in the region of 32,020 WST.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Director salary would increase to 39,560 WST.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Director, the average salary would be 51,900 WST.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 64,720 WST.
  • 15 - 20 Years Experience. A Marketing Director with 15 to 20 years of experience can earn an average of 66,960 WST.
  • 20+ Years Experience. For a Marketing Director with more than 20 years, the expected average salary increases to 73,100 WST.

Average Salary by Experience Chart

0-2 Years
32,020 WST
2-5 Years +32%
39,560 WST
5-10 Years +34%
51,900 WST
10-15 Years +19%
64,720 WST
15-20 Years +8%
66,960 WST
20+ Years +7%
73,100 WST

Marketing Director Salary by Education Level in Samoa

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Director in Samoa based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Marketing Director in Samoa with a certificate or diploma education can earn an average salary of 39,560 WST.

  • Bachelor's Degree. A Marketing Director in Samoa with a bachelor's degree education can earn an average salary of 53,320 WST.

  • Master's Degree. A Marketing Director in Samoa with a master's degree education can earn an average salary of 69,260 WST.

Average Salary by Education Chart

Certificate or Diploma
39,560 WST
Bachelor's Degree +37%
53,320 WST
Master's Degree +29%
69,260 WST

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Samoa is around 12,200 to 36,600 WST and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Director Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Samoa, a male marketing director will earn an average of 53,120 WST, while a female marketing director will earn around 49,700 WST.

This means that a male marketing director earns approximately 7% more than a female marketing director for performing the same job.

Average Salary by Gender Chart in Samoa

Male
53,120 WST
Female -7%
49,700 WST

Marketing Director Average Pay Raise in Samoa

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Director in Samoa is around 9% every 29 months.

The national average pay raise across all professions and industries in Samoa is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 9 ÷ 29 ) × 12  = 4%

What this means is that a Marketing Director in Samoa can expect to receive an average pay raise of around 4% every 12 months.

Annual Pay Raise by Industry in Samoa for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Samoa.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
8%
Energy
7%
Information Technology
6%
Healthcare
5%
Travel
4%
Construction
3%
Education
2%

Marketing Director Bonus and Incentive Rates in Samoa

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Director is a moderate bonus based job, with 64% of employees reporting at least one bonus in the last 12 months.

36% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 8%.

Received Bonus
64%
No Bonus
36%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Samoa earn approximately 14% more than private sector employees in the same role.

Public Sector
33,120 WST
Private Sector -14%
29,040 WST

Salaries for Jobs Similar to a Marketing Director

In the table below, we have salary information for jobs that are similar to a Marketing Director in Samoa.

Job Title Category Salary
Account Handler Marketing 23,480 WST
Affiliate Manager Marketing 29,600 WST
Analytics Specialist Marketing 22,420 WST
Assistant Brand Manager Marketing 32,620 WST
Assistant Product Manager Marketing 34,480 WST
Associate Marketing Manager Marketing 36,160 WST
Associate Product Manager Marketing 36,700 WST
Brand Ambassador Marketing 41,660 WST
Brand Director Marketing 56,060 WST
Brand Executive Marketing 48,160 WST
Brand Manager Marketing 43,800 WST
Business Analytics Specialist Marketing 20,760 WST
Business Channel Manager Marketing 31,960 WST
Business Intelligence Team Leader Marketing 32,200 WST
Campaign Specialist Marketing 26,400 WST
Chief Marketing Officer Marketing 50,180 WST
Chief Product Officer Marketing 45,200 WST
Communications Officer Marketing 14,660 WST
Content Manager Marketing 26,020 WST
Content Marketing Strategist Marketing 28,680 WST
Copy Editer Marketing 19,640 WST
Copy Writer Marketing 19,200 WST
Creative Marketing Lead Marketing 29,600 WST
Creative Writer Marketing 18,900 WST
Digital Marketer Marketing 26,400 WST
Digital Marketing Manager Marketing 36,800 WST
Digital Marketing Strategist Marketing 38,680 WST
Digital Media Specialist Marketing 35,500 WST
Director of Marketing Marketing 49,020 WST
Director of Research Marketing 38,140 WST
eMarketing Manager Marketing 39,800 WST
Event Marketing Marketing 39,080 WST
Head of Executive Search Marketing 44,300 WST
Key Affiliate Manager Marketing 34,360 WST
Localization Manager Marketing 35,560 WST
Market Development Executive Marketing 41,180 WST
Market Development Manager Marketing 42,320 WST
Market Research Analyst Marketing 32,900 WST
Market Research Manager Marketing 37,200 WST
Market Segmentation Director Marketing 39,160 WST
Marketing Account Supervisor Marketing 30,800 WST
Marketing Administrator Marketing 27,020 WST
Marketing Advisor Marketing 30,840 WST
Marketing Analyst Marketing 30,800 WST
Marketing and Communications Officer Marketing 16,140 WST
Marketing and Sales Head Marketing 50,080 WST
Marketing Assistant Marketing 15,760 WST
Marketing Associate Marketing 17,100 WST
Marketing Communications Manager Marketing 32,960 WST
Marketing Consultant Marketing 37,200 WST
Marketing Coordinator Marketing 18,260 WST
Marketing Distribution Executive Marketing 39,160 WST
Marketing Executive Marketing 41,980 WST
Marketing Manager Marketing 48,920 WST
Marketing Officer Marketing 15,380 WST
Marketing Segment Manager Marketing 37,740 WST
Marketing Specialist Marketing 24,280 WST
Marketing Supervisor Marketing 31,080 WST
Marketing Vice President Marketing 42,040 WST
Marketing Writer Marketing 17,760 WST
Online Marketing Analyst Marketing 29,540 WST
Online Marketing Manager Marketing 35,300 WST
Optimization Manager Marketing 31,660 WST
Outbound Sales Marketing 19,980 WST
Outreach Coordinator Marketing 19,940 WST
Outreach Specialist Marketing 28,660 WST
Product Development Marketing 38,180 WST
Product Manager Marketing 40,560 WST
Product Marketing Engineer Marketing 20,000 WST
Product Marketing Executive Marketing 36,020 WST
Product Marketing Manager Marketing 39,080 WST
Product Researcher Marketing 19,060 WST
Product Strategist Marketing 28,680 WST
Product Strategy Researcher Marketing 29,540 WST
Product Training Specialist Marketing 27,020 WST
Project Manager Marketing 27,480 WST
Publications Coordinator Marketing 16,140 WST
Research Executive Marketing 34,380 WST
Sales and Marketing Assistant Marketing 14,140 WST
Sales and Marketing Coordinator Marketing 15,300 WST
Sales and Marketing Director Marketing 50,620 WST
Sales Director Marketing 48,140 WST
Sales Management Support Marketing 16,140 WST
Sales Manager Marketing 49,360 WST
Search Marketing Strategist Marketing 43,480 WST
Social Media Administrator Marketing 29,040 WST
Social Media Specialist Marketing 28,660 WST
Spaceman Analyst Marketing 14,920 WST
Sponsorship Consultant Marketing 26,780 WST
Team Leader Marketing 31,400 WST
Telemarketer Marketing 17,020 WST
Trade Marketing Executive Marketing 38,680 WST
Trade Marketing Manager Marketing 38,260 WST
Trade Marketing Professional Marketing 32,020 WST
Trade Marketing Specialist Marketing 19,940 WST
Web Analytics Manager Marketing 31,940 WST
Web Content Manager Marketing 32,020 WST

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